
Google search console is literally one of the best web based analytics tool out there in the market.
It includes all the important metrics & reports that any marketer would love to see on their dashboard, which includes number of impressions, clicks, avg. CTR, etc.
The main thing which I liked the most is that it's totally free of cost and includes the separate report for "Keywords" or "Search terms" used by the visitors to come onto the website. Review collected by and hosted on G2.com.
Although I have overall good experience with this tool but for non-tech beginners it becomes difficult to setup search console on their website. Review collected by and hosted on G2.com.
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