Verified User in Internet
UI
Verified User in Internet
Enterprise (> 1000 emp.)
"The "standard" for online ad trafficking but methodologies for counting is all Google"
4/5
What do you like best about Google Marketing Platform?

Intuitive, interface is customizable to your needs, it's what everyone seems to use Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

Reporting on metrics like viewability is on Google's methodology. How they count conversions, geo, etc is all based on what they say, not backed by a third-party that is unbiased and not part of the ecosystem. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Good products!"
4/5
What do you like best about Google Marketing Platform?

The DBM and DCM platforms are very straightforward and easy to navigate. I use this on a daily basis at my agency and the accompanying Academy for Ads tutorials are very helpful. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

Currently there are quite a few bugs/issues that occasionally interfere with daily operations (ie. adding campaigns into the Doubleclick Bid Manager), but the Google help desk is very responsive and provides good assistance. Review collected by and hosted on G2.com.

MJ
Mohamed J.
Enterprise (> 1000 emp.)
"Media Planner"
4/5
What do you like best about Google Marketing Platform?

the ability to track and optimize campaigns Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

on boarding new campaign, the process could be improved Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Great Way To Manage Multiple Engines"
5/5
What do you like best about Google Marketing Platform?

I love how easy it is to use the DoubleClick interface! Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

Sometimes when uploading a bulksheet of changes, DoubleClick will show errors and not push everything through to the engines. It can be frustrating to match up IDs to every asset and if they are incorrect, you’re surely have errors. Review collected by and hosted on G2.com.

Verified User in Insurance
UI
Verified User in Insurance
Small-Business (50 or fewer emp.)
"DCM"
5/5
What do you like best about Google Marketing Platform?

I think its a great way and the industry leader of tracking client clicks. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

The interface is a bit confusing and I still find myself fishing around for campaigns. Its a bit clunky to me. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
CM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"An Esteemed Platform for Digital Marketing"
4.5/5
What do you like best about Google Marketing Platform?

Properly Placement of a Product to the right and needy people and advertise in different types. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

The analysis that provides is not so useful for me. Review collected by and hosted on G2.com.

Ulises S.
US
Ulises S.
Sr. Manager, Marketing Science
Marketing and Advertising
Mid-Market (51-1000 emp.)
"It’s a standard marketing tool for any advertiser."
5/5
What do you like best about Google Marketing Platform?

It’s fkexibility to monitor digital campaigns. I also enjoy the reporting capabilities. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

It does not have user level data, but I guess that’s why you have logfiles stores in a gap environment. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Although great. Interface can be a bit messy"
4/5
What do you like best about Google Marketing Platform?

I love the capabilities of this product and how powerful it is. We’re mostly using google DFP now but will get access to clients dashboard occasionally Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

Not too user friendly. Very scattered and all over the place Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Very slow, but worth it. "
3.5/5
What do you like best about Google Marketing Platform?

It's very transparent and allows us to keep our vendors accountable on a daily basis. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

The program is terribly slow, especially the reporting/attribution tab. This is incredibly frustrating. Help articles are also not very helpful. Review collected by and hosted on G2.com.

Laura H.
LH
Laura H.
Media Supervisor
Marketing and Advertising
Mid-Market (51-1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"So easy to use!"
4/5
What do you like best about Google Marketing Platform?

DoubleClick is so easy to use and very intuitive Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

Interface is constantly changing so the need to relearn the functionality is needed Review collected by and hosted on G2.com.