# Top 10 Google Custom Search Alternatives &amp; Competitors
**Average Rating:** 4.4/5
**Total Number of Reviews:** 107
Google Custom Search is not the only option for Site Search Software. Explore other competing options and alternatives. Other important factors to consider when researching alternatives to Google Custom Search include content and user experience. The best overall Google Custom Search alternative is Algolia. Other similar apps like Google Custom Search are Elasticsearch, Sitecore Digital Experience Platform, Luigi&#39;s Box, and Coveo. Google Custom Search alternatives can be found in [Site Search Software](https://www.g2.com/categories/site-search-software) but may also be in [AI Search &amp; Retrieval Infrastructure Platforms Software](https://www.g2.com/categories/ai-search-retrieval-infrastructure-platforms) or [AI Search and Discovery Platforms Software](https://www.g2.com/categories/ai-search-and-discovery-platforms).


## Best Paid &amp; Free Alternatives to Google Custom Search
  - [Algolia](https://www.g2.com/products/algolia/reviews)
  - [Elasticsearch](https://www.g2.com/products/elastic-elasticsearch/reviews)
  - [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews)
  - [Luigi&#39;s Box](https://www.g2.com/products/luigi-s-box/reviews)
  - [Coveo](https://www.g2.com/products/coveo/reviews)
  - [Athos Commerce](https://www.g2.com/products/athos-commerce-athos-commerce/reviews)
  - [Bing Custom Search API](https://www.g2.com/products/bing-custom-search-api/reviews)
  - [SearchStax](https://www.g2.com/products/searchstax/reviews)
  - [Clerk.io](https://www.g2.com/products/clerk-io/reviews)
  - [AddSearch](https://www.g2.com/products/addsearch/reviews)

## Top 10 Alternatives to Google Custom Search Recently Reviewed By G2 Community
Browse options below. Based on reviewer data, you can see how Google Custom Search stacks up to the competition, check reviews from current &amp; previous users in industries like Computer Software, Higher Education, and Public Relations and Communications, and find the best product for your business.


  ### 1. [Algolia](https://www.g2.com/products/algolia/reviews)
By Algolia SAS
**Average Rating:** 4.5/5
**Total Reviews:** 453
Algolia is an API built for developers that delivers relevant results in your mobile apps and websites from the first keystroke.


Reviewers say compared to Google Custom Search, Algolia is:
- Slower to reach roi
- More expensive
- Easier to do business with
Categories in common with Google Custom Search: [Site Search Software](https://www.g2.com/categories/site-search-software)

**Compare:** [Google Custom Search vs Algolia](https://www.g2.com/compare/algolia-vs-google-custom-search)
**Compare Algolia with other alternatives:**
- [Algolia vs Elasticsearch](https://www.g2.com/compare/algolia-vs-elastic-elasticsearch)
- [Algolia vs Sitecore Digital Experience Platform](https://www.g2.com/compare/algolia-vs-sitecore-digital-experience-platform)
- [Algolia vs Luigi&#39;s Box](https://www.g2.com/compare/algolia-vs-luigi-s-box)
- [Algolia vs Coveo](https://www.g2.com/compare/algolia-vs-coveo)
- [Algolia vs Athos Commerce](https://www.g2.com/compare/algolia-vs-athos-commerce-athos-commerce)
- [Algolia vs Bing Custom Search API](https://www.g2.com/compare/algolia-vs-bing-custom-search-api)
- [Algolia vs SearchStax](https://www.g2.com/compare/algolia-vs-searchstax)
- [Algolia vs Clerk.io](https://www.g2.com/compare/algolia-vs-clerk-io)
- [Algolia vs AddSearch](https://www.g2.com/compare/addsearch-vs-algolia)

  ### 2. [Elasticsearch](https://www.g2.com/products/elastic-elasticsearch/reviews)
By Elastic
**Average Rating:** 4.5/5
**Total Reviews:** 292
Create and manage a search experience tailored to your specific needs in no time, thanks to seamless indexing, best-in-class relevance and intuitive customization features.


Reviewers say compared to Google Custom Search, Elasticsearch is:
- More expensive
- Easier to do business with
- Better at meeting requirements
Categories in common with Google Custom Search: [Site Search Software](https://www.g2.com/categories/site-search-software)

**Compare:** [Google Custom Search vs Elasticsearch](https://www.g2.com/compare/elastic-elasticsearch-vs-google-custom-search)
**Compare Elasticsearch with other alternatives:**
- [Elasticsearch vs Algolia](https://www.g2.com/compare/algolia-vs-elastic-elasticsearch)
- [Elasticsearch vs Sitecore Digital Experience Platform](https://www.g2.com/compare/elastic-elasticsearch-vs-sitecore-digital-experience-platform)
- [Elasticsearch vs Luigi&#39;s Box](https://www.g2.com/compare/elastic-elasticsearch-vs-luigi-s-box)
- [Elasticsearch vs Coveo](https://www.g2.com/compare/coveo-vs-elastic-elasticsearch)
- [Elasticsearch vs Athos Commerce](https://www.g2.com/compare/athos-commerce-athos-commerce-vs-elastic-elasticsearch)
- [Elasticsearch vs Bing Custom Search API](https://www.g2.com/compare/bing-custom-search-api-vs-elastic-elasticsearch)
- [Elasticsearch vs SearchStax](https://www.g2.com/compare/elastic-elasticsearch-vs-searchstax)
- [Elasticsearch vs Clerk.io](https://www.g2.com/compare/clerk-io-vs-elastic-elasticsearch)
- [Elasticsearch vs AddSearch](https://www.g2.com/compare/addsearch-vs-elastic-elasticsearch)

  ### 3. [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews)
By Sitecore
**Average Rating:** 4.2/5
**Total Reviews:** 663
World-class content management combined with deep data insights deliver omnichannel, personalized interactions in real time.


Reviewers say compared to Google Custom Search, Sitecore Digital Experience Platform is:
- Slower to reach roi
- More expensive
Categories in common with Google Custom Search: [Site Search Software](https://www.g2.com/categories/site-search-software)

**Compare:** [Google Custom Search vs Sitecore Digital Experience Platform](https://www.g2.com/compare/google-custom-search-vs-sitecore-digital-experience-platform)
**Compare Sitecore Digital Experience Platform with other alternatives:**
- [Sitecore Digital Experience Platform vs Algolia](https://www.g2.com/compare/algolia-vs-sitecore-digital-experience-platform)
- [Sitecore Digital Experience Platform vs Elasticsearch](https://www.g2.com/compare/elastic-elasticsearch-vs-sitecore-digital-experience-platform)
- [Sitecore Digital Experience Platform vs Luigi&#39;s Box](https://www.g2.com/compare/luigi-s-box-vs-sitecore-digital-experience-platform)
- [Sitecore Digital Experience Platform vs Coveo](https://www.g2.com/compare/coveo-vs-sitecore-digital-experience-platform)
- [Sitecore Digital Experience Platform vs Athos Commerce](https://www.g2.com/compare/athos-commerce-athos-commerce-vs-sitecore-digital-experience-platform)
- [Sitecore Digital Experience Platform vs Bing Custom Search API](https://www.g2.com/compare/bing-custom-search-api-vs-sitecore-digital-experience-platform)
- [Sitecore Digital Experience Platform vs SearchStax](https://www.g2.com/compare/searchstax-vs-sitecore-digital-experience-platform)
- [Sitecore Digital Experience Platform vs Clerk.io](https://www.g2.com/compare/clerk-io-vs-sitecore-digital-experience-platform)
- [Sitecore Digital Experience Platform vs AddSearch](https://www.g2.com/compare/addsearch-vs-sitecore-digital-experience-platform)

  ### 4. [Luigi&#39;s Box](https://www.g2.com/products/luigi-s-box/reviews)
By Luigi&#39;s Box
**Average Rating:** 4.8/5
**Total Reviews:** 432
Luigi’s Box is a set of tools for ecommerce &amp; enterprise companies to improve their search &amp; product discovery experience.


Reviewers say compared to Google Custom Search, Luigi&#39;s Box is:
- More expensive
- Better at support
- Easier to do business with
Categories in common with Google Custom Search: [Site Search Software](https://www.g2.com/categories/site-search-software)

**Compare:** [Google Custom Search vs Luigi&#39;s Box](https://www.g2.com/compare/google-custom-search-vs-luigi-s-box)
**Compare Luigi&#39;s Box with other alternatives:**
- [Luigi&#39;s Box vs Algolia](https://www.g2.com/compare/algolia-vs-luigi-s-box)
- [Luigi&#39;s Box vs Elasticsearch](https://www.g2.com/compare/elastic-elasticsearch-vs-luigi-s-box)
- [Luigi&#39;s Box vs Sitecore Digital Experience Platform](https://www.g2.com/compare/luigi-s-box-vs-sitecore-digital-experience-platform)
- [Luigi&#39;s Box vs Coveo](https://www.g2.com/compare/coveo-vs-luigi-s-box)
- [Luigi&#39;s Box vs Athos Commerce](https://www.g2.com/compare/athos-commerce-athos-commerce-vs-luigi-s-box)
- [Luigi&#39;s Box vs Bing Custom Search API](https://www.g2.com/compare/bing-custom-search-api-vs-luigi-s-box)
- [Luigi&#39;s Box vs SearchStax](https://www.g2.com/compare/luigi-s-box-vs-searchstax)
- [Luigi&#39;s Box vs Clerk.io](https://www.g2.com/compare/clerk-io-vs-luigi-s-box)
- [Luigi&#39;s Box vs AddSearch](https://www.g2.com/compare/addsearch-vs-luigi-s-box)

  ### 5. [Coveo](https://www.g2.com/products/coveo/reviews)
By Coveo Solutions Inc
**Average Rating:** 4.3/5
**Total Reviews:** 142
Coveo&#39;s Unified Indexing Platform consolidates information silos securely across enterprise, social and cloud-based systems


Reviewers say compared to Google Custom Search, Coveo is:
- Slower to reach roi
- More expensive
- Better at support
Categories in common with Google Custom Search: [Site Search Software](https://www.g2.com/categories/site-search-software)

**Compare:** [Google Custom Search vs Coveo](https://www.g2.com/compare/coveo-vs-google-custom-search)
**Compare Coveo with other alternatives:**
- [Coveo vs Algolia](https://www.g2.com/compare/algolia-vs-coveo)
- [Coveo vs Elasticsearch](https://www.g2.com/compare/coveo-vs-elastic-elasticsearch)
- [Coveo vs Sitecore Digital Experience Platform](https://www.g2.com/compare/coveo-vs-sitecore-digital-experience-platform)
- [Coveo vs Luigi&#39;s Box](https://www.g2.com/compare/coveo-vs-luigi-s-box)
- [Coveo vs Athos Commerce](https://www.g2.com/compare/athos-commerce-athos-commerce-vs-coveo)
- [Coveo vs Bing Custom Search API](https://www.g2.com/compare/bing-custom-search-api-vs-coveo)
- [Coveo vs SearchStax](https://www.g2.com/compare/coveo-vs-searchstax)
- [Coveo vs Clerk.io](https://www.g2.com/compare/clerk-io-vs-coveo)
- [Coveo vs AddSearch](https://www.g2.com/compare/addsearch-vs-coveo)

  ### 6. [Athos Commerce](https://www.g2.com/products/athos-commerce-athos-commerce/reviews)
By Athos Commerce
**Average Rating:** 4.5/5
**Total Reviews:** 221
Athos Commerce is an ecommerce-first platform built exclusively for retailers, focused on Search, Merchandising, Personalization, Reporting, and Product Data Management. Unlike broad digital experience suites, Athos is purpose-built for commerce, enabling brands to create shopper journeys that are relevant, seamless, and revenue-driving.


Reviewers say compared to Google Custom Search, Athos Commerce is:
- Slower to reach roi
- More expensive
- Better at support
Categories in common with Google Custom Search: [Site Search Software](https://www.g2.com/categories/site-search-software)

**Compare:** [Google Custom Search vs Athos Commerce](https://www.g2.com/compare/athos-commerce-athos-commerce-vs-google-custom-search)
**Compare Athos Commerce with other alternatives:**
- [Athos Commerce vs Algolia](https://www.g2.com/compare/algolia-vs-athos-commerce-athos-commerce)
- [Athos Commerce vs Elasticsearch](https://www.g2.com/compare/athos-commerce-athos-commerce-vs-elastic-elasticsearch)
- [Athos Commerce vs Sitecore Digital Experience Platform](https://www.g2.com/compare/athos-commerce-athos-commerce-vs-sitecore-digital-experience-platform)
- [Athos Commerce vs Luigi&#39;s Box](https://www.g2.com/compare/athos-commerce-athos-commerce-vs-luigi-s-box)
- [Athos Commerce vs Coveo](https://www.g2.com/compare/athos-commerce-athos-commerce-vs-coveo)
- [Athos Commerce vs Bing Custom Search API](https://www.g2.com/compare/athos-commerce-athos-commerce-vs-bing-custom-search-api)
- [Athos Commerce vs SearchStax](https://www.g2.com/compare/athos-commerce-athos-commerce-vs-searchstax)
- [Athos Commerce vs Clerk.io](https://www.g2.com/compare/athos-commerce-athos-commerce-vs-clerk-io)
- [Athos Commerce vs AddSearch](https://www.g2.com/compare/addsearch-vs-athos-commerce-athos-commerce)

  ### 7. [Bing Custom Search API](https://www.g2.com/products/bing-custom-search-api/reviews)
By Microsoft
**Average Rating:** 4.2/5
**Total Reviews:** 64
Azure Bing Custom Search is an easy-to-use, ad-free custom search tool that lets you deliver the search results you want. Bing Custom Search allows you to select the slices of the web that you want to search over and control the ranking when searching over your targeted web space.


Reviewers say compared to Google Custom Search, Bing Custom Search API is:
- Slower to reach roi
- More expensive
Categories in common with Google Custom Search: [Site Search Software](https://www.g2.com/categories/site-search-software)

**Compare:** [Google Custom Search vs Bing Custom Search API](https://www.g2.com/compare/bing-custom-search-api-vs-google-custom-search)
**Compare Bing Custom Search API with other alternatives:**
- [Bing Custom Search API vs Algolia](https://www.g2.com/compare/algolia-vs-bing-custom-search-api)
- [Bing Custom Search API vs Elasticsearch](https://www.g2.com/compare/bing-custom-search-api-vs-elastic-elasticsearch)
- [Bing Custom Search API vs Sitecore Digital Experience Platform](https://www.g2.com/compare/bing-custom-search-api-vs-sitecore-digital-experience-platform)
- [Bing Custom Search API vs Luigi&#39;s Box](https://www.g2.com/compare/bing-custom-search-api-vs-luigi-s-box)
- [Bing Custom Search API vs Coveo](https://www.g2.com/compare/bing-custom-search-api-vs-coveo)
- [Bing Custom Search API vs Athos Commerce](https://www.g2.com/compare/athos-commerce-athos-commerce-vs-bing-custom-search-api)
- [Bing Custom Search API vs SearchStax](https://www.g2.com/compare/bing-custom-search-api-vs-searchstax)
- [Bing Custom Search API vs Clerk.io](https://www.g2.com/compare/bing-custom-search-api-vs-clerk-io)
- [Bing Custom Search API vs AddSearch](https://www.g2.com/compare/addsearch-vs-bing-custom-search-api)

  ### 8. [SearchStax](https://www.g2.com/products/searchstax/reviews)
By SearchStax
**Average Rating:** 4.5/5
**Total Reviews:** 177
SearchStax Site Search is an advanced website search solution engineered to give marketers the analytics and agility they need to optimize search experiences.


Reviewers say compared to Google Custom Search, SearchStax is:
- Slower to reach roi
- More expensive
- Better at support
Categories in common with Google Custom Search: [Site Search Software](https://www.g2.com/categories/site-search-software)

**Compare:** [Google Custom Search vs SearchStax](https://www.g2.com/compare/google-custom-search-vs-searchstax)
**Compare SearchStax with other alternatives:**
- [SearchStax vs Algolia](https://www.g2.com/compare/algolia-vs-searchstax)
- [SearchStax vs Elasticsearch](https://www.g2.com/compare/elastic-elasticsearch-vs-searchstax)
- [SearchStax vs Sitecore Digital Experience Platform](https://www.g2.com/compare/searchstax-vs-sitecore-digital-experience-platform)
- [SearchStax vs Luigi&#39;s Box](https://www.g2.com/compare/luigi-s-box-vs-searchstax)
- [SearchStax vs Coveo](https://www.g2.com/compare/coveo-vs-searchstax)
- [SearchStax vs Athos Commerce](https://www.g2.com/compare/athos-commerce-athos-commerce-vs-searchstax)
- [SearchStax vs Bing Custom Search API](https://www.g2.com/compare/bing-custom-search-api-vs-searchstax)
- [SearchStax vs Clerk.io](https://www.g2.com/compare/clerk-io-vs-searchstax)
- [SearchStax vs AddSearch](https://www.g2.com/compare/addsearch-vs-searchstax)

  ### 9. [Clerk.io](https://www.g2.com/products/clerk-io/reviews)
By Clerk.io
**Average Rating:** 4.8/5
**Total Reviews:** 126
Clerk.io&#39;s Artificial Intelligence deciphers individual needs to always present the right products so you attract, convert and retain more customers.


Reviewers say compared to Google Custom Search, Clerk.io is:
- Better at support
- More expensive
- Easier to do business with
Categories in common with Google Custom Search: [Site Search Software](https://www.g2.com/categories/site-search-software)

**Compare:** [Google Custom Search vs Clerk.io](https://www.g2.com/compare/clerk-io-vs-google-custom-search)
**Compare Clerk.io with other alternatives:**
- [Clerk.io vs Algolia](https://www.g2.com/compare/algolia-vs-clerk-io)
- [Clerk.io vs Elasticsearch](https://www.g2.com/compare/clerk-io-vs-elastic-elasticsearch)
- [Clerk.io vs Sitecore Digital Experience Platform](https://www.g2.com/compare/clerk-io-vs-sitecore-digital-experience-platform)
- [Clerk.io vs Luigi&#39;s Box](https://www.g2.com/compare/clerk-io-vs-luigi-s-box)
- [Clerk.io vs Coveo](https://www.g2.com/compare/clerk-io-vs-coveo)
- [Clerk.io vs Athos Commerce](https://www.g2.com/compare/athos-commerce-athos-commerce-vs-clerk-io)
- [Clerk.io vs Bing Custom Search API](https://www.g2.com/compare/bing-custom-search-api-vs-clerk-io)
- [Clerk.io vs SearchStax](https://www.g2.com/compare/clerk-io-vs-searchstax)
- [Clerk.io vs AddSearch](https://www.g2.com/compare/addsearch-vs-clerk-io)

  ### 10. [AddSearch](https://www.g2.com/products/addsearch/reviews)
By AddSearch
**Average Rating:** 4.6/5
**Total Reviews:** 105
AddSearch drives measurable business results through intelligent discovery. Combining AI Answers, AI Conversations, and Recommendations with fast, customizable search, AddSearch helps organizations improve engagement, boost conversions, and accelerate ROI—all with seamless implementation and enterprise-grade reliability.


Reviewers say compared to Google Custom Search, AddSearch is:
- Slower to reach roi
- Better at support
- Easier to do business with
Categories in common with Google Custom Search: [Site Search Software](https://www.g2.com/categories/site-search-software)

**Compare:** [Google Custom Search vs AddSearch](https://www.g2.com/compare/addsearch-vs-google-custom-search)
**Compare AddSearch with other alternatives:**
- [AddSearch vs Algolia](https://www.g2.com/compare/addsearch-vs-algolia)
- [AddSearch vs Elasticsearch](https://www.g2.com/compare/addsearch-vs-elastic-elasticsearch)
- [AddSearch vs Sitecore Digital Experience Platform](https://www.g2.com/compare/addsearch-vs-sitecore-digital-experience-platform)
- [AddSearch vs Luigi&#39;s Box](https://www.g2.com/compare/addsearch-vs-luigi-s-box)
- [AddSearch vs Coveo](https://www.g2.com/compare/addsearch-vs-coveo)
- [AddSearch vs Athos Commerce](https://www.g2.com/compare/addsearch-vs-athos-commerce-athos-commerce)
- [AddSearch vs Bing Custom Search API](https://www.g2.com/compare/addsearch-vs-bing-custom-search-api)
- [AddSearch vs SearchStax](https://www.g2.com/compare/addsearch-vs-searchstax)
- [AddSearch vs Clerk.io](https://www.g2.com/compare/addsearch-vs-clerk-io)


---
## Google Custom Search Alternatives FAQs

### How does Google Custom Search compare to Algolia?

According to G2, [Google Custom Search](https://www.g2.com/products/google-custom-search/reviews) holds an average rating of 4.2/5 from 25 reviews, while [Algolia](https://www.g2.com/products/algolia/reviews) boasts a higher average rating of 4.5/5 across 452 reviews. Algolia leads Google Custom Search by 0.9 points in meeting requirements (9.0 vs 8.1) and by 0.7 points in better support (8.8 vs 8.1). Google Custom Search scores higher in ease of setup (9.0 vs 8.4) and usability (8.9 vs 8.5), but Algolia excels in ease of administration with an 8.9 score, a dimension not rated for Google Custom Search. User feedback highlights Algolia&#39;s superior speed, accuracy, and customization capabilities, with 74 mentions of ease of use and 63 mentions of search efficiency, compared to fewer pros for Google Custom Search. However, Algolia is frequently noted for its higher cost and steeper learning curve, with 36 mentions of expense and 20 mentions of high learning difficulty, whereas Google Custom Search users cite limited customization and occasional inconsistent results. Overall, Algolia provides a more robust, scalable, and feature-rich search experience, especially suited for enterprise and e-commerce applications, while Google Custom Search offers simpler setup and usability but with more limited advanced features and customization.



### What are the best alternatives to Google Custom Search?

The best alternatives to Google Custom Search are [Algolia](https://www.g2.com/products/algolia/reviews) (4.5/5 stars, 452 reviews), [Elasticsearch](https://www.g2.com/products/elastic-elasticsearch/reviews) (4.5/5 stars, 292 reviews), [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) (4.1/5 stars, 606 reviews), and [Luigi&#39;s Box](https://www.g2.com/products/luigi-s-box/reviews) (4.8/5 stars, 425 reviews). These platforms offer superior search speed, customization, analytics, and personalization features compared to Google Custom Search&#39;s 4.2/5 rating from 25 reviews.



### What features do alternatives offer that Google Custom Search does not?

Google Custom Search lacks advanced real-time indexing, comprehensive analytics dashboards, and deep personalization capabilities found in alternatives. It also has limitations on the number of domains indexed and daily search requests, and includes ads in its free tier, which some alternatives avoid. Furthermore, Google Custom Search offers limited fine-grained customization and slower indexing compared to competitors.



### Which Site Search Software tools do reviewers recommend instead of Google Custom Search?

Reviewers recommend [Algolia](https://www.g2.com/products/algolia/reviews) for its blazing-fast, highly customizable search with AI-powered relevance and excellent developer experience. [Elasticsearch](https://www.g2.com/products/elastic-elasticsearch/reviews) is favored for its scalability, powerful full-text and semantic search, and robust analytics capabilities. [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) is recommended for enterprises needing deep personalization and integrated content management. [Luigi&#39;s Box](https://www.g2.com/products/luigi-s-box/reviews) is praised for its intuitive interface, AI-driven search accuracy, typo tolerance, and strong customer support, making it ideal for ecommerce businesses seeking improved conversion and product discovery.



### Why do users choose Algolia over Google Custom Search?

Users choose [Algolia](https://www.g2.com/products/algolia/reviews) over Google Custom Search primarily for its superior search speed, accuracy, and advanced customization options. Algolia&#39;s 4.5-star rating from over 450 reviews reflects strong user satisfaction with its fast, relevant search results and extensive configurability, including AI-powered relevance tuning, synonyms management, and merchandising controls. The platform&#39;s analytics dashboard and real-time insights enable businesses to optimize search experiences effectively. Additionally, Algolia supports seamless integration with various technologies and offers robust developer tools, making it a preferred choice for complex, high-traffic environments. Despite a higher cost and a steeper learning curve noted by 36 and 20 reviewers respectively, users value Algolia&#39;s performance and feature set enough to justify the investment. In contrast, Google Custom Search, while easier to set up and use, is limited in advanced customization and occasionally delivers inconsistent results, leading users seeking a more powerful and scalable solution to prefer Algolia.




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