GotU is a London-based ad tech company, delivering real results to small businesses and retail stores with hyperlocal advertising. GotU provides real results with its unique and innovative optimizing of the campaign. Instead of clicks & impressions, that often mean close to nothing to an SMB, GotU helps business directories, publication networks and SMB marketing partners deliver reach & frequency within a certain timeframe, in a specific location, thus maximizing the possibility for the target audience to act on the message they see (e.g. phone call or in-store visit). This way the end-client, a small business, sees real results and understands the value of their digital investment. More generally, GotU helps with the most common problem of all businesses, finding new ways to find new customers and increase sales. These are all aspects that yellow page companies, business directories, publication networks and SMB marketing partners, and large retailers, can convince their clients with. GotU is the winner of the Facebook Innovation Spotlight Award 2016 for Real Results: https://facebookmarketingpartners.com/partner-news/innovation-spotlight-winners-real-results/