Great diverse options for full-funnel marketing. The only platform needed to effectively market for 75% of businesses Review collected by and hosted on G2.com.

Certain targeting restrictions can limit the ability to have hyper-targeted advertising. Review collected by and hosted on G2.com.

DV360 and all the available inventories that you have access to. Review collected by and hosted on G2.com.

High percentage fee which restricts small companies Review collected by and hosted on G2.com.

I like how seamless the dashboard is. DoubleClick Campaign manager ntegrates with DoubleClick Studio, Google Analytics, and Google Tag Manager. trafficking ads is easy via the DCM server and pulling reports for your campaigns is easy. Review collected by and hosted on G2.com.

I dislike that the platform changes a lot, meaning you have to constantly re-learn. Review collected by and hosted on G2.com.

Google Marketing has provided access to better ad serving opportunities. It has provided additional avenues for exposure for a number of service and product based businesses. Review collected by and hosted on G2.com.

For new marketers, or those new to programmatic, it can be difficult to grasp. There are some bugs, setting up ads doesn't work sometimes. Review collected by and hosted on G2.com.

It helps us to understand where our business ranks and how to improve. Review collected by and hosted on G2.com.

It should be more easy to understand and easily anyone can understand by just seeing it Review collected by and hosted on G2.com.

Like all of Google's products they work great when you know how to use them Review collected by and hosted on G2.com.

Googles marketing products are clearly designed for marketing agencies or people with good marketing knowledge not small business owners. Review collected by and hosted on G2.com.

Google Marketing Platform has all of the benefits of a big name brand and is easy to integrate with other platforms. There are frequent offers and discounts available online which can save you money on ad spend. Review collected by and hosted on G2.com.

The website can be a bit tricky to navigate Review collected by and hosted on G2.com.

The simplicity of the platform makes it easy for staff to use and quick to learn Review collected by and hosted on G2.com.

Has to be used in Google's particular way which stop you designing it using extra databases and the like Review collected by and hosted on G2.com.

very wide functionality for ads of all different formats

unlike competitors, support for issues is also commonly available through forums Review collected by and hosted on G2.com.

reports are not as easy to pull as for some other DSPs. the process to generate the data report is still intuitive on Google, but there are other DSPs that are almost one-touch Review collected by and hosted on G2.com.

Doubleclick is easily the most built out platform on the market. It's incredibly easy to build a campaign but at the same time they offer every nuance you could want in a DSP. The functionality of doubleclick paired with the ability to use floodlights makes DCM the best DSP on the market. Review collected by and hosted on G2.com.

Reporting feature can be complicated and is constantly changing just like the name of the platform. When your using both the ad server and DSP stacked together the functionality is unparalleled, but why is it so difficult to find the proper reporting capabilities. I also think that their customer service team is intentional when they hold back certain pieces of information Review collected by and hosted on G2.com.