--- title: Google Marketing Platform Reviews meta\_title: 'Google Marketing Platform Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 300 reviews by the users' company size, role or industry to find out how Google Marketing Platform works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 300 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Google Marketing Platform Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Google Marketing Platform but has limited features. Are you part of the Google Marketing Platform team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively. * * * Seller [Google](https://www.g2.com/sellers/google) Discussions [Google Marketing Platform Community](https://www.g2.com/products/google-marketing-platform/discuss) Solution Type All-in-One Overview by Carlo Acenas (Associate Product Marketing Manager) Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 10 months [ View More Pricing Information ](https://www.g2.com/products/google-marketing-platform/pricing) ## Top-Rated Alternatives [ ![AdRoll](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AdRoll") AdRoll 4.1/5(787) ](https://www.g2.com/products/adroll/reviews) [ ![Basis](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Basis") Basis 4.5/5(287) ](https://www.g2.com/products/basis/reviews) [ ![Criteo Commerce Growth](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Criteo Commerce Growth") Criteo Commerce Growth 3.8/5(242) ](https://www.g2.com/products/criteo-commerce-growth/reviews) [ View All Alternatives ](https://www.g2.com/products/google-marketing-platform/competitors/alternatives) ## User Insights Average based on 300 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ## Google Marketing Platform Integrations (1) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews) Show More MK Mutinda K. Mid-Market (51-1000 emp.) 6/1/2020 "The best and very effective marketing platform." 5/5 What do you like best about Google Marketing Platform? Google Marketing Platform is the best advertising tool which smoothly can integrate many different products. Amazing reporting capabilities and the best thing about this tool is how it redirects the users to the best and suitable audience, and the tool searching functions are very responsive. Google Marketing Platform is also very reliable on different campaigns monitoring and gathering of different data from various platform. Review collected by and hosted on G2.com. What do you dislike about Google Marketing Platform? No problem on Google Marketing Platform, if the user has a little understanding on other similar marketing tools, its very simple to use Google Marketing Platform. Review collected by and hosted on G2.com. Recommendations to others considering Google Marketing Platform: Quite useful easy marketing and advertising platform which helps the users grow their businesses by leading them to the right end users through many social platforms. Review collected by and hosted on G2.com. What problems is Google Marketing Platform solving and how is that benefiting you? Campains tracking, easy data collecting and marketing on different businesses online across multiple platforms. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Corby F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Corby F.") CF Corby F. Vice President, Digital Marketing and Performance Enterprise (\> 1000 emp.) 5/29/2020 "For MOST marketers, a must have in the arsenal" 4/5 What do you like best about Google Marketing Platform? The Google Marketing Platform helps you manage your entire digital customer journey from advertising awareness through on site optimization. It is a really well integrated toolkit backed by the strongest marketing analytics platform in the market and some of the best digital media buying tools as well. Review collected by and hosted on G2.com. What do you dislike about Google Marketing Platform? The limitations of the platform are the lack of full channel management tools like a CMS and other personalization elements. There is a test and target optimization product but thats about it. Review collected by and hosted on G2.com. What problems is Google Marketing Platform solving and how is that benefiting you? The biggest problems to be solved with this toolkit are end to end attribution of media expenditures through conversion (whether online or offline), better and more efficient spend of your advertising investments, a view of the segments that you should target and focus on, and an integrated view through GA 360 analytics. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Roseli F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Roseli F.") RF Roseli F. Social Media Manager Mid-Market (51-1000 emp.) 1/19/2020 "The best Google marketing platform." 4.5/5 What do you like best about Google Marketing Platform? -This product links the user with the correct and appropriate audience, through its reliable clients or customer engagements or insights. -Brand awareness platform and easy for the user in navigation around the system, and the tool has amazing reporting capabilities and the products searching options is great. -Best platform in assembling of various different data from various sources, and they also care for their new Google Marketing Platform, in which they provide clear and straight forward online tutorials for the easy training on getting familiar with this marketing platform. Review collected by and hosted on G2.com. What do you dislike about Google Marketing Platform? -Kind of expensive system, bet the performance of Google Marketing Platform is very recommendable. Review collected by and hosted on G2.com. Recommendations to others considering Google Marketing Platform: -Google Marketing Platform, is very useful product in business and products marketing or advertising through multiple social media platforms, ensuring that your Ads get where its required and at the right time too. Review collected by and hosted on G2.com. What problems is Google Marketing Platform solving and how is that benefiting you? Adverting of different product worldwide with this products, which delivers the business idea or products awareness to the right users or customers leading to the business improvements. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Cosmetics](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Cosmetics") CC Verified User in Cosmetics Small-Business (50 or fewer emp.) 10/28/2020 Business partner of the seller or seller's competitor, not included in G2 scores. "make my target group smaller and clearer" 3.5/5 What do you like best about Google Marketing Platform? the platform shows a clear target group for my business. and easy to implement it Review collected by and hosted on G2.com. What do you dislike about Google Marketing Platform? compare with other platforms, google is more expensive. Review collected by and hosted on G2.com. Recommendations to others considering Google Marketing Platform: it s a really handy platform and make work easier Review collected by and hosted on G2.com. What problems is Google Marketing Platform solving and how is that benefiting you? I tried to get as much as possible customer form this platform,new strategy Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Stephen M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen M.") SM Stephen M. Senior Product Manager, Hayu Mid-Market (51-1000 emp.) 4/7/2020 "Do more with Google Marketing Paltform" 4.5/5 What do you like best about Google Marketing Platform? Google Marketing Platform covers such a breadth of software from Ad servers, DSPs and Tag Management Solutions. Employing the whole tech stack has it's benefits including being able to seamlessly traffic campaigns in Campaign Manager to buy media within Display and Video 360 and tracking the site performance using GTM. Review collected by and hosted on G2.com. What do you dislike about Google Marketing Platform? The support can be a little slow to get back to you and can sometimes lead to long waits only for them to give you the basic explanation of your issue and a log wait to get to that. Review collected by and hosted on G2.com. What problems is Google Marketing Platform solving and how is that benefiting you? Migrating clients from a siloed marketing product suite to a one stop shop for advertisers. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 3/27/2020 "The most solid workhorse ad server" 5/5 What do you like best about Google Marketing Platform? Google connects all their systems across one another seamlessly and provides a very easy to use workflow and user experience. The system is intuitive and widely accepted. Review collected by and hosted on G2.com. What do you dislike about Google Marketing Platform? Limited support if we run into a challenge that can't be solved by the support tool. Historically, it's been less flexible than other ad servers we work with as they're a large company and have their own priorities. Review collected by and hosted on G2.com. Recommendations to others considering Google Marketing Platform: Ensure you're aware of all the connections you'd want to set up earlier to make sure the tracking is correctly flowing through to the various systems. Review collected by and hosted on G2.com. What problems is Google Marketing Platform solving and how is that benefiting you? Ad serving and attribution. It effectively tracks all our advertising campaigns across 90% of our clients. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 Gives Campaign RH Robert H. Bachelor's degree, Journalism Mid-Market (51-1000 emp.) 11/23/2019 "Good performance is achieved with good service." 3.5/5 What do you like best about Google Marketing Platform? I extract each report from Google Marketing Platform and I customize it without problem. It is a cross platform for its activation of advertising and not only that gives me access to all quality publications available. Review collected by and hosted on G2.com. What do you dislike about Google Marketing Platform? Maintain confidence in Google Marketing Platform is the hook that you never have to lose, avoiding the problem of spam with a publication on a website is ideal for this not to be lost. Ensure that every google connection is in real time. Review collected by and hosted on G2.com. Recommendations to others considering Google Marketing Platform: We manage the advertising campaigns covering multiple media, offering a great selection of products taking advantage of all the creative tools and specialists in the commercial advertising traffic. Google Marketing Platform is completely professional for all major brands or agencies. Review collected by and hosted on G2.com. What problems is Google Marketing Platform solving and how is that benefiting you? We save a lot of time thanks to Google Marketing Platform, this is our secret key for customer accounts to grow. Like our company through digital campaigns where we have control of the media, it facilitates access to all channels where we improve our business performance. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 11/6/2019 "Google review" 5/5 What do you like best about Google Marketing Platform? What is best about google is that you can reach virtually anyone on this platform because it is completely omnipresent in the global marketing world, so no matter in what country you are if you want to have your site visible to users and them to know about your products and services you will go with Google. They provide lots of educational and guide materials. In addition to that the platform is constantly evolving and improving, there are many targeting options and you can assign any role you need to your team. Review collected by and hosted on G2.com. What do you dislike about Google Marketing Platform? What I find hard to deal with at times is that the platform changes a lot. So if you are trying to create some guide or how to use materials for your organisation, you need to follow these developments all the time and make changes to your materials. Review collected by and hosted on G2.com. Recommendations to others considering Google Marketing Platform: It is best to begin with a small budget and test a lot of features before you set up a big true campaign. Also, watch all the educational videos and guides to better understand how it functions. Also, if you are running a particular campaign case, jump and search about this type of campaign in discussion groups and blogs to have better idea about what works well on the platform and what can work for you. Review collected by and hosted on G2.com. What problems is Google Marketing Platform solving and how is that benefiting you? We are using the Google platform to be reaching the right audience, provide useful insights to our clients and necessary data for the marketers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite TN Tom N. Head of Media Small-Business (50 or fewer emp.) 12/9/2019 "Great Product" 4.5/5 What do you like best about Google Marketing Platform? Largely easy to navigate and the set up of campaigns in DV360 is straightforward. Review collected by and hosted on G2.com. What do you dislike about Google Marketing Platform? Some of the creative trafficking process in Campaign Manager could be made more simple and quick to perform. Also some DV360 tasks require steps in Campaign Manager, and support contacts are experts in one of the two platforms, which sometimes causes issues with finding solutions to problems. Review collected by and hosted on G2.com. Recommendations to others considering Google Marketing Platform: Put time aside to fully understand Campaign Manager before attempting to move forward with other products such as DV360, as it is the foundation of functionality between platforms. Without being able to effectively traffic creatives, for instance, you aren't able to get far in DV360. Review collected by and hosted on G2.com. What problems is Google Marketing Platform solving and how is that benefiting you? Ad serving, campaign performance, marketplace deals. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Vaibhav P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vaibhav P.") VP Vaibhav P. Freelance Projects Mid-Market (51-1000 emp.) 9/14/2019 "Best tool for Digital marketing agencies" 4.5/5 What do you like best about Google Marketing Platform? You can integrate google analytics and other products to generate better results. Both display and search Advertisement campaigns can be analysed also the reports generated are robust and highly informative. All the performance of the campaigns can be tracked in-depth (Clicks, CTR, Conversions etc) which help to make changes if any. Review collected by and hosted on G2.com. What do you dislike about Google Marketing Platform? The application has some learning curve for beginners,The reports generated again are not easy to understand (visually appealing graphs are needed) also we have less control over what type of report we want to generate. With more users added to the system, it can become confusing to handle everything. Review collected by and hosted on G2.com. Recommendations to others considering Google Marketing Platform: If you are into digital marketing and have multiple Ads campaign running then its a useful tool to have. Review collected by and hosted on G2.com. What problems is Google Marketing Platform solving and how is that benefiting you? The problem of handling multiple ad campaigns and keeping eye on reports was solved using Google Marketing Platform. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about Google Marketing Platform? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Google Marketing Platform ](https://www.g2.com/products/google-marketing-platform/discussions/new) GU Guest User What is Google Marketing Platform used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-google-marketing-platform-used-for) AD antonio duran • Last activity almost 5 years ago prototyping ad tool 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/24870-prototyping-ad-tool) [ View all Discussions ](https://www.g2.com/products/google-marketing-platform/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 10 months ### Average Discount 11% [ View More Pricing Information ](https://www.g2.com/products/google-marketing-platform/pricing) Google Marketing Platform Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_cc854f5e62d8db1593925db41d45add6/the-trade-desk.png "Product Avatar Image") The Trade Desk 4.4/5(184) [ Compare Now ](https://www.g2.com/compare/google-marketing-platform-vs-the-trade-desk) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5cac44261320d7bb675da29ff25cf5c0/mediamath-by-infillion.png "Product Avatar Image") MediaMath by Infillion 3.9/5(126) [ Compare Now ](https://www.g2.com/compare/google-marketing-platform-vs-mediamath-by-infillion) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_36f0ca341e99afe1bb09ded85e81dba4/skai.png "Product Avatar Image") Skai 4/5(297) [ Compare Now ](https://www.g2.com/compare/google-marketing-platform-vs-skai) ##### ##### Google Marketing Platform Features Channel Functionality Display Functionality Campaign Management Campaign Dashboard Campaign Optimization Reach Targeting Targeting Retargeting Geo-Targeting Platform Custom Reports User, Role, and Access Management Performance and Reliability [ View More Features ](https://www.g2.com/products/google-marketing-platform/features) ##### Categories on G2 [Display Advertising](https://www.g2.com/categories/display-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising)[Video Advertising](https://www.g2.com/categories/video-advertising) [Display Advertising](https://www.g2.com/categories/display-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising)[Video Advertising](https://www.g2.com/categories/video-advertising)[Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)[Mobile Advertising](https://www.g2.com/categories/mobile-advertising)[Paid Search Advertising](https://www.g2.com/categories/paid-search-advertising) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Most reliable revenue intelligence platform for services industry](https://www.g2.com/discussions/most-reliable-revenue-intelligence-platform-for-the-services-industry)[Which file recovery software platforms integrate with cloud storage systems while meeting compliance requirements?](https://www.g2.com/discussions/which-file-recovery-software-platforms-integrate-with-cloud-storage-systems-while-meeting-compliance-requirements)[Most reliable cloud monitoring tools for my app](https://www.g2.com/discussions/most-reliable-cloud-monitoring-tools-for-my-app) [What is the best solution for managing multi-language content workflows?](https://www.g2.com/discussions/what-is-the-best-solution-for-managing-multi-language-content-workflows)[Top automated software testing platforms for QA teams](https://www.g2.com/discussions/top-automated-software-testing-platforms-for-qa-teams)[Pros and Cons Details](https://www.g2.com/products/google-marketing-platform/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)