[ Google ... Reviews ](https://www.g2.com/products/google-my-business/reviews) [ Google ... Reviews ](https://www.g2.com/products/google-my-business/reviews) # Google My Business Features ##### ## Local Search Optimization (16) Rank Tracking Monitor and report on ranking in local search results Google My Business Optimize or automate content for Google My Business Reputation Management Monitor online reviews and brand reputation Social Media Integration Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Dashboards and Reporting Provide insights and data visualizations from a comprehensive dashboard Web Traffic Reporting Collect and analyze traffic data about website visitors Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Click Tracking Track the amount of clicks on individual products to measure campaign results Pageview Tracking Content Management Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Advertising Management Manage advertising space and its sales within your network or publication Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Link Management Monitoring and organizing references from a webpage to external sites and internal pages Listing Management Create, edit, and monitor product or property details displayed on listing websites (i.e. agency websites, third party listing sites) SEO Management Optimize and manage the search engine optimization efforts for a website or digital content Reviews Management Track and monitor reviews of products or services Show More ##### ## Additional Functionality (18) AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Geo Rankings Discover the ranking of business based on location-specific keywords at the zip level Landing Pages/Web Forms Create landing pages or online forms designed to capture new leads and prospects Localization Automation Adapt content to display differently based on viewer location Bounce Rate Analysis Report on email bounce rate statistics Keyword Research Tools Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns SEO Audit Identifying problems across various website data points that can prevent the site from ranking on Google and other search engines Campaign Analytics Track and interpret campaign performance metrics Generative AI Use AI to generate content in the form of text, images, videos, etc. Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Backlink Monitoring Discover the total number of backlinks, referring domains, and referring IPs going to a domain Trend Analysis Review data from past periods to reveal recurring tendencies and predict future performance Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Multi-Language Manage and support multiple languages Third-Party Integration Addition of necessary external data, applications, tools, or features Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Competitive Analysis Evaluating strengths and weaknesses of companies with the same target audience Multi-Location Manage and support multiple locations Show More ## 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