1. [Home](https://www.g2.com/) 2. ... 3. [Multi-Location Marketing Platforms](https://www.g2.com/categories/multi-location-marketing-platforms) 4. [Gorilla Dash Discussions](https://www.g2.com/products/gorilla-dash/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_24c00269e973dca5e560a1f877f50150/gorilla-dash.png "Product Avatar Image") ](/products/gorilla-dash/reviews) [ Gorilla Dash ](/products/gorilla-dash/reviews) (10)4.8/5 Gorilla Dash is an all-in-one franchise management software platform purpose-built for franchise networks and multi-location brands. It consolidates the core operational and marketing needs of franchise organizations into a single, unified platform — covering websites, CRM, email and SMS marketing, reputation management, reporting, and AI-powered tools. At its core, Gorilla Dash solves the unique challenges that arise when a brand operates across dozens or hundreds of independently owned locations. Rather than relying on a patchwork of disconnected tools, franchise networks can manage their entire digital presence and customer engagement lifecycle from one platform. \*\*Franchise Website Management:\*\* Gorilla Dash provides a multi-location website platform built around brand governance and local flexibility. Head office controls brand-approved templates, compliance content, and locked elements, while franchisees can edit their own local content — team details, opening hours, local offers, and photos — within defined permissions. Each location gets its own page generated from a single template, with territory-based lead routing and local SEO built in. The platform also handles redirect mapping from legacy franchisee sites to preserve local search equity. \*\*CRM & Lead Management:\*\* The platform includes a built-in CRM that captures and routes leads automatically based on geographic territory. Every inbound call is logged, recorded, and attributed to the correct location, with missed-call follow-up workflows so no lead is silently lost. Leads are routed to the right franchisee instantly using rules-based allocation. \*\*Email & SMS Marketing:\*\* Gorilla Dash enables franchise networks to run coordinated marketing campaigns across the entire network. Head office can deploy seasonal email, SMS, and print campaigns network-wide on schedule, while each territory can localize details and track its own results within brand-approved templates and assets. \*\*Reputation Management:\*\* The platform monitors and manages online reviews and reputation for every territory in the network, giving both head office and individual franchisees visibility into their standing. \*\*Reporting & Attribution:\*\* Gorilla Dash provides network-wide and per-location reporting that connects marketing spend to actual sales outcomes. Franchisors can compare every location side by side, while franchisees see their own visitors, enquiries, and conversions. The platform tracks cost per lead and booked-job ROI per territory, and supports channel-level attribution that links ad spend to actual sales — without requiring data exports. \*\*Competitions & Lead Generation:\*\* The platform supports branded competitions and promotions that capture warm leads across the entire franchise network, with automatic lead routing and follow-up workflows, plus leaderboards and attribution to motivate teams and track sales outcomes back to each campaign. \*\*Knowledge Base & Resource Library:\*\* Gorilla Dash includes a centralized knowledge base and resource library where franchisors can organize training materials, operating procedures, and business updates, helping franchisees maintain consistency across the network. \*\*Benchmarking:\*\* The platform allows franchise organizations to compare operational metrics across locations, helping identify best practices and opportunities for continuous improvement. \*\*Security:\*\* Gorilla Dash enforces mandatory Two-Factor Authentication (2FA) for all users to protect customer data and account security across the network. \*\*Digital Agency Integration:\*\* Gorilla Dash works alongside digital marketing agencies, providing call tracking, enquiry capture, and channel-level attribution that connects ad spend to actual sales — giving both the brand and its agency a clear picture of advertising return. Gorilla Dash serves franchise networks across a range of industries including home services, food and beverage, fitness and wellness, retail and showrooms, and signage and print. It is designed to replace off-the-shelf software with solutions custom-fitted to the distinct needs of the franchise industry. Show More When users leave Gorilla Dash reviews, G2 also collects common questions about the day-to-day use of Gorilla Dash. These questions are then answered by our community of 850k professionals. Submit your question below and join in on the G2 Discussion. * * * ### 80.0 Nps Score ### All Gorilla Dash Discussions Search Most CommentedMost HelpfulCommon QuestionsNewest All DiscussionsDiscussions with CommentsCommon QuestionsDiscussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Common Questions Newest Filter by All Discussions Discussions with Comments Common Questions Discussions without Comments Sorry... There are no questions about Gorilla Dash yet. ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/gorilla-dash/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_24c00269e973dca5e560a1f877f50150/gorilla-dash.png "Product Avatar Image") ### Have you used Gorilla Dash before? Answer a few questions to help the Gorilla Dash community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/login?context=product_review&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fgorilla-dash%2Fdiscuss%3Fsmall_ask%3Dgorilla-dash) No