Google Display Network is the most effective of the competing PPC (paid ads) software on the market. The best thing about it other than some potentially great return on ad spend is how easy it is to set up an advertising campaign targeting the display network. From there, google does the rest for you with their machine learning. Review collected by and hosted on G2.com.

The smart display campaigns have performed very poorly for me, and a standard search display seems to be more in line with where I need my ROAS to be for a given month over month comparison to keep my business ad spend manageable. Review collected by and hosted on G2.com.

Google Display Ad Network is a great tool to use if you want to market your business online. It saves you a lot of time and energy that you would otherwise need to invest in paid advertising to get your business noticed. You can find customers looking for your services and products through Google and reach out to them with a well-designed ad. Review collected by and hosted on G2.com.

The only downside is that you need a budget. I recommend checking out if you are able to put money into ads. Review collected by and hosted on G2.com.

Creating campaigns is relatively easy on the Google Ad Network. It is a simple to set up the budget, locations, goals, and target audience for the campaigns. I really enjoy the simplicity of the landing page to see the campaigns that are up. The platform also gives you campaign suggestion which can be easily applied with the click of a button. Review collected by and hosted on G2.com.

Like any other ad campaign designer, it is can be difficult to navigate all the fine tuning and such. I wish it was more intuitive in targeting the audiences we want and getting the keywords for them. Review collected by and hosted on G2.com.

Great tool for creating responsive ads and testing them against your own creatives Review collected by and hosted on G2.com.

Sometimes it can be hard to determine which website your ads are landing on. Review collected by and hosted on G2.com.

It's fairly easy to get a Display campaign up and running in Google Ads, especially with dynamic display ads Review collected by and hosted on G2.com.

There are a large number of poor-quality sites on the GDN that will need to be reviewed and potentially excluded from Display campaign targeting. Review collected by and hosted on G2.com.

I like that there is a single source to run ads across the Google landscape..Such as Youtube and the banner exchange Review collected by and hosted on G2.com.

I feel that the filters could be better as there are more ads that are not contextually relevant to my website Review collected by and hosted on G2.com.

Google Display Ad Network is very comprehensive and provides good coverage for various different types of platforms to place your display ads. It allows flexible and customizable targeting as well. Review collected by and hosted on G2.com.

The analysis is comprehensive but a bit not intuitive, compared to other tools out there, especially if you are not super familiar with the G-suite analytics Google ads, in general, are also quite pricey. Review collected by and hosted on G2.com.

The GDN is huge and offers some of everything to advertisers. You can show your ads to a huge variety of audiences and create countless different segments. Review collected by and hosted on G2.com.

Google is very strict when it comes to personalized advertising, which includes uploading email lists or retargeting. As a religious non-profit, we are not allowed to use any of these type of lists which really hampers our targeting. Review collected by and hosted on G2.com.

It's easy to set up and select applicable, preset targeting options that perform well. Review collected by and hosted on G2.com.

I don't really dislike anything. The Smart Display option could certainly use some more optional control features for more advanced users, but the Standard Display setup is solid. Review collected by and hosted on G2.com.

Impact property gor quick reach build to drice offer led awareness. Review collected by and hosted on G2.com.

No tool to measure size of the universe (potential reach size) and hence inefficient planning Review collected by and hosted on G2.com.