
The single most loved feature in 2026 is the Agent Designer. It allows anyone—not just developers—to create custom AI agents for specific roles.
Workflow Automation: You can build a "Marketing Agent" that has access to your brand assets and Jira, or a "Data Science Agent" that automates complex model development.
Plug-and-Play: It comes with pre-built Google agents like Deep Research and Coding Agents that provide expert-level output from day one. Review collected by and hosted on G2.com.
At roughly $30 per user/month, the cost adds up fast. For a large company, that's a massive line item.
The "Ultra" Confusion: There is often a disconnect between the Enterprise Workspace tier and the "Ultra" compute plans. Users sometimes find that even after paying for Enterprise, they still face rate limits or need to shell out more for "Ultra-tier" compute power to handle high-volume data processing.
MTR-like Scaling: Similar to how Adapty.io scales with revenue, Gemini Enterprise feels like it gets more expensive the more you rely on it, which can be a bitter pill for growing teams. Review collected by and hosted on G2.com.