# Best Website Builder Software ## How Many Website Builder Software Products Does G2 Track? **Total Products under this Category:** 672 ### Category Stats (Jul 2026) - **Average Rating:** 4.33/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Galileo AI (+38.1%) - Among all products in this category, Galileo AI recorded the largest rating increase compared to last month _Last updated: July 25, 2026_ ## How Does G2 Rank Website Builder Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 95,100+ Authentic Reviews - 672+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Website Builder Software ![G2 Grid® for Website Builder Software plotting products by satisfaction and market presence](https://www.g2.com/categories/website-builder/grids.png?focus%5B%5D=4400&focus%5B%5D=1434&focus%5B%5D=2611&focus%5B%5D=16536&focus%5B%5D=1331985&focus%5B%5D=124128&focus%5B%5D=4621&focus%5B%5D=17439) Highlighted products: Canva, Google Workspace, Wix, Webflow, Wix Studio, HighLevel, Squarespace, and WordPress.com. Underlying data: [Grid® JSON](https://www.g2.com/categories/website-builder/grids.json?focus%5B%5D=canva&focus%5B%5D=google-workspace&focus%5B%5D=wix&focus%5B%5D=webflow&focus%5B%5D=wix-studio&focus%5B%5D=highlevel&focus%5B%5D=squarespace&focus%5B%5D=wordpress-com) **Sponsored** ### GetResponse GetResponse is a lifecycle automation platform for businesses that want to drive more consistent, repeatable revenue across the entire customer journey. We help you move customers from first touch to first purchase, repeat purchase, and reactivation - using email, SMS, push notifications, and lifecycle automation across every stage of the customer journey With built-in deliverability, behavioral triggers, and deep integrations, you can launch faster, reduce manual work, and turn your lifecycle into a predictable revenue system. No disconnected tools. No campaign chaos. Just one system designed to move customers forward. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=619&secure%5Bchosen_at%5D=2026-07-28T18%3A21%3A37Z&secure%5Bdisplayable_resource_id%5D=619&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=619&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=2621&secure%5Bresource_id%5D=619&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fwebsite-builder&secure%5Btoken%5D=eccfcdd0e3cad067277f4ce4fbd370548c0a296438b4f82b9bb757b477865dd1&secure%5Burl%5D=https%3A%2F%2Fwww.getresponse.com%2Fmax%2Fbook-a-demo%3Futm_campaign%3DEU_EN_G2_Click_Campaign_GR_MAX_Only%26utm_medium%3Dcpc%26utm_source%3Dg2&secure%5Burl_type%5D=book_demo) [ Canva ](https://www.g2.com/products/canva/reviews) By [Canva](https://www.g2.com/sellers/canva) [ 4.7/5(7,612) ](https://www.g2.com/products/canva/reviews) What do users say? Users consistently praise Canva for its ease of use and extensive template library, which allow even those without design experience to create professional-looking graphics quickly. The intuitive drag Pros and Cons [ Ease of Use (1742) ](https://www.g2.com/products/canva/reviews?qs=pros-and-cons)[ Limited Features (585) ](https://www.g2.com/products/canva/reviews?qs=pros-and-cons) [ Google Workspace ](https://www.g2.com/products/google-workspace/reviews) By [Google](https://www.g2.com/sellers/google) [ 4.6/5(48,124) ](https://www.g2.com/products/google-workspace/reviews) What do users say? Users consistently praise the seamless integration of tools like Gmail, Docs, and Drive, which enhances real-time collaboration and productivity. The ability to work on documents simultaneously and ac Pros and Cons [ Ease of Use (2240) ](https://www.g2.com/products/google-workspace/reviews?qs=pros-and-cons)[ Missing Features (910) ](https://www.g2.com/products/google-workspace/reviews?qs=pros-and-cons) [ Wix ](https://www.g2.com/products/wix/reviews) By [Wix](https://www.g2.com/sellers/wix) [ 4.2/5(1,888) ](https://www.g2.com/products/wix/reviews) What do users say? Users consistently praise the ease of use and intuitive drag-and-drop editor of Wix, which allows even non-technical individuals to create professional websites quickly. Many appreciate the wide range Pros and Cons [ Ease of Use (99) ](https://www.g2.com/products/wix/reviews?qs=pros-and-cons)[ Expensive (28) ](https://www.g2.com/products/wix/reviews?qs=pros-and-cons) [ Webflow ](https://www.g2.com/products/webflow/reviews) By [Webflow](https://www.g2.com/sellers/webflow) [ 4.4/5(995) ](https://www.g2.com/products/webflow/reviews) What do users say? Users consistently praise Webflow for its design flexibility and intuitive interface, which allow both technical and non-technical users to create professional websites without extensive coding knowle Pros and Cons [ Ease of Use (246) ](https://www.g2.com/products/webflow/reviews?qs=pros-and-cons)[ Learning Curve (109) ](https://www.g2.com/products/webflow/reviews?qs=pros-and-cons) [ Wix Studio ](https://www.g2.com/products/wix-studio/reviews) By [Wix](https://www.g2.com/sellers/wix) [ 4.6/5(83) ](https://www.g2.com/products/wix-studio/reviews) What do users say? Users consistently praise the ease of use and flexibility of Wix Studio, highlighting its intuitive drag-and-drop interface that allows even non-technical users to create professional websites effortl Pros and Cons [ Ease of Use (39) ](https://www.g2.com/products/wix-studio/reviews?qs=pros-and-cons)[ Limited Features (13) ](https://www.g2.com/products/wix-studio/reviews?qs=pros-and-cons) [ HighLevel ](https://www.g2.com/products/highlevel/reviews) By [HighLevel](https://www.g2.com/sellers/highlevel) [ 4.6/5(648) ](https://www.g2.com/products/highlevel/reviews) What do users say? Users consistently praise HighLevel for its all-in-one capabilities that streamline various marketing and CRM functions, making it easier to manage tasks and automate workflows. The platform's flexibi Pros and Cons [ Features (155) ](https://www.g2.com/products/highlevel/reviews?qs=pros-and-cons)[ Learning Curve (140) ](https://www.g2.com/products/highlevel/reviews?qs=pros-and-cons) [ WordPress.com ](https://www.g2.com/products/wordpress-com/reviews) By [Automattic Inc.](https://www.g2.com/sellers/automattic-inc) [ 4.4/5(2,714) ](https://www.g2.com/products/wordpress-com/reviews) What do users say? Users consistently praise the ease of use and flexibility of WordPress.com, highlighting how it allows even non-technical individuals to create and manage websites effortlessly. The platform's extensi Pros and Cons [ Ease of Use (229) ](https://www.g2.com/products/wordpress-com/reviews?qs=pros-and-cons)[ Plugin Issues (94) ](https://www.g2.com/products/wordpress-com/reviews?qs=pros-and-cons) [ Squarespace ](https://www.g2.com/products/squarespace/reviews) By [Squarespace](https://www.g2.com/sellers/squarespace) [ 4.4/5(1,135) ](https://www.g2.com/products/squarespace/reviews) What do users say? Users consistently praise the ease of use and beautiful templates offered by Squarespace, making it ideal for those without coding skills. Many appreciate how quickly they can create professional-look Pros and Cons [ Ease of Use (24) ](https://www.g2.com/products/squarespace/reviews?qs=pros-and-cons)[ Limited Customization (8) ](https://www.g2.com/products/squarespace/reviews?qs=pros-and-cons) [ Duda ](https://www.g2.com/products/duda/reviews) By [Duda](https://www.g2.com/sellers/duda) [ 4.7/5(839) ](https://www.g2.com/products/duda/reviews) What do users say? Users consistently praise Duda for its ease of use and efficient website management, allowing both technical and non-technical users to create professional sites quickly. The intuitive drag-and-drop e Pros and Cons [ Ease of Use (148) ](https://www.g2.com/products/duda/reviews?qs=pros-and-cons)[ Limited Customization (45) ](https://www.g2.com/products/duda/reviews?qs=pros-and-cons) [ HubSpot Content Hub ](https://www.g2.com/products/hubspot-content-hub/reviews) By [HubSpot](https://www.g2.com/sellers/hubspot) [ 4.5/5(2,011) ](https://www.g2.com/products/hubspot-content-hub/reviews) What do users say? Users consistently praise the ease of use and centralized content management of HubSpot Content Hub, highlighting how it simplifies the process of creating, organizing, and analyzing content. The plat Pros and Cons [ Ease of Use (135) ](https://www.g2.com/products/hubspot-content-hub/reviews?qs=pros-and-cons)[ Limited Customization (35) ](https://www.g2.com/products/hubspot-content-hub/reviews?qs=pros-and-cons) [ GoDaddy Website Builder ](https://www.g2.com/products/godaddy-website-builder/reviews) By [GoDaddy](https://www.g2.com/sellers/godaddy) [ 4.1/5(189) ](https://www.g2.com/products/godaddy-website-builder/reviews) What do users say? Users consistently praise the ease of use of GoDaddy Website Builder, highlighting its intuitive drag-and-drop interface that allows even beginners to create professional-looking websites quickly. The Pros and Cons [ Professionalism (3) ](https://www.g2.com/products/godaddy-website-builder/reviews?qs=pros-and-cons)[ Expensive (1) ](https://www.g2.com/products/godaddy-website-builder/reviews?qs=pros-and-cons) [ Hostinger ](https://www.g2.com/products/hostinger/reviews) By [Hostinger](https://www.g2.com/sellers/hostinger-1d24770c-dd9a-451f-8d30-d52545976014) [ 4.4/5(825) ](https://www.g2.com/products/hostinger/reviews) What do users say? Users consistently praise Hostinger for its affordable pricing and user-friendly interface, making it accessible for beginners and small businesses. The platform's fast loading speeds and reliable upt Pros and Cons [ Ease of Use (275) ](https://www.g2.com/products/hostinger/reviews?qs=pros-and-cons)[ Poor Customer Support (108) ](https://www.g2.com/products/hostinger/reviews?qs=pros-and-cons) [ CRMOne ](https://www.g2.com/products/crmone/reviews) By [CrmOne](https://www.g2.com/sellers/crmone) [ 4.8/5(1,045) ](https://www.g2.com/products/crmone/reviews) What do users say? Users consistently praise the intuitive user experience and automated reminders that help streamline their workflows and improve productivity. The centralized management of customer interactions allow Pros and Cons [ Lead Management (116) ](https://www.g2.com/products/crmone/reviews?qs=pros-and-cons)[ Limited Customization (71) ](https://www.g2.com/products/crmone/reviews?qs=pros-and-cons) [ FlexiFunnels ](https://www.g2.com/products/flexifunnels/reviews) By [FlexiFunnels](https://www.g2.com/sellers/flexifunnels-a102974b-f413-4797-afbe-e49ebf9a4c38) [ 4.7/5(237) ](https://www.g2.com/products/flexifunnels/reviews) What do users say? Users consistently praise the ease of use and excellent support provided by FlexiFunnels, highlighting how the intuitive drag-and-drop interface simplifies funnel and website creation. Many appreciate Pros and Cons [ Ease of Use (122) ](https://www.g2.com/products/flexifunnels/reviews?qs=pros-and-cons)[ Learning Curve (19) ](https://www.g2.com/products/flexifunnels/reviews?qs=pros-and-cons) [ Framer ](https://www.g2.com/products/framer/reviews) By [Framer](https://www.g2.com/sellers/framer) [ 4.5/5(142) ](https://www.g2.com/products/framer/reviews) What do users say? Users consistently praise Framer for its ease of use and intuitive interface, which allows both designers and non-coders to create websites quickly and efficiently. The seamless integration with Figma Pros and Cons [ Ease of Use (37) ](https://www.g2.com/products/framer/reviews?qs=pros-and-cons)[ Missing Features (10) ](https://www.g2.com/products/framer/reviews?qs=pros-and-cons) - ‹ Prev‹ Prev - 1 - [2](/categories/website-builder?order=g2_score&page=2#product-list) - [3](/categories/website-builder?order=g2_score&page=3#product-list) - [4](/categories/website-builder?order=g2_score&page=4#product-list) - [5](/categories/website-builder?order=g2_score&page=5#product-list) - … - [44](/categories/website-builder?order=g2_score&page=44#product-list) - [45](/categories/website-builder?order=g2_score&page=45#product-list) - [Next ›Next ›](/categories/website-builder?order=g2_score&page=2#product-list) Spotlight Categories [Employee Communications Software](https://www.g2.com/categories/employee-communications) [Anti Money Laundering Software](https://www.g2.com/categories/anti-money-laundering) [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing) [Retail POS Systems](https://www.g2.com/categories/retail-pos) [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools) Similar Categories - [Brand Asset Management](/categories/brand-asset-management) - [Client Portal](/categories/client-portal) - [Cloud Content Collaboration](/categories/cloud-content-collaboration) - [CMS Tools](/categories/cms-tools) - [Commenting Systems](/categories/commenting-systems) - [Component Content Management Systems](/categories/component-content-management-systems) - [Content Moderation Tools](/categories/content-moderation-tools) - [Design Systems](/categories/design-systems) - [Desktop Search](/categories/desktop-search) - [Digital Asset Management](/categories/digital-asset-management) - [Digital Experience Orchestration (DXO) Platforms](/categories/digital-experience-orchestration-dxo-platforms) - [Digital Experience Platforms (DXP)](/categories/digital-experience-platforms-dxp) - [Digital Rights Management (DRM)](/categories/digital-rights-management-drm) - [Document Management](/categories/document-management) - [Enterprise Content Management (ECM)](/categories/enterprise-content-management-ecm) [Browse Website Builder Themes](/categories/website-builder/themes) ![Neeraja Prakash](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neeraja Prakash") NP Researched and written by [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash) Updated October 3, 2024 Website builders provide users without extensive development knowledge on [how to build a website](https://learn.g2crowd.com/how-to-make-a-website) a basic platform for creating websites by utilizing templates with drag-and-drop capabilities to easily create and maintain a site. They often provide domain name offerings, search engine optimization, analytics, e-commerce plugins, and mobile web functionality. Website builders are used by businesses of all sizes and can range from promotional outlets for artists or personal websites to advanced e-commerce stores. Website builders are used in conjunction with hosting services to make the website accessible to others. Additionally, they can work side-by-side with solutions that provide video embedding, marketing and social media tools, web design, and content management tools to add depth and functionality to your website. There are also many [free website builder](https://learn.g2crowd.com/free-website-builder) solutions for those on a budget. To qualify for inclusion in the Website Builder category, a product must: - Offer a platform for creating a website - Provide unique templates for website organization, navigation, and components (e.g. pages, widgets, etc.) - Provide extensions for common website features such as blogs or multimedia - Generate an accessible link or integrate with external hosting services Top Tools at a Glance | | Drag-and-drop landing pages with brand templates | User Review "Fast, reliable design tool that removes the need for a dedicated designer" | | | Internal wikis and intranets with Google integration | User Review "Seamless Collaboration and Sync Across Google Workspace Apps" | | | Drag-and-drop website creation without coding | User Review "Did Wix reach the peak of the mountain?" | | | Visual development with designer-to-code control | User Review "Best webdesign building platform" | | | No-code responsive design with drag-and-drop freedom | User Review "Intuitive Tool, Fundamental for Agencies" | | | Marketing funnels with all-in-one CRM automation | User Review "Fantastic Onboarding with HighLevel — Expert Support, Automation & All-in-One CRM" | | | Blog-centric websites with plugin extensibility | User Review "Easy Blog Creation and Editing with Elementor Integration" | | | Template-driven websites for non-technical business owners | User Review "Great platform for small and medium businesses, easy to set up, everything in one place" | | | Agency-scale website production with client handoff | User Review "Straightforward Updates, Clean Interface, and Reliable Performance with Duda" | | | Marketing-CRM integrated websites with content personalization | User Review "Effortless Workflow Learning with HubSpot Content Hub" | * * * Show More * * * ## How Do You Choose the Right Website Builder Software? ### What You Should Know About Website Builder Software ### What is Website Builder Software? Businesses and individuals use website builders to create complex, well-designed websites independently without the need for coding or design skills. Website builder software varies greatly in terms of the scope and intention of the website. Businesses may use a website builder for a simple informational site or as an outlet through which to build a complex storefront full of multimedia content and unique features. Individuals may create simple sites to display their online portfolio of creative work. Website builders may offer a free plan or a free trial, but creating a custom domain name and using the full breadth of available services will require the purchase of a full plan. **Key Benefits of Website Builder Software** With a website builder, you can: - Track valuable analytics such as unique and returning visitors - Have help with search engine optimization (SEO) to increase website rank - Own a unique domain name that leads users straight to your site - Have a mobile friendly webpage - Connect a blog to your product - Encourage users to connect with your social media accounts ### Why Use Website Builder Software? Businesses use website builder software for a variety of reasons, but the main motivation is to end up with a high-quality, responsive website for a fraction of the cost of outsourcing the work. There is a slight learning curve for anyone using the software, but the ease of use is a significant draw. If you run any type of business, your business plan should include building and maintaining a robust web presence. Products in this category can significantly lower the barrier to entry and provide your business with a feasible option which you can use to maintain control over every aspect of the process. **Save Money –** Website builders tend to be much cheaper than hiring a team of designers and programmers. Solutions in this category can be priced as low as $4.50/month, which includes use of the website creator and domain hosting. There are also free website builders, although their features are understandably more limited than those included in paid options. Hiring a team to design, build, and host your site may cost you thousands of dollars. Website builder software is far cheaper no matter how you slice it. Inclusion of e-commerce tools and advanced capabilities will run you quite a bit more than a basic package, but fall well short of the fees associated with traditional methods of website building. Website builders have improved in the breadth and scope of their features, to the point where you have the capability to build a site nearly indistinguishable from a custom-designed and programmed site for a fraction of the cost. You can build an e-commerce shop complete with payment gateway directly into your website without any coding skills. **Expediency –** When you contract out your website to be built, you’re putting the timeline in the hands of an outside team. While you have the power to pressure them to follow a specific timeline, the fact remains that the completion of the website is entirely dependent on how quickly they work. Teams are subject to the whims of different motivations, individual workloads, and managerial direction. By employing the help of a website builder, you take back the power to create and publish your website. If you want to build out the entire site in a few days and feel confident that it’s a product worth publishing, then you possess the power to do so. **Professional Quality –** If you lack the design and coding skills necessary to carry out a custom build of your site, website builders offer the drag-and-drop tools you need to create a high-quality website on your own. The templates available via website builders offer non-dev folks the opportunity to create a professional website with a user-friendly interface, something that was the exclusive purview of real coding geeks prior to the creation and widespread use of these tools. Creating an interactive site is much easier to do with these WYSIWYG website builders. **Ease of Use –** There are a ton of reasons to use website builders, but the ease with which you can create a website is a vital one. A drag-and-drop website builder places the power to create a well-built, responsive website with non-coders and non-designers. Now you can create a website and boost your online presence without going through the arduous process of learning how to program or design. **Updated content –** If you use a webmaster and outsource your website build, that means that every time you want to update your site, you need to go through a third party. By using a website builder, you have the power to update your website as you see fit whenever you’d like to. Your site becomes much more nimble and easily altered by using a website builder. ### Who Uses Website Builder Software? The primary users for website builders are small businesses and personal sites, as enterprise-level sites require a bit more of a robust architecture to deliver the type of performance expected of an enterprise company. ### Website Builder Software Features There is a wealth of different website builder software features. Website builder software often includes, but is not limited to, the following features. **Social Sharing –** Most website builders contain built-in social sharing tools so that you can provide your website visitors the opportunity to share your content on their favorite social media outlets. As your website’s social shares increase, your traffic will follow suit, your site will have more value to advertisers, and other avenues of monetization will open up. **E-Commerce Hosting –** If your business revolves around selling a product, then an e-commerce feature set is key for your website builder. Some website builders allow you to build an online store directly into your site, complete with a payment gateway so that your website is truly a one-stop shop. E-commerce features will often require the payment of an additional monthly fee. **Email Hosting –** Website builder software may include an email hosting option, which you can use to send all official website-related correspondence. An email address with your hosted domain name is an asset to your company and lends an air of professionalism to any and all business mail you send and receive. **Web Hosting –** The majority of website builders contain hosting options to enable you to build and host your website through a single tool. If you outsource the build of a custom site, you have to deal with finding a proper web hosting service on which to house your site. A good web host may be difficult to find and adds another layer of complexity in terms of site maintenance, as web hosting services contain a separate basket of challenges. **Built-In Blog –** Many website builders offer a blogging tool so you can write a blog directly within the application. Blogs are a vital traffic-driving tool for many websites who do not constantly churn out new content or product offerings. Built-in blogging tools facilitate the process of creating and maintaining your blog, which can be a major catalyst for boosting traffic numbers by providing a well of SEO-driven content. **Image Editing –** Website builders often contain built-in image editing tools so that you can alter and enhance images you put up on the site. Image editing can make a huge difference between presenting a polished product and representing your business poorly online. The ubiquitous grainy image quality of ‘90s-era websites is not acceptable in the age of widely available photo editors and image editing tools. That tools of that ilk are built into these website builders means that there is even more opportunity to make your site look the best it possibly can. **Forms Builder –** Website builder software enables you to build forms directly within the application instead of going to a third-party application. These forms can be valuable for signing up new members if your site is membership-driven or for soliciting and gathering information from your site visitors. **Preformatted Layouts –** One of the best features of website builders is the variety of prebuilt site layouts that are available for you to select during your site build. These layouts are designed for different types of websites—some may be more design focused, while others draw attention to the products on the page. Building an e-commerce website requires different design and features than that of another business website, and a website creator may need different layouts for each. #### Additional Website Builder Features **Customization Options –** Another fantastic feature of website builder software is the vast array of customization options that most offer. From different layouts featuring responsive design to multimedia content, there are a ton of options for you to choose from. While the options may not be as diverse as the number of options available to you with a [web design company](https://www.g2.com/categories/website-design), which are limited only by the imagination and skill of the designers and programmers tasked with bringing your vision to life, there are solutions that offer a solid set of customization options. As customization becomes a key desire for businesses looking at website builders to create their sites, more website builders are allowing those with coding skills to create their own alterations to the templates and layouts provided by the software. One of the options available to those with coding knowledge is the ability to create a members area. This is valuable for membership sites, which require members to have a separate area walled off by a payment gateway. **Mobile Optimized –** As an increasing percentage of all website visits are made on a mobile device, website builder software allows for the creation of a responsive, mobile-friendly site. The majority of the most popular website builders are HTML5-based, which means that it is easy to create a mobile-optimized site using the applications. Other sites that are not HTML5 based may offer a feature in which you can create a mobile-ready site. ### Potential Issues with Website Builder Software While website builder software is a fantastic tool that opens the door for companies and individuals looking to build a legitimate online presence, it is not without issues. Some of the most glaring issues, issues which are addressed to varying degrees by different solutions, include the isolated nature of most builders, the lack of freedom associated with the free offerings, a tendency towards the generic, and the potential loss of SEO-driven content. **Isolated Solution –** Website builder software tends to lack the ease of integration with analytics and third-party applications designed to enhance the capabilities of your website that custom-built sites may offer. More website builders are starting to offer integration with Google Analytics at the very least, but there are many other third-party analytics applications that you could use with a custom-built website to enable you to squeeze as much information and value out of your site as possible. **Lack of Domain Ownership –** There are many website builders which offer a free domain site builder. A free website and free domain name sound fantastic, but the catch comes in the lack of ownership of your site. Should you want to switch over to a new domain, you’ll likely lose all of the SEO you’ve built into your content and have to start from scratch. **Lack of Originality –** There are hundreds of millions of sites on the internet that have been designed and published using website builder software. While there are a variety of templates and customization options built into the quality website builders, the fact that so many sites are built using the same application means that your website will have the same feel as thousands of others. This is being addressed somewhat by newer website builders, which are allowing users to customize by uploading their own HTML code or by opening up the existing templates to extreme alterations, widening the breadth of arrangement possibilities. **Absence of SEO –** Some website builders do not contain blogging tools or an option for users to build a blog within the site. This is a major drawback for SEO opportunities, as content is currently king when it comes to search engine results page (SERP) rankings. The more high-quality, relevant content that you can push out to your site’s visitors on a diverse range of high traffic keywords, the higher your site will appear in Google’s rankings and the larger share of traffic you will receive. **–** ### Software and Services Related to Website Builder Software Website builders often integrate with [email software](https://www.g2.com/categories/email), [payment gateway software](https://www.g2.com/categories/payment-gateway), [CRM software](https://www.g2.com/categories/crm), [team collaboration software](https://www.g2.com/categories/team-collaboration), [analytics solutions](https://www.g2.com/categories/analytics), and more. Check out our website builder reviews on G2 Crowd to compare different products using real user reviews and select the option best suited to your needs.