# Best Video Editing Software - Page 13 *By [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash)* Video editing software enables users to digitally create, edit, and modify video files, providing tools for clipping, arranging, layering, color correction, audio editing, motion tracking, and visual effects, giving content creators, marketers, and media professionals precise control over video output. ### Core Capabilities of Video Editing Software To qualify for inclusion in the Video Editing category, a product must: - Allow users to upload video files or capture newly recorded videos for editing - Provide tools for clipping, arranging, splitting, layering, and manipulating videos - Save and export completed files in one or more file types ### Common Use Cases for Video Editing Software Content creators, marketing teams, and media professionals use video editing software to produce polished video content across a range of formats and channels. Common use cases include: - Producing promotional videos, brand content, and social media clips for marketing campaigns - Editing film and TV productions with advanced color correction, audio mixing, and motion tracking tools - Creating tutorials, training videos, and product demonstrations with custom graphics and effects ### How Video Editing Software Differs from Other Tools Unlike [AI video generators](https://www.g2.com/categories/ai-video-generators), which primarily create video content from text or AI-driven inputs, traditional video editing software focuses on manual or AI-assisted manipulation of uploaded or captured video files, giving users precise control over editing, arrangement, and output. Video editing tools are often used alongside [video effects software](https://www.g2.com/categories/video-effects) to enhance production quality for promotional and commercial content. ### Insights from G2 on Video Editing Software Based on category trends on G2, timeline editing flexibility and export format support as standout capabilities. These platforms deliver improvements in video production speed and output quality as primary outcomes of adoption. ## Top Video Editing Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Dropbox](https://www.g2.com/products/dropbox/reviews) | 4.4/5.0 (30,825 reviews) | Large video file sharing | "[Deeper Search Functionality, Needs Better Integrations](https://www.g2.com/survey_responses/dropbox-review-12952362)" | | 2 | [VEED](https://www.g2.com/products/veed/reviews) | 4.6/5.0 (2,132 reviews) | Browser-based subtitle editing | "[Easy Video Editing with Quick Turnaround](https://www.g2.com/survey_responses/veed-review-11784336)" | | 3 | [Adobe Premiere Pro](https://www.g2.com/products/adobe-premiere-pro/reviews) | 4.5/5.0 (1,633 reviews) | Advanced video production workflows | "[Powerful, Professional Video Editing with Adobe Premiere Pro](https://www.g2.com/survey_responses/adobe-premiere-pro-review-12963512)" | | 4 | [Riverside](https://www.g2.com/products/riverside/reviews) | 4.8/5.0 (1,729 reviews) | Remote podcast and interview production | "[Effortless Recording and Amazing Text-Based Editing](https://www.g2.com/survey_responses/riverside-review-13034561)" | | 5 | [iMovie](https://www.g2.com/products/imovie/reviews) | 4.3/5.0 (565 reviews) | Basic Apple video editing | "[iMovie Makes Video Editing Simple Without Sacrificing Quality](https://www.g2.com/survey_responses/imovie-review-12698198)" | | 6 | [Synthesia](https://www.g2.com/products/synthesia/reviews) | 4.6/5.0 (2,746 reviews) | AI training video creation | "[Empowered Our Marketing and Training Efforts with Ease](https://www.g2.com/survey_responses/synthesia-review-10836418)" | | 7 | [Adobe Express](https://www.g2.com/products/adobe-express/reviews) | 4.5/5.0 (823 reviews) | Quick social video design | "[Effortless Design and Video Creation with Time-Saving AI Features](https://www.g2.com/survey_responses/adobe-express-review-11931770)" | | 8 | [Movavi Video Editor](https://www.g2.com/products/movavi-movavi-video-editor/reviews) | 4.6/5.0 (415 reviews) | Beginner-friendly video editing | "[easy Video Editing for Teaching and Patient Guidance](https://www.g2.com/survey_responses/movavi-video-editor-review-12691061)" | | 9 | [Camtasia](https://www.g2.com/products/camtasia/reviews) | 4.6/5.0 (1,702 reviews) | Screen-recorded training videos | "[Intuitive, Medium-Weight Editor That Delivers Professional Results](https://www.g2.com/survey_responses/camtasia-review-12891940)" | | 10 | [HeyGen](https://www.g2.com/products/heygen/reviews) | 4.8/5.0 (1,863 reviews) | Multilingual AI avatar videos | "[Unique Speech-to-Video with Reliable Audio Upload and Transcription](https://www.g2.com/survey_responses/heygen-review-13039371)" | --- ## What Are the Most Common Questions About Video Editing Software? *AI-generated · Last updated: May 26, 2026* ### What is the best video editing program out there? Based on G2 reviews, Adobe Premiere Pro stands out as the strongest fit for buyers looking for a full-featured video editing program in this category. According to verified users, it is praised for professional editing controls, subtitle generation, color grading, and strong integration with other Adobe tools. G2 reviewers mention that it helps teams create polished marketing videos, event recaps, reels, and client-ready content while keeping workflows flexible. Reviewers also note a learning curve and heavier system demands, so it tends to fit users who want deeper editing control rather than the simplest beginner experience. VEED is often mentioned for speed and ease, but Premiere Pro appears most broadly capable in recent reviews. ### What is the best video editing tool for commercial projects? Based on G2 reviews, buyers working on commercial projects often look for software that balances creative control, output quality, and workflow efficiency. Adobe Premiere Pro is frequently described by reviewers as a strong choice for branded videos, advertising work, client deliverables, and multi-clip editing. According to verified users, it supports polished results through tools for captions, effects, color work, and integration with other Adobe products. G2 reviewers mention that it helps them produce brand videos, event summaries, social campaigns, and client-facing edits with professional consistency. At the same time, some users say it takes time to learn and can be demanding on hardware, so teams should weigh ease of use against advanced control. **Here are some of the top-rated products on G2:** - [Adobe Premiere Pro](https://www.g2.com/products/adobe-premiere-pro/reviews) – used for brand videos, advertising videos, event summaries, reels, and polished client-facing edits - [VEED](https://www.g2.com/products/veed/reviews) – favored for fast browser-based editing, subtitles, resizing, and social-ready short-form content - [Riverside](https://www.g2.com/products/riverside/reviews) – suited for recording, editing, clipping, and publishing webinar, podcast, and interview video content ### What is the best video editing software for small business? Based on G2 reviews, small businesses often prioritize ease of use, speed, and the ability to create polished content without a large production team. According to verified users, VEED is commonly valued for being easy to learn, browser-based, and useful for captions, short-form editing, resizing, and quick publishing workflows. G2 reviewers mention that it helps smaller teams create marketing videos, social clips, training content, and repurposed short videos without needing deep editing expertise. Some users do note limitations in advanced editing and occasional lag on larger projects, but the overall feedback highlights fast turnaround and accessibility. For small businesses that want straightforward production over heavy post-production complexity, it appears to be a strong fit. **Here are some of the top-rated products on G2:** - [VEED](https://www.g2.com/products/veed/reviews) – ideal for small teams creating subtitles, shorts, training videos, and social content quickly - [Riverside](https://www.g2.com/products/riverside/reviews) – works well for businesses producing podcasts, webinars, interviews, and short clips in one workflow - [Adobe Premiere Pro](https://www.g2.com/products/adobe-premiere-pro/reviews) – useful for small businesses that need more control for polished branded and client-ready videos ### What is the best software for editing business videos? Based on G2 reviews, software for editing business videos is judged heavily on how well it supports presentations, explainers, product demos, internal communications, and customer-facing content. According to verified users, Adobe Premiere Pro is often selected when teams need a professional environment for assembling polished edits, adding captions, refining visuals, and handling branded content. G2 reviewers mention using it for marketing videos, event videos, advertising content, and polished social outputs. Buyers should note that it is not usually described as the simplest entry-level option, but it is repeatedly credited with helping teams improve quality and efficiency once they are comfortable with the workflow. That makes it a strong option for serious business video production. **Here are some of the top-rated products on G2:** - [Adobe Premiere Pro](https://www.g2.com/products/adobe-premiere-pro/reviews) – supports marketing, social, advertising, and client-facing business video editing - [VEED](https://www.g2.com/products/veed/reviews) – useful for browser-based business videos with subtitles, voiceovers, resizing, and quick edits - [Dropbox](https://www.g2.com/products/dropbox/reviews) – often used to share and manage large video files, project assets, and versioned business content across teams ### Which video editing app is best for our company? Based on G2 reviews, VEED is the best fit when companies want an editing app that is easy to adopt across teams. According to verified users, it is valued for simple setup, browser-based access, subtitle generation, resizing, script-based editing, and fast creation of social, training, and promotional videos. G2 reviewers mention that it helps nontraditional editors and smaller teams publish content faster without a heavy technical learning curve. Reviewers also describe it as useful for repurposing long videos into shorts and adding captions efficiently. While some users want deeper editing controls, the overall review pattern suggests VEED is especially well suited for companies that want quick production and broad usability rather than the most advanced desktop workflow. ### What is the best-rated video editing software for office? Based on G2 reviews, office teams often need software that is practical for presentations, internal training, recorded explainers, and communication videos rather than cinematic editing. According to verified users, Riverside is frequently praised for making recording, editing, clipping, and publishing easier in one place. G2 reviewers mention transcripts, AI clips, separate speaker tracks, and straightforward workflows that help teams create podcasts, webinars, walkthroughs, and internal video updates with less friction. Users also note that it reduces the need for multiple tools, which is valuable in office environments where speed and simplicity matter. Some reviewers mention occasional browser or editing issues, but overall it is described as highly efficient for business-facing video workflows. **Here are some of the top-rated products on G2:** - [Riverside](https://www.g2.com/products/riverside/reviews) – strong for office webinars, podcasts, walkthroughs, transcripts, clips, and all-in-one publishing - [VEED](https://www.g2.com/products/veed/reviews) – fits office teams creating captions, quick edits, repurposed clips, and internal communication videos - [Adobe Premiere Pro](https://www.g2.com/products/adobe-premiere-pro/reviews) – works for offices that need more polished editing for presentations, reels, and branded content ### What is the best video editing software reviews? Based on G2 reviews, the strongest review themes in this category center on Adobe Premiere Pro, VEED, and Riverside. According to verified users, Adobe Premiere Pro is recognized for professional editing depth, VEED for speed and simplicity, and Riverside for streamlined recording-plus-editing workflows. G2 reviewers mention Premiere Pro for polished branded and client work, VEED for subtitles, short clips, and browser-based editing, and Riverside for podcasts, webinars, and shareable highlights. The common buyer pattern is clear: teams choose based on the type of workflow they need rather than a single universal winner. If advanced control matters most, reviewers lean toward Premiere Pro. If speed and accessibility matter more, VEED and Riverside receive especially strong recent praise. **Here are some of the top-rated products on G2:** - [Adobe Premiere Pro](https://www.g2.com/products/adobe-premiere-pro/reviews) – highly reviewed for advanced editing, captions, effects, and polished professional output - [VEED](https://www.g2.com/products/veed/reviews) – highly reviewed for subtitle workflows, browser editing, and fast short-form production - [Riverside](https://www.g2.com/products/riverside/reviews) – highly reviewed for podcast, webinar, and interview recording with fast clip creation ### What are the top video editing apps for professional use? Based on G2 reviews, professional users tend to favor tools that deliver strong editing control, dependable output, and production efficiency. According to verified users, Adobe Premiere Pro is consistently highlighted for professional editing, color work, captions, and integration with the broader Adobe ecosystem. G2 reviewers mention VEED as a faster alternative for creators and marketers who need captions, subtitles, and short-form content without a heavy setup. Riverside also appears often in professional workflows where recording quality, transcripts, and clip generation matter for podcasts, webinars, and remote interviews. Together, these tools reflect three different professional needs: full editing power, rapid browser-based production, and all-in-one recording plus editing support. **Here are some of the top-rated products on G2:** - [Adobe Premiere Pro](https://www.g2.com/products/adobe-premiere-pro/reviews) – built for professional editing workflows with captions, effects, color work, and integrations - [VEED](https://www.g2.com/products/veed/reviews) – supports professional social, training, and multilingual video workflows with browser-based speed - [Riverside](https://www.g2.com/products/riverside/reviews) – helps professionals record and repurpose podcasts, interviews, and webinars efficiently ### Which is the top video editing software for corporate use? Based on G2 reviews, Adobe Premiere Pro is the top video editing software for corporate use among products in this recent review set. According to verified users, it is repeatedly used for branded content, marketing campaigns, event summaries, reels, training-related edits, and client-ready business videos. G2 reviewers mention that it offers the mix of editing control, polish, subtitle support, and Adobe ecosystem integration that larger corporate teams often need. Reviewers also note that it can require stronger hardware and more learning time, but they consistently describe the output as professional and flexible. For corporate teams prioritizing quality and broad production capability, Premiere Pro appears to lead this category in current review sentiment. ### What is the most popular video editing software for desktop use? Based on G2 reviews, Adobe Premiere Pro appears to be the most popular choice for desktop-focused video editing in this category set. According to verified users, it is used for everything from reels and social content to professional client work, brand videos, event summaries, and advanced editing tasks. G2 reviewers mention its desktop workflow advantages through timeline control, effects, captioning, and integrations with other Adobe tools like After Effects and Photoshop. They also highlight that it works best for users willing to invest time in learning the software. While simpler products earn praise for speed, Premiere Pro is the one most consistently associated with broad desktop editing use and professional production depth. ## How Many Video Editing Software Products Does G2 Track? **Total Products under this Category:** 287 ### Category Stats (Jul 2026) - **Average Rating**: 4.47/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Eddie (+9.38%) - Among all products in this category, Eddie recorded the largest rating increase compared to last month *Last updated: July 02, 2026* ## How Does G2 Rank Video Editing Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 65,800+ Authentic Reviews - 287+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Video Editing Software Is Best for Your Use Case? - **Leader:** [Dropbox](https://www.g2.com/products/dropbox/reviews) - **Highest Performer:** [WeVideo](https://www.g2.com/products/wevideo/reviews) - **Easiest to Use:** [Riverside](https://www.g2.com/products/riverside/reviews) - **Top Trending:** [Synthesia](https://www.g2.com/products/synthesia/reviews) - **Best Free Software:** [VEED](https://www.g2.com/products/veed/reviews) --- **Sponsored** ### Vyond Vyond is an all-in-one AI video platform designed to empower organizations in creating secure, compliant, and engaging business content at scale. With a history spanning over 15 years, Vyond has established itself as a trusted solution for more than 20,000 companies, including 65% of the Fortune 500. Vyond is particularly suited for enterprises looking to enhance their internal communications, training programs, sales enablement, and marketing efforts through high-quality video content. Vyond serves a diverse range of use cases. It is particularly beneficial for companies aiming to streamline onboarding processes, improve training completion rates, and enhance compliance training. By integrating seamlessly with existing tools such as Slack, Learning Management Systems (LMS), and Customer Relationship Management (CRM) systems, Vyond allows employees to create brand-safe content without the need to switch between multiple applications. This integration not only fosters a more efficient workflow but also ensures that video content aligns with organizational branding and compliance standards. Key features of Vyond include AI avatars, AI-assisted scripting, instant translation, and text-to-speech capabilities, which collectively enhance the video creation process. Users can develop custom characters and utilize various animation styles, including animated, photorealistic, mixed-media, and live-action formats, all within a single platform. This versatility allows organizations to cater to different audience preferences and learning styles, making their content more engaging and effective. Additionally, Vyond’s SCORM-compliant LMS integration ensures that training materials can be easily tracked and measured, providing valuable insights into employee engagement and learning outcomes. Vyond stands out in the market by simplifying the technology stack for enterprises while expanding their creative capabilities. The platform’s focus on measurable outcomes—such as faster onboarding, higher training completion, and improved sales enablement—enables organizations to track return on investment (ROI) within their existing systems of record. This emphasis on data-driven results allows businesses to make informed decisions about their video content strategies and optimize their communication efforts. With a commitment to ongoing innovation and customer trust, Vyond is dedicated to evolving its platform to meet the needs of modern enterprises. By bringing next-generation AI capabilities into a compliant and governed environment, Vyond enables organizations to create content more efficiently, communicate more effectively, and reduce their reliance on fragmented solutions. This positions Vyond as a comprehensive tool for any organization looking to leverage video as a key component of their business strategy. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=500&secure%5Bchosen_at%5D=2026-07-02T23%3A50%3A15Z&secure%5Bdisplayable_resource_id%5D=500&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=500&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=7533&secure%5Bresource_id%5D=500&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fvideo-editing&secure%5Btoken%5D=1802cdbec5537c62c2e9a32def51df5a9dee97d2e94759e8d22a848a068e6ad1&secure%5Burl%5D=https%3A%2F%2Fthink.vyond.com%2Fsignup%3Futm_source%3Dg2%26utm_medium%3Dppc%26utm_campaign%3Dfree_trial&secure%5Burl_type%5D=free_trial) --- ## What Is Video Editing Software? [Video Software](https://www.g2.com/categories/video) ## What Software Categories Are Similar to Video Editing Software? - [Content Creation Software](https://www.g2.com/categories/content-creation) - [AI Video Generators](https://www.g2.com/categories/ai-video-generators) - [Video Content Creation Software](https://www.g2.com/categories/video-content-creation) --- ## How Do You Choose the Right Video Editing Software? ### What You Should Know About Video Editing Software ### What is video editing software? Video editing software handles post-production editing of content after video production has been completed. Filmmakers rely on these solutions to edit their video footage in a nonlinear format, meaning they can arrange clips in whichever format they need for their final product. Video editing tools support raw footage, and most solutions can work with a variety of file types as long as they are in a digital format. Users then convert the format of the video if required.  When a video has been completely uploaded to the platform, editors begin the post-production process by dragging audio and video files onto the editing tool’s timeline. Video editing programs then help trim excess footage. Most solutions give users the option to edit video and audio files in one bundle or separately. They let creators insert transitions between clips so videos seamlessly transition from scene to scene. Users can make copies of video files, which allows them to alter footage without losing the original. Potential modifications available are trimming video clips, editing audio, adding video effects and graphics, color grading, and editing multi-camera shots. Editing software allows users to export video as well.  Users can usually upload a product created with editing software to any major video hosting platform like YouTube, TikTok, or Instagram. Some video editing tools are optimized for specific operating systems, such as MacOS, Linux, and Windows for computers or Android and iOS for mobile phones. - **Best free professional video editor for Windows and Mac:** Adobe Premiere Pro - **Best free video editor for Windows and Mac:** DaVinci Resolve - **Best video editing software for beginners:** Wondershare Filmora - **Other options for Apple users:** Final Cut Pro and iMovie - **Best mid-range video editing software for Windows:** Luxea Pro ### What are the common features of video editing software? While some video editors provide basic editing assistance, other products maintain an arsenal of features for making the perfect video for user needs.  The features highlighted below can be found in video editing solutions. However, buyers should be advised that not all of these features are guaranteed in each product. Before purchasing a solution, buyers must contact a vendor to ensure the solution has the required features. - **Video clip editing:** These solutions should allow users to trim footage and arrange clips with drag-and-drop functionality. Users can make cuts to those clips and add transitions so the video flows from one clip to the next. The software can make copies of clips so as not to distort the original; all versions of the clips are stored within the platform. - **Audio editing tools:** Background noise can drown out audio during production. Video editors include audio editing tools to manipulate the audio level so it’s perfectly clear to the audience. These solutions should come with the option to either edit video and audio files together as a bundle or as two separate items. Video editing software also includes a library of sound effects. - **Video templates:** Templates are customizable frameworks that creators can use as a foundation for their projects. Users who aren't video editing pros benefit from the time- and cost-saving convenience they offer. - **Presets:** Presets are similar to templates in that they both allow users to skip some of the manual video editing steps. A set of pre-made visual adjustments that users can apply to their videos. Presets give videos a high-quality finish. - **Color correction:** Light doesn’t always cooperate during video productions. Creators use software to adjust lighting and colors within a frame until they’re right. These tools should allow users to maintain the color across a string of clips. Color grading features let users alter elements such as shading and highlights with these platforms. - **Closed captioning:** Some solutions give you the ability to add captions to the video. Users can edit captions in a variety of formats and styles from the platform and save them as a part of the video or as a completely different file. - **Overlays:** Overlaying means that creators can place videos, pictures, or words on top of the main video and play them simultaneously. Overlays create more interesting and complex videos. ### What types of video editing software exist? All video editing software products have the same endgame, which is to help users create the perfect video that looks and sounds exactly how they want it. That’s why there aren’t many subcategories. Different solutions might have different sets of features, but they all aim to get users the same result. The tools may, however, differ slightly in each product’s individual focus. #### Open-source video editing software  An open-source software solution means that any user can modify the code of that particular solution. If the changes one user makes happen to be popular with the community, they can elect to adopt those changes officially into the solution. Many users consider open-source video editing software to be more stable and secure than alternatives. They’re often free of charge, making them ideal options for small businesses or users who are just beginning to learn. #### Closed-source video editing software Closed-source video editing software, also known as proprietary video editing software, is the opposite of an open-source solution. Simply put, that means users cannot make changes to its code. These solutions often include improved software functionality, advanced features, and increased user-friendliness and support. While open-source software is constantly being updated, those updates typically cannot keep up with the quality of closed-source video editors. And while closed-source video editing programs are not guaranteed to be free of charge, some are low-cost or offer a free trial. Neither one of these types of video editors is superior to the other. It depends on what you need from a particular solution. For example, if you want a professional video on a tight budget, an open-source solution may be the way to go. If customer support and user-friendliness are more important, then closed-source video editing software is your best option. ### What are the benefits of video editing software? It can be tempting to send clips off to a professional videographer to put together a final product. However, it can easily be done in-house with a good video editing solution too. And, there are various benefits to using editing software. The following are some of the benefits a business will reap from using video editors. - **Cost savings:** Hiring a company to edit a video can be quite costly. Plus, bringing on professional services in order to get a high-quality video isn’t the only way. Some video editors on the market are even available for free. Plenty of these solutions offer tutorials as well, so you can edit on your own. - **Convenience:** Along with being more cost-efficient, editing software allows users to work on their videos at their own convenience. Users can edit videos in the comfort of their own homes or at the office or anywhere in between because many of these solutions are cloud-based. - **Quick publishing:** Editing videos in-house gives your business greater control. The team can decide what needs to be cut, edited, or added and how many rounds of edits the video needs to go through. There is no need to rely on an outside company’s timeline. - **Collaboration:** Cloud-based or online video editing apps also offer a level of boosted collaboration to the editing process. They let editors send files back and forth with all members of the team. That ensures everyone who needs to have eyes on the project will do so before the final product goes live. - **Organization:** Video editing is messy. Editing software takes a cluttered collection of video clips and keeps it organized. ### Who uses video editing software? Video editors are popular across many different fields. The following are a few examples of common use cases. - **Marketing professionals:** Marketing teams are always looking for new ways to expand their audience. A brief and well-edited video is a great way to do just that. Marketing teams commonly put this practice to use on their social media channels. Users can create advertisements with video software and share them on different channels to increase brand recognition. As video editing platforms have become more affordable and user-friendly, more and more teams have adopted videos as part of their marketing strategy. Because of this, a basic understanding of video editing software is quickly becoming a requirement for marketing professionals. - **Content teams:** Content teams often work together with marketing teams to make sure content stays on target. Video is an easily digestible type of content that can help elevate a company’s brand. This type of content is a great way to establish a company’s voice while informing and maybe entertaining the target demographic. It’s a little more eye-catching than the typical written word, and editing software makes sure the company’s video content stands out from the crowd. Videos are also a great way to break up a longer blog post or article. - **Video production companies:** A video production company is obviously constantly working with videos day in and day out. Editing software ensures they can deliver the best product possible to their clients. Production companies collaborate with a variety of clientele who require different kinds of content. The videos can range from something simple, like a wedding montage to a major motion picture.  ### Video editing software pricing Users can expect to pay between $50-$200 for video editing software. Some sellers offer their products at a monthly or yearly cost, while others have a one-off fee. There are free products or those that offer free versions. However, you’ll experience tradeoffs in functionality and quality with the free options. Videos created on some free versions may have a watermark, for example. Some sellers use tiered pricing, with different features and functions offered at different pricing levels. ### Software and services related to video editing software When it comes to creating the perfect video, editing is just part of the process. There are many other software platforms and services related to video editing. The ones listed below are just a few. - [Video CMS software:](https://www.g2.com/categories/video-cms) A video content management system (CMS) enables users to organize, share, and modify video files for both internal and external use. They often come into play once a video has been completely edited and offer analytics for video performance. This helps businesses make informed decisions about future content creation. - [Animation software](https://www.g2.com/categories/animation) **:** Create moving graphics from visual files. Depending on the specific product, you can make 2D or 3D animation. The solutions provide the functionality to add music and special effects. Animation software solutions typically integrate with video editors. - **Visual effects software:** Turn to these tools to alter your video files with custom effects, such as title sequences and CGI. Once all the visual effects are put into place, video editing programs can be used to create the final product. - [Audio editing software](https://www.g2.com/categories/audio-editing) **:** These tools record, mix, and arrange sound content. They have features to cut, paste, and trim pieces of audio, add effects, adjust quality, compress files, edit song metadata, and rip audio CDs.  - [Video hosting software](https://www.g2.com/categories/video-hosting) **:** Users can upload and store their files on video hosting platforms to reach their intended audience. Hosting tools typically work with editors so that the video is perfect before audiences can view it. - [Video production companies](https://www.g2.com/categories/video-production-companies) **:** These companies help businesses with content planning, filming, and editing. Essentially, you can outsource this work to production companies, and they provide the equipment and staff for the project.  ### Challenges with video editing software Editing software is absolutely vital to any company that creates videos, but that doesn’t mean the software is without its issues.  - **Customer support:** If users select free video editing software, the odds are that they will not have access to any type of customer support. Sure, many of these solutions offer forums where users can share tips and advice with one another, but it doesn’t compare to having the support of the software vendors themselves. And while paid solutions offer customer support, they can end up being pricey. - **Learning curve:** Mastering advanced video editing techniques takes time and patience. Many video editing tools feature intricate and non-intuitive interfaces with a multitude of options. It’s overwhelming for almost every beginner to figure out how to navigate and understand the tool.  - **Exporting and rendering time:** Creating high-quality videos is a time-consuming and challenging process, especially when working with large video files or intricate edits. Users may experience delays or lose edits while completing video projects. ### How to choose the best video editing software #### 1. Requirements gathering (RFI/RFP) for video editing software Professional video editing software isn’t as expensive as some other enterprise-level tools, and there are plenty of free video editors on the market, but it is still important to make sure the product of choice meets user needs. Several video editing software products are on the market, and while having options is good, the variety often makes it difficult to differentiate between sellers.  Video editing vendors are usually playing a game of catch up with each other to make certain they are keeping up with the trends and offering the most attractive features. While many components are the same, buyers need to look out for key differences when considering a purchase. Consider the following areas: - **User interface:** Video editing software features are similar, but user interfaces differ, so it’s important to understand who will be using the software and their level of expertise. Intuitive and simple interfaces are better suited for beginners. On the other hand, experienced editors may prefer products with complex interfaces so they can produce more sophisticated work. - **Input formats:** While most video editing programs offer compatibility with a wide range of video file formats, it’s important to check since there are so many kinds of recording devices available today. Users must be sure to know which video formats they will be using and then confirm the software can handle that type of input file. - **File outputs and distribution:** Along with the number of video recording devices, there is also a vast amount of playback devices, especially with the growing popularity of video hosting services. Get a good idea of all the possible video file formats you want to produce and a plan for where you will publish them.  - **Operating systems:** Sometimes, the software is specifically made to run on certain operating systems, i.e., video editing software for Windows and video editing software for Mac. - **Software upgrades:** Many products offer tiered pricing. If you’re not sure if you need a full-blown video editing product, it may be a good idea to start with the most basic offering. However, be sure to check which functionality the higher tiers offer and compare it with your video editing needs. It’s simpler to upgrade to the pro version of a product than to transition to a completely new product. #### 2. Compare video editing software products - **Create a long list:** There are an extensive number of options when it comes to video editors, but most product websites have a “Features” page that provides a high-level picture of what the software comprises. G2.com is a good place to start. - **Create a short list:** Next, research further into the long list of solutions to create a short list. A lot of research (articles and videos) online explains and reviews different products from different perspectives. Find research that caters to your industry. G2’s “Compare” feature gives you side-by-side comparisons of specific features, so you learn how real users rate them. - **Conduct demos:** Demos are a great way to watch potential solutions in action. During the demo, you’ll be able to ask questions to determine which product is right for your organization. Demos aren’t common with video editor providers because this type of software isn’t as expensive or integrated as deeply with a company’s existing software ecosystem as other software is. However, video editing software providers usually offer a free trial, which allows buyers to test out solutions before purchasing.  #### 3. Selection of video editing software - **Choose a selection team:** Team members from content creation, marketing, or design are usually the ones using video editing software. The workers who are going to be using the software directly should select the product. - **Negotiation:** Negotiations typically don’t occur for video editing software purchases. The prices are set. - **Final decision:** The final decision depends on the teams or, more often, individuals who use the video editor the most. ### Video editing software trends As video editing software continues to evolve, new trends have been popping up in the space. Some may revolve around specific video editing techniques, while others are all about using editing to convey story and meaning. The following are a few other trends to look out for. - **Mobile video editing:** Users can already shoot and edit videos on their smartphones. Video editing software sellers are focusing on extending beyond the basic editing functionalities and creating more powerful and feature-rich mobile video editing apps. The vision is to integrate advanced features like special effects, title card additions, and artificial intelligence integration to enhance the overall experience. - **Live video editing:** Live videos are already popular, but those videos aren’t edited. Soon, that will change. There are already a few apps on the market that let users edit in real-time as they shoot. For example, users can change white balance or focus exposure on the go. We can expect live video editing to become more mainstream soon. - **Changing standard aspect ratios:** Video editors used to have to work with an aspect ratio of around 4:3 or 16:9 in mind. But thanks to mobile phones and tablets, people watch videos on many kinds of screens. That means that standard aspect ratios need to keep up.