YouTube is one of those websites that you can't live without for a business. Everyone knows what YouTube is and to not use it, is leaving behind a powerful tool for personal use as well as business use. The YouTube Studio has so many useful tools and analytics you can track your performance of videos old and new.

The types of things you can look up are endless and there are videos for every need - personal, business, or otherwise. Review collected by and hosted on G2.com.

Sometimes the ads can be annoying, but you just have to remember that that is how other people/business make their money. It is nice though because most ads have a skip button after 5 seconds of the ad has shown and then you can get on with your video.

The YouTube studio is vast in what it can do for you and your team. Because the studio has so many buttons and such, it can take a while to learn what each thing means and what it means for your business. It also can take a while/learning curve on the different capabilities it has behind the scenes Review collected by and hosted on G2.com.

YouTube is the biggest streaming platform, and almost everything is available in multiple languages from all over the World. The essential thing is that YouTube’s community is the biggest, so a tremendous diversity of content is functional here. Review collected by and hosted on G2.com.

I like “YouTube” most, but the authenticity of content is sometimes low worthiness when content creators get obsessed by the 'views and likes ' culture. Review collected by and hosted on G2.com.

I love that Youtube has so many easily accessible resources I can share with students through links and by playing videos in class. I also like that I can make my own videos and upload them which saves class time. Review collected by and hosted on G2.com.

I dislike the advertisements on youtube. I understand that they are necessary for revenue, however there are so many that are inappropriate for school. I wish I could mark that I am a teacher channel, like how you can use youtube kids to filter ads and content. Review collected by and hosted on G2.com.

YouTube is the second most visited site after Google, and so advertising on the platform can help any business grow effectively.

Tips for creating a successful YouTube advertisement

1) Set clear goals:

Before starting to plan the ad campaign, you should set clear goals for what you would like to achieve. Study your current marketing position.

2)Build a story:

Videos are only interesting if there is a straightforward story being told throughout. Only pitching a product is not enough. You should also keep the audience entertained than only they will watch it entirely and click through to your site. Review collected by and hosted on G2.com.

1) To many competitors targeting the same audience makes it irritating for viewer to take action

2) Increase in competition in advertising increases bid

3)Fake advertisement decrease trust of buyers Review collected by and hosted on G2.com.

YouTube (Premium) has been great for my personal training business. When I link my zoom account to share the screen with my clients I am able to run video and music to them which makes it easier and more fun for the client. I also use video streaming for educational purposes - growing my knowledge of training and education. Review collected by and hosted on G2.com.

I think the downside to YouTube at first was the Ads. I then upgraded to Premium which made it so much easier and well worth my time not to have to sit through ads while in the middle of my videos. Review collected by and hosted on G2.com.

The best part of YouTube Advertising is that it's relevant to my choices. YouTube is not showing you anything while you are watching videos and learning something; it will only advertise what is related to your choice. Review collected by and hosted on G2.com.

The only thing I dislike about YouTube advertising is Non-Skipable advertising. Whether I want to see the advertising should be my choice. However, sometimes we have to watch the advertising forcefully. Review collected by and hosted on G2.com.

One of the best parts of using Zoom for business is the ability to stream to my YouTube channel. This integration works seamlessly and provides a means by which people can watch through a different platform. It also provides an easy way to share a recording with people who were unable to attend the Zoom meeting live. Review collected by and hosted on G2.com.

The only downside to using YouTube is that the viewers may have to watch ads or be directed toward other distracting videos. If there was a way to share an unlisted video without viewers seeing ads, that would be a significant improvement. Review collected by and hosted on G2.com.

Cost effective medium for advertising

Provides higher targeting opportunities

Ability to Targeting affinity audiences

Metrics are really easy to measure

Results are quick and highly accurate Review collected by and hosted on G2.com.

The ads are seen as highly obtrusive at times by the audience watching a video as it can tend to irritate or strike annoying emotions.

The usage of high bandwidth for watching the ads tend to discourage some segments of audience Review collected by and hosted on G2.com.

You can make a complete funnel in YouTube Advertising and take the audience to your storyline by showcasing short 6-10 seconds ads and retargeting those who watch up to a certain length. Review collected by and hosted on G2.com.

It sometimes gets difficult to maintain a lot of campaigns and how with growing youtube premium subscriptions how can advertisers keep up with it? Review collected by and hosted on G2.com.

With various ad length video formats available you can target users for brand building. With targeting options, we can run ads through sustenance phase Review collected by and hosted on G2.com.

High CPM rates for inmarket audience and affinity audience being too wide to run any performance campaigns on YouTube. Review collected by and hosted on G2.com.