Google Tag Manager helps us to add all the external tracking and analytics to our website without any hardships. Google Tag Manager is super easy to use and free of cost! Review collected by and hosted on G2.com.

Sometimes we need to do some RnD to enable event tracking in Google Tag Manager. It doesn't support MS Clarity tags till now, so it needs to be added as an external script. Review collected by and hosted on G2.com.

Not too difficult to understand. Interface is easy to use. Review collected by and hosted on G2.com.

More available resources for education and troubleshooting. Review collected by and hosted on G2.com.

We can set up the tags as per our wish with the required conditions by using triggers. Review collected by and hosted on G2.com.

Its a bit complicated for first time users. Review collected by and hosted on G2.com.

The biggest upside to GTM is the ability to push code to the site in a low risk, low effort environment. The use of templates reduces the chance for breakage and encourages non-engineering users to implement tracking without the need to use engineering resources. Review collected by and hosted on G2.com.

The limitations of templates are the only downside in my mind, since it would be ideal to eliminate all custom HTML templates in order to make the container cleaner and easier to read for non technical users. Review collected by and hosted on G2.com.

You can add marketing tags without dev support. Review collected by and hosted on G2.com.

Advanced firing triggers are difficult to understand sometimes, and community plugins are sometimes not functional. Review collected by and hosted on G2.com.

It makes it efficient to store all pixels/code in one place Review collected by and hosted on G2.com.

It's lengthy and has repetitive tasks. Difficult to navigate while working on multiple tasks Review collected by and hosted on G2.com.

The best option for E-commerce businesses for integrating 3rd party scripts. Easy to use. We can go live ASAP with the working code. GTM is Better thn DTM and good for All Review collected by and hosted on G2.com.

Testing options are not as expected. Always facing issues while testing and most of the time. Better debugging options. Testing and Debugging sides expecting these. Review collected by and hosted on G2.com.

Google Tag Manager helps you to manage all your tags (js codes) which you wish to place on your website or app at one place. It will also help you in making the changes without the help of developer. Review collected by and hosted on G2.com.

The only thing I dislike about the product is that it requires understanding of javascript for advanced tracking though there are various templates available in the template gallery where different community members have provided tags which can be directly used. Review collected by and hosted on G2.com.

Simple and organised, easy to find reference online Review collected by and hosted on G2.com.

Current website development knowledge required Review collected by and hosted on G2.com.

Google Tag Manager is easy to use and very effective. Review collected by and hosted on G2.com.

Some of the more complex functions require some coding, but the support actually helps overcome it Review collected by and hosted on G2.com.