AK

Akshay K.

Manager

Enterprise (> 1000 emp.)

10/6/2023

"Best solution for Display Advertising for beginners and low budgets"

5/5

What do you like best about Google Display Ad Network?

Easy to setup and use

Not too technical

Low budget campaign options

No or very less training

Cheap Review collected by and hosted on G2.com.

What do you dislike about Google Display Ad Network?

Too easy for everyone to use.

Customer Support isnt adequate. Review collected by and hosted on G2.com.

BB

Ben B.

Sr. Manager, Digital Marketing and Demand Generation

Enterprise (> 1000 emp.)

2/7/2023

"Product and Relevance Is Key To Return"

3.5/5

What do you like best about Google Display Ad Network?

The Google Display Ad Network makes it easy to get started and starts getting your ads in front of people on countless sites within nearly every vertical out there. The interface is familiar to anyone who's worked with Google Ads before, and managing ads can be pretty straightforward to begin, though getting the most from them takes a lot of experience and time. Review collected by and hosted on G2.com.

What do you dislike about Google Display Ad Network?

Getting the most from your ads takes a significant investment in ongoing management and fine-tuning. It requires daily performance review and fine-tuning. It's a lot of time and energy needed to constantly be sure your ads are reaching the right people and returning on investment.

This style of ads only aligns well with certain types of products. For many, it just isn't a match and likely a waste of time and money. Review collected by and hosted on G2.com.

LG

Laura G.

Digital Strategist

Small-Business (50 or fewer emp.)

2/10/2023

"Great Brand Awareness Network"

4/5

What do you like best about Google Display Ad Network?

Setting up campaigns through the Google Display Ad Network is extremely user-friendly and the reach through this network is virtually unmatched. Google Display ads work great for brand awareness and reaching people while they are browsing various websites. Review collected by and hosted on G2.com.

What do you dislike about Google Display Ad Network?

The least helpful aspect of Google Display Ad Network is the reporting. I feel like it lacks exact details, and makes it difficult to determine if the campaign is effective in leading to new leads or sales. Review collected by and hosted on G2.com.

What problems is Google Display Ad Network solving and how is that benefiting you?

When we need to push a specific message to as many people as possible, Google Display Ad Network is by far the most cost-efficient method of doing so. It is solving the issue of reaching people at the right time because we are able to target people as they are doing their own thing online. Review collected by and hosted on G2.com.

PK

Parikshit K.

Digital marketing trainer

Small-Business (50 or fewer emp.)

2/16/2023

"Google Display Ads and Problems"

3/5

What do you like best about Google Display Ad Network?

Google display ad network allows me to target different audience networks and also allows me to select different types of ad creatives, and also I can create multiple ad groups as well. Review collected by and hosted on G2.com.

What do you dislike about Google Display Ad Network?

The cost to run ads is very high. Many companies have already used Google ads, so ranking my website is becoming very tedious. I also think by running Google Ads I am not getting quality leads Review collected by and hosted on G2.com.

What problems is Google Display Ad Network solving and how is that benefiting you?

The Google Display Ad Network solves a number of problems for both advertisers and website owners, which in turn benefits users who may see more relevant ads and have a better overall browsing experience. Some of the key problems the network solves include:

Targeting: The Google Display Ad Network allows advertisers to target specific audiences based on a variety of factors, such as demographics, interests, and behaviors. This means that advertisers can show their ads to people who are more likely to be interested in their products or services, rather than showing them to a broad audience and hoping for the best. Review collected by and hosted on G2.com.

RY

Rex Y.

Social Media Evaluator

Enterprise (> 1000 emp.)

2/15/2023

"Very useful platform to advertise"

5/5

What do you like best about Google Display Ad Network?

Google Display Network (GDN) is a platform that allows businesses and advertisers to display ads on a wide range of websites across the internet. Some of the best features of Google Display Network:

Massive Reach: The Google Display Network reaches more than 90% of internet users worldwide, making it one of the largest ad networks on the planet. This vast reach means that your ads can potentially be seen by millions of people every day.

Targeting Options: GDN offers a variety of targeting options, allowing you to reach your ideal audience. You can target your ads by demographic information, such as age, gender, and location, as well as by interests, keywords, and specific websites.

Multiple Ad Formats: GDN supports various ad formats, including static and animated images, video, responsive ads, and more. This flexibility ensures that you can choose the ad format that best suits your campaign goals.

Cost-Effective: GDN offers a cost-effective way to reach a large audience. With its flexible bidding options and pay-per-click pricing model, you only pay for the clicks your ads receive, making it a great option for businesses on a tight budget.

Performance Tracking: GDN provides robust performance tracking and reporting tools, allowing you to monitor the success of your campaigns in real time. You can track impressions, clicks, conversions, and more, providing valuable insights into the effectiveness of your ads.

Overall, Google Display Network is a powerful platform that provides businesses and advertisers with a range of targeting and ad format options, a massive reach, and robust performance tracking, making it a great option for businesses looking to reach a large audience with their ads. Review collected by and hosted on G2.com.

What do you dislike about Google Display Ad Network?

I believe that while there are many benefits to using the Google Display Network (GDN), there are also some potential drawbacks to consider.

Firstly, GDN is susceptible to ad fraud, which can negatively impact the performance of advertising campaigns. Fraudulent activities such as click fraud, impression fraud, and bot traffic can inflate ad spend and reduce the effectiveness of ads.

Secondly, users may see the same ad repeatedly on GDN, leading to ad fatigue. When users see the same ad repeatedly, they are more likely to tune it out or develop a negative perception of the brand.

Thirdly, while GDN provides a wide range of targeting options, there may be limited control over where ads appear. This can lead to ads appearing on websites or alongside content that may not align with a brand's values or message.

Fourthly, because GDN is a popular advertising network, there is high competition for ad space. This can lead to higher costs per click (CPC) and reduced ad exposure for campaigns.

Lastly, there may be limitations on where ads can be placed on GDN. For example, some websites may not allow certain ad formats, or ads may not be eligible to appear on certain devices.

Overall, it's important for businesses to be aware of these potential drawbacks when planning and executing advertising campaigns on GDN. With careful planning and ongoing monitoring, businesses can maximize the benefits of GDN while mitigating these potential issues. Review collected by and hosted on G2.com.

What problems is Google Display Ad Network solving and how is that benefiting you?

Google Display Network (GDN) is solving several problems for businesses and advertisers, and these benefits can ultimately lead to increased revenue and business growth. Here are some of the problems that GDN is solving and how it can benefit businesses:

Reaching a Large Audience: One of the primary problems that GDN is solving is the ability to reach a large audience. With over 90% of internet users worldwide being reachable through GDN, businesses can leverage this platform to increase brand awareness and drive more traffic to their websites.

Targeting the Right Audience: Another issue that GDN is addressing is the ability to target the right audience. GDN offers various targeting options that allow businesses to tailor their advertising to specific demographics, interests, and behaviors. This targeting can result in a higher conversion rate and more qualified leads.

Cost-Effective Advertising: GDN also solves the problem of cost-effective advertising. With a pay-per-click pricing model, businesses only pay when someone clicks on their ads, making it a cost-effective option for businesses on a tight budget. Additionally, the flexibility of bidding options allows businesses to optimize their ad spend and get the most out of their advertising budget.

Measuring Campaign Performance: GDN provides businesses with robust performance tracking and reporting tools, which helps to solve the problem of measuring campaign performance. By tracking impressions, clicks, and conversions in real time, businesses can make data-driven decisions to optimize their campaigns and maximize their return on investment (ROI).

Multiple Ad Formats: Finally, GDN offers multiple ad formats, which solves the problem of choosing the right ad format for a campaign. With options like static and animated images, video, responsive ads, and more, businesses can choose the format that best suits their campaign goals.

In summary, Google Display Network is solving several problems for businesses and advertisers, including reaching a large audience, targeting the right audience, cost-effective advertising, measuring campaign performance, and offering multiple ad formats. These benefits can ultimately lead to increased revenue and business growth, making GDN a valuable platform for businesses to consider in their advertising strategy. Review collected by and hosted on G2.com.

DN

Dr. Soniya N.

Postdoctoral Research Fellow

Mid-Market (51-1000 emp.)

4/25/2023

"Cost effective Advertising package"

5/5

What do you like best about Google Display Ad Network?

The vast audience and reach provided by Google display ad network was the main highlight of this application. Also, quick to use and easy interface attracted most of the users like us. Review collected by and hosted on G2.com.

What do you dislike about Google Display Ad Network?

The limited ad space and huge competition were hated by many of the users. Moreover, there were no dashboards to look through the results of the target reach and hence lacked essential elements to analyze the success and failure of them. Review collected by and hosted on G2.com.

GS

Gabriel S.

Director of Digital & Social Media Strategy

Mid-Market (51-1000 emp.)

2/7/2023

"Great platform for driving traffic, strong targeting and reporting"

4.5/5

What do you like best about Google Display Ad Network?

The display network has tons of benefits. Because it's part of the larger Google system, you can expect placements in a plethora of locations and formats, alongside exceptional targeting, compelling reporting, and cheap and effective results based on your investment. Review collected by and hosted on G2.com.

What do you dislike about Google Display Ad Network?

I'd say that my biggest frustrations with the Display Ad Network are a lack of directl support, unless you're a preferred brand that is spending significant resources on advertising through Google. It seems like Google is built around every rep needing to reach out to others for specific answers and needs which creates a diluted and complicated system with slow responses and lack of assuredness from direct reps. Review collected by and hosted on G2.com.

UR

Uddeshya R.

Technical Consultant

Mid-Market (51-1000 emp.)

2/27/2023

"Great Aircover Advertising Platform"

4.5/5

What do you like best about Google Display Ad Network?

Display Ads are low cost and have a unlimited pool of audience that can quickly help a brand increases discoverability in any country & demographic. Review collected by and hosted on G2.com.

What do you dislike about Google Display Ad Network?

Display ads are helpful but also due to a huge inventory in place there needs to be a check on quality of traffic. As sometimes low quality traffic also comes. Review collected by and hosted on G2.com.

RI

Ryan Batchin I.

Chief Operating Officer

Mid-Market (51-1000 emp.)

2/16/2023

"Im handling Google Display Ad Network since 2010"

4.5/5

What do you like best about Google Display Ad Network?

1. Google Display Ad Network has largest reach

2. Reach around 80% Top Publishers in Indonesia

3. Can be customized targeting with Audience and Content Targeting Review collected by and hosted on G2.com.

What do you dislike about Google Display Ad Network?

1. Sometime the ads shown in low quality website / publishers Review collected by and hosted on G2.com.

MH

Md. Anamul H.

Sales And Marketing Specialist

Small-Business (50 or fewer emp.)

2/16/2023

"Its good"

5/5

What do you like best about Google Display Ad Network?

1. Understanding Product knowledge increase.

2. Value creates.

3. Brand awareness make.

4. Best for lead & conversion.

5. Marketing.

6. Promotion.

7. Engagement Review collected by and hosted on G2.com.

What do you dislike about Google Display Ad Network?

1. Sometimes, showing violates ads.

2. harassment ads.

3. Ilogical ads.

4. Adult ads.

5. Nudes ads.

6. Fake ads.

7. irritating ads.

8. painfull ads.

9. bored ads. Review collected by and hosted on G2.com.