# Best A/B Testing Tools - Page 3 *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* VWO Testing is the top-ranked A/B testing software in 2026, rated 4.4 out of 5 on G2 based on 900+ verified reviews. For teams prioritizing progressive feature releases without code redeployment, LaunchDarkly and Bloomreach both lead at 4.6 stars, while Webflow edges ahead at 4.8 stars for designer-led testing workflows. 1. VWO Testing — 4.4/5 (900+ reviews): Visual website testing and conversion validation 2. AB Tasty — 4.4/5 (400+ reviews): No-code web experiments with targeting control 3. LaunchDarkly — 4.5/5 (700+ reviews): Progressive feature release control 4. Bloomreach — 4.6/5 (700+ reviews): Personalized commerce testing and journey optimization 5. Webflow — 4.4/5 (900+ reviews): Designer-led website changes for testing readiness *Updated June 2026. Based on 2026 G2 verified review data across 5 products.* A/B testing tools, also known as split-testing software, help businesses test different variations of their website or digital experiences to identify the best-performing version based on their business goals. Each variation can test a different idea or goal by modifying website elements such as headlines, images, layouts, landing pages, colors, text, calls to action, and displayed or hidden content. Organizations use A/B testing tools to improve website performance, increase conversion rates, and understand how website changes impact user engagement and conversion. Marketers use A/B testing tools with [personalization software](https://www.g2.com/categories/personalization) to personalize web experiences based on segmentation data, such as visitor demographics or traffic source. These platforms often integrate with [digital analytics software](https://www.g2.com/categories/digital-analytics) to track engagement, as well as [heatmap tools](https://www.g2.com/categories/heatmap-tools) and [session replay software](https://www.g2.com/categories/session-replay) to understand where users click and which website elements they interact with most. Development and product teams can also use A/B testing tools with [feature management software](https://www.g2.com/categories/feature-management) to selectively roll out website changes or features to specific user groups and track performance and other engagement metrics. To qualify for inclusion in the A/B Testing category, a product must: - Conduct split-traffic experiments on websites with defined, trackable goals to determine the best-performing variation - Deploy multiple versions of website content or webpage elements in real time - Perform split-URL experiments - Adjust and manage traffic volume to experiment with variations - Provide tools for both technical and non-technical users to perform website experiments ## Top A/B Testing Tools at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) | 4.4/5.0 (915 reviews) | Visual website testing and conversion validation | "[Amazing No-Code Visual Editor That Makes Test Variations Fast](https://www.g2.com/survey_responses/vwo-testing-review-12795530)" | | 2 | [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) | 4.4/5.0 (404 reviews) | No-code web experiments with targeting control | "[AB Tasty’s All-in-One Platform for Testing, Personalization, and Experimentation](https://www.g2.com/survey_responses/ab-tasty-review-12668027)" | | 3 | [LaunchDarkly](https://www.g2.com/products/launchdarkly/reviews) | 4.5/5.0 (742 reviews) | Progressive feature release control | "[Operational agility at scale — deploys replaced by toggles](https://www.g2.com/survey_responses/launchdarkly-review-12870973)" | | 4 | [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) | 4.6/5.0 (761 reviews) | Personalized commerce testing and journey optimization | "[A Powerful Tool With a Big Learning Curve](https://www.g2.com/survey_responses/bloomreach-review-12980606)" | | 5 | [Omniconvert](https://www.g2.com/products/omniconvert/reviews) | 4.6/5.0 (179 reviews) | Fast onsite copy and variant tests | "[CRO Platform with Fast A/B Testing and Personalization](https://www.g2.com/survey_responses/omniconvert-review-12923579)" | | 6 | [Webflow](https://www.g2.com/products/webflow/reviews) | 4.4/5.0 (979 reviews) | Designer-led website changes for testing readiness | "[Webflow Makes Modern, Polished Websites Easy to Build Visually](https://www.g2.com/survey_responses/webflow-review-12861892)" | | 7 | [PostHog](https://www.g2.com/products/posthog/reviews) | 4.5/5.0 (1,044 reviews) | Product analytics with built-in experiments | "[PostHog Delivers Clear User Visibility with Developer-Friendly Analytics](https://www.g2.com/survey_responses/posthog-review-12878682)" | | 8 | [EngageBay](https://www.g2.com/products/engagebay/reviews) | 4.6/5.0 (676 reviews) | CRM-led email campaign testing | "[EngageBay Streamlines Inquiries with Fast Landing Pages, Forms, and Contact Tracking](https://www.g2.com/survey_responses/engagebay-review-13039961)" | | 9 | [MoEngage](https://www.g2.com/products/moengage/reviews) | 4.5/5.0 (509 reviews) | Lifecycle campaign testing and segmentation | "[MoEngage Turns Raw Event Data into Actionable, Visual Campaign Journeys](https://www.g2.com/survey_responses/moengage-review-12502802)" | | 10 | [Harness Platform](https://www.g2.com/products/harness-platform/reviews) | 4.6/5.0 (277 reviews) | — | "[Harness - World of automation](https://www.g2.com/survey_responses/harness-platform-review-11792426)" | --- ## What Are the Most Common Questions About A/B Testing Tools? *AI-generated · Last updated: May 26, 2026* ### What top A/B Testing tools for SaaS companies measuring feature impact on user retention and upsell? Based on G2 reviews, buyers evaluating A/B Testing Tools for SaaS use cases often focus on platforms that help teams validate feature changes, monitor behavior, and connect experiments to product decisions. According to verified users, Statsig stands out for feature flags, controlled rollouts, and impact measurement, while reviewers say PostHog is valuable for combining analytics, session replay, experiments, and feature flags in one workflow. G2 reviewers mention VWO Testing for straightforward test setup, visual editing, and conversion-focused experimentation, especially when teams want to reduce guesswork and iterate faster. Across these products, users consistently highlight faster learning cycles, data-backed release decisions, and less reliance on intuition when testing product changes. **Here are some of the top-rated products on G2:** - [Statsig](https://www.g2.com/products/statsig/reviews/statsig-review-11460134) – used for feature flags, product experiments, and impact measurement with fast analysis workflows - [PostHog](https://www.g2.com/products/posthog/reviews/posthog-review-12624413) – suited for teams wanting analytics, session recordings, feature flags, and experiments in one platform - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews/vwo-testing-review-11531965) – helpful for running landing page, cart, and feature experiments with strong support and reporting ### Which A/B Testing platforms let non-technical PMs set up and launch variants in under an hour? Based on G2 reviews, [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews/vwo-testing-review-11537425) is the strongest fit for non-technical PMs who want to launch variants quickly. According to verified users, its visual editor, intuitive interface, and low developer dependence make it easier to create and analyze tests without heavy engineering support. G2 reviewers mention that teams can set up A/B, multivariate, and split tests with limited developer involvement, and several users specifically call out straightforward onboarding and responsive support. Reviews also note that simple UI changes, landing page tests, and hypothesis validation can be done quickly, while more advanced scenarios may still require some learning. For buyer research, that makes it a practical option for PM-led experimentation. ### What A/B Testing solutions with audit trails and rollback capabilities for safely reverting problematic experiments? Based on G2 reviews, buyers looking for safer experiment control often prioritize platforms with fast rollback, feature control, and visibility into flag changes. According to verified users, LaunchDarkly is repeatedly praised for letting teams decouple deployment from release, roll back problematic features instantly, and manage targeted releases without redeploying. G2 reviewers mention that audit logging, flag tracking, and kill-switch capabilities help reduce deployment risk and simplify recovery when experiments or releases misbehave. While many reviews frame LaunchDarkly as feature management first, users also describe using it for A/B testing and controlled experimentation. For teams worried about bad variants affecting production, reviewers consistently point to fast reversibility and granular release control as key strengths. ### What A/B Testing tools supporting multivariate tests, segmentation, and audience targeting without complex configuration? Based on G2 reviews, several A/B Testing Tools are praised for balancing targeting depth with practical usability. According to verified users, VWO Testing supports multivariate testing, segmentation, split URL tests, and audience targeting with a visual editor that reduces developer reliance. G2 reviewers also describe AB Tasty as an all-in-one platform for experimentation, personalization, and segmentation, especially useful for marketing teams and non-technical users. Statsig is mentioned for scalable experimentation and feature targeting, though some users note a steeper learning curve for advanced workflows. Across reviews, buyers most often value intuitive setup, flexible audience rules, and the ability to personalize experiments without overly complex configuration or heavy engineering effort. ### What best A/B Testing tools for product teams running experiments without needing data science or analytics expertise? Based on G2 reviews, product teams without deep analytics expertise tend to prefer platforms that simplify setup, reporting, and interpretation. According to verified users, VWO Testing is frequently described as intuitive, with a visual editor and clear reporting that help teams test ideas without heavy technical support. G2 reviewers also mention Statsig for making experimentation easier to run at scale, though some note that statistical concepts can still require orientation. PostHog is valued for combining analytics, session replay, and experiments in one place, helping teams avoid juggling multiple tools. Reviewers consistently say the strongest options reduce guesswork, make metrics easier to understand, and let non-specialists launch and learn from experiments faster. **Here are some of the top-rated products on G2:** - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews/vwo-testing-review-11577789) – good for teams that want no-code test creation and clear reports without heavy analytics expertise - [Statsig](https://www.g2.com/products/statsig/reviews/statsig-review-12030406) – useful for product teams that need simple dashboards and safer experiment rollouts - [PostHog](https://www.g2.com/products/posthog/reviews/posthog-review-11752532) – fits teams that want experiments, analytics, and session replay in one accessible workflow ### Which A/B Testing platforms prevent bugs that could ship bad variants or break existing user flows? Based on G2 reviews, [LaunchDarkly](https://www.g2.com/products/launchdarkly/reviews/launchdarkly-review-12864876) is the clearest match for teams focused on preventing bad variants from reaching users. According to verified users, it supports gradual rollouts, targeting rules, and instant rollbacks, which helps teams test safely in production and quickly disable problematic changes without redeploying code. G2 reviewers mention kill switches, segment-based releases, and controlled feature exposure as major benefits for reducing deployment risk. Reviews also describe stronger release confidence, fewer all-or-nothing launches, and better collaboration between engineering and product teams. For buyers prioritizing safety and rollback over traditional visual experimentation, LaunchDarkly is consistently positioned as a reliable control layer for safer experimentation workflows. ### What most trusted A/B Testing platforms by growth teams based on user reviews? Based on G2 reviews, trust is usually tied to ease of use, dependable support, reliable data, and low-friction experimentation. According to verified users, VWO Testing is widely trusted for intuitive setup, responsive support, and helping teams make data-backed website decisions. Statsig is frequently praised for rigorous experimentation, reliable metrics, and strong support for feature rollouts and product testing. AB Tasty earns trust from teams that want an all-in-one platform for personalization, segmentation, and experimentation, with several reviews emphasizing helpful support and usability. G2 reviewers also describe LaunchDarkly as dependable for controlled releases and safer experimentation. Across these platforms, users most consistently trust tools that combine clear workflows, stable performance, and responsive vendor support. **Here are some of the top-rated products on G2:** - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews/vwo-testing-review-8844002) – trusted for intuitive experimentation, onboarding support, and validating UX improvements before launch - [Statsig](https://www.g2.com/products/statsig/reviews/statsig-review-11957257) – trusted for automated analysis, experimentation rigor, and responsive support for product teams - [AB Tasty](https://www.g2.com/products/ab-tasty/reviews/ab-tasty-review-11856369) – trusted for easy setup, straightforward reporting, and strong support during experimentation programs ### What A/B Testing platforms with clear statistical reporting and automatic stopping rules to avoid false positives? Based on G2 reviews, buyers looking for stronger statistical confidence often gravitate toward platforms that surface experiment health clearly and reduce manual interpretation. According to verified users, Statsig is repeatedly praised for clear results visualization, statistical depth, diagnostics, and support for sequential testing that helps teams make decisions without waiting for rigid sample windows. G2 reviewers mention that its dashboards help stakeholders understand experiment outcomes faster, and several users value its rigor around experiment analysis and confidence signals. VWO Testing is also noted for clear reports and easy-to-understand results, though reviews more often emphasize usability than advanced statistical controls. Overall, Statsig is the product reviewers most strongly associate with transparent experiment analysis and disciplined decision-making. ### What highest rated A/B Testing tool for product managers needing reliable, fast experiment validation before shipping? Based on G2 reviews, [Statsig](https://www.g2.com/products/statsig/reviews/statsig-review-12022356) is a strong fit for product managers who need reliable and fast experiment validation before shipping changes. According to verified users, it supports rapid experiment setup, feature rollouts, and impact measurement with reliable metrics and clear dashboards. G2 reviewers mention that Statsig helps teams ship features safely, validate changes with data, and move from launch to decision faster. Reviews also highlight real-time diagnostics, strong support for feature gates, and workflows that reduce operational complexity compared with internal tooling. For product managers balancing release speed with decision confidence, users consistently describe Statsig as a practical platform for fast validation and safer rollouts. ### Which A/B Testing solutions integrate seamlessly with Google Analytics, Mixpanel, and product analytics platforms? Based on G2 reviews, the most commonly mentioned integrations in this category involve analytics and product measurement tools. According to verified users, VWO Testing integrates with GA4, GA, GTM, Mixpanel, and CMS tools, making it useful for teams that want experimentation tied closely to existing analytics workflows. G2 reviewers also mention AB Tasty integrations with marketing and analytics tools, including Mixpanel and Heap Analytics, while users of VWO specifically call out smooth analytics integrations for reporting and segmentation. Statsig is often described as fitting well into existing pipelines and data workflows, though reviews more often emphasize experimentation and analytics together than specific third-party app mentions. Overall, VWO appears most consistently connected to Google Analytics and product analytics integrations in recent reviews. ## How Many A/B Testing Tools Products Does G2 Track? **Total Products under this Category:** 122 ### Category Stats (Jun 2026) - **Average Rating**: 4.49/5 (↑0.03 vs May 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Varify.io® (+0.21%) - Among all products in this category, Varify.io® recorded the largest rating increase compared to last month *Last updated: June 26, 2026* ## How Does G2 Rank A/B Testing Tools Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 18,200+ Authentic Reviews - 122+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which A/B Testing Tools Is Best for Your Use Case? - **Leader:** [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) - **Highest Performer:** [EngageBay](https://www.g2.com/products/engagebay/reviews) - **Easiest to Use:** [EngageBay](https://www.g2.com/products/engagebay/reviews) - **Top Trending:** [PostHog](https://www.g2.com/products/posthog/reviews) - **Best Free Software:** [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) --- **Sponsored** ### Personizely Personizely is an A/B testing and experimentation platform for businesses that want to optimize their websites based on real data. Run A/B tests and multivariate experiments on any page, from headlines and layouts to pricing and full-page redesigns, target variations to specific visitor segments, and analyze results to see what drives conversions. Beyond testing, Personizely includes website personalization and on-site widgets (popups) for use cases like list building, promotions, and surveys, so teams can deploy winning variations and tailored experiences to the right visitors. It works on any website via a custom script, with dedicated integrations for Shopify, other ecommerce platforms, major website builders, and marketing tools. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=630&secure%5Bdisplayable_resource_id%5D=630&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=630&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=61657&secure%5Bresource_id%5D=630&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fa-b-testing-tools&secure%5Btoken%5D=7bd0186d417ba73af833de2c1e53078716d88cb830579548501620e4c2ac742d&secure%5Burl%5D=https%3A%2F%2Fwww.personizely.net%2F%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3Dtopic-ab-testing&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated A/B Testing Tools Products in 2026? ### 1. [Naytev](https://www.g2.com/products/naytev/reviews) Automate & optimize paid and organic social across every network. Naytev's modern approach to Social Media Management enables content teams to fully understand the ROI of their content, and as a result make better decisions around publishing and promotion. **Average Rating:** 4.4/5.0 **Total Reviews:** 23 **How Do G2 Users Rate Naytev?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10) **Who Is the Company Behind Naytev?** - **Seller:** [Naytev](https://www.g2.com/sellers/naytev) - **Year Founded:** 2014 - **HQ Location:** San Francisco, CA - **Twitter:** @GoNAYTEV (741 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/5109261/ **Who Uses This Product?** - **Top Industries:** Media Production - **Company Size:** 46% Mid-Market, 38% Small-Business #### What Are Recent G2 Reviews of Naytev? **"[Ultimate Destination for Social Media Management](https://www.g2.com/survey_responses/naytev-review-8150956)"** **Rating:** 5.0/5.0 stars *— Anisha D.* [Read full review](https://www.g2.com/survey_responses/naytev-review-8150956) --- **"[Naytev is great for social media management!](https://www.g2.com/survey_responses/naytev-review-1972532)"** **Rating:** 5.0/5.0 stars *— Ieshia D.* [Read full review](https://www.g2.com/survey_responses/naytev-review-1972532) --- #### What Are G2 Users Discussing About Naytev? - [What is Naytev used for?](https://www.g2.com/discussions/what-is-naytev-used-for) ### 2. [Amplitude Web Experimentation](https://www.g2.com/products/amplitude-web-experimentation/reviews) Part of the Amplitude AI Analytics Platform, Amplitude Web Experimentation lets you test, personalize, and optimize your online experiences without any code. Test faster and get more meaningful results to drive better conversion. Web Experimentation makes it easy for growth teams, marketing teams, product teams, or any team to run better web-based tests: • Self-service experimentation guides you through designing, shipping, and seeing results—no engineering resources needed • Quickly craft variants for landing pages, campaigns, and more in a drag-and-drop visual editor that works with any CMS • Performance capabilities like T-tests, CUPED, and multi-arm bandits let you test rigorously without sacrificing control • Target precisely with behavioral cohorts and identity resolution that fuel personalize at scale • Unlock a culture of experimentation with increased testing velocity and results you can share across your org And with Web Experimentation integrated in the rest of the Amplitude platform, your tests connect seamlessly with your insights. Spin up a conversion test from a funnel chart, watch tester behavior in session replays, and retarget based on experiment data. Plus, you can consolidate your tech stack. Amplitude Web Experimentation is a smarter, faster way to test and innovate. Ditch the guesswork and discover what really drives growth. **Average Rating:** 3.5/5.0 **Total Reviews:** 15 **How Do G2 Users Rate Amplitude Web Experimentation?** - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 7.3/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 7.5/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 5.0/10 (Category avg: 7.4/10) **Who Is the Company Behind Amplitude Web Experimentation?** - **Seller:** [Amplitude](https://www.g2.com/sellers/amplitude) - **Company Website:** https://amplitude.com - **Year Founded:** 2012 - **HQ Location:** San Francisco, CA - **Twitter:** @Amplitude_HQ (22,465 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3626155/ (998 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 60% Mid-Market, 27% Small-Business #### What Are Amplitude Web Experimentation's Pros and Cons? **Pros:** - Easy Setup (7 reviews) - Ease of Use (6 reviews) - Experimentation (4 reviews) - Integrations (3 reviews) - Intuitive (3 reviews) **Cons:** - Difficult Navigation (3 reviews) - Missing Features (3 reviews) - Not Intuitive (3 reviews) - Bug Issues (2 reviews) - Editing Issues (2 reviews) ### What Do G2 Reviewers Say About Amplitude Web Experimentation? *AI-generated summary from verified user reviews* **Pros:** - Users love the **easy setup** of Amplitude Web Experimentation, enabling quick and independent experiment launches effortlessly. - Users appreciate the **ease of use** of Amplitude Web Experimentation, enabling quick experiment launches and streamlined analytics. - Users value the **ease of experimentation** with Amplitude, enabling quick tests and enhancing collaboration across teams. - Users appreciate the **seamless integrations** with analytics and Cohorts, enhancing convenience and flexibility for experiments. - Users value the **intuitive WYSIWYG editor** for quickly running experiments without developer assistance, enhancing productivity. **Cons:** - Users experience **difficult navigation** with Amplitude Web Experimentation, particularly in setting up experiments and using the interface effectively. - Users find the **missing features** of Amplitude Web Experimentation, like holdout groups and better selector guidance, limiting. - Users find Amplitude Web Experimentation **not intuitive** , facing challenges with setup and unclear functionalities throughout the platform. - Users report **bug issues** with Amplitude Web Experimentation, causing frustration and hindering effective usage of the platform. - Users find **editing issues** in Amplitude Web Experimentation frustrating, limiting their ability to customize web components effectively. #### What Are Recent G2 Reviews of Amplitude Web Experimentation? **"[Easy Setup and Collaboration, But Limited Web Component Flexibility](https://www.g2.com/survey_responses/amplitude-web-experimentation-review-11866694)"** **Rating:** 4.0/5.0 stars *— Jake S.* [Read full review](https://www.g2.com/survey_responses/amplitude-web-experimentation-review-11866694) --- **"[Facilitates Tests, But Could Improve in Speed](https://www.g2.com/survey_responses/amplitude-web-experimentation-review-12444774)"** **Rating:** 4.0/5.0 stars *— Diego D.* [Read full review](https://www.g2.com/survey_responses/amplitude-web-experimentation-review-12444774) --- ### 3. [Flagsmith](https://www.g2.com/products/flagsmith/reviews) Flagsmith is an open-source feature management platform that lets developers release with confidence. We work with security-conscious organisations across the world to help them securely transition to modern feature management and software development. Ship faster and control releases with feature flag management: Change the way your team releases software. Roll out, segment, and optimise—with granular control. Stay secure with on-premise and private cloud hosting. **Average Rating:** 4.8/5.0 **Total Reviews:** 37 **How Do G2 Users Rate Flagsmith?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 10.0/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 9.8/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 8.0/10 (Category avg: 7.4/10) **Who Is the Company Behind Flagsmith?** - **Seller:** [Flagsmith](https://www.g2.com/sellers/flagsmith) - **Year Founded:** 2018 - **HQ Location:** London, England - **Twitter:** @GetFlagsmith (517 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/flagsmith/ (26 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 62% Small-Business, 27% Mid-Market #### What Are Flagsmith's Pros and Cons? **Pros:** - Collaboration (2 reviews) - Customer Support (2 reviews) - Ease of Use (2 reviews) - Easy Integrations (2 reviews) - Feature Flags (2 reviews) **Cons:** - Analytics Issues (1 reviews) - Integration Difficulty (1 reviews) - Integration Issues (1 reviews) - Limited Analytics (1 reviews) - Limited Features (1 reviews) ### What Do G2 Reviewers Say About Flagsmith? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **collaboration** with Flagsmith, appreciating their excellent support and seamless integration experience. - Users value the **excellent customer support** from Flagsmith, noting responsiveness and a genuine investment in their success. - Users appreciate the **ease of use** of Flagsmith, enjoying seamless integration and powerful features without complexity. - Users value the **easy integrations** of Flagsmith, enhancing collaboration and streamlining the development process across teams. - Users commend Flagsmith for its **effective feature flags** , offering both simplicity and enterprise-grade control for teams. **Cons:** - Users desire more **built-in analytics** features in Flagsmith to enhance their experimentation capabilities beyond just feature flags. - Users note the **integration difficulty** with JAM stack providers like Vercel, which impacts their overall experience. - Users note the **lack of integration** with JAM stack providers like Vercel as a significant drawback. - Users desire **more built-in analytics** in Flagsmith to enhance their experience beyond just feature flags. - Users wish for more **built-in analytics and experimentation features** as Flagsmith currently has limited capabilities. #### What Are Recent G2 Reviews of Flagsmith? **"[An efficient way to split your release from your deployment cycles](https://www.g2.com/survey_responses/flagsmith-review-11311219)"** **Rating:** 4.5/5.0 stars *— Olivier H.* [Read full review](https://www.g2.com/survey_responses/flagsmith-review-11311219) --- **"[Empowering Safe, Fast, and Controlled Feature Releases](https://www.g2.com/survey_responses/flagsmith-review-11621710)"** **Rating:** 4.5/5.0 stars *— Dan B.* [Read full review](https://www.g2.com/survey_responses/flagsmith-review-11621710) --- #### What Are G2 Users Discussing About Flagsmith? - [What is Flagsmith used for?](https://www.g2.com/discussions/what-is-flagsmith-used-for) - 1 comment, 1 upvote ### 4. [Justuno](https://www.g2.com/products/justuno/reviews) Justuno is the premiere website marketing automation platform that provides retailers with powerful tools to grow their lists and drive more sales. Build high-performing lead capture (SMS & email), exit offers, cart abandonment, banners, product recommendations, and more to create the ultimate conversion journey that delivers the right message to the right shopper at the right time. - Drag-and-drop workflow builder for a 360°view of the customer journey to help automate scalable personalization - Build quizzes and preference lead captures to collect more zero and first-party data and push it to your existing marketing tools (we have 100+ integrations and counting) - Industry-leading email and SMS lead capture (two-step, tap-to-text, and more) for optimal growth - 60+ advanced targeting rules including geo-targeting (down to the zip code), exit intent, cart contents, traffic source, and more - Run A/B & multivariate tests to optimize campaigns - Use intelligent product recommendations anywhere on your site including upsells, cross-sells, best sellers, recently browsed, last abandoned, complete the look, and more - Access a pre-built template library for 200+ designs and workflows from industry-leading partners and ourselves to get started immediately. Looking For More? - Increase Average Order Value: With dynamic shipping banners, in-cart/checkout recommendations, and more - Monitor Performance in Real Time: Justuno’s analytics dashboard reveals actionable insights in real-time to keep your campaigns at their best - Grow Email & SMS Lists: Justuno’s integrations with industry-leading SMS & ESPs allow you to push email & SMS opt-ins simultaneously to your platforms plus create two-step lead forms, use tap-to-text opt-ins on mobile, and more - Hidden Fields: Collect additional information from visitors like UTM info, IP address, first URL landed on, coupon code used, etc.). Combine this with opt-ins for maximum personalization in automated flows. - Looking for a solution for your headless store? Justuno supports headless websites for brands who need to create the ultimate front-end experience. Contact us for details! **Average Rating:** 4.3/5.0 **Total Reviews:** 65 **How Do G2 Users Rate Justuno?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 8.3/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 7.8/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 8.3/10 (Category avg: 7.4/10) **Who Is the Company Behind Justuno?** - **Seller:** [Justuno](https://www.g2.com/sellers/justuno) - **Year Founded:** 2010 - **HQ Location:** San Francisco, CA - **Twitter:** @justunosocial (3,184 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1648218/ (19 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 81% Small-Business, 19% Mid-Market #### What Are Recent G2 Reviews of Justuno? **"[Justuno is a Great Pop Up software for Marketers!](https://www.g2.com/survey_responses/justuno-review-8378984)"** **Rating:** 5.0/5.0 stars *— Jaime D.* [Read full review](https://www.g2.com/survey_responses/justuno-review-8378984) --- **"[Best way to empower website](https://www.g2.com/survey_responses/justuno-review-10012764)"** **Rating:** 4.5/5.0 stars *— Dr Vinit P.* [Read full review](https://www.g2.com/survey_responses/justuno-review-10012764) --- #### What Are G2 Users Discussing About Justuno? - [How much does Justuno cost?](https://www.g2.com/discussions/how-much-does-justuno-cost) - 1 comment - [What is Justuno?](https://www.g2.com/discussions/what-is-justuno) - 1 comment - [How does Justuno work?](https://www.g2.com/discussions/how-does-justuno-work) - [What is Justuno used for?](https://www.g2.com/discussions/what-is-justuno-used-for) ### 5. [ABsmartly](https://www.g2.com/products/absmartly/reviews) Unlimited seats, metrics and experiments so you A/B test confidently and scale experimentation. ABsmartly is a leading experimentation platform designed for trustworthy A/B testing on web,email, app environments and more, both server-side, edge and client-side. The platform caters to various testing scenarios, including feature flags, split testing, multi-variant, multi-page, multi-platform, SEO tests, cross-device testing, among others to accelerate product growth. The ABsmartly platform is designed for product teams and experimentation teams outgrowing more mainstream tools and want the features, seats and real-time insights to scale experimentation and build better products. They might be considering building their own tool but don’t want the hassle, cost and maintenance of an in-house tool. Only GST engine on the market: Our Group Sequential Testing engine runs A/B tests 80% faster than any other A/B testing tool on the market. We also offer Fixed Horizon testing for those situations. Unlimited Everything: Run infinite experiments, add users, set goals, and more without limitations. Flexible, events-based pricing. Scale Experimentation: share, collaborate and democratise experimentation across the organisation Seamless Full-Stack Integration: API-first gets you up and running in 2 hours. Our lightweight SDKs simplify the integration process. Maintenance-Free Solution: A tool as powerful and flexible as in-house, we handle the upkeep so you can focus on your core business. Real-time Reports: Revolutionise product development with access to insistent insights and with live, up-to-the-minute reporting. Interaction Detection: Comprehensive detection across all tests, offering full factorial insights, surpassing typical multivariate methods. Powerful Data Analysis: Harness robust analytical tools to make trustworthy, strategic decisions. Data Deep Dives: Segment without restrictions. Dive deep into your data for granular insights. Private Cloud Hosting: Ensure top-notch security and performance with on-prem, dedicated cloud infrastructure. **Average Rating:** 4.6/5.0 **Total Reviews:** 14 **How Do G2 Users Rate ABsmartly?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 9.6/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 9.2/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 6.7/10 (Category avg: 7.4/10) **Who Is the Company Behind ABsmartly?** - **Seller:** [AB Smartly](https://www.g2.com/sellers/ab-smartly) - **Year Founded:** 2019 - **HQ Location:** Amsterdam, NL - **LinkedIn® Page:** https://www.linkedin.com/company/absmartly/ (19 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Automotive - **Company Size:** 50% Mid-Market, 36% Enterprise #### What Are ABsmartly's Pros and Cons? **Pros:** - Collaboration (1 reviews) - Comprehensive Solutions (1 reviews) - Customer Support (1 reviews) - Development Ease (1 reviews) - Ease of Use (1 reviews) **Cons:** - Inaccurate Reporting (1 reviews) - Inadequate Reporting (1 reviews) - Integration Issues (1 reviews) - Poor Management (1 reviews) - Poor Reporting (1 reviews) ### What Do G2 Reviewers Say About ABsmartly? *AI-generated summary from verified user reviews* **Pros:** - Users value the **growing collaboration space** in ABsmartly, enhancing teamwork and communication seamlessly. - Users value the **comprehensive solutions** offered by ABsmartly, enabling effective growth and easy integration. - Users commend the **great customer service** provided by ABsmartly, enhancing their overall experience and satisfaction. - Users find the **development ease** of ABsmartly beneficial, allowing for quick implementation and seamless integration. - Users value the **quick and easy platform** of ABsmartly, making experimentation accessible for everyone. **Cons:** - Users note the **inaccurate reporting** features, though improvements are anticipated in future updates. - Users note **inadequate reporting** features, though improvements are anticipated, highlighting excitement for future updates. - Users find **integration issues** with Slack and Email frustrating, affecting their overall experience with ABsmartly. - Users report **poor management** due to lack of advanced reporting and suboptimal collaboration with other tools. - Users note the **poor reporting** features of ABsmartly, though upgrades are anticipated and generate excitement. #### What Are Recent G2 Reviews of ABsmartly? **"[Great tool driving your experimentation culture!](https://www.g2.com/survey_responses/absmartly-review-10427782)"** **Rating:** 5.0/5.0 stars *— Karol W.* [Read full review](https://www.g2.com/survey_responses/absmartly-review-10427782) --- **"[Great scalable source-code oriented tool for A/B Testing](https://www.g2.com/survey_responses/absmartly-review-5264051)"** **Rating:** 4.0/5.0 stars *— David R.* [Read full review](https://www.g2.com/survey_responses/absmartly-review-5264051) --- #### What Are G2 Users Discussing About ABsmartly? - [What is A/B Smartly used for?](https://www.g2.com/discussions/what-is-a-b-smartly-used-for) - 1 comment ### 6. [BrightInfo](https://www.g2.com/products/brightinfo/reviews) BrightInfo doubles your conversion rate using a personalization algorithm that automatically analyzes visitor behaviour and serves highly relevant content to each at suitable points during the natural browsing flow. Each visitor on-site experience is made unique, thus fostering interaction between visitors and brand. The content is served through a unique overlaying interface of branded triggers and display units. BrightInfo is completely automated. Once set up (a line of code, that’s all it takes) the algorithm runs autonomously and requires no extra-work from the site operator; there are no rules to set, no audience to segment, no assumptions to assume. The BrightInfo algorithm self-learns how to best use the site’s content assets to prolong and deepen visitors’ engagement, which leads to higher conversion rate. Much higher. A/B testing during free trial ensures BrightInfo’s impact on conversion rate is beyond reproach. **Average Rating:** 3.9/5.0 **Total Reviews:** 13 **How Do G2 Users Rate BrightInfo?** - **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 9.0/10) **Who Is the Company Behind BrightInfo?** - **Seller:** [BrightInfo](https://www.g2.com/sellers/brightinfo) - **Year Founded:** 2012 - **HQ Location:** Tel Aviv, Israel - **Twitter:** @BrightInfoBuzz (4,749 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3162430/ (3 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 79% Small-Business, 21% Mid-Market #### What Are Recent G2 Reviews of BrightInfo? **"[Increase website content interaction with this platform.](https://www.g2.com/survey_responses/brightinfo-review-187584)"** **Rating:** 4.0/5.0 stars *— Heather E.* [Read full review](https://www.g2.com/survey_responses/brightinfo-review-187584) --- **"[Found the perfect Software at last!](https://www.g2.com/survey_responses/brightinfo-review-147563)"** **Rating:** 5.0/5.0 stars *— George W.* [Read full review](https://www.g2.com/survey_responses/brightinfo-review-147563) --- #### What Are G2 Users Discussing About BrightInfo? - [What is BrightInfo used for?](https://www.g2.com/discussions/what-is-brightinfo-used-for) ### 7. [Personizely](https://www.g2.com/products/personizely/reviews) Personizely is an A/B testing and experimentation platform for businesses that want to optimize their websites based on real data. Run A/B tests and multivariate experiments on any page, from headlines and layouts to pricing and full-page redesigns, target variations to specific visitor segments, and analyze results to see what drives conversions. Beyond testing, Personizely includes website personalization and on-site widgets (popups) for use cases like list building, promotions, and surveys, so teams can deploy winning variations and tailored experiences to the right visitors. It works on any website via a custom script, with dedicated integrations for Shopify, other ecommerce platforms, major website builders, and marketing tools. **Average Rating:** 5.0/5.0 **Total Reviews:** 16 **How Do G2 Users Rate Personizely?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 9.2/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 10.0/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 10.0/10 (Category avg: 7.4/10) **Who Is the Company Behind Personizely?** - **Seller:** [Personizely](https://www.g2.com/sellers/personizely) - **Company Website:** https://www.personizely.net/ - **Year Founded:** 2018 - **HQ Location:** Chișinău, MD - **Twitter:** @personizely (32 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/11756531/ (4 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 94% Small-Business, 6% Mid-Market #### What Are Recent G2 Reviews of Personizely? **"[Conversion Boosting Made Simple](https://www.g2.com/survey_responses/personizely-review-9587666)"** **Rating:** 5.0/5.0 stars *— Jaredd O.* [Read full review](https://www.g2.com/survey_responses/personizely-review-9587666) --- **"[Personizely: Strong Lead Capture, Smooth Shopify Integration with Prompt Support](https://www.g2.com/survey_responses/personizely-review-12947267)"** **Rating:** 5.0/5.0 stars *— Eugen I.* [Read full review](https://www.g2.com/survey_responses/personizely-review-12947267) --- #### What Are G2 Users Discussing About Personizely? - [What is Personizely used for?](https://www.g2.com/discussions/what-is-personizely-used-for) - 1 upvote ### 8. [Zoho PageSense](https://www.g2.com/products/zoho-pagesense/reviews) Zoho PageSense is a conversion optimization and personalization platform, designed to boost website conversions and revenue by tracking the visitor journey. The platform combines the power of web analytics, A/B testing, and personalization to help you make informed business decisions. See how many visitors come to your website, understand their behavior, and offer them a personalized website experience—all of this without having to juggle between multiple apps. With PageSense, you can Track key website metrics Measure vital stats of your website to study its performance over time and across segments. Build a conversion funnel and see which part of your website has a significant drop-off. Analyze visitor behavior Find what really interests your visitors, where your visitors click, and how far down they scroll. Go further and see how visitors interact with forms on your website. Optimize website conversions Run A/B and Split URL tests to understand how different elements of a page resonate with your audience. The intuitive visual editor lets you create website variations in a snap. Personalize user experience Deliver personalized experiences for every visitor based on their demographics and interests. From weather-based targeting to journey-based offering, give your visitors the best website experience ever. Gather customer feedback Your customers are your best data sources. Conduct polls and gather responses to know what they think about your business. To know more, visit: https://www.zoho.com/pagesense/ **Average Rating:** 4.1/5.0 **Total Reviews:** 37 **How Do G2 Users Rate Zoho PageSense?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 8.9/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 9.4/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 8.9/10 (Category avg: 7.4/10) **Who Is the Company Behind Zoho PageSense?** - **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704) - **Year Founded:** 1996 - **HQ Location:** Austin, TX - **Twitter:** @Zoho (137,880 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/38373/ (30,766 employees on LinkedIn®) - **Phone:** +1 (888) 900-9646 **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 55% Small-Business, 26% Mid-Market #### What Are Zoho PageSense's Pros and Cons? **Pros:** - Capabilities (1 reviews) - Centralization Management (1 reviews) - Customization (1 reviews) - Ease of Use (1 reviews) - Feature Enhancement (1 reviews) **Cons:** - Communication Delays (1 reviews) - Data Delays (1 reviews) - Delays (1 reviews) - Inadequate Analytics (1 reviews) - Integration Issues (1 reviews) ### What Do G2 Reviewers Say About Zoho PageSense? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **comprehensive features** of Zoho PageSense, enjoying customizable dashboards and easy-to-use reports. - Users love the **centralization management** of Zoho PageSense, streamlining tasks within a single cohesive ecosystem. - Users love the **customizable dashboards** of Zoho PageSense, making their reporting experience easy and tailored. - Users value the **ease of use** of Zoho PageSense, finding it simple to generate reports and customize dashboards. - Users love the **comprehensive feature set** of Zoho PageSense, enabling easy reporting and customizable dashboards. **Cons:** - Users face **communication delays** with Zoho PageSense, impacting timely insights and overall user experience. - Users report **occasional reporting delays** that hinder timely data insights and affect decision-making processes. - Users experience **occasional reporting delays** with Zoho PageSense, impacting the timeliness of insights and decisions. - Users face **inadequate analytics** with basic customer segmentation and occasional reporting delays on Zoho PageSense. - Users experience **decision paralysis** due to unnecessary integrations, negatively impacting their overall user experience. #### What Are Recent G2 Reviews of Zoho PageSense? **"[A robust page analytics tool even for beginners](https://www.g2.com/survey_responses/zoho-pagesense-review-8532564)"** **Rating:** 5.0/5.0 stars *— Shivam A.* [Read full review](https://www.g2.com/survey_responses/zoho-pagesense-review-8532564) --- **"[A Paradigm Shift in Optimizing Websites](https://www.g2.com/survey_responses/zoho-pagesense-review-8927675)"** **Rating:** 4.0/5.0 stars *— Sangeetha k.* [Read full review](https://www.g2.com/survey_responses/zoho-pagesense-review-8927675) --- ### 9. [DevCycle](https://www.g2.com/products/devcycle/reviews) DevCycle is a feature management platform built for developers who want the flexibility of open standards combined with the reliability, scalability and security of enterprise-grade SaaS. DevCycle enables teams to release features faster and more securely so they can deliver high quality software without sacrificing performance or control. Avoid vendor lock-in: With its open-source SDKs and APIs built on OpenFeature, DevCycle empowers teams to avoid vendor lock-in, giving them complete ownership of their feature flags. Compliant, secure and performant: DevCycle is particularly beneficial for organizations that require robust security and compliance measures while maintaining the agility to innovate rapidly and scale. Customize user experiences: Leverage tools for gradual, percentage-based, and multi-step rollouts, as well as A/B testing and beta opt-in programs. Tailor your release workflows according to specific requirements, custom properties and user segments to deploy features to the right users at the right time. Full flag visibility: DevCycle provides full visibility and control over features flags across your entire organization with real-time tracking, analysis and debugging of flag usage so you can make informed decisions based on data-driven insights. Developer friendly tooling and AI integrations simply the creation, inspection and management of flags within your codebase to reduce bottlenecks and enhance developer efficiency.d of errors and bottlenecks. Overall, DevCycle stands out in the feature management category by combining the advantages of open standards with the robustness of enterprise solutions. Its focus on performance, security, and user control makes it an invaluable tool for development teams look to optimize their feature release processes while fostering innovation and collaboration. **Average Rating:** 4.5/5.0 **Total Reviews:** 36 **How Do G2 Users Rate DevCycle?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 6.2/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 8.6/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 4.7/10 (Category avg: 7.4/10) **Who Is the Company Behind DevCycle?** - **Seller:** [DevCycle](https://www.g2.com/sellers/devcycle) - **Company Website:** https://devcycle.com/ - **Year Founded:** 2021 - **HQ Location:** Toronto, Canada - **Twitter:** @DevCycleHQ (386 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/devcyclehq/about/ (9 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 50% Small-Business, 28% Mid-Market #### What Are DevCycle's Pros and Cons? **Pros:** - Ease of Use (15 reviews) - Feature Flags (12 reviews) - Easy Setup (10 reviews) - Features (9 reviews) - User Interface (9 reviews) **Cons:** - Bug Issues (3 reviews) - Complex Features (3 reviews) - Difficult Setup (3 reviews) - Feature Flag Management (3 reviews) - Limited Features (3 reviews) ### What Do G2 Reviewers Say About DevCycle? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **intuitive interface and user-friendly setup** of DevCycle, enhancing feature management and deployment efficiency. - Users appreciate the **intuitive interface and robust feature flagging** of DevCycle, greatly enhancing their rollout processes. - Users praise the **easy setup** of DevCycle, enjoying a smooth transition and quick integration for feature management. - Users appreciate the **intuitive interface and seamless setup** of DevCycle, enhancing feature management and deployment efficiency. - Users appreciate DevCycle's **intuitive and clean interface** , which simplifies feature flag management for all team members. **Cons:** - Users report significant **bug issues** in DevCycle, leading to site crashes and frustrating UI behaviors. - Users struggle with **complex features** in DevCycle, often finding it challenging to manage variables and integrations. - Users find the **difficult setup** of DevCycle challenging initially, especially with complex features and legacy integrations. - Users find **manual management of older flags** cumbersome, calling for better automation and smoother rollouts. - Users express frustration with **limited features** in DevCycle, specifically regarding unreliable analytics and usability issues. #### What Are Recent G2 Reviews of DevCycle? **"[Impressive Experience—Absolutely Love It](https://www.g2.com/survey_responses/devcycle-review-11875373)"** **Rating:** 5.0/5.0 stars *— Adithya J.* [Read full review](https://www.g2.com/survey_responses/devcycle-review-11875373) --- **"[Effortless Feature Flagging with Outstanding Support and Value](https://www.g2.com/survey_responses/devcycle-review-11873670)"** **Rating:** 4.5/5.0 stars *— Klaus K.* [Read full review](https://www.g2.com/survey_responses/devcycle-review-11873670) --- #### What Are G2 Users Discussing About DevCycle? - [What is DevCycle used for?](https://www.g2.com/discussions/what-is-devcycle-used-for) - 1 comment ### 10. [Netcore Unbxd](https://www.g2.com/products/netcore-unbxd/reviews) Netcore Unbxd is an AI-powered product discovery platform consistently recognized as a leader by independent analysts. Named a Leader in Gartner’s 2025 Magic Quadrant™ for Commerce Search and Product Discovery for the second consecutive year and earning the highest score in Current Offering & In-Session Personalization in The Forrester Wave™: Commerce Search and Product Discovery Solutions, Q3 2025, Netcore Unbxd stands at the forefront of the category. Powered by advanced search, merchandising, personalization, and Agentic ecommerce, Netcore Unbxd ensures shoppers find the right products faster, leading to higher conversions, order values, and customer satisfaction. Its architecture is built for scale, delivering responses in milliseconds to ensure consistent speed and relevance with zero downtime in the last 10 years. Trusted by leading retailers and brands worldwide, Netcore Unbxd is designed to help ecommerce leaders deliver frictionless discovery experiences and data-driven merchandising strategies, empowered by a proactive shopping agent and automated attribute enrichment for accurate facets, targeted promotions, and inventory-aware recommendations that meet the demands of modern digital commerce. **Average Rating:** 4.4/5.0 **Total Reviews:** 65 **How Do G2 Users Rate Netcore Unbxd?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10) **Who Is the Company Behind Netcore Unbxd?** - **Seller:** [Unbxd](https://www.g2.com/sellers/unbxd) - **Company Website:** https://netcoreunbxd.com/ - **Year Founded:** 2010 - **HQ Location:** 205 W 37th Street, New York 10018, USA - **Twitter:** @Unbxd (809 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2002838/ (207 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 57% Mid-Market, 25% Small-Business #### What Are Netcore Unbxd's Pros and Cons? **Pros:** - Customer Support (11 reviews) - Search Efficiency (9 reviews) - Customer Satisfaction (8 reviews) - Ease of Use (7 reviews) - Personalization (6 reviews) **Cons:** - Delays (4 reviews) - Integration Issues (4 reviews) - Time-Consuming (4 reviews) - Complex Reporting (3 reviews) - Learning Difficulty (3 reviews) ### What Do G2 Reviewers Say About Netcore Unbxd? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **prompt customer service** of Unbxd, noting their quick response and unwavering commitment to support. - Users praise the **search efficiency** of Netcore Unbxd, achieving highly relevant results with minimal customization required. - Users praise the **exceptional customer support** of Netcore Unbxd, enhancing satisfaction and improving the shopping experience. - Users find the **ease of use** of Netcore Unbxd facilitates effective communication and smooth product discovery. - Users value the **AI-powered personalization** of Netcore Unbxd, enhancing search efficiency and customer satisfaction remarkably. **Cons:** - Users experience **significant delays** in issue resolution and service stability, impacting the effectiveness of Netcore Unbxd. - Users encounter **integration issues** with Unbxd, resulting in complicated setups and reliance on developer expertise for maintenance. - Users find the **time-consuming customization and support processes** hinder their ability to effectively utilize Netcore Unbxd. - Users highlight the **complex reporting** as challenging, requiring developer expertise that burdens small teams unnecessarily. - Users face a steep **learning curve** with Unbxd, making customization and integration challenging without extensive support. #### What Are Recent G2 Reviews of Netcore Unbxd? **"[Extremely powerful ecommerce search solution — best with some developer support](https://www.g2.com/survey_responses/netcore-unbxd-review-11090463)"** **Rating:** 4.0/5.0 stars *— Halfdan H.* [Read full review](https://www.g2.com/survey_responses/netcore-unbxd-review-11090463) --- **"[Very Useful Tool for e-Commerce Search](https://www.g2.com/survey_responses/netcore-unbxd-review-11282858)"** **Rating:** 4.5/5.0 stars *— Dimple F.* [Read full review](https://www.g2.com/survey_responses/netcore-unbxd-review-11282858) --- #### What Are G2 Users Discussing About Netcore Unbxd? - [What does Unbxd do?](https://www.g2.com/discussions/what-does-unbxd-do) - [Why Unbxd?](https://www.g2.com/discussions/why-unbxd) - [Is Unbxd a product based company?](https://www.g2.com/discussions/is-unbxd-a-product-based-company) ### 11. [AB Split Test](https://www.g2.com/products/ab-split-test/reviews) The words simplest ABx testing platform, built inside WordPress and their favorite page builders. Test pages posts, blocks, global design elements and more in seconds, without any external services, user limits, privacy concerns or time limits - just pure open testing. Privacy Focused Don't rely on external services to secure your data and stay online. AB Split test is fully hosted inside your WordPress install and all that data is forever yours. We keep no user identifying data, and there are no external servers - no GDPR or user privacy red flags here. Unlimited, like WordPress We don't charge you more as you get more traffic, or as you build more websites. Buy one unlimited site license and get unlimited users, unlimited tests, unlimited views, unlimited upside. Get the most out of your website visits Enable autocomplete to show the optimum variation as soon as possible - automatically - without lifting a finger. AI Assistant Get Split Test and conversion optimization suggestions, rewrite your content in an instant without leaving the page. Just connect your OpenAI account. **Average Rating:** 4.6/5.0 **Total Reviews:** 7 **How Do G2 Users Rate AB Split Test?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 8.6/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 9.4/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 7.5/10 (Category avg: 7.4/10) **Who Is the Company Behind AB Split Test?** - **Seller:** [AB Split Test](https://www.g2.com/sellers/ab-split-test) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 71% Small-Business, 29% Mid-Market #### What Are Recent G2 Reviews of AB Split Test? **"[Simple, Powerful, and Reliable A/B Testing Solution](https://www.g2.com/survey_responses/ab-split-test-review-11448427)"** **Rating:** 5.0/5.0 stars *— Nedim M.* [Read full review](https://www.g2.com/survey_responses/ab-split-test-review-11448427) --- **"[Data-Driven Decisions Made Easy](https://www.g2.com/survey_responses/ab-split-test-review-11989500)"** **Rating:** 4.5/5.0 stars *— Nedim M.* [Read full review](https://www.g2.com/survey_responses/ab-split-test-review-11989500) --- ### 12. [GoStellar](https://www.g2.com/products/gostellar/reviews) Stellar is a lightweight A/B testing solution, designed for speed and simplicity. It is ultra-lightweight at just 5.4KB script size. We do not require credit card for your free trial. Why Stellar Stands Out: 💨 Fastest Load Time: Stellar’s script is 25x smaller than competitors, ensuring minimal impact on your website’s speed and Core Web Vitals. ⚙️ No-Code Visual Editor: Install our snippet to access a WYSIWYG editor that works with any website. Create variants effortlessly without coding. 🔍 Real-Time Analytics: Monitor your tests with real-time data and easily integrate with GA4, Segment, or Mixpanel. 🛡 GDPR Compliant & Cookie-Free: Privacy-first approach with no use of cookies. 📈 Flexible Pricing: Free for up to 25k monthly tracked users. Scale affordably at just $2/month per additional 1k MTU. Loved by CRO Marketers & Growth Hackers. **Average Rating:** 4.8/5.0 **Total Reviews:** 7 **How Do G2 Users Rate GoStellar?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 8.3/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 8.3/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 6.4/10 (Category avg: 7.4/10) **Who Is the Company Behind GoStellar?** - **Seller:** [Stellar](https://www.g2.com/sellers/stellar-d8e4d498-b267-4b44-8648-665f924f6d19) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 86% Small-Business #### What Are GoStellar's Pros and Cons? **Pros:** - Customer Support (5 reviews) - Ease of Use (5 reviews) - Easy Setup (5 reviews) - Interface Design (3 reviews) - Quick Setup (3 reviews) **Cons:** - Dashboard Issues (1 reviews) - Interface Usability (1 reviews) - Learning Curve (1 reviews) - Limited Features (1 reviews) - Slow Loading (1 reviews) ### What Do G2 Reviewers Say About GoStellar? *AI-generated summary from verified user reviews* **Pros:** - Users commend GoStellar for its **fast and knowledgeable customer support** , ensuring quick resolutions and seamless experience. - Users highlight the **ease of use** of GoStellar, making it accessible for non-developers to run tests effortlessly. - Users appreciate the **easy setup** of GoStellar, allowing quick and straightforward use without technical expertise. - Users commend the **user-friendly interface** of GoStellar, making it accessible and easy for non-developers to utilize. - Users love the **quick setup** of GoStellar, making it accessible and easy to use for everyone. **Cons:** - Users experience occasional **dashboard issues** , requiring reloads that may stem from personal or extension-related factors. - Users find the **interface usability lacking** , noting it needs refinement compared to established competitors. - Users note a slight **learning curve** with GoStellar, but find it manageable and enjoy the user-friendly interface. - Users desire **more features** from GoStellar to enhance their ability to perform CRO work effectively. - Users note that GoStellar can cause **slow loading** times due to the required JavaScript implementation. #### What Are Recent G2 Reviews of GoStellar? **"[Empowers Non-Developers with Seamless UX Testing](https://www.g2.com/survey_responses/gostellar-review-12330395)"** **Rating:** 4.5/5.0 stars *— Tom Y.* [Read full review](https://www.g2.com/survey_responses/gostellar-review-12330395) --- **"[GoStellar: Easy, Affordable One-Stop Shop for CRO with Excellent Support](https://www.g2.com/survey_responses/gostellar-review-12763443)"** **Rating:** 5.0/5.0 stars *— Sandra R.* [Read full review](https://www.g2.com/survey_responses/gostellar-review-12763443) --- ### 13. [Frosmo](https://www.g2.com/products/frosmo/reviews) Frosmo is the most versatile personalization and recommendation engine for ecommerce and websites. It is used to enhance user experience, drive conversions and lead generation and increase average order value. The platform provides quick results, adapts to visitor behavioral in real-time and business specific attributes are easy to add. Main functionalities covered are dynamic segmentation, rule-based personalization, AI-driven content and product recommendations and A/B and MAB (bandit) testing. Frosmo works with all ecommerce and CMS platforms and also with a headless or microservice architecture. Contact us for a free trial. **Average Rating:** 4.5/5.0 **Total Reviews:** 10 **How Do G2 Users Rate Frosmo?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 10.0/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 10.0/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 10.0/10 (Category avg: 7.4/10) **Who Is the Company Behind Frosmo?** - **Seller:** [Frosmo](https://www.g2.com/sellers/frosmo) - **Year Founded:** 2008 - **HQ Location:** Helsinki, Helsinki - **Twitter:** @Frosmo (1,083 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/frosmo/ (15 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 70% Mid-Market, 20% Enterprise #### What Are Recent G2 Reviews of Frosmo? **"["Frosmo works well for main functionalities with increased projects execution. "](https://www.g2.com/survey_responses/frosmo-review-9122846)"** **Rating:** 5.0/5.0 stars *— Young J.* [Read full review](https://www.g2.com/survey_responses/frosmo-review-9122846) --- **"[Easy to Use personalization tool](https://www.g2.com/survey_responses/frosmo-review-9495298)"** **Rating:** 4.5/5.0 stars *— lula g.* [Read full review](https://www.g2.com/survey_responses/frosmo-review-9495298) --- #### What Are G2 Users Discussing About Frosmo? - [What is Frosmo used for?](https://www.g2.com/discussions/what-is-frosmo-used-for) ### 14. [Optux AI](https://www.g2.com/products/optux-ai/reviews) The flicker-free experimentation platform with A/B testing, split testing, personalization and feature flagging. Quickly fix production issues with our patching feature: make SEO changes, update templates, replace images, fix links, etc. Start for free and pay as you go! **Average Rating:** 4.8/5.0 **Total Reviews:** 6 **How Do G2 Users Rate Optux AI?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 8.3/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 8.3/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 8.8/10 (Category avg: 7.4/10) **Who Is the Company Behind Optux AI?** - **Seller:** [Optux AI](https://www.g2.com/sellers/optux-ai) - **Year Founded:** 2023 - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/optimal-ux/ (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 67% Mid-Market, 33% Small-Business #### What Are Optux AI's Pros and Cons? **Pros:** - Affordable (2 reviews) - Ease of Use (2 reviews) - A/B Testing (1 reviews) - AI Features (1 reviews) - Easy Setup (1 reviews) **Cons:** - Data Visualization (1 reviews) - Difficult Setup (1 reviews) - Feature Flag Management (1 reviews) - Inadequate Tutorials (1 reviews) - Integration Issues (1 reviews) ### What Do G2 Reviewers Say About Optux AI? *AI-generated summary from verified user reviews* **Pros:** - Users value the **affordability** of Optux AI, making it easy to allocate budget for its use. - Users value the **ease of use** in Optux AI, appreciating its simplicity and effective A/B testing process. - Users find the **server-side A/B testing** of Optux AI easy to implement and beneficial for efficient analysis. - Users love the **AI-powered content suggestions** and the simplicity of the A/B testing process in Optux AI. - Users find the **easy setup** of Optux AI allows quick experimentation and A/B testing with minimal effort. **Cons:** - Users desire quicker implementation of **feature flags** and note the absence of a built-in heatmap. - Users find the **difficult setup** challenging initially, but appreciate the helpful support during onboarding from the Optimal UX team. - Users are frustrated by the **slow implementation of feature flags** and the lack of integrated heatmap functionality. - Users find the **inadequate tutorials** challenging, indicating a need for enhanced documentation and onboarding support. - Users find that **integration issues** detract from their overall experience with Optux AI. #### What Are Recent G2 Reviews of Optux AI? **"[Helped our website with qualitative A/B testing](https://www.g2.com/survey_responses/optux-ai-review-11432633)"** **Rating:** 5.0/5.0 stars *— Kardo S.* [Read full review](https://www.g2.com/survey_responses/optux-ai-review-11432633) --- **"[Practical A/B Testing Without the Usual Complexity](https://www.g2.com/survey_responses/optux-ai-review-12282261)"** **Rating:** 5.0/5.0 stars *— Max A.* [Read full review](https://www.g2.com/survey_responses/optux-ai-review-12282261) --- ### 15. [Toonimo](https://www.g2.com/products/toonimo/reviews) User Experience Made Easy, for Everyone. Toonimo is a leading Digital Adoption Platform for enterprises who streamline the efforts for internal employee training and customer onboarding initiatives. For organizations that want to help bolster user adoption of new or currently used software solutions, but don’t want to force employees to sit through hours of eLearning modules or read user manuals, Toonimo offers powerful tools to add learning right into a layer on top of the software in real-time, allowing users to learn by doing, and fulfill tasks on the fly. Toonimo places the trainer next to you at the point of need using text bubbles, effects and audio creating an impactful self-serve environment. The result is a dramatic rise in user adoption, internal training cost savings enterprise wide, higher employee morale and increased efficiency fulfilling tasks. Use Cases : - Employee training - Onboard new customers - Reduce customer support - Improve website conversion - Change management Main Features: - Real time human voice guidance - Rich media effects - Step-by-step Walkthroughs - Self-service editor - Multi-language support - A/B testing - Reporting and analytics And much more.. Come learn more about Toonimo and request a free demo: https://www.toonimo.com/why-toonimo/ **Average Rating:** 4.3/5.0 **Total Reviews:** 12 **How Do G2 Users Rate Toonimo?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) **Who Is the Company Behind Toonimo?** - **Seller:** [Toonimo](https://www.g2.com/sellers/toonimo) - **Year Founded:** 2013 - **HQ Location:** New York, NY - **Twitter:** @toonimo (399 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3305762/ (42 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 42% Mid-Market, 42% Small-Business #### What Are Recent G2 Reviews of Toonimo? **"[Simple and Intuitive Tool That Provides High Leverage for User Adoption and Self-Help Tools.](https://www.g2.com/survey_responses/toonimo-review-4129741)"** **Rating:** 4.0/5.0 stars *— Jordan K.* [Read full review](https://www.g2.com/survey_responses/toonimo-review-4129741) --- **"[Fleetonomy uses Toonimo for onboarding - great tool](https://www.g2.com/survey_responses/toonimo-review-3117166)"** **Rating:** 5.0/5.0 stars *— Lior G.* [Read full review](https://www.g2.com/survey_responses/toonimo-review-3117166) --- #### What Are G2 Users Discussing About Toonimo? - [What is Toonimo used for?](https://www.g2.com/discussions/what-is-toonimo-used-for) ### 16. [CausalFunnel](https://www.g2.com/products/causalfunnel/reviews) CausalFunnel is a tool that can be used to see the step-by-step journey visitors take on your site from first the visit to becoming a paying customer. CausalFunnel’s AI tracks this journey in real time, even for anonymous visitors (cookie-less), identifies their personas and intent, pinpoints where each segment drops off, and uses personalized nudges and A/B tests to guide more people toward conversion and long-term value. **Average Rating:** 4.9/5.0 **Total Reviews:** 11 **How Do G2 Users Rate CausalFunnel?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) **Who Is the Company Behind CausalFunnel?** - **Seller:** [CausalFunnel](https://www.g2.com/sellers/causalfunnel) - **Company Website:** https://www.causalfunnel.com/ - **Year Founded:** 2021 - **HQ Location:** San Francisco, California - **Twitter:** @CausalFunnel (55 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/causalfunnel/ (21 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 100% Small-Business, 9% Mid-Market #### What Are CausalFunnel's Pros and Cons? **Pros:** - Ease of Use (6 reviews) - Helpful (6 reviews) - Customer Support (3 reviews) - Time-saving (3 reviews) - Data Accuracy (2 reviews) **Cons:** - Interface Usability (1 reviews) - Layout Issues (1 reviews) - Poor Usability (1 reviews) - Poor User Experience (1 reviews) - Unintuitive Interface (1 reviews) ### What Do G2 Reviewers Say About CausalFunnel? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **ease of use** of CausalFunnel, which ensures a smooth and efficient experience without technical issues. - Users value the **helpful support** from CausalFunnel, appreciating their dedicated service and clear communication throughout the process. - Users value the **responsive customer support** of CausalFunnel, appreciating the seamless communication and transparency throughout their experience. - Users value the **time-saving aspects** of CausalFunnel, enjoying efficient communication and quick decision-making for website growth. - Users value CausalFunnel for its **data accuracy** , providing transparent and detailed insights to track business growth. **Cons:** - Users find the **interface usability clunky** , though improvements are being made with each update. - Users find the **layout issues** in CausalFunnel somewhat clunky, though improvements are gradually being made. - Users find the **poor usability** of CausalFunnel frustrating, but acknowledge that improvements are gradually being made. - Users find the **clunky user interface** of CausalFunnel frustrating, though improvements are noted over time. - Users find the **unintuitive interface** of CausalFunnel frustrating, although improvements are gradually being made. #### What Are Recent G2 Reviews of CausalFunnel? **"[Easy to Use with a Great A/B Feature](https://www.g2.com/survey_responses/causalfunnel-review-12410237)"** **Rating:** 4.5/5.0 stars *— Michael B.* [Read full review](https://www.g2.com/survey_responses/causalfunnel-review-12410237) --- **"[Effortless SEO and Target Marketing with Seamless Support](https://www.g2.com/survey_responses/causalfunnel-review-12356758)"** **Rating:** 5.0/5.0 stars *— JAVIER M.* [Read full review](https://www.g2.com/survey_responses/causalfunnel-review-12356758) --- ### 17. [Inspectlet](https://www.g2.com/products/inspectlet/reviews) Session recording tool. Inspectlet helps companies understand their website visitors' intentions with smarter web analytics. **Average Rating:** 4.1/5.0 **Total Reviews:** 26 **How Do G2 Users Rate Inspectlet?** - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.0/10) **Who Is the Company Behind Inspectlet?** - **Seller:** [Inspectlet](https://www.g2.com/sellers/inspectlet) - **Year Founded:** 2012 - **HQ Location:** Santa Clara, CA - **LinkedIn® Page:** https://www.linkedin.com/company/9371176 (1 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services - **Company Size:** 46% Mid-Market, 31% Small-Business #### What Are Recent G2 Reviews of Inspectlet? **"[Precision and accuracy in one tool](https://www.g2.com/survey_responses/inspectlet-review-4777715)"** **Rating:** 4.5/5.0 stars *— Erick B.* [Read full review](https://www.g2.com/survey_responses/inspectlet-review-4777715) --- **"[Invaluable for session analysis](https://www.g2.com/survey_responses/inspectlet-review-5186125)"** **Rating:** 5.0/5.0 stars *— Verified User in Logistics and Supply Chain* [Read full review](https://www.g2.com/survey_responses/inspectlet-review-5186125) --- #### What Are G2 Users Discussing About Inspectlet? - [What is session capture?](https://www.g2.com/discussions/what-is-session-capture) - [Is Inspectlet legal?](https://www.g2.com/discussions/is-inspectlet-legal) - [What does lucky orange do?](https://www.g2.com/discussions/what-does-lucky-orange-do) - [What is Inspectlet used for?](https://www.g2.com/discussions/what-is-inspectlet-used-for) ### 18. [Thrive Optimize](https://www.g2.com/products/thrive-optimize/reviews) Thrive Optimize is the A/B testing plugin for WordPress. **Average Rating:** 4.5/5.0 **Total Reviews:** 5 **How Do G2 Users Rate Thrive Optimize?** - **Reporting and Analytics:** 9.2/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 8.3/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 8.3/10 (Category avg: 7.4/10) **Who Is the Company Behind Thrive Optimize?** - **Seller:** [Thrive Themes](https://www.g2.com/sellers/thrive-themes) - **Year Founded:** 2013 - **HQ Location:** Schaffhausen - **Twitter:** @ThriveThemes (4,963 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10114315/ (20 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of Thrive Optimize? **"[Thrive Optimize make it easy to A/B test landing pages](https://www.g2.com/survey_responses/thrive-optimize-review-4432352)"** **Rating:** 5.0/5.0 stars *— Denis E.* [Read full review](https://www.g2.com/survey_responses/thrive-optimize-review-4432352) --- **"[Nifty little A/B tool that comes with Thrive Suite](https://www.g2.com/survey_responses/thrive-optimize-review-8074931)"** **Rating:** 5.0/5.0 stars *— Verified User in Professional Training & Coaching* [Read full review](https://www.g2.com/survey_responses/thrive-optimize-review-8074931) --- #### What Are G2 Users Discussing About Thrive Optimize? - [What is Thrive Optimize used for?](https://www.g2.com/discussions/what-is-thrive-optimize-used-for) ### 19. [Compose](https://www.g2.com/products/compose-compose/reviews) Compose offers simple, no-code A/B testing to optimize your website. Effortlessly split test with unlimited variants, giving you maximum flexibility to lift conversion rates and gain customer insights. No base fees, just $0.0012 per monthly tested user. Compose is a user-friendly, affordable alternative to Convert, AB Tasty, VWO, and Optimizely, with advanced settings for any level of A/B testing needs. **Average Rating:** 5.0/5.0 **Total Reviews:** 4 **How Do G2 Users Rate Compose?** - **Reporting and Analytics:** 9.2/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 10.0/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 6.7/10 (Category avg: 7.4/10) **Who Is the Company Behind Compose?** - **Seller:** [Compose](https://www.g2.com/sellers/compose-dad03087-9589-4505-b117-075cb27176bc) - **Year Founded:** 2022 - **HQ Location:** AUSTIN, US - **LinkedIn® Page:** https://www.linkedin.com/company/89831915 (4 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 75% Mid-Market, 25% Small-Business #### What Are Compose's Pros and Cons? **Pros:** - A/B Testing (1 reviews) - Affordable (1 reviews) - Ease of Use (1 reviews) - Targeting (1 reviews) **Cons:** - Missing Features (1 reviews) - Testing Difficulties (1 reviews) ### What Do G2 Reviewers Say About Compose? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **flexible A/B testing** in Compose, enabling precise pricing adjustments and effective performance evaluation. - Users love the **affordable** pricing of Compose, making A/B testing accessible and easy to use. - Users appreciate the **ease of use** of Compose, finding it a robust and affordable option for A/B testing. - Users value the **unlimited team members and advanced targeting** capabilities, enhancing their ability to connect with specific audiences. **Cons:** - Users are disappointed by the **lack of test preview link options** after the test goes live, affecting usability. - Users experience **testing difficulties** due to the lack of UI and performance testing features in Compose. #### What Are Recent G2 Reviews of Compose? **"[Best A/B testing tool](https://www.g2.com/survey_responses/compose-review-11223527)"** **Rating:** 5.0/5.0 stars *— Nilesh C.* [Read full review](https://www.g2.com/survey_responses/compose-review-11223527) --- **"[Conduct very precise A/B tests](https://www.g2.com/survey_responses/compose-review-11221494)"** **Rating:** 5.0/5.0 stars *— Alexandre N.* [Read full review](https://www.g2.com/survey_responses/compose-review-11221494) --- ### 20. [Convertize.io](https://www.g2.com/products/convertize-io/reviews) Convertize is the A/B testing tool that makes it easy to increase your conversions. Edit, test, and optimize your website, page-by-page - without coding or statistics. By setting goals and testing your content, you can generate more sales and more revenue, without paying for more adds. MOST POPULAR A/B TESTING FEATURES: ∙The drag-and-drop SmartEditor™ allows you to edit pages without touching a single line of code. ∙The built-in Hybrid Statistics Engine does all the calculations for you, combining two kinds of A/B testing statistics to find winners, fast ∙ Autopilot manages your traffic, sending more visitors to your best-performing pages - so that you can run tests with complete peace of mind. ∙SmartPlugins™ make it quick and easy to add dynamic text, personalization, geolocation and persuasive notifications to you webpages CONVERSION RATE OPTIMIZATION FOR ANY WEBSITE: Convertize makes it possible for any business to optimize their website. You set your own goals by tracking clicks or setting a target URL so you know exactly what to do to increase conversions. The platform takes care of the technical side of your A/B tests, so yo can focus on creating great content. **Average Rating:** 3.0/5.0 **Total Reviews:** 4 **How Do G2 Users Rate Convertize.io?** - **Has the product been a good partner in doing business?:** 5.0/10 (Category avg: 9.0/10) **Who Is the Company Behind Convertize.io?** - **Seller:** [Glassbox](https://www.g2.com/sellers/glassbox) - **Year Founded:** 2010 - **HQ Location:** London - **Twitter:** @GlassboxDigital (1,803 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10491772/ (271 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of Convertize.io? **"[Finally an optimisation solution that guides you what to do based on your specific context](https://www.g2.com/survey_responses/convertize-io-review-219571)"** **Rating:** 4.5/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/convertize-io-review-219571) --- **"[Works like a charm](https://www.g2.com/survey_responses/convertize-io-review-4048259)"** **Rating:** 4.0/5.0 stars *— Verified User in Financial Services* [Read full review](https://www.g2.com/survey_responses/convertize-io-review-4048259) --- #### What Are G2 Users Discussing About Convertize.io? - [What is Convertize used for?](https://www.g2.com/discussions/what-is-convertize-used-for) ### 21. [Incendium](https://www.g2.com/products/incendium/reviews) Incendium is an AI driven marketing ecosystem that harnesses machine learning and a unique tracking system to gain unparalleled insights across every stage of your customer journey. Quickly identify opportunities and action your data with Incendium’s leading personalization engine. **Average Rating:** 4.9/5.0 **Total Reviews:** 7 **How Do G2 Users Rate Incendium?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 10.0/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 10.0/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 10.0/10 (Category avg: 7.4/10) **Who Is the Company Behind Incendium?** - **Seller:** [Incendium AI](https://www.g2.com/sellers/incendium-ai) - **Year Founded:** 2019 - **HQ Location:** London, GB - **Twitter:** @incendiumai (13 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/incendium-ai (12 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 86% Small-Business, 14% Enterprise #### What Are Incendium's Pros and Cons? **Pros:** - Attribution Accuracy (1 reviews) - Customer Support (1 reviews) - Customization (1 reviews) - Dashboard Usability (1 reviews) - Efficiency (1 reviews) **Cons:** - Learning Curve (2 reviews) - Data Inaccuracy (1 reviews) ### What Do G2 Reviewers Say About Incendium? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **attribution accuracy** and appreciate the effective KPI customizations provided by Incendium. - Users praise the **phenomenal customer support** and appreciate accurate attribution models and KPI customizations. - Users praise the **customization options** of Incendium, enabling them to tailor the product to their specific needs. - Users appreciate the **tremendous UX improvements** in Incendium's dashboard, making data access and understanding easier than ever. - Users appreciate the **increased efficiency** of Incendium, benefiting from improved UX and comprehensive data accessibility. **Cons:** - Users report a **steep learning curve** with Incendium, which can feel overwhelming at first but is manageable. - Users struggle with a **steep learning curve** that leads to confusion and data paralysis when using Incendium. #### What Are Recent G2 Reviews of Incendium? **"[Transformational Tool for Connecting Online and Offline Sales with Exceptional Support](https://www.g2.com/survey_responses/incendium-review-10040960)"** **Rating:** 5.0/5.0 stars *— Justin M.* [Read full review](https://www.g2.com/survey_responses/incendium-review-10040960) --- **"[Incredibly robust and informative platform](https://www.g2.com/survey_responses/incendium-review-10767324)"** **Rating:** 5.0/5.0 stars *— Sarah V.* [Read full review](https://www.g2.com/survey_responses/incendium-review-10767324) --- ### 22. [Ptengine](https://www.g2.com/products/ptengine/reviews) Heatmaps, A/B Testing, and Personalized Marketing Tools for Your Website Optimize your website with Ptengine. Use heatmaps to see how visitors interact with your pages. Run A/B tests to improve performance and boost conversions. Segment your audience to deliver personalized content and offers. Engage users with sticky bars and popups to reduce bounce rates. Get real-time insights to understand behavior and make smarter decisions—no coding required. Ptengine makes website optimization easy, effective, and accessible for every team. Try it today! Key Features: - Heatmaps: Visualize user clicks, scrolls, and attention to uncover behavior patterns - A/B Testing: Test design or content variations to find what performs best - Real-Time Analytics: Monitor user activity as it happens to react quickly - Audience Segmentation: Deliver tailored experiences to different user groups - Popups & Sticky Bars: Capture attention and reduce exits with smart engagement tools **Average Rating:** 4.0/5.0 **Total Reviews:** 12 **How Do G2 Users Rate Ptengine?** - **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 9.0/10) **Who Is the Company Behind Ptengine?** - **Seller:** [Ptengine](https://www.g2.com/sellers/ptengine) - **Year Founded:** 2010 - **HQ Location:** Tokyo, Japan - **Twitter:** @Ptengine (1,452 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/ptmindinc/ (117 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 67% Small-Business, 33% Mid-Market #### What Are Ptengine's Pros and Cons? **Pros:** - A/B Testing (1 reviews) - Analytics (1 reviews) - Conversion Optimization (1 reviews) - Customer Support (1 reviews) - Customization (1 reviews) ### What Do G2 Reviewers Say About Ptengine? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of A/B testing** with Ptengine, enhancing their ability to optimize marketing strategies effectively. - Users value the **easy-to-understand analytics** of Ptengine, which enhance decision-making and optimize user experience. - Users value the **conversion optimization** capabilities of Ptengine, enhancing marketing strategies and improving sales through data-driven insights. - Users appreciate the **real-time insights** provided by Ptengine, enhancing understanding of visitor behavior for better decision-making. - Users appreciate the **customization options** in Ptengine, enhancing marketing personalization and optimizing user experience effectively. #### What Are Recent G2 Reviews of Ptengine? **"[Ptengine for growth!](https://www.g2.com/survey_responses/ptengine-review-7775237)"** **Rating:** 4.5/5.0 stars *— Astha A.* [Read full review](https://www.g2.com/survey_responses/ptengine-review-7775237) --- **"["Great Tool to Analyse Website Performance"](https://www.g2.com/survey_responses/ptengine-review-7464958)"** **Rating:** 4.0/5.0 stars *— Vikas s.* [Read full review](https://www.g2.com/survey_responses/ptengine-review-7464958) --- #### What Are G2 Users Discussing About Ptengine? - [What is Ptengine used for?](https://www.g2.com/discussions/what-is-ptengine-used-for) - 1 upvote ### 23. [Figpii](https://www.g2.com/products/figpii/reviews) FigPii is a conversion optimization platform that allows you to identify problem areas on your site and test your solutions to ensure they increase conversions. The platform includes heatmaps, session replay videos, online polling, and AB testing. **Average Rating:** 3.9/5.0 **Total Reviews:** 4 **How Do G2 Users Rate Figpii?** - **Has the product been a good partner in doing business?:** 1.7/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 3.3/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 6.7/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 0.0/10 (Category avg: 7.4/10) **Who Is the Company Behind Figpii?** - **Seller:** [Invesp](https://www.g2.com/sellers/invesp) - **Year Founded:** 2006 - **HQ Location:** Chicago, US - **Twitter:** @invesp (1,897 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/133193 (48 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 75% Small-Business, 25% Mid-Market #### What Are Figpii's Pros and Cons? **Pros:** - Customer Support (1 reviews) **Cons:** - Compensation Issues (1 reviews) - Poor Customer Support (1 reviews) - Testing Difficulties (1 reviews) ### What Do G2 Reviewers Say About Figpii? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **excellent customer support** from Figpii, which was a key factor in their decision to sign up. **Cons:** - Users feel frustrated with **compensation issues** , citing insufficient A/B testing and support from Figpii over time. - Users express disappointment with Figpii’s **poor customer support** , feeling unsupported in their A/B testing efforts. - Users experience **testing difficulties** with Figpii, feeling unsupported and unmet in their A/B testing needs. #### What Are Recent G2 Reviews of Figpii? **"[Awesome tool for uncovering crucial insights](https://www.g2.com/survey_responses/figpii-review-7114715)"** **Rating:** 5.0/5.0 stars *— Rafiew I.* [Read full review](https://www.g2.com/survey_responses/figpii-review-7114715) --- **"[Excellent user friendly interface](https://www.g2.com/survey_responses/figpii-review-7211130)"** **Rating:** 5.0/5.0 stars *— Samsun N.* [Read full review](https://www.g2.com/survey_responses/figpii-review-7211130) --- ### 24. [Howuku](https://www.g2.com/products/howuku/reviews) Howuku is a behavior analytics solution that helps startups acquire valuable customer feedback and insights through heatmaps, AB testing, and surveys. It assists marketers in gauging customer behavior through visual representation of where they’re clicking and scrolling on a website. A/B testing allows teams to improve content engagement and pinpoint underperforming pages. Product owners can get real-time feedback, compare traction on multiple devices, identify key user segments and observe user attention for an optimized marketing strategy. **Average Rating:** 4.4/5.0 **Total Reviews:** 7 **How Do G2 Users Rate Howuku?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 10.0/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 10.0/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 10.0/10 (Category avg: 7.4/10) **Who Is the Company Behind Howuku?** - **Seller:** [Howuku](https://www.g2.com/sellers/howuku) - **Year Founded:** 2020 - **HQ Location:** Kuala Lumpur, MY - **Twitter:** @howuku (135 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/howuku (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 57% Small-Business, 43% Mid-Market #### What Are Recent G2 Reviews of Howuku? **"[The best servise for analyzing heatmaps](https://www.g2.com/survey_responses/howuku-review-8391761)"** **Rating:** 5.0/5.0 stars *— Veronicka V.* [Read full review](https://www.g2.com/survey_responses/howuku-review-8391761) --- **"[It was indeed a great experience with Howuku Team](https://www.g2.com/survey_responses/howuku-review-8354339)"** **Rating:** 5.0/5.0 stars *— Naitik C.* [Read full review](https://www.g2.com/survey_responses/howuku-review-8354339) --- #### What Are G2 Users Discussing About Howuku? - [What is Howuku used for?](https://www.g2.com/discussions/what-is-howuku-used-for) ### 25. [Hypertune](https://www.g2.com/products/hypertune/reviews) Hypertune is the most flexible platform for feature flags, A/B testing, analytics and app configuration. - Static typing and code generation gives you full end-to-end type-safety across all your feature flags and inputs. - Install 1 TypeScript SDK optimized for all JavaScript environments — browsers, servers, serverless, edge and mobile — with simple integrations for React and Next.js, compatible with Server Components and the App Router. - Define type-safe, custom inputs like the current User, Organization, etc, and use them in feature flag rules to target exactly the users you want. - Create variables like user segments that you can reuse across different feature flags, and instantly debug flags for each user. - Git-style version history, diffs, branching and pull requests let you manage feature flags like you manage your code. Test and preview flag changes in isolated branches and safely approve them with pull requests. Avoid bad changes and see exactly what changed and when. - A/B tests, percentage-based rollouts, multivariate tests and machine learning loops let you seamlessly rollout, test and optimize new features. - Log analytics events with type-safe, custom payloads, and build flexible funnels and charts in the dashboard to measure the impact of every feature release. - Local, synchronous, in-memory flag evaluation with zero network latency lets you safely access flags in any code path without affecting the end user experience. - Static build-time snapshots of your feature flag logic let you use the SDK in local-only, offline mode and give you safe fallbacks in remote mode. - Initialize the SDK with only the feature flags you need and partially evaluate flag logic on the edge for performance and security. Hypertune scales beyond feature flags to powerful app configuration to let you manage: - Permissions and access controls for features based on billing plan, organization, user, etc - In-app copy for tooltips, modals, banners, error messages, etc - Landing page content with embedded A/B tests, machine learning loops and personalization rules - Allowlists, blocklists, redirect maps, timeouts, limits, magic numbers and more Across all app configuration use cases, Hypertune lets your team: - Update your app instantly — without needing a code change, build, deployment, app release or service restart, whether it’s rolling back a feature, changing permissions or tweaking in-app copy - Decouple dependencies in your organization — so developers can focus on shipping to production and others are safely empowered to make changes themselves without the painful back and forth with engineering - Optimize your app — via manual tuning, A/B testing, machine learning loops and personalization rules - Reduce complexity — by extracting all configuration logic, e.g. user-specific code, out of different codebases and into a single source of truth - Increase flexibility — by building one app that can be configured in many different ways without extra engineering **Average Rating:** 4.8/5.0 **Total Reviews:** 7 **How Do G2 Users Rate Hypertune?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 8.3/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 8.3/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 7.8/10 (Category avg: 7.4/10) **Who Is the Company Behind Hypertune?** - **Seller:** [Hypertune](https://www.g2.com/sellers/hypertune) - **Year Founded:** 2019 - **LinkedIn® Page:** https://www.linkedin.com/company/hypertunehq/ (3 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 71% Small-Business, 14% Enterprise #### What Are Hypertune's Pros and Cons? **Pros:** - Comprehensive Solutions (1 reviews) - Customization (1 reviews) - Ease of Use (1 reviews) - Easy Setup (1 reviews) - Feature Flags (1 reviews) **Cons:** - Complex Features (1 reviews) - Complex Interface (1 reviews) - Interface Usability (1 reviews) - Navigation Difficulty (1 reviews) ### What Do G2 Reviewers Say About Hypertune? *AI-generated summary from verified user reviews* **Pros:** - Users value the **comprehensive solutions** of Hypertune, enhancing feature management across diverse deployments efficiently. - Users value the **customization capabilities** of Hypertune, enabling efficient management of diverse feature deployments seamlessly. - Users appreciate the **ease of use** of Hypertune, simplifying flag management and enhancing overall efficiency. - Users value the **easy setup** of Hypertune, enabling quick deployment and efficient management of feature flags. - Users value the **rich functionality** of Hypertune, enabling efficient management of feature flags across diverse deployments. **Cons:** - Users find the **complex features** of Hypertune cumbersome, often requiring excessive scrolling to navigate targeting rules. - Users find Hypertune's interface **complex and inefficient** , requiring excessive scrolling on larger screens to navigate rules. - Users find Hypertune's interface **inefficient with screen space** , leading to excessive scrolling through complex targeting rules. - Users find the **navigation difficult** due to excessive scrolling required for complex targeting rules on large screens. #### What Are Recent G2 Reviews of Hypertune? **"[Hypertune is a refreshing take on feature management](https://www.g2.com/survey_responses/hypertune-review-10339925)"** **Rating:** 5.0/5.0 stars *— Matthew H.* [Read full review](https://www.g2.com/survey_responses/hypertune-review-10339925) --- **"[Easy A/B Testing,Feature Flag Management and Static Content update](https://www.g2.com/survey_responses/hypertune-review-10239984)"** **Rating:** 4.5/5.0 stars *— Tushar G.* [Read full review](https://www.g2.com/survey_responses/hypertune-review-10239984) --- ## What Is A/B Testing Tools? [Conversion Rate Optimization Tools](https://www.g2.com/categories/conversion-rate-optimization-tools) ## What Software Categories Are Similar to A/B Testing Tools? - [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization) - [Personalization Engines](https://www.g2.com/categories/personalization-engines) - [Personalization Software](https://www.g2.com/categories/personalization) --- ## How Do You Choose the Right A/B Testing Tools? ### What You Should Know About A/B Testing Tools ### What are A/B Testing Tools? A/B testing tools measure how customers interact with a brand’s digital creative content. Through conducting tests on customer interaction, companies can extract real data and metrics to optimize products. A/B testing tools allow marketers, advertisers, and web developers to test different versions of digital content to find the customer-preferred digital experience and personalization for various personas. Website visitors subconsciously react to every element on a web page—such as the color and aggressiveness of a live chat pop-up, the phrasing of a call-to-action (CTA) button, or the positioning of the search bar. A/B testing solutions give web content creators the tools to deploy the tests, determine the target audience, and analyze the experiment results. These tools are used to improve conversion rate and bounce rates, as well as the overall success of a website. The main way that digital creativity is tested is through a rotating A/B test. This is done by using two iterations of a design and seeing which one gets the highest click-through rate. A company can conduct a test with version A for 500 users from the target audience and then another test on version B for 500 users with a completely different variant. The company can then see which one gets the highest click-through rate and, ultimately, determine which variant should be used. A/B testing can offer the following use cases to improve a company’s performance: - Create the most successful version of the e-commerce site, especially the home page and calls-to-action (CTA) - Increase website traffic and reduce bounce rates - Gain insight into user behavior - Analyze any and all test segments to discover key opportunities - Increase conversion rates and e-commerce profits - Tailor e-commerce content and goals through continuous testing - Determine the consumer impact of differing designs and formats on website optimization #### What Types of A/B Testing Tools Exist? **Proprietary A/B testing** Proprietary solutions will require time and resources but will adapt to very specific case studies and customizations. Proprietary products also provide customer support and streamline the process of setting up, tracking, and analyzing tests. **Open-source A/B testing** Open-source solutions come with a very small price tag (if any at all). While open-source software doesn’t offer the same kinds of reports and finetuned features as proprietary solutions, it gives access to an entire community of programmers and developers with bountiful testing experience. ### What are the Common Features of A/B Testing Tools? **A/B/n testing:** This type of split testing takes A/B testing to the next level by analyzing multiple versions of a creative product, one variable at a time. This allows a company to determine the best variation across a multitude of tests that measure KPIs on several iterations. The analytics tools used for a simple A/B test will also measure the same KPIs for the multiple variations. **Multivariate testing:** Multivariate testing uses the same methods as A/B testing, but instead of testing only two variables, it tests a higher number. This is essentially like having two tests combined into one. This is a way to conduct test combinations. For example, one multivariate test can test whether the combination of a blue header and white text works better than a red header with grey text. Then, it can test what happens when the combination is flipped—whether a blue header would work better with grey text or a red header would work better with white text. A successfully performed multivariate test would then show which combination had the highest click-through rate. The major benefit of multivariate testing is saving time and ensuring that the best combination with the highest conversion rate is being presented on the website. **Multipage funnel testing:** Multipage funnel testing is a way to test variations of several consecutive website pages. This is a great way to see if customers are finding what they’re looking for in the quickest way possible. The use case of multipage funnel testing can be easily applicable to retail, e-commerce, and any other website where the company is selling a product. This can test how quickly a user went through the buyer funnel from initial interest all the way to the final goal of purchasing the product. A multipage funnel test can help test the most effective way to convert customer interest into a customer purchase. **Audience targeting:** Audience targeting provides the ability to choose where the test will run and for whom. A/B test can be conducted to see which visitor conditions to show the experiment to and which specific URLs the experiment should run on the site. To increase engagement from mobile users who are using Google Chrome, audience targeting can conduct the A/B test on these specific users. This helps increase engagement with a particular audience. **Funnel analysis:** Funnel analysis allows companies to analyze the data in the buyer's journey and make necessary changes to facilitate conversion rate optimization. A/B test with funnel analysis helps understand if things such as registration pages or website subscription options are driving more people to convert or if they’re turning customers away. This allows the tester to see if they need to make adjustments to certain stages to increase engagement. **Heat maps:** Heat maps are a very effective tool for visualizing which links users click on when they visit a website. Heat maps applied to an A/B test will show certain links on a webpage in either blue, yellow, or red to indicate how often those links are clicked. This way, testers can analyze how to effectively set up a page and ensure that the most important links are in spots that are being clicked on the most. **Surveys:** A valuable feature in A/B testing software is surveys. This enables companies to directly ask users which type of variant they prefer through a variety of different questions. The data from the survey can then be translated into graphs or charts, which makes it easier for the tester to visualize the results. This can help companies target which specific variants are working well and which variants are failing. It also may give companies more detail on where to head in order to improve their designs by asking questions that make users explain in detail rather than asking simple yes or no questions. **Statistical relevance analysis:** Statistical relevance analysis helps confirm if an A/B test has a large enough sample size. Users can track their data in real time and see if the test needs more time or if there’s enough traffic to confirm that one variant performed better than another. This helps users stop the test and not use more time on it than needed. Achieving the right sample size ensures the statistical significance of test results is achieved during the testing process. **Test scheduling:** A/B testing platforms allow users to schedule tests in advance to ensure that they are conducted during a time when the website is expected to get a lot of traffic. ### What are the Benefits of A/B Testing Tools? A/B testing software is an essential tool for optimization and growth. The best way to improve a product's performance is by continuously conducting new trials to see what works and what doesn't. The following are reasons why vendors benefit from using these tools. **Higher conversion rates:** Companies can conduct a test to see what will produce the best conversion rate. Rotating A/B tests can give content creators an accurate representation of how quickly users can find what they’re looking for on a website. This can lead to customers purchasing more quickly or subscribing to newsletters more frequently, leading to greater conversions and higher revenue for the company. **Real-time testing:** A/B testing can save companies plenty of time by testing variations in real time. Instead of having to pull people aside to conduct trials, rotating tests are conducted on users who are currently visiting the website. **Genuine testing:** Another major benefit of A/B testing is genuine testing. Tests are conducted on actual visitors who are coming to the website, which means that the results are not skewed by incentives or preconceived knowledge within a trial. Since the testing is done on completely random visitors, the company will get the most accurate picture of how customers are behaving in real time. **Reduced bounce rate:** One of the main goals of A/B testing tools is to test ways to keep people on a website for as long as possible. This can be done by incorporating different page layouts, links that lead back to the website, and CTA buttons. High bounce rates are the main reason for low conversion rates, so testing ways to reduce the bounce rate of a landing page is a critical way to keep customers engaged. ### Who Uses A/B Testing Tools? While A/B testing tools and personalization software generally integrate with systems that work on both the front end and back end of websites, the software isn’t just for technical website developers who specialize in coding. Users with varying skill sets can use the software to enhance their currently existing websites. Appropriately, A/B testing software vendors clearly advertise either their ease of use (embedding just one line of code) or the flexibility with which their tests can be conducted (conducting split-level experiments). Here are some ways various team members can use these tools to enhance performance: **Digital marketing teams:** Digital marketing teams can utilize A/B testing software in a variety of ways. They can measure the efficacy of CTAs, headlines, images, and copy to see which variations will have higher click-through rates with users. In addition, they can measure the frequency of cart abandonment to test how likely a customer is to convert into a sale. **Design teams:** Perfecting the design of a website is an ongoing process. Design teams can utilize A/B testing to optimize a website’s performance and quality of the user experience by making sure visitors are staying on for an ample amount of time. They can do this by testing how quickly people find what they’re looking for, where to place links on a page to get the most clicks, and other web layout adjustments in order to increase customer engagement.  **Research and development teams:** Research teams that focus on optimizing website performance can use surveys within A/B testing tools to see which variants appeal to more users. They can ask about customer desires, demographics, and any other details that they can extract to improve their product and website. #### Software Related to A/B Testing Tools A/B testing can be supplemented with a wide variety of other software that also test for conversion rates and lead generation: [Email marketing software](https://www.g2.com/categories/email-marketing) **:** Email marketing software includes A/B testing features, which can be used to test which of two email campaign options will be more successful. During this process, two variations of an email campaign are sent out to two different pools of recipients. Whichever pool has the higher click rate on the email campaign will indicate which one will be more successful. The results can indicate the open rate, click-through rate, and the number of subscribers that were influenced by the email campaign. This is a great tool to guarantee that the marketing campaign is effective and that it will generate more revenue and happier customers. [Web content management software](https://www.g2.com/categories/web-content-management) **:** Web content management (WCM) systems allow users to create, edit, and publish digital content such as text, embedded audio and video files, and interactive graphics for websites. WCM tools offer an assortment of templated web pages, from which site administrators can browse and choose. Since the main goal of web content management is to maximize customer engagement, it is a great software to integrate with A/B testing. A/B tests can be conducted on certain web content and provide higher conversion rates. [Digital analytics software](https://www.g2.com/categories/digital-analytics) **:** Digital analytics software tracks website visitors and measures web traffic. Marketers, web developers, and analysts use digital analytics suites to report on the effectiveness and popularity of web experiences and to determine how visitors are finding and interacting with their sites. Digital analytics supplement A/B testing by showing companies which areas need improvement on their website. This can indicate what areas need help from a test to determine what will improve customer engagement. [Heatmap tools](https://www.g2.com/categories/heatmap-tools) **:** Marketers and web developers use heat maps and in-page analytics to visualize where on a web page visitors click, hover, and scroll. Heat maps can be integrated with A/B testing software to effectively set up a page and ensure that the most important links are in spots that are being clicked on the most. ### Challenges with A/B Testing Tools **Ensuring random testing:** It is difficult to ensure that a test is truly random. For example, if a company wanted to conduct an A/B test on page traffic on any random day, it might be difficult to assess whether visitors were less likely to come on that day. If the weather was nice or it was too close to the holidays, people might be less likely to be on their computers, which can skew the test's results. **Testing too many variables:** Product teams are constantly trying to reimagine product pages with new designs to increase sales. However, overtesting can be a problem, especially when users are more familiar with one design over another. This can lead product teams to be overfocused on certain website designs that will most likely not have an effect on the user. The best way to avoid this issue is to focus on major design changes, such as page layouts, rather than the font size of certain words. **Small sample sizes:** Often, A/B tests are conducted on too small a sample. This means that there is not enough data to confidently say that a variation is more successful than another variation because not enough people were tested. The best way to avoid this issue is to conduct a test that is concluded when the test reaches 95% confidence. While this may take some time, it can ensure that it was conducted effectively. ### How to Buy A/B Testing Tools and Software #### Requirements Gathering (RFI/RFP) for A/B Testing Tools When searching for the right A/B testing tool, it’s important to create a long list based on products that contain some of the most necessary features for an effective experiment. After the available pool has been segmented based on crucial features, one can then sort based on nice-to-haves, bells and whistles, and industry-specific software requirements. #### Compare A/B Testing Software Products **Create a long list** In order to create a long list, buyers must ensure the products being considered meet these core criteria: - The software is compatible with one’s technology and computer programs - Cloud storage is available for experimental data - The software offers the scalability needed to perform experiments with a certain n-size - Cost aligns with budget **Create a short list** Once a long list based on core features is created, a short list should be further narrowed based on nice-to-haves and bells and whistles:  - What you see is what you get (WYSIWYG) editing - Little to no coding options for businesses that don’t have employees with a computer science background - Multivariate testing capacities should experiment with more than one variable need to be tested simultaneously - Mobile app testing capabilities if a business has mobile content **Conduct demos** Buyers must schedule calls with the vendors on the short list to ensure their product is the right fit. The most foolproof way to make the right decision is to actually test out the software. It is important to ask vendors about how their product addresses the business’ most pressing needs. #### Selection of A/B Testing Tools **Choose a selection team** The selection team should include the CEO and other executives from finance, marketing, and IT. The CEO will be there to represent the whole company and its business objectives. Finance will be able to represent the company and IT will determine if the product fits well into existing tech stacks and company technology. Most importantly, representatives from marketing will be able to speak fluently on the goals of A/B testing and company needs with software, since the marketing team will be the end user for these tools. **Negotiation** A/B testing software vendors will be bringing their strongest team to seal the deal with a potential client. Therefore, it’s important to come to the negotiation process with questions on certain key features one needs. These include (but are not limited to) multivariate testing and WYSIWYG capabilities, how much coding experience is needed to use the interface, and AI or machine learning. Buyers must ask questions about the total costs and fees associated with purchasing, implementing, and using the product. In order to prevent surprises later, it is crucial to ensure the terms and conditions are read in full and discussed.  **Final decision** It could be useful to create a scoring template that measures the various features mentioned in the long and short list, as well as notes from calls between the client and vendor. ### A/B Testing Tools Trends **Calls-to-action (CTA):** CTAs have become the most popular test to conduct within A/B testing. Calls to action are phrases that try to induce urgency in the buyer, like a certain offering will expire soon or must be purchased immediately. More companies are using CTA links, as they help with end-of-funnel marketing and can lead to a sale in the quickest way possible. Common A/B tests to run on a CTA button include bigger text size, brighter button colors, and any other adjustments to make the button more visually appealing or engaging. **Mobile A/B testing:** These tests are seeing a huge spike in growth as more users are shifting away from desktops and onto their phones. Mobile A/B testing trends can help companies analyze how their mobile app’s layout is performing and how to make mobile purchases for consumers as simple as possible. Since the screen size is so drastic from the desktop to the mobile screen, it’s important to make necessary changes so users can see product offerings on a smaller screen. **Website personalization:** A/B tests enable users to run tests based on customers’ personal information. Companies can utilize big data to offer tailored content (based on assumptions about the way a visitor will behave) to invoke the feeling of a personalized shopping or browsing experience. Testers can run A/B tests to examine if the tailored content leads to more conversions or engagement.