Google Marketing Platform is the best advertising tool which smoothly can integrate many different products. Amazing reporting capabilities and the best thing about this tool is how it redirects the users to the best and suitable audience, and the tool searching functions are very responsive. Google Marketing Platform is also very reliable on different campaigns monitoring and gathering of different data from various platform. Review collected by and hosted on G2.com.

No problem on Google Marketing Platform, if the user has a little understanding on other similar marketing tools, its very simple to use Google Marketing Platform. Review collected by and hosted on G2.com.

The Google Marketing Platform helps you manage your entire digital customer journey from advertising awareness through on site optimization. It is a really well integrated toolkit backed by the strongest marketing analytics platform in the market and some of the best digital media buying tools as well. Review collected by and hosted on G2.com.

The limitations of the platform are the lack of full channel management tools like a CMS and other personalization elements. There is a test and target optimization product but thats about it. Review collected by and hosted on G2.com.

-This product links the user with the correct and appropriate audience, through its reliable clients or customer engagements or insights.

-Brand awareness platform and easy for the user in navigation around the system, and the tool has amazing reporting capabilities and the products searching options is great.

-Best platform in assembling of various different data from various sources, and they also care for their new Google Marketing Platform, in which they provide clear and straight forward online tutorials for the easy training on getting familiar with this marketing platform. Review collected by and hosted on G2.com.

-Kind of expensive system, bet the performance of Google Marketing Platform is very recommendable. Review collected by and hosted on G2.com.

the platform shows a clear target group for my business. and easy to implement it Review collected by and hosted on G2.com.

compare with other platforms, google is more expensive. Review collected by and hosted on G2.com.

Google Marketing Platform covers such a breadth of software from Ad servers, DSPs and Tag Management Solutions. Employing the whole tech stack has it's benefits including being able to seamlessly traffic campaigns in Campaign Manager to buy media within Display and Video 360 and tracking the site performance using GTM. Review collected by and hosted on G2.com.

The support can be a little slow to get back to you and can sometimes lead to long waits only for them to give you the basic explanation of your issue and a log wait to get to that. Review collected by and hosted on G2.com.

Google connects all their systems across one another seamlessly and provides a very easy to use workflow and user experience. The system is intuitive and widely accepted. Review collected by and hosted on G2.com.

Limited support if we run into a challenge that can't be solved by the support tool. Historically, it's been less flexible than other ad servers we work with as they're a large company and have their own priorities. Review collected by and hosted on G2.com.

I extract each report from Google Marketing Platform and I customize it without problem. It is a cross platform for its activation of advertising and not only that gives me access to all quality publications available. Review collected by and hosted on G2.com.

Maintain confidence in Google Marketing Platform is the hook that you never have to lose, avoiding the problem of spam with a publication on a website is ideal for this not to be lost. Ensure that every google connection is in real time. Review collected by and hosted on G2.com.

What is best about google is that you can reach virtually anyone on this platform because it is completely omnipresent in the global marketing world, so no matter in what country you are if you want to have your site visible to users and them to know about your products and services you will go with Google. They provide lots of educational and guide materials. In addition to that the platform is constantly evolving and improving, there are many targeting options and you can assign any role you need to your team. Review collected by and hosted on G2.com.

What I find hard to deal with at times is that the platform changes a lot. So if you are trying to create some guide or how to use materials for your organisation, you need to follow these developments all the time and make changes to your materials. Review collected by and hosted on G2.com.

Largely easy to navigate and the set up of campaigns in DV360 is straightforward. Review collected by and hosted on G2.com.

Some of the creative trafficking process in Campaign Manager could be made more simple and quick to perform. Also some DV360 tasks require steps in Campaign Manager, and support contacts are experts in one of the two platforms, which sometimes causes issues with finding solutions to problems. Review collected by and hosted on G2.com.

You can integrate google analytics and other products to generate better results. Both display and search Advertisement campaigns can be analysed also the reports generated are robust and highly informative. All the performance of the campaigns can be tracked in-depth (Clicks, CTR, Conversions etc) which help to make changes if any. Review collected by and hosted on G2.com.

The application has some learning curve for beginners,The reports generated again are not easy to understand (visually appealing graphs are needed) also we have less control over what type of report we want to generate. With more users added to the system, it can become confusing to handle everything. Review collected by and hosted on G2.com.