It's easy to navigate the system - pulling data is easy and they also have pre-designed reports. Review collected by and hosted on G2.com.

Sometimes data provided isn't far enough back- i.e. only provides data for past 3 months instead of a year. Sometimes system crashes on Chrome. Review collected by and hosted on G2.com.

I have use DMB and love its functionality. By offering the ability to find the users who could be the ones most interested in your solutions, companies can aim to target the people most likely to convert or purchase. Review collected by and hosted on G2.com.

Nothing to dislike, perhaps some better support... Review collected by and hosted on G2.com.

Love the search functionality! very easy to search for segments and apply targeting at any level Review collected by and hosted on G2.com.

I dislike the bugs especially within TrueView. many times im unable to save my changes Review collected by and hosted on G2.com.

I love that this is Google/you can't do your job w/o it Review collected by and hosted on G2.com.

I don't like all the new automation. It's easy to use. Review collected by and hosted on G2.com.

It's a good way to set rules for Bing, Yahoo and AdWords campaigns in a comprehensive way. while you'll still want to use all of the individual platforms, it's a great way to make mass changes, Review collected by and hosted on G2.com.

not exactly intuitive; we had to receive hands-on training to truly understand the product capabilities in a meaningful way. Review collected by and hosted on G2.com.

Very easy to follow and use when reporting Review collected by and hosted on G2.com.

bigger discrepancy than other platforms that have been used in past Review collected by and hosted on G2.com.

This platform is used across multiple agencies and accounts so once you learn it, you can apply anywhere you go. Review collected by and hosted on G2.com.

A lot of times, if there is an issue, Doubleclick is often unapologetic in the turn around time to fix/update Review collected by and hosted on G2.com.

It’s very convenient and easy to learn. DDM integrates world-class solutions to help buyers run holistic campaigns across multiple channels. Review collected by and hosted on G2.com.

I dislike the reporting portion of the software. It can be very confusing to understand what kind of report it is that a user would be pulling. Review collected by and hosted on G2.com.

Ease of use compared to other tools such as Marin and AMO, bid strategies usually work to target ROAS or CPA. Reporting functionality is smooth easy to set up dashboards etc. and automated emails with visualizations for other stakeholders. Review collected by and hosted on G2.com.

Can be tricky to control budget pacing - reducing target ROAS or CPA does not usually mean a slowdown in spend. Campaign budgets have to be manually adjusted unlike AMO. Review collected by and hosted on G2.com.

The largest benefit is that all search accounts can be consolidated into one UI. As a larger advertiser we have multiple accounts with each engine and it's not always easy to make large scale optimizations if there is no tool like DDM in place. Review collected by and hosted on G2.com.

The cost. The fee is based on ad spend that is being pulled into the DDM UI whether you are using any of their bid optimization tools or not. Review collected by and hosted on G2.com.