--- title: Grata Reviews meta\_title: 'Grata Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 81 reviews by the users' company size, role or industry to find out how Grata works for a business like yours. aggregate\_rating: rating\_value: 4.9 review\_count: 81 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Financial Services url: https://www.g2.com/categories/financial-services --- ### Grata Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users love the **efficient search functionality** of Grata, making it easy to find quality business information quickly. [(25 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506545&qs=pros-and-cons#reviews) Users praise Grata for its **exceptional ease of use** , offering a seamless experience with efficient features and support. [(24 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506229&qs=pros-and-cons#reviews) Users value the **granular filtering features** of Grata for easily accessing detailed company information. [(19 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506402&qs=pros-and-cons#reviews) Users praise the **phenomenal support team** at Grata for their responsiveness and commitment to user feedback. [(17 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506878&qs=pros-and-cons#reviews) Users highlight the **exceptional functionality** of Grata, enjoying its seamless features and advanced AI capabilities. [(16 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506711&qs=pros-and-cons#reviews) Users find that **data inaccuracy** in Grata affects reliability, leading to inconsistent results over time. [(17 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506974&qs=pros-and-cons#reviews) Users report **inaccuracy issues** with Grata, especially after initial results, affecting overall reliability of data. [(8 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506992&qs=pros-and-cons#reviews) Users find Grata's **limited data sourcing** frustrating, as it lacks automatic sourcing like sourcescrub and has integration issues. [(8 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506431&qs=pros-and-cons#reviews) Users find **company exclusion issues** problematic, particularly regarding European companies and missing contact information. [(6 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506249&qs=pros-and-cons#reviews) Users note that **data incompleteness** can hinder accuracy, though Grata offers a feature to address gaps manually. [(5 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1505931&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Grata ##### 1. Search Functionality Users love the **efficient search functionality** of Grata, making it easy to find quality business information quickly. [ See 25 mentions ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506545&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Good service" What do you like about Grata? Helpful way to quickly look up and analyze businesses CN Coty N. Small-Business (50 or fewer emp.) 5.0/5 "Super helpful for industry research prior to raising a search fund" What do you like about Grata? Grata's database of private companies has been instrumental as I have evaluated target industries prior to launching a search fund. The easy filters, ##### 2. Ease of Use Users praise Grata for its **exceptional ease of use** , offering a seamless experience with efficient features and support. [ See 24 mentions ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506229&qs=pros-and-cons#reviews) See Related User Reviews DK daniel k. Small-Business (50 or fewer emp.) 5.0/5 "The absolute best proprietary deal sourcing platform money can buy" What do you like about Grata? UI/UX is incomparable - having used almost every provider on the market in the past, it is unmatched. Keyboard shortcuts to flip through companies, 2- CN Coty N. Small-Business (50 or fewer emp.) 5.0/5 "Super helpful for industry research prior to raising a search fund" What do you like about Grata? Grata's database of private companies has been instrumental as I have evaluated target industries prior to launching a search fund. The easy filters, ##### 3. Filtering Features Users value the **granular filtering features** of Grata for easily accessing detailed company information. [ See 19 mentions ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506402&qs=pros-and-cons#reviews) See Related User Reviews ![Graham B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Graham B.") GB Graham B. Small-Business (50 or fewer emp.) 5.0/5 "The Most Important Resource for My Deal Generation" What do you like about Grata? The ability to filter for a number of criteria allowed me to only focus on only the companies that are highly relevant for me, which greatly increased CN Coty N. Small-Business (50 or fewer emp.) 5.0/5 "Super helpful for industry research prior to raising a search fund" What do you like about Grata? Grata's database of private companies has been instrumental as I have evaluated target industries prior to launching a search fund. The easy filters, ##### 4. Customer Support Users praise the **phenomenal support team** at Grata for their responsiveness and commitment to user feedback. [ See 17 mentions ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506878&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "great for Deal origination!" What do you like about Grata? I love the support and the accuracy of the data. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Highly appreciate their continuous commitment to improve the product. Customer success is great too!" What do you like about Grata? The comprehensiveness and accuracy of data provided by the product. Features are easy to utilize; and what I love the most is the AI Core Focus functi ##### 5. Functionality Users highlight the **exceptional functionality** of Grata, enjoying its seamless features and advanced AI capabilities. [ See 16 mentions ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506711&qs=pros-and-cons#reviews) See Related User Reviews DK daniel k. Small-Business (50 or fewer emp.) 5.0/5 "The absolute best proprietary deal sourcing platform money can buy" What do you like about Grata? UI/UX is incomparable - having used almost every provider on the market in the past, it is unmatched. Keyboard shortcuts to flip through companies, 2- ![Ethan B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ethan B.") EB Ethan B. Enterprise (\> 1000 emp.) 4.5/5 "Great for discovery & market mapping" What do you like about Grata? Really great global coverage. The AI find similar feature is valuable for discovery. ### 5 Cons or Disadvantages of Grata ##### 1. Data Inaccuracy Users find that **data inaccuracy** in Grata affects reliability, leading to inconsistent results over time. [ See 17 mentions ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506974&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Best UX of any alternative data provider out there" What do you dislike about Grata? Not too many cons - only minor dislike is sometimes inaccurate company HQ locations or domiciles of employees EDIT: They've since changed this. Unbel ![Andrew M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew M.") AM Andrew M. Mid-Market (51-1000 emp.) 5.0/5 "Easy, Efficient, and Effective Platform for Sourcing and Due Diligence" What do you dislike about Grata? Sometimes the companies shown are extremely small and might not even exist. ##### 2. Inaccuracy Users report **inaccuracy issues** with Grata, especially after initial results, affecting overall reliability of data. [ See 8 mentions ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506992&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Best UX of any alternative data provider out there" What do you dislike about Grata? Not too many cons - only minor dislike is sometimes inaccurate company HQ locations or domiciles of employees EDIT: They've since changed this. Unbel ![Akshat S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Akshat S.") AS Akshat S. Small-Business (50 or fewer emp.) 5.0/5 "Great platform for preliminary deal sourcing research" What do you dislike about Grata? Lacks precision with data sometimes but understandable considering the nature of the companies ##### 3. Limited Data Users find Grata's **limited data sourcing** frustrating, as it lacks automatic sourcing like sourcescrub and has integration issues. [ See 8 mentions ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506431&qs=pros-and-cons#reviews) See Related User Reviews ![Graham B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Graham B.") GB Graham B. Small-Business (50 or fewer emp.) 5.0/5 "The Most Important Resource for My Deal Generation" What do you dislike about Grata? The email data is very good, but there is a small percentage of companies in the database that do not have email data. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Exception Product" What do you dislike about Grata? Grata's contact information is slightly constrained and only has information on the CEO. That information can easily be enhanced though using a servic ##### 4. Company Exclusion Users find **company exclusion issues** problematic, particularly regarding European companies and missing contact information. [ See 6 mentions ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506249&qs=pros-and-cons#reviews) See Related User Reviews JS Javier S. Mid-Market (51-1000 emp.) 5.0/5 "Great tool for mid-market M&A Business development teams" What do you dislike about Grata? Most of the data focuses in the US. As a global Investment Bank, we would like to have access to European companies. Also, the events part of the tool ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Good service" What do you dislike about Grata? Sometimes it's not fully up to date. Also, there are a lot of companies missing contact information ##### 5. Data Incompleteness Users note that **data incompleteness** can hinder accuracy, though Grata offers a feature to address gaps manually. [ See 5 mentions ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1505931&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") E Verified User Mid-Market (51-1000 emp.) 5.0/5 "Terrific Platform" What do you dislike about Grata? No data source is perfect so there are ocassional gaps in contact data in particular - though they have a feature where you can flag missing data and ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Been a great platform to research and market map." What do you dislike about Grata? Contact info and which investors are a part of companies are not robust yet ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Small-Business (50 or fewer emp.) 12/2/2024 "great for Deal origination!" 5/5 What do you like best about Grata? I love the support and the accuracy of the data. Review collected by and hosted on G2.com. What do you dislike about Grata? It can be a bit pricey but you pay for what you gen. Review collected by and hosted on G2.com. What problems is Grata solving and how is that benefiting you? Grata is helping me find information on business owners to help in deal origination. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Andrew M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew M.") AM Andrew M. Soccer Referee Mid-Market (51-1000 emp.) 2/29/2024 "Easy, Efficient, and Effective Platform for Sourcing and Due Diligence" 5/5 What do you like best about Grata? Grata offers a simple to use platform that is an essential tool when looking for prospective companies. Additionally, the usage of AI in their platform allows for specific results that fit exactly what you are looking for. Finally, whenever I had an issue using the platform it was easily resolved. Review collected by and hosted on G2.com. What do you dislike about Grata? Sometimes the companies shown are extremely small and might not even exist. Review collected by and hosted on G2.com. What problems is Grata solving and how is that benefiting you? Grata solved the problem of finding prospective companies by having a database of thousands of companies for me. This database was tailored to my searches and solved my issue of finding prospective companies. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Venture Capital & Private Equity](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Venture Capital & Private Equity") UV Verified User in Venture Capital & Private Equity Small-Business (50 or fewer emp.) 6/18/2024 "Quality Platform Backed by Talented and Thoughtful People" 5/5 What do you like best about Grata? Grata is a highly functional platform that allows us to easily gain insights into privately held companies with an impressive ability to create highly targeted lists across very specific characteristics. Grata employees are incredibly helpful with ad-hoc requests. Review collected by and hosted on G2.com. What do you dislike about Grata? I am excited to see the new features Grata continues to roll out, which I believe will continue to help us as we dig in. Review collected by and hosted on G2.com. What problems is Grata solving and how is that benefiting you? Finding info about private companies quickly and creating lists. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Small-Business (50 or fewer emp.) 11/13/2024 "Good service" 5/5 What do you like best about Grata? Helpful way to quickly look up and analyze businesses Review collected by and hosted on G2.com. What do you dislike about Grata? Sometimes it's not fully up to date. Also, there are a lot of companies missing contact information Review collected by and hosted on G2.com. What problems is Grata solving and how is that benefiting you? Grata helps me find businesses and their owners Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Building Materials](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Building Materials") UB Verified User in Building Materials Enterprise (\> 1000 emp.) 5/24/2024 "VP, Head of Corporate Development" 5/5 What do you like best about Grata? Grata is a very valuable tool in my M&A sourcing workflow. The Chrome add-in allows me to quickly identify comparable companies . We've closed on one acquisition and are in conversations with another, all from opportunities identified using Grata. Review collected by and hosted on G2.com. What do you dislike about Grata? In my 6 months using them I've seen valuable updates to the product that i find myself using. Review collected by and hosted on G2.com. What problems is Grata solving and how is that benefiting you? Identifying M&A target. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Small-Business (50 or fewer emp.) 3/5/2024 "Exception Product" 5/5 What do you like best about Grata? Grata is great for sourcing new entreprenuerial teams and customers within a certain vertical. Their NAICS code matching is extremely accurate, and Grata has all the filters necessary to make sure you're finding perfect ICP matches. I use Grata every day. Review collected by and hosted on G2.com. What do you dislike about Grata? Grata's contact information is slightly constrained and only has information on the CEO. That information can easily be enhanced though using a service like People Data Labs. Review collected by and hosted on G2.com. What problems is Grata solving and how is that benefiting you? Grata helps us size the TAM of a given market, find the ideal customers for our companies in a given vertical, and ultimately source new investment opportunities. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Akshat S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Akshat S.") AS Akshat S. Small-Business (50 or fewer emp.) 1/30/2024 "Great platform for preliminary deal sourcing research" 5/5 What do you like best about Grata? Super convenient and user-friendly way of researching companies Review collected by and hosted on G2.com. What do you dislike about Grata? Lacks precision with data sometimes but understandable considering the nature of the companies Review collected by and hosted on G2.com. What problems is Grata solving and how is that benefiting you? Providing users with accessibility to important deal sourcing information, especially in the private sector Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Small-Business (50 or fewer emp.) 1/25/2024 "Positive Grata experience as a college finance student" 5/5 What do you like best about Grata? What I like most about Grata was that i was easily able to pull up information about different companies, no matter the size, and information about them. Review collected by and hosted on G2.com. What do you dislike about Grata? Nothing really at all. The platform was wonderful to use. Review collected by and hosted on G2.com. What problems is Grata solving and how is that benefiting you? Grata is solving the issues of transparency in the industry. Oftentimes it's hard to know which sources to go to to learn more about a company's dealflow, but Grata provides a perfect central place. Review collected by and hosted on G2.com. Show More Response from Rachel Brissette of Grata [Editedit](https://www.g2.com/survey_responses/grata-review-9145601/official_response/edit) Thanks for letting us know! We're happy that you find Grata to be easy to use when it comes to finding information about different companies. Current UserValidated ReviewerSource: Organic ![Dave B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dave B.") DB Dave B. Small-Business (50 or fewer emp.) 7/11/2023 "Best Deal Sourcing Tool Available" 5/5 What do you like best about Grata? Grata consistently helps us get a clear picture of the addressable market in specific indudstries. Their ability to help us map a particular market is unparalleled compared to the other technology we've accessed in the past. They have a great repository of executive contacts that helps us get a quick start on outreach. Review collected by and hosted on G2.com. What do you dislike about Grata? We'd like it if their pipeline management feature was a bit more built out so we can manage everything in one place. In their defense, it has gotten better since we started, and the team has let me know that they're continuing to work on it. Review collected by and hosted on G2.com. What problems is Grata solving and how is that benefiting you? Grata is consistently helping us map out our key markets, get a headstart on the contact info of the executives and get a brief look into each company's financials. Without Grata, we would surely be missing a large chunk of each market AND having to piece it together from a few other sources. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Caleb W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Caleb W.") CW Caleb W. Small-Business (50 or fewer emp.) 3/13/2023 "Best I've found and still getting better all the time" 4/5 What do you like best about Grata? Key word filtering and search logic for narrowing down to the right set of companies. Review collected by and hosted on G2.com. What do you dislike about Grata? Contact enrichment still a new feature but also a much needed addition with runway to get better. Review collected by and hosted on G2.com. What problems is Grata solving and how is that benefiting you? Organizing the universe of private company information in a way that's easy to understand and useful. Review collected by and hosted on G2.com. Show More Response from Rachel Brissette of Grata [Editedit](https://www.g2.com/survey_responses/grata-review-7828000/official_response/edit) Thanks for the review, Caleb! We're thrilled that you're able to narrow down to the right companies with our keyword filtering and search logic. 3/21/2023 Current UserValidated ReviewerSource: Organic ## Top-Rated Alternatives [ ![Sourcescrub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sourcescrub") Sourcescrub 4.5/5(56) ](https://www.g2.com/products/sourcescrub/reviews) [ ![PitchBook](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "PitchBook") PitchBook 4.5/5(256) ](https://www.g2.com/products/pitchbook/reviews) [ ![AlphaSense](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AlphaSense") AlphaSense 4.6/5(335) ](https://www.g2.com/products/alphasense/reviews) [ View All Alternatives ](https://www.g2.com/products/grata/competitors/alternatives) ##### Categories on G2 [Lead Intelligence](https://www.g2.com/categories/lead-intelligence)[Financial Research](https://www.g2.com/categories/financial-research)[Deal Sourcing](https://www.g2.com/categories/deal-sourcing) [Lead Intelligence](https://www.g2.com/categories/lead-intelligence)[Financial Research](https://www.g2.com/categories/financial-research)[Deal Sourcing](https://www.g2.com/categories/deal-sourcing)[M&A Software](https://www.g2.com/categories/m-a-software) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Top-rated portals for client collaboration and communication](https://www.g2.com/discussions/what-are-the-top-rated-portals-for-client-collaboration-and-communication)[Best document creation tools for legal and compliance teams](https://www.g2.com/discussions/what-is-the-best-document-creation-tools-for-legal-and-compliance-teams)[What mobile app debugging platforms work best for iOS developers who need to test without constant context switching between tools?](https://www.g2.com/discussions/what-mobile-app-debugging-platforms-work-best-for-ios-developers-who-need-to-test-without-constant-context-switching-between-tools) [Is job shop management software worth the investment for a 10 to 20 person fabrication shop?](https://www.g2.com/discussions/is-job-shop-management-software-worth-the-investment-for-a-10-to-20-person-fabrication-shop)[Top-rated customer service automation app in software industry](https://www.g2.com/discussions/top-rated-customer-service-automation-app-in-the-software-industry)[Pros and Cons Details](https://www.g2.com/products/grata/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)