Google Tag Manager serves as a gateway to various tools such as Google Analytics, Google Ads, Meta Ads, and more. I find the initial setup very simple and easy to get started with. Google Tag Manager offers flexibility and user-friendly management of all tags without needing developers or waiting on code deploys. The broader ecosystem is incredible, with a large community eager to help, and the 'template gallery' is a great resource for finding new tag templates. Many high-quality tags are contributed by the community and can be found on platforms like GitHub. The open-source nature of these templates allows me to adjust them to my needs. I've been using it for over ten years, and I truly value the continuous support form the community. Review collected by and hosted on G2.com.

Consent Management is complex. Debugging why GA4 events weren't pushed (or have incomplete data) can be very painful. Consent Management is also forced on to you by Google (probably through EU GDPR). There's a lot of information to be found, but it's scattered and not all accurate anymore because the platform can change. It would be helpful if Google flagged consent better in tags and explained which data is omitted and why from the debugger. Review collected by and hosted on G2.com.

Google tag takes away the load from a developer'e end and gives the freedom to a marketeer to perform their actions.

It is easy UI.

It is a necessity to have rather than an option.

We have connected it multiple external tools like meta, snapchat, tiktok etc. Review collected by and hosted on G2.com.

For anyone who does not understand tags and triggers, there could be a learning curve.

Usually the tools that are integrated directly have a higher load than the tools implemented directly. Review collected by and hosted on G2.com.

Google Tag Manager makes it incredibly easy to deploy and manage tracking tags without needing developer involvement every time. The interface is intuitive and the built-in tag templates save a lot of time when setting up standard integrations like Google Analytics or Facebook Pixel. Review collected by and hosted on G2.com.

The debugging and preview mode can be a bit confusing at first, especially when dealing with complex trigger configurations. The learning curve for more advanced features like custom JavaScript variables and data layer manipulation is steep for non-technical team members. Review collected by and hosted on G2.com.

Super easy to manage all of our google tags in one place. Make deployment and modification very simple. Review collected by and hosted on G2.com.

It takes time to learn how everything is connected and how tags/triggers play together. Review collected by and hosted on G2.com.

I like Google Tag Manager because it offers in-depth analytics tracking, which helps us track any kind of conversions. The initial setup was super easy, which made the whole process smooth. Review collected by and hosted on G2.com.

Sometimes it didn't work with all the browsers. So they should work on it. And they should support all the browsers, actually. Review collected by and hosted on G2.com.

I like how easy it is to add/update the tracking codes with Google Tag Manager, without needing developer time. It helps us track all the campaign success metrics effectively. The initial setup was pretty easy too. Review collected by and hosted on G2.com.

It can get pretty confusing as the setup grows, especially with lots of tags, triggers, and variables. First, better organization tools, second a clear visual flow can really help. Review collected by and hosted on G2.com.

The versatility it offers and especially the autonomy in implementing measurement pixels on the web for profiles that are not excessively technical. Review collected by and hosted on G2.com.

Like any technical tool, the learning curve is not quick. Additionally, it requires a minimum knowledge in the initial implementation of the tag that will serve as the general container. Review collected by and hosted on G2.com.

Google Tag Manager is a wonderful tool that lets me manage all the tags, triggers and variables for the websites i manage, with a little bit of knowledge with tags, variables and triggers anyone should be able to use google tag manager to create custome events and triggers for any website. Review collected by and hosted on G2.com.

there are some limited options in Google Tag Manager for custom options if using any other platform other than Google Analytics, which can be improved. Review collected by and hosted on G2.com.

I like the ability to change settings on each tag and have them work together. Google Tag Manager helps us to easily manage and integrate all the different tags into our website without needing lots of code snippets. It was easy to set up. Review collected by and hosted on G2.com.

Nothing really. Review collected by and hosted on G2.com.

Well, this tool is helpful to connect your GA4 tag to your actual website to track data. Review collected by and hosted on G2.com.

The workspace itself may be confusing at times. Review collected by and hosted on G2.com.