--- title: Google Marketing Platform Reviews meta\_title: 'Google Marketing Platform Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 300 reviews by the users' company size, role or industry to find out how Google Marketing Platform works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 300 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Google Marketing Platform Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Google Marketing Platform but has limited features. Are you part of the Google Marketing Platform team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively. * * * Seller [Google](https://www.g2.com/sellers/google) Discussions [Google Marketing Platform Community](https://www.g2.com/products/google-marketing-platform/discuss) Solution Type All-in-One Overview by Carlo Acenas (Associate Product Marketing Manager) Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 10 months [ View More Pricing Information ](https://www.g2.com/products/google-marketing-platform/pricing) ## Top-Rated Alternatives [ ![AdRoll](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AdRoll") AdRoll 4.1/5(787) ](https://www.g2.com/products/adroll/reviews) [ ![Basis](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Basis") Basis 4.5/5(287) ](https://www.g2.com/products/basis/reviews) [ ![Criteo Commerce Growth](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Criteo Commerce Growth") Criteo Commerce Growth 3.8/5(242) ](https://www.g2.com/products/criteo-commerce-growth/reviews) [ View All Alternatives ](https://www.g2.com/products/google-marketing-platform/competitors/alternatives) ## User Insights Average based on 300 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ## Google Marketing Platform Integrations (1) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews) Show More ![Subhash A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Subhash A.") SA Subhash A. Senior Executive - Digital Marketing Small-Business (50 or fewer emp.) 4/19/2022 "Had worked on Display & Video 360 and Campaign Manager 360, currently working on Data Studio" 3.5/5 What do you like best about Google Marketing Platform? The visualization tool Data Studio is good, especially when integrated with google platforms like google ads. Google Display Video 360 is a good platform for scaling display campaigns. Review collected by and hosted on G2.com. What do you dislike about Google Marketing Platform? Not recommended for small businesses as the services are expensive. Integration of platforms outside google for data studio is not that good. Power BI does a better job with this. Review collected by and hosted on G2.com. What problems is Google Marketing Platform solving and how is that benefiting you? The free Visualisation tool helps immensely in building daily dashboards. Unlike Power BI these reports can be accessed by multiple people for free. The pie charts are good. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 7/27/2017 "A very easy and helpful tool" 4/5 What do you like best about Google Marketing Platform? I love the interface, is very easy to understand and the help section is really good so it doesn´t take a lot of effort and time to get over the platform. If we compare it with competence this product is far beyond the rest. Review collected by and hosted on G2.com. What do you dislike about Google Marketing Platform? I dislike the reporting as is not very friendly and also usually it takes a lot to compile a simple report. I think they can improve a lot in this issue. There are similar platforms with better reporting areas. Review collected by and hosted on G2.com. Recommendations to others considering Google Marketing Platform: The Quality of support is not great as other competitors have more quality help than Google but you have to use this tool if you are working in a marketing digital agency for sure Review collected by and hosted on G2.com. What problems is Google Marketing Platform solving and how is that benefiting you? We have integrated all of our channels in DDM so we have all the data from search, display, programmatic, emailing...and we can also view the conversions and assists that each channel is contributting to. Review collected by and hosted on G2.com. Show More 12/28/2021 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") UI Verified User in Internet Mid-Market (51-1000 emp.) 9/28/2022 "User Friendly" 4.5/5 What do you like best about Google Marketing Platform? Quick and Easy management of marketing campaigns Review collected by and hosted on G2.com. What do you dislike about Google Marketing Platform? Costly as compared to other partners in same field. Review collected by and hosted on G2.com. What problems is Google Marketing Platform solving and how is that benefiting you? Managing multiple marketing campaigns under one roof. It saves time. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Kunal O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kunal O.") KO Kunal O. Student Small-Business (50 or fewer emp.) 1/13/2022 "Best platform for advertising campaigns" 4.5/5 What do you like best about Google Marketing Platform? Ad campaign management and integration are my best use cases Review collected by and hosted on G2.com. What do you dislike about Google Marketing Platform? I find several menu bars difficult to use. It can be made little more interactive and interesting. Review collected by and hosted on G2.com. What problems is Google Marketing Platform solving and how is that benefiting you? It helps me manage my ad campaign better with the set of in-house google platform tools that are integrated within Google Analytics. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Mackenzie C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mackenzie C.") MC Mackenzie C. Business Owner Small-Business (50 or fewer emp.) 1/5/2022 "It’s always a please with this software" 5/5 What do you like best about Google Marketing Platform? New way to learn and advertise your business! Get it out there! Review collected by and hosted on G2.com. What do you dislike about Google Marketing Platform? N/a nothing I like it all it does the job for me Review collected by and hosted on G2.com. What problems is Google Marketing Platform solving and how is that benefiting you? Getting known I appreciate how easy it it with this software Review collected by and hosted on G2.com. Show More 1/8/2022 Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Research](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Research") UR Verified User in Research Small-Business (50 or fewer emp.) 10/30/2020 "Google Marketing is the best" 4.5/5 What do you like best about Google Marketing Platform? Pricing and flexibility of plans with every use. Very easy documentation and easy efforts. It combines analytics with advertising, tagging, and reporting. Very basic knowledge is required to use the tool. Also, lots of video documentation, video tutorials are available in open source which suggests a lot of users are using the platform to do the marketing. Very handy for small business and Research. Review collected by and hosted on G2.com. What do you dislike about Google Marketing Platform? Compatibility with many other platforms. Metrics can be used to provide more information. Market to use the pricing is not available everywhere. Pricing plans should be different location wise and this platform is not the best when it comes to developing countries. US seems to the only current market which is huge on this tool. Review collected by and hosted on G2.com. Recommendations to others considering Google Marketing Platform: It is easy and effective for marketing. Documentations are plenty and useful. Pricing plan is amazing and useful. AI integrated Ads. I like the idea of pay per click which directs to the platform that is used. and automatically makes it clear and good. Atleast 10% of business purpose is solved when in the beginning stage which grows as much as the number of visits to the platform. Easy growth on small businesses and easy tracks reporting for your business. It leads to the right end user and hence one of the best tools for marketing. Better and efficient spend on the advertising. Review collected by and hosted on G2.com. What problems is Google Marketing Platform solving and how is that benefiting you? Marketing a platform using Google Marketing Platform. Using pay per click for a search query has revamped the marketing of the platform. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Yue S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yue S.") YS Yue S. Ad Operations Campaign Manager Internet Mid-Market (51-1000 emp.) 1/8/2015 "Useful Product for Advertising Campaigns" 4.5/5 What do you like best about Google Marketing Platform? It is easy to manage each campaign and set up standard ad, video and any size of ads. The product is very useful for the agency and any advertising company to launch different advertising campaigns. It gathers all the advertising information, report and tags together on one platform. Overall, it is a great platform to manage campaigns. Review collected by and hosted on G2.com. What do you dislike about Google Marketing Platform? The New DCM is not straightforward than the previous DFA version. The view is clearer. We can see advertiser, campaign level advertising and creatives under the ads, but it is not easy to set up and associate all creatives and advertising with placements. As long as one tag is wrong or any step in the setting is wrong, the discrepancy between 3rd party report and DFA report is very high. There is no clear instruction of setting up the campaign. I wish we could get more formal instructions of campaign set up including the different advertisements such as banner ad and preroll ads. Review collected by and hosted on G2.com. Recommendations to others considering Google Marketing Platform: More training or formal instructions scripts should be available to users. The set up is confusing without clear instructions. Review collected by and hosted on G2.com. What problems is Google Marketing Platform solving and how is that benefiting you? This platform is very easy to keep tracking how the advertising perform. As long as our advertiser give us the access to view their report, it is easy for us to track the discrepancy between their DFA report and our report. Whenever they have new tags or new video, we can go to DCM and set it up on our end. Report really helps us to do optimization for our clients. Review collected by and hosted on G2.com. Show More 7/20/2020 Current UserValidated ReviewerIncentivizedSource: G2 invite ![James P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "James P.") JP James P. Senior Creative Designer Enterprise (\> 1000 emp.) 1/12/2021 "Excellent Google brand awareness bystem." 4.5/5 What do you like best about Google Marketing Platform? Great marketing solution and nice for easy campaigns monitoring, and targeting capability its wonderful. Easy Google platform to use, reporting ability is also very productive with functional supported integration options. The marketing and advertising power across channels enables easy marketing of services and even products to various customers. Review collected by and hosted on G2.com. What do you dislike about Google Marketing Platform? No any at the moment, easy Google software and the training and the support provided its helpful. Review collected by and hosted on G2.com. Recommendations to others considering Google Marketing Platform: Very great tool on easy and profitable online business marketing and advertising capabilities is still on top. Review collected by and hosted on G2.com. What problems is Google Marketing Platform solving and how is that benefiting you? Business and other services advertising. Easy targeting. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Jared S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jared S.") JS Jared S. Senior Analyst Marketing and Advertising Mid-Market (51-1000 emp.) 6/22/2020 "Google Marketing Platform Review" 4.5/5 Validated ReviewerSource: Organic ![Johnny R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Johnny R.") JR Johnny R. Vice President, Marketing & Ecommerce Enterprise (\> 1000 emp.) 6/29/2020 "Google Marketing Platform - A Marketer's Best Friend" 5/5 What do you like best about Google Marketing Platform? - Google Marketing Platform combines analytics and reporting, advertising, tagging, and SEO all in one - It's a simple to use tool - Very little outside help is needed to run your own campaigns - Lots of video tutorials out there for any help you need Review collected by and hosted on G2.com. What do you dislike about Google Marketing Platform? - Wish there was a better sharing economy with Facebook and Instagram channels - Wish that Canada had quicker go-to-market tech from Google (seems like US is always No.1) Review collected by and hosted on G2.com. What problems is Google Marketing Platform solving and how is that benefiting you? - Integrated Digital Marketing - Buy-in for one single source of truth (Google Analytics) - Attribution is 95% excellent with Google Marketing Platform, and you can select the attribution you want by channel - We are easily able to track our ROAS from all campaigns Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about Google Marketing Platform? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Google Marketing Platform ](https://www.g2.com/products/google-marketing-platform/discussions/new) GU Guest User What is Google Marketing Platform used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-google-marketing-platform-used-for) AD antonio duran • Last activity almost 5 years ago prototyping ad tool 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/24870-prototyping-ad-tool) [ View all Discussions ](https://www.g2.com/products/google-marketing-platform/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 10 months ### Average Discount 11% [ View More Pricing Information ](https://www.g2.com/products/google-marketing-platform/pricing) Google Marketing Platform Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_cc854f5e62d8db1593925db41d45add6/the-trade-desk.png "Product Avatar Image") The Trade Desk 4.4/5(184) [ Compare Now ](https://www.g2.com/compare/google-marketing-platform-vs-the-trade-desk) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5cac44261320d7bb675da29ff25cf5c0/mediamath-by-infillion.png "Product Avatar Image") MediaMath by Infillion 3.9/5(126) [ Compare Now ](https://www.g2.com/compare/google-marketing-platform-vs-mediamath-by-infillion) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_36f0ca341e99afe1bb09ded85e81dba4/skai.png "Product Avatar Image") Skai 4/5(297) [ Compare Now ](https://www.g2.com/compare/google-marketing-platform-vs-skai) ##### ##### Google Marketing Platform Features Channel Functionality Display Functionality Campaign Management Campaign Dashboard Campaign Optimization Reach Targeting Targeting Retargeting Geo-Targeting Platform Custom Reports User, Role, and Access Management Performance and Reliability [ View More Features ](https://www.g2.com/products/google-marketing-platform/features) ##### Categories on G2 [Display Advertising](https://www.g2.com/categories/display-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising)[Video Advertising](https://www.g2.com/categories/video-advertising) [Display Advertising](https://www.g2.com/categories/display-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising)[Video Advertising](https://www.g2.com/categories/video-advertising)[Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)[Mobile Advertising](https://www.g2.com/categories/mobile-advertising)[Paid Search Advertising](https://www.g2.com/categories/paid-search-advertising) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Most reliable revenue intelligence platform for services industry](https://www.g2.com/discussions/most-reliable-revenue-intelligence-platform-for-the-services-industry)[Which file recovery software platforms integrate with cloud storage systems while meeting compliance requirements?](https://www.g2.com/discussions/which-file-recovery-software-platforms-integrate-with-cloud-storage-systems-while-meeting-compliance-requirements)[Most reliable cloud monitoring tools for my app](https://www.g2.com/discussions/most-reliable-cloud-monitoring-tools-for-my-app) [What is the best solution for managing multi-language content workflows?](https://www.g2.com/discussions/what-is-the-best-solution-for-managing-multi-language-content-workflows)[Top automated software testing platforms for QA teams](https://www.g2.com/discussions/top-automated-software-testing-platforms-for-qa-teams)[Pros and Cons Details](https://www.g2.com/products/google-marketing-platform/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)