--- title: Google Marketing Platform Reviews meta\_title: 'Google Marketing Platform Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 300 reviews by the users' company size, role or industry to find out how Google Marketing Platform works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 300 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Google Marketing Platform Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Google Marketing Platform but has limited features. Are you part of the Google Marketing Platform team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively. * * * Seller [Google](https://www.g2.com/sellers/google) Discussions [Google Marketing Platform Community](https://www.g2.com/products/google-marketing-platform/discuss) Solution Type All-in-One Overview by Carlo Acenas (Associate Product Marketing Manager) Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 10 months [ View More Pricing Information ](https://www.g2.com/products/google-marketing-platform/pricing) ## Top-Rated Alternatives [ ![AdRoll](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AdRoll") AdRoll 4.1/5(787) ](https://www.g2.com/products/adroll/reviews) [ ![Basis](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Basis") Basis 4.5/5(287) ](https://www.g2.com/products/basis/reviews) [ ![Criteo Commerce Growth](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Criteo Commerce Growth") Criteo Commerce Growth 3.8/5(242) ](https://www.g2.com/products/criteo-commerce-growth/reviews) [ View All Alternatives ](https://www.g2.com/products/google-marketing-platform/competitors/alternatives) ## User Insights Average based on 300 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ## Google Marketing Platform Integrations (1) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews) Show More ![Aparna B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aparna B.") AB Aparna B. Online marketing Small-Business (50 or fewer emp.) 7/14/2024 "Excellent plateform." 5/5 What do you like best about Google Marketing Platform? Excellent and reliable secure plateform . Review collected by and hosted on G2.com. What do you dislike about Google Marketing Platform? Surching the data is hard to finding and so very confusion anf it's not friendly. Review collected by and hosted on G2.com. What problems is Google Marketing Platform solving and how is that benefiting you? Google cloud is very helpful In the marketing and so friendly . Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic Review from User Profile ![Arpan M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Arpan M.") AM Arpan M. Growth Consultant Mid-Market (51-1000 emp.) 4/5/2023 "Google Marketing Platform is the best thing to streamline your marketing spend across channels!" 4.5/5 What do you like best about Google Marketing Platform? Google Marketing Platform is like the one-stop shop for a digital marketer. It seamlessly integrates with all google products and allows the brand to fine-tune its campaigns across the product marketing cycle. Review collected by and hosted on G2.com. What do you dislike about Google Marketing Platform? One place for analytics and marketing(Video, display and search) with state of the art marketing tools makes it the preferred destination for any brand to kickstart their performance marketing campaigns on the Google platform. Review collected by and hosted on G2.com. What problems is Google Marketing Platform solving and how is that benefiting you? Google display has worked very well for remarketing funnel drop-offs and hence helped in improving retention. It has also provided a stable revenue-generating advertising channel in search advertising. Review collected by and hosted on G2.com. Show More 4/15/2023 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Ishan M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ishan M.") IM Ishan M. Affiliate Network Manager Small-Business (50 or fewer emp.) 3/29/2023 "Integrated marketing solutions for every marketer" 5/5 What do you like best about Google Marketing Platform? The best thing is it's an integrated ad platform that enables agencies like us to create, manage and grow with digital marketing campaigns across multiple channels. Review collected by and hosted on G2.com. What do you dislike about Google Marketing Platform? Although Google marketing platform is best for holistic campaigns but it costs so much for marketers like us and sometimes it's not so affordable for small marketers. Review collected by and hosted on G2.com. What problems is Google Marketing Platform solving and how is that benefiting you? Google Marketing Platform solving our problem of running holistic campaigns for our merchants across multiple channels. It provides us with innovative marketing solutions for our travel merchants with contextual targeting and geo-targeting. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Shayan S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shayan S.") SS Shayan S. Technical Manager Enterprise (\> 1000 emp.) 4/4/2023 "Google Marketing Platform Suite integration with GA using GTM" 5/5 What do you like best about Google Marketing Platform? Google Marketing Platform consists of different tags like Google AdWords Remarketing and Google AdWords Conversion, which we set up in our Google Analytics account using GTM, which is super straightforward Review collected by and hosted on G2.com. What do you dislike about Google Marketing Platform? Google Marketing Platform Premium consists of Analytics 360,Tag Manager 360, Search & Ads 360 and Display Video 360, which all are premium paid products most applicable to big enterprises Review collected by and hosted on G2.com. What problems is Google Marketing Platform solving and how is that benefiting you? Google Ads is a productive tool that brings new customers to our e-commerce websites.All Ads server either through Google SERP pages,Display Ad etc can be tracked in a single Google Marketing Platform instances easily Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite AB Adan B. Mid-Market (51-1000 emp.) 6/7/2023 "Very easy integration" 4.5/5 What do you like best about Google Marketing Platform? The integration whit the customer journy Review collected by and hosted on G2.com. What do you dislike about Google Marketing Platform? Integration with platforms outside to google Review collected by and hosted on G2.com. What problems is Google Marketing Platform solving and how is that benefiting you? The sending campaigns to my customers Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Rachel P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rachel P.") RP Rachel P. Senior Director, Marketing and Communications Mid-Market (51-1000 emp.) 11/6/2022 "Essential but deliberately complex" 2.5/5 What do you like best about Google Marketing Platform? You can't do digital marketing without it and it's nice that all the products are in the same family- google analytics, google tag manager, google ads, etc. Review collected by and hosted on G2.com. What do you dislike about Google Marketing Platform? All of the platforms keep updating and i feel like they are deliberately complex so you have to watch endless videos or work with a vendor to use them properly. Review collected by and hosted on G2.com. What problems is Google Marketing Platform solving and how is that benefiting you? Putting ads on google, tracking web site traffic and analyzing data , installing codes on my website for tracking things in our crm and other partners such as Facebook ads Review collected by and hosted on G2.com. Show More 7/19/2023 Validated ReviewerSource: Organic ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") UI Verified User in Insurance Mid-Market (51-1000 emp.) 9/21/2022 "Review of Search Ads 360 (SA360)" 5/5 What do you like best about Google Marketing Platform? SA360 is the leading PPC campaign management platform, with advanced reporting and bid strategy management capabilities; an all-in-one solution that works across Google, Bing/MS Ads and other PPC platforms. Review collected by and hosted on G2.com. What do you dislike about Google Marketing Platform? New UI (Sept 2022) is buggy - avoid it until it's more stable or campaign ROI can be impacted. Not all of the bid strategy types/options available in Google Ads ae available in SA360; a limitation, but one that might be driven by Google more than the SA360 team. Review collected by and hosted on G2.com. What problems is Google Marketing Platform solving and how is that benefiting you? Achieving targets for PPC campaigns using both onsite and phone conversions Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") AA Verified User in Apparel & Fashion Small-Business (50 or fewer emp.) 9/6/2022 "The Most Popular Ads Management tool." 5/5 What do you like best about Google Marketing Platform? Google Marketing Platform is the most trustful and impactful platform for publishing your ads. It provides an easy interface for managing your ads, and you can also analyse your ads run, which is too profitable for your business. Review collected by and hosted on G2.com. What do you dislike about Google Marketing Platform? As a fresher for setting up for the first time, you will require some good knowledge about the software. In addition, some tools are complex to understand. Review collected by and hosted on G2.com. What problems is Google Marketing Platform solving and how is that benefiting you? So many businesses I got for my freelancing through google marketing platforms, my client efficiently targeted for my running ads champions, which is so benficial for me. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![M H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "M H.") MH M H. Small-Business (50 or fewer emp.) 12/28/2021 "All your Google Marketing Connection, in one convenient place!" 4/5 What do you like best about Google Marketing Platform? In the Google Marketing Platform, the ability to access all your marketing tools in one place is a bit of a time saver. No more jumping around from page to page or bookmarking important analytic pages. You can manage them in one place, and on top of that, create some valuable integrations and connections between them. Review collected by and hosted on G2.com. What do you dislike about Google Marketing Platform? Other than being sort of a Google Collection page, it proves no more value in the end. The convenience makes it simple to use when in need of all platforms, but I find myself going to the pages individually in the future. That being said, when working with clients, I found that the Google Marketing platform provided a valuable addition to my services. I can fully imagine a big company getting even more value out of this. Review collected by and hosted on G2.com. Recommendations to others considering Google Marketing Platform: When you are looking for an all-in-one platform for your Google Tools, the Google Marketing platform will prove its value. If you work in a small company with many clients/team members, the Marketing Platform is an excellent tool for all online marketing work. Review collected by and hosted on G2.com. What problems is Google Marketing Platform solving and how is that benefiting you? One advantage that helped is from an organizational perspective. When working with clients, I found it easier to have everything located in one place. It gave access to my clients' accounts without compromising their privacy and made the overall workflow a bit easier. From a client's perspective, it was also assured that all their information was collected in a good place. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Muskan A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Muskan A.") MA Muskan A. Digital Marketing Intern Small-Business (50 or fewer emp.) 7/1/2022 "All google marketing connections at our fingertips." 5/5 What do you like best about Google Marketing Platform? Here is the ability to access all the marketing tools at your fingertips. You can manage them in one place. It is best when integrated with google ads. Actually, this is the best app for promoting products. Review collected by and hosted on G2.com. What do you dislike about Google Marketing Platform? Its drawback is that it is very expensive and not recommended for small businesses. Review collected by and hosted on G2.com. What problems is Google Marketing Platform solving and how is that benefiting you? It is very easy to use , if you have any query then you can go to the help really good section, it is best for large businesses and it is best when integrated with google ads. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about Google Marketing Platform? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Google Marketing Platform ](https://www.g2.com/products/google-marketing-platform/discussions/new) GU Guest User What is Google Marketing Platform used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-google-marketing-platform-used-for) AD antonio duran • Last activity almost 5 years ago prototyping ad tool 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/24870-prototyping-ad-tool) [ View all Discussions ](https://www.g2.com/products/google-marketing-platform/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 10 months ### Average Discount 11% [ View More Pricing Information ](https://www.g2.com/products/google-marketing-platform/pricing) Google Marketing Platform Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_cc854f5e62d8db1593925db41d45add6/the-trade-desk.png "Product Avatar Image") The Trade Desk 4.4/5(184) [ Compare Now ](https://www.g2.com/compare/google-marketing-platform-vs-the-trade-desk) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5cac44261320d7bb675da29ff25cf5c0/mediamath-by-infillion.png "Product Avatar Image") MediaMath by Infillion 3.9/5(126) [ Compare Now ](https://www.g2.com/compare/google-marketing-platform-vs-mediamath-by-infillion) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_36f0ca341e99afe1bb09ded85e81dba4/skai.png "Product Avatar Image") Skai 4/5(297) [ Compare Now ](https://www.g2.com/compare/google-marketing-platform-vs-skai) ##### ##### Google Marketing Platform Features Channel Functionality Display Functionality Campaign Management Campaign Dashboard Campaign Optimization Reach Targeting Targeting Retargeting Geo-Targeting Platform Custom Reports User, Role, and Access Management Performance and Reliability [ View More Features ](https://www.g2.com/products/google-marketing-platform/features) ##### Categories on G2 [Display Advertising](https://www.g2.com/categories/display-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising)[Video Advertising](https://www.g2.com/categories/video-advertising) [Display Advertising](https://www.g2.com/categories/display-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising)[Video Advertising](https://www.g2.com/categories/video-advertising)[Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)[Mobile Advertising](https://www.g2.com/categories/mobile-advertising)[Paid Search Advertising](https://www.g2.com/categories/paid-search-advertising) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Most reliable revenue intelligence platform for services industry](https://www.g2.com/discussions/most-reliable-revenue-intelligence-platform-for-the-services-industry)[Which file recovery software platforms integrate with cloud storage systems while meeting compliance requirements?](https://www.g2.com/discussions/which-file-recovery-software-platforms-integrate-with-cloud-storage-systems-while-meeting-compliance-requirements)[Most reliable cloud monitoring tools for my app](https://www.g2.com/discussions/most-reliable-cloud-monitoring-tools-for-my-app) [What is the best solution for managing multi-language content workflows?](https://www.g2.com/discussions/what-is-the-best-solution-for-managing-multi-language-content-workflows)[Top automated software testing platforms for QA teams](https://www.g2.com/discussions/top-automated-software-testing-platforms-for-qa-teams)[Pros and Cons Details](https://www.g2.com/products/google-marketing-platform/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)