[ GoSquared Reviews ](https://www.g2.com/products/gosquared/reviews) [ GoSquared Reviews ](https://www.g2.com/products/gosquared/reviews) # GoSquared Features ##### ## Metrics (7) Sessions - Digital Analytics Accurately measure total web traffic and present data elegantly. Engagement Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. Entry and Exit Pages Accurately determine where most people enter your site and where they leave and present data elegantly. Standard Event Tracking Software automatically tracks standard user actions. Custom Event Tracking Able to set up custom variables to track any user activity on the site. Retention Accurately measure bounce rate. Conversions Track what proportion of users convert via a certain action. Show More ##### ## Reporting (7) Real-Time Reporting Obtain live data for who is currently accessing your site. Trending Report on how any user activity has changed over time. Retroactive Reporting Report on user activity in the past and set up predictive models for the future. Segmentation Break down a population of users by demographics, sequence actions, time, and able to build custom segments. Mobile Reporting Analytic tools are also available for mobile and tablet versions of websites. Unification Across Devices Able to unify user data across devices, recognizing returning users. Custom Reports and Dashboards Allows users to easily build customized reports and dashboards. Show More ##### ## Other (5) User Data Able to access user-specific data such as location, language, gender, and activity while on the site. Campaign Tracking Analyze inbound marketing traffic to identify which campaigns are working best. E-Commerce Track revenue and transactions. Promotional Messages Able to deploy promotional or other pop-up messages based on user actions. Administration Alerts System can self-monitor critical metrics and alert administrators when they reach concerning levels. Show More ##### ## Administration (4) API / Integrations Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. QA Testing Able to test that event and variable setup are reporting data accurately. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Show More ##### ## Marketing Operations (6) ROI Tracking Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs Data Collection Gathers data about the effectiveness, impact, and reach of marketing campaigns Customer Insights Collects and reports on data relating to customer journeys, preferences, and history Multi-User Access Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results Spend Management Includes features for budgeting, forecasting, and managing marketing investments White Label Offers a white labeling service for agencies or resellers to customize platform branding Show More ##### ## Campaign Activity (6) Campaign Insights Analyzes historical and current marketing campaigns to inform future strategy Reports and Dashboards Creates reports and dashboards to analyze results of campaigns Campaign Stickiness Identifies which marketing campaigns resolved in open or closed opportunities Multichannel Tracking Collects marketing campaign performance data across multiple channels Brand Optimization Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback Predictive Analytics Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization Show More ##### ## Messenger (4) Sequencing Mapped-out responses for conversations. AI Artificial intelligence (AI) and chatbot involvement. Live Chat Live human component of conversations. Customization Interface Quality of interface for designing and customizing conversation maps. Show More ##### ## Channels (5) Social Media Conversations enacted over social media. Website Conversations enacted through embedding or pop-ups on websites. Text Message (SMS) Conversations enacted through text message (SMS). Voice Assistants Conversations enacted through voice assistants. Other Conversations enacted through other channels. Show More ##### ## Customers (5) Targeting Overall quality of customer targeting based on needs or situations. Profiles Creation and modification of customer profiles based on conversations. Analytics Reporting based around specific and overall conversation results. Lead Gathering Capture and organization of leads from conversations. Sales Conversion Success rate of conversations leading to customer purchases. Show More ##### ## Lead Monitoring (3) Features Provides features to create and manage lists of potential customers Performance Monitors form’s performance and contribution to the sales pipeline Identification Identifies the visitor, tracks the pages that they are visiting, and the time they are spending on each page Show More ##### ## Data Capture (4) Mobile Records leads using different types of devices Websites Captures form submissions from existing forms on websites or landing pages Social Media Captures leads across social media channels Data Captures measurable, real customer data gathered directly from a website Show More ##### ## Analytics (2) Export/Import Exports and imports lead data to and from various formats like plain text, spreadsheets, etc. Reporting Supports basic data reporting which includes user engagement analysis, entry and exit statistics, referrer information, etc. Show More ##### ## Customization (4) Forms Creates custom lead capture forms for specific uses, such as an e-book download or email newsletter Personalization Changes colors, calls to action, or form length to personalize lead capture Templates Provides pre-configured templates that can be customized by users Integration Integrates with sales and marketing software solutions to transfer lead data between them Show More ##### ## Agentic AI - Marketing Analytics (3) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Lead Capture (2) Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Digital Analytics (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Conversational Marketing (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ## Top-Rated Alternatives [ ![Google Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d0b0bdbf701506973791782a843a408b/google-analytics.svg "Google Analytics") Google Analytics 4.5/5(6,859) ](https://www.g2.com/products/google-analytics/reviews) [ ![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel") Mixpanel 4.5/5(1,371) ](https://www.g2.com/products/mixpanel/reviews) [ ![Fin](https://images.g2crowd.com/uploads/product/hd_favicon/5d5fd30de40ef30f077664aa44f9775a/fin.svg "Fin") Fin 4.5/5(3,890) ](https://www.g2.com/products/fin/reviews) [ View All Alternatives ](https://www.g2.com/products/gosquared/competitors/alternatives) ## Technology Glossary Features View full feature definition View definitions of the features and discover new technology terms. [View Glossary](/glossary) [Mobile Reporting](/glossary/mobile-reporting-definition) Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses. [Promotional Messages](/glossary/promotional-messages-definition) Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software. GoSquared Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics 4.5/5(6,859) [ Compare Now ](https://www.g2.com/compare/gosquared-vs-google-analytics) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6f919f1812ddc78f50e9c33929ab7beb/mixpanel.png "Product Avatar Image") Mixpanel 4.5/5(1,371) [ Compare Now ](https://www.g2.com/compare/gosquared-vs-mixpanel) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_058174144e3a16cb961af681248433a2/kissmetrics.png "Product Avatar Image") Kissmetrics 4.1/5(168) [ Compare Now ](https://www.g2.com/compare/gosquared-vs-kissmetrics) ##### Categories on G2 [ Lead Capture ](https://www.g2.com/categories/lead-capture)[ Conversational Marketing ](https://www.g2.com/categories/conversational-marketing)[ Marketing Analytics ](https://www.g2.com/categories/marketing-analytics) [ Digital Analytics ](https://www.g2.com/categories/digital-analytics) Show More ##### Explore More [ Best speech-to-text app for large corporate use ](https://www.g2.com/discussions/best-speech-to-text-app-for-large-corporate-use)[ Which endpoint security services provide real-time threat intelligence on current adversary tactics? ](https://www.g2.com/discussions/which-endpoint-security-services-provide-real-time-threat-intelligence-on-current-adversary-tactics%20)[ What website privacy auditing tools best support GDPR and data protection regulation compliance for growing teams? ](https://www.g2.com/discussions/what-website-privacy-auditing-tools-best-support-gdpr-and-data-protection-regulation-compliance-for-growing-teams) [ Best VOIP Providers ](https://www.g2.com/discussions/best-voip-providers-for-business-calls-and-team-communication)[ Which vendor supports offline access to notes across devices? ](https://www.g2.com/discussions/which-vendor-supports-offline-access-to-notes-across-devices)[ What is the easiest audio editing software for a total beginner who just wants to clean up voice recordings for a podcast or video without a steep learning curve? ](https://www.g2.com/discussions/what-is-the-easiest-audio-editing-software-for-a-total-beginner-who-just-wants-to-clean-up-voice-recordings-for-a-podcast-or-video-without-a-steep-learning-curve) Show More [ Best speech-to-text app for large corporate use ](https://www.g2.com/discussions/best-speech-to-text-app-for-large-corporate-use)[ Which endpoint security services provide real-time threat intelligence on current adversary tactics? ](https://www.g2.com/discussions/which-endpoint-security-services-provide-real-time-threat-intelligence-on-current-adversary-tactics%20)[ What website privacy auditing tools best support GDPR and data protection regulation compliance for growing teams? ](https://www.g2.com/discussions/what-website-privacy-auditing-tools-best-support-gdpr-and-data-protection-regulation-compliance-for-growing-teams) [ Best VOIP Providers ](https://www.g2.com/discussions/best-voip-providers-for-business-calls-and-team-communication)[ Which vendor supports offline access to notes across devices? ](https://www.g2.com/discussions/which-vendor-supports-offline-access-to-notes-across-devices)[ What is the easiest audio editing software for a total beginner who just wants to clean up voice recordings for a podcast or video without a steep learning curve? ](https://www.g2.com/discussions/what-is-the-easiest-audio-editing-software-for-a-total-beginner-who-just-wants-to-clean-up-voice-recordings-for-a-podcast-or-video-without-a-steep-learning-curve)