---
title: Google Cloud Load Balancing Reviews
meta_title: 'Google Cloud Load Balancing Reviews 2026: Details, Pricing, & Features
  | G2'
meta_description: Filter 27 reviews by the users' company size, role or industry to
  find out how Google Cloud Load Balancing works for a business like yours.
aggregate_rating:
  rating_value: 4.4
  review_count: 27
  scale: '5'
date_modified: '2026-09-28'
parent_category:
  name: Hosting
  url: https://www.g2.com/categories/hosting
---


# Google Cloud Load Balancing Reviews
**Vendor:** Google  
**Category:** [Load Balancing Software](https://www.g2.com/categories/load-balancing)  
**Average Rating:** 4.4/5.0  
**Total Reviews:** 27  
**AI Enabled:** This product embeds AI to enhance or extend its core functionality.
## About Google Cloud Load Balancing
High performance, scalable load balancing on Google Cloud Platform



## Google Cloud Load Balancing Pros & Cons
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.

**What users like:**

- Users appreciate the **ease of use** of Google Cloud Load Balancing, finding it user-friendly and highly customizable. (3 reviews)
- Users value the **seamless integrations** with AI models and various services, enhancing flexibility and application deployment. (3 reviews)
- Users appreciate the **variety of services** offered by Google Cloud Load Balancing, enhancing their cloud computing experience. (2 reviews)
- Users value the **customizable solutions** offered by Google Cloud Load Balancing, enhancing their application development experience. (1 reviews)
- Users value the **unique features** of Google Cloud Load Balancing, including global and shared VPCs for seamless integration. (1 reviews)
- Cloud Storage (1 reviews)
- Customer Support (1 reviews)
- Customization Options (1 reviews)
- Free Credits (1 reviews)
- Security (1 reviews)

**What users dislike:**

- Users find the **authentication complexity** of Google Cloud Load Balancing challenging compared to AWS, hindering their overall experience. (2 reviews)
- Users find **limited customization** challenging, especially with App Engine and IAM integration difficulties affecting ease of use. (1 reviews)
- Users are concerned about **compliance issues** related to data storage in Google&#39;s data centers, impacting security perceptions. (1 reviews)

## Google Cloud Load Balancing Reviews
  ### 1. Comprehensive Cloud Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Luca P. | Chief Operations Officer DEQUA Studio | Formerly CTO in MarTech, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**G2 Icon:** Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.

**Reviewed Date:** July 06, 2025

**What do you like best about Google Cloud Load Balancing?**

▪️  The platform offers a wide spectrum of services, including virtual machines (Compute Engine), managed application hosting (App Engine), container orchestration (Kubernetes Engine), and a suite of serverless and AI/ML tools such as BigQuery and Vertex AI. This breadth covers most enterprise cloud requirements.
  
▪️  Integration with the broader Google ecosystem is seamless. Services like Google Workspace, Drive, and Sheets work natively with Google Cloud, streamlining workflows and data movement across the organization.
  
▪️  The global network infrastructure is robust, leveraging Google’s private backbone and undersea cables. This ensures low latency, high availability, and reliable connectivity for applications deployed in multiple regions.
  
▪️  Security and compliance are prioritized, with features like Identity and Access Management (IAM), Key Management Service (KMS), and Security Command Center. These tools support granular access control, encryption, and regulatory compliance (HIPAA, PCI DSS, GDPR).
  
▪️  The platform’s data analytics and machine learning capabilities are advanced. BigQuery enables fast, scalable analytics, while managed AI services like Vertex AI and TensorFlow integration facilitate building intelligent applications without extensive infrastructure management.
  
▪️  Auto-scaling and live migration features help maintain uptime and performance during maintenance or traffic spikes, reducing operational overhead and risk of downtime.
  
▪️  The user interface is clean, and the developer experience is strong, with comprehensive APIs, SDKs, and command-line tools. This supports both rapid prototyping and production workloads.

**What do you dislike about Google Cloud Load Balancing?**

▪️  The pricing structure can be complex and sometimes overwhelming. Navigating cost breakdowns, understanding service-specific tiers, and identifying sources of charges in the billing dashboard requires significant attention, especially for organizations new to cloud or with tight budgets.
  
▪️  There is a learning curve when adapting to Google Cloud’s service-based architecture, particularly for teams migrating from traditional on-premises or other cloud providers. Understanding IAM, networking, and resource organization can be challenging initially.
  
▪️  While the global network is strong, the regional footprint is not as extensive as some competitors, which may impact latency and redundancy in certain geographies.

**What problems is Google Cloud Load Balancing solving and how is that benefiting you?**

▪️  I have seen Google Cloud address the need for scalable infrastructure, enabling rapid deployment and scaling of applications without the traditional limitations of physical hardware. This flexibility supports both steady-state and bursty workloads, adapting to business needs in real time.
  
▪️  The platform’s advanced analytics and machine learning tools have allowed for deeper data insights and the development of intelligent applications, supporting innovation and improved decision-making.
  
▪️  Integration with Google’s productivity suite and APIs has streamlined collaboration and operational workflows, reducing friction in data sharing and project management.
  
▪️  Security features and compliance certifications have facilitated the deployment of sensitive workloads, including those requiring strict regulatory adherence.
  
▪️  Automation capabilities, including infrastructure-as-code and CI/CD pipelines, have improved operational efficiency and reduced manual intervention in deployment and management processes.
  
▪️  The reliability and uptime of core services have minimized service interruptions, supporting critical business operations with confidence.

✅ My take: Google Cloud has enabled a shift towards modern, cloud-native IT service delivery, supporting both innovation and stability in a rapidly evolving technology landscape.

  ### 2. One of the Best Cloud Provider in the market

**Rating:** 4.5/5.0 stars

**Reviewed by:** Vijudev V. | Lead Engineer - DevOps, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** December 17, 2024

**What do you like best about Google Cloud Load Balancing?**

I liked the Services like Cloud Run, Cloud Run functions, BigQuery, VPN Gateways, VPC Access connector, App Engine. Also the Cloud DNS service is an amazing thing to ensure more security with the resources and Concept of Project is another interesting factor when comparing to AWS or Azure

**What do you dislike about Google Cloud Load Balancing?**

I Faced some challenges mostly with App engine and IAM, I didn't feel easiness in these areas. Also the authentication part is bit complex and not quite easy

**What problems is Google Cloud Load Balancing solving and how is that benefiting you?**

We are using this cloud to deploy the infrastructures required for our application, including storage, BigQuery, serverless functions and also used networking resources for security and connect with our on-premise infrastructure. The services like VPN gateway, Cloud Run, Cloud Scheduler etc. help me a lot to save a lot of cost

  ### 3. Software Engineer

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nivedita S. | Engineer II, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** January 20, 2024

**What do you like best about Google Cloud Load Balancing?**

Google Cloud Load Balancing is best for its versatility, worldwide reach, and capacity to disseminate traffic productively across various cases to guarantee high accessibility and unwavering quality for applications.

**What do you dislike about Google Cloud Load Balancing?**

There are some challenges and difficulties with arranging Google Cloud Load Balancing, especially the underlying arrangement intricacy and intermittent issues with the load balancer health checks. Remember that experiences may vary, and Google Cloud services consistently evolve.

**What problems is Google Cloud Load Balancing solving and how is that benefiting you?**

Google Cloud Load Balancing resolves issues connected with distributing incoming network traffic across various instances to ensure optimal resource usage, high availability, and reliability.

  ### 4. Migrating application to Google Cloud.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Pratiksha N. | Software Engineer, Enterprise (> 1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** June 16, 2023

**What do you like best about Google Cloud Load Balancing?**

In the organization, I have been using Google Cloud Platform to migrate on-prem applications. The main reason to use Google Cloud is its features like scalability, performance, and global reach through its extensive network availability worldwide.

**What do you dislike about Google Cloud Load Balancing?**

I have been using a client-side Google Cloud account, so it didn't debit any money from my account. However, it is quite risky for people who use their personal bank accounts, as after the free trial, some amount might be deducted from your account. Therefore, users need to keep an eye on the end date of the free trial.

**What problems is Google Cloud Load Balancing solving and how is that benefiting you?**

Migrating on-prem applications to the cloud enables you to save both space and costs. Previously, we had to pay for on-site servers. With the cloud, you pay cloud providers to handle the data centers and other resources rather than hosting the servers in-house on your own.

  ### 5. Google Cloud Load Balancing

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** January 21, 2024

**What do you like best about Google Cloud Load Balancing?**

Google Cloud Load Balancing is very much easy to use and comes with a number of features. Based on the load received the traffic can be automatically routed which makes it very much reliable. It makes the managing and maintaining the applications very much easier. Its scalable feature helps in reducing the pricing. We had integrated it with GCP, which helped us optimising the cost.

**What do you dislike about Google Cloud Load Balancing?**

The configuration is a little bit of a complex process.

**What problems is Google Cloud Load Balancing solving and how is that benefiting you?**

It helps me keep all my applications up and running, initially when the traffic increased the application went into a hung state and was inaccessible. The Google Cloud Load Balancing keeps the applications up always.

  ### 6. Unbeatable distribution of traffic.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** February 06, 2024

**What do you like best about Google Cloud Load Balancing?**

Load balancing for improved availability and latency. Auto scale feature as per the traffic. Continuously check the server health so that only up servers receive the active request. Supports of HTTP(s), TCP, and UDP load balancing.

**What do you dislike about Google Cloud Load Balancing?**

Complex in configuring for the advanced configuration. Occasional outages, although rare, can impact availability.

**What problems is Google Cloud Load Balancing solving and how is that benefiting you?**

Without monitoring daily, easily distribute the traffic. High availability of the application by automatically routing the traffic from the unhealthy servers. Scalability was terrific due to the dynamic launching of the instance as per the traffic on the application.

  ### 7. Good and easy for beginners

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** January 28, 2024

**What do you like best about Google Cloud Load Balancing?**

The one which I found most useful is the flexible deployment options and can be deployed for various scenarios including External HTTP(S) Load Balancing, TCP/UDP Load Balancing, and Internal TCP/UDP Load Balancing, providing flexibility to meet different application requirements.

**What do you dislike about Google Cloud Load Balancing?**

The complex pricing structure is the one which I dislike the most.

**What problems is Google Cloud Load Balancing solving and how is that benefiting you?**

One potential problem associated with Google Cloud Load Balancing, or any load balancing solution for that matter, is the occurrence of "Cross-Region Latency."

  ### 8. Seamlessly scaling and optimising traffic distribution using gcp load balancing

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** January 24, 2024

**What do you like best about Google Cloud Load Balancing?**

As a cloud engineer, I've effectively implemented Google Cloud Load Balancing to distribute traffic across instances, ensuring optimal application performance. This involved configuring different load balancing types based on specific project requirements. The outcome was improved application availability and a scalable infrastructure.

**What do you dislike about Google Cloud Load Balancing?**

Cost for using the service and configuration

**What problems is Google Cloud Load Balancing solving and how is that benefiting you?**

Google cloud load balancing gcp used to elevate the applications performance

  ### 9. Google cloud platform has solution for every requirement

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Consulting | Enterprise (> 1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** November 06, 2023

**What do you like best about Google Cloud Load Balancing?**

GCP is a user friendly cloud platform with a lot of solutions which can be customized per your need. Very helpful customer support team and support is available 24x7. They have solutions where you can build your own platform or integrate existing solution with cloud hosting as well as you can choose to customize their pre packaged offering per your need.

**What do you dislike about Google Cloud Load Balancing?**

No dislikes at all from me on Google cloud.

**What problems is Google Cloud Load Balancing solving and how is that benefiting you?**

A good cloud solution to host application as well as other offering

  ### 10. The best cloud provider ever

**Rating:** 5.0/5.0 stars

**Reviewed by:** Udesh U. | Course Instructor, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through LinkedIn

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** January 20, 2023

**What do you like best about Google Cloud Load Balancing?**

Services offered by one of the most magnanimous companies in the world known for its world-class quality of products delivered. Each and every service is user-friendly and is much beneficial.

**What do you dislike about Google Cloud Load Balancing?**

The data if stored will be in one of the data centers that Google owns. Although they don't have direct control over it, it can still be a compliance issue at times.

**What problems is Google Cloud Load Balancing solving and how is that benefiting you?**

Google Cloud provides the best cloud offering in the market to host applications and keep them up and running all the time. They help in cutting costs very significantly and provide extra features.

  ### 11. Google cloud for deployment

**Rating:** 4.0/5.0 stars

**Reviewed by:** Fazeel A. | Software Engineer, Information Technology and Services, Enterprise (> 1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** February 01, 2023

**What do you like best about Google Cloud Load Balancing?**

Providing free credits to use cloud computing

**What do you dislike about Google Cloud Load Balancing?**

It's very complicated if we compare it to aws

**What problems is Google Cloud Load Balancing solving and how is that benefiting you?**

They are providing servers and cloud computing to solve your deployment, heavy task work etc

  ### 12. Best Platform for Organising Tons of DATA

**Rating:** 5.0/5.0 stars

**Reviewed by:** ASP G. | Business Development Executive, Information Technology and Services, Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** March 12, 2019

**What do you like best about Google Cloud Load Balancing?**

Google cloud load balancer is very good and managed service provided by google to manage the load on servers, in this service we put many servers behind elb and suppose we have lots of hit then it manage the hits and divide them equally on servers so we improved our performance and reliability. Very good and widely used service of aws to manage the hits on resources and automatically manage them.

**What do you dislike about Google Cloud Load Balancing?**

Let me start by saying that the thing I dislike the most applies to the Google cloud load balancer, which was the one used for my application needs. I did not use or have any experience with either their newest "Google Load Balancer" or the "cloud Load Balancer". That said, the load balancer works great under continuous, non-spikey traffic but fails to accommodate instantaneous spikes in network requests. Extensive internet research showed that the load balancer needs to be "pre-warmed" and this is done by filing a request to Google support 24 hours ahead of the expected increase in traffic.

**Recommendations to others considering Google Cloud Load Balancing:**

NGINX, f5 BIGIP platform, AWS ELASTIC LOAD BALANCER, Azure load balancer, cloud test, Citrix ADC

**What problems is Google Cloud Load Balancing solving and how is that benefiting you?**

The goal of the project was to have a stateless Wordpress installation, as described in the "WordPress: Best Practices on Google cloud load balancer is white paper. Although we followed the guide to the letter, the end result failed to meet our requirements, mostly due to performance issues of the load balancer mentioned above.

  ### 13. Autoscaling As Your Traffic Grows

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nicolas F. | Chief Investment Officer, Financial Services, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** January 22, 2019

**What do you like best about Google Cloud Load Balancing?**

It was really great to discover how Google Cloud Load Balancing could handle a huge peak in traffic. This only features helped protect our server from overloading and kept our website online at all time. It’s seamless autoscaling features takes away the worry of unexpected and instantaneous spikes of traffic by diverting those to other channels and regions in the world, optimizing traffic.

**What do you dislike about Google Cloud Load Balancing?**

It's not easy to set-up and require considerable IT knowledge.

**Recommendations to others considering Google Cloud Load Balancing:**

Worth trying. Great load balancing features. I recommend without hesitation to any business looking for a professional Load Balancing solution.

**What problems is Google Cloud Load Balancing solving and how is that benefiting you?**

We managed to keep a healthy server for our website hosting, kept our uptime percentage at 99.9% and have a secured platform protected from huge traffic peaks.

  ### 14. Cloud Traffic Police !!!!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Neeta G. | PLM Engineer, Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** March 12, 2019

**What do you like best about Google Cloud Load Balancing?**

Google cloud load balancer helps to distribute the client requests across multiple application servers that are running in a cloud environment there by manages the traffic on the servers located across multiple locations. It helps application to run steady and stable by distributing the requests and reduces load on the server. Google cloud balancing enables to maximize application performance and reliability: it helps to monitor failure, high traffic and even low traffic and spin down VM's that are not required.

**What do you dislike about Google Cloud Load Balancing?**

If the service is down, fail all requests quickly instead of waiting for each request to timeout.

**What problems is Google Cloud Load Balancing solving and how is that benefiting you?**

Application will be up and running in all the locations and response to the requests will be fast as load balancer distribute the requests to the available zones.

  ### 15. It's a deal breaker for me

**Rating:** 3.5/5.0 stars

**Reviewed by:** Andrew L. | Andrew, Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** August 14, 2019

**What do you like best about Google Cloud Load Balancing?**

It's easy integration with other Google Cloud Platform Resources.

**What do you dislike about Google Cloud Load Balancing?**

I found the documentation quite hard to understand.

**Recommendations to others considering Google Cloud Load Balancing:**

Make sure to start with a trial first, it's not for everyone.

**What problems is Google Cloud Load Balancing solving and how is that benefiting you?**

I use it to carry out health checks for the backend processes.

  ### 16. Good Google Cloud Platform

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** March 12, 2019

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about Google Cloud Load Balancing?**

I like that it is use because I feel google makes its products easy and convenient to use and this is no different. Very understandable to navigate and its organization is clear and concise. Also provides a high volume of storage which is nice. I also enjoy that everything is scalable to your preferences so when dealing with client based projects, it would load quickly and accurately.

**What do you dislike about Google Cloud Load Balancing?**

Can be somewhat laggy and shut off or down on me more than I would like it to. I also think it does not work as well with mac applications versus windows, etc. Can also be slow on connecting to a network when first loading or starting up. The product talks a lot about backend health and efficiency but I'm not sure, in my opinion, if that's its best feature. I also find that this product isn't immediately matching the updates of other softwares or applications but it doesn't lag too far behind

**What problems is Google Cloud Load Balancing solving and how is that benefiting you?**

Efficient and trackable procedures; performance is pretty consistent. I was able to use it to scale almost all of my traffic and process any type of inquiry quickly

  ### 17. Google Cloud Load Balancing: Intelligent Scaling Of Your Resources

**Rating:** 5.0/5.0 stars

**Reviewed by:** Isabelle F. | Director, Entertainment, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** December 16, 2018

**What do you like best about Google Cloud Load Balancing?**

I absolutely loved the fact that we could distribute our load-balanced compute resources to various regions, located closer to our users. This greatly helped in handling queries during high demand period. SSL load balancing was a plus: having an encrypted load balancing greatly added to our secured IT environment.

**What do you dislike about Google Cloud Load Balancing?**

Considerable IT knowledge is required and even though the admin panel is user-friendly, it is still not enough for a proper handling. Dedicated free customer support is not available as desired.

**Recommendations to others considering Google Cloud Load Balancing:**

I highly recommend and rank Google Cloud Load Balancing amongst the 2 best, with CloudFlare Load Balancing in the race. Really worth trying.

**What problems is Google Cloud Load Balancing solving and how is that benefiting you?**

We were able to handle multiple queries to our instance without any issue.

  ### 18. A review on Google Cloud Load Balancing

**Rating:** 3.5/5.0 stars

**Reviewed by:** Amanda C. | Associate Director of Recruitment, Higher Education, Enterprise (> 1000 emp.)

**Validated Reviewer:** Validated through LinkedIn

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review.

**Reviewed Date:** March 12, 2019

**What do you like best about Google Cloud Load Balancing?**

Google Cloud Load Balancing is a typical cloud internal load balancing software. I travel for work so love that it is able to connect to VPN and the entire app is available via a single IP address. This has proven to be a good cloud system for internal use and for a largely trafficked/high query market.

**What do you dislike about Google Cloud Load Balancing?**

While you get the name “Google” there are other servers that offer similar features, if not more, such as AWS. It does not offer multi-cloud support or analytics monitoring.

**What problems is Google Cloud Load Balancing solving and how is that benefiting you?**

I like that it is not device based, and you can apply cloud load balancing to HTTP, TCP, UDP, etc.

  ### 19. Cloud native load balancing that just works

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** January 11, 2019

**What do you like best about Google Cloud Load Balancing?**

The ease of use and native integration with Google Kubernetes Engine makes it a breeze to deploy and utilize within our deployment processes. Native support for health checking, layer 7 load balancing, ingress controllers, and wide customization options make it a near perfect tool.

**What do you dislike about Google Cloud Load Balancing?**

Pricing is obtuse, and in my view, too high of a cost for Kubernetes based deployments. Autogenerated names from Google Kubernetes Engine don't reveal insights into which cluster/service a load balancer is attributed too at first glance.

**Recommendations to others considering Google Cloud Load Balancing:**

Consider reviewing your infrastructure plan, especially in Kubernetes, to ensure that pricing doesn't spiral out of control with the addition of multiple load balancers in each cluster.

**What problems is Google Cloud Load Balancing solving and how is that benefiting you?**

Google Cloud Load Balancing aids us in handling and directing API ingress traffic to appropriate Kubernetes services, living behind a gateway provider (Ambassador).

  ### 20. This is great !!!

**Rating:** 4.5/5.0 stars

**Reviewed by:** jim b. | manager, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** March 12, 2019

**What do you like best about Google Cloud Load Balancing?**

I like this because it provides a solution to the problems we were having with traffic.

**What do you dislike about Google Cloud Load Balancing?**

Really nothing at all. Maybe the tech support could be better with 24 hour around the clock live help.

**Recommendations to others considering Google Cloud Load Balancing:**

Just try it if you are having traffic problems. It will certainly help.

**What problems is Google Cloud Load Balancing solving and how is that benefiting you?**

We were having serious traffic problems until we found this. Now it's all good.

  ### 21. Google Cloud Saved My Drive

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Research | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** March 12, 2019

**What do you like best about Google Cloud Load Balancing?**

That it stores all my things in a drive that doesn't take up space on my own drive. I can log into it off any computer and it automatically saves

**What do you dislike about Google Cloud Load Balancing?**

It disconnects all the time and occasionally my things aren't backed up.

**Recommendations to others considering Google Cloud Load Balancing:**

Google is such an innovative software. It never fails to complement to the user. They inverted their support to reflect to the needs of customers and that shows in all their products.

**What problems is Google Cloud Load Balancing solving and how is that benefiting you?**

Not so much business problems as student problems. Its a good way to share documents for group projects and have open access to data.

  ### 22. Solid

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Civic & Social Organization | Small-Business (50 or fewer emp.)

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**Validated Reviewer:** Validated through LinkedIn

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**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** March 12, 2019

**What do you like best about Google Cloud Load Balancing?**

I am newer to the platform but after the initial bumps the software seems pretty solid and efficient

**What do you dislike about Google Cloud Load Balancing?**

It was a little difficult to initially transition to

**What problems is Google Cloud Load Balancing solving and how is that benefiting you?**

It seems more efficient

  ### 23. Review of google cloud load balancing

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Accounting | Enterprise (> 1000 emp.)

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**Reviewed Date:** March 12, 2019

**What do you like best about Google Cloud Load Balancing?**

My favorite part about it is that you can distribute resources to different areas/regions to get them closer to the actual user. The encryption technology also created a super secure IT environment!!

**What do you dislike about Google Cloud Load Balancing?**

This product is not for everyone, it is really meant for those who have extensive IT knowledge. The customer support is also pretty poor.

**What problems is Google Cloud Load Balancing solving and how is that benefiting you?**

We were able to use many queries to handle business problems daily.

  ### 24. Great software. Needs some push notifications

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Government Administration | Mid-Market (51-1000 emp.)

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**Reviewed Date:** March 12, 2019

**What do you like best about Google Cloud Load Balancing?**

Easy to Use. Navigation is seamless. Color scheme makes it easy to focus.

**What do you dislike about Google Cloud Load Balancing?**

Push button notifications need to be enabled.

**What problems is Google Cloud Load Balancing solving and how is that benefiting you?**

Easy access for staff members to review work tasks and complete in a timely manner making efficiency a priority.

  ### 25. Happy about the progress, hope for more flexibility

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.)

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**Reviewed Date:** September 23, 2018

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about Google Cloud Load Balancing?**

The offering for load balancing are really good. Global http load balancing is very helpful for my work. Simplifies a lot of the infrastructure architecting I do.

**What do you dislike about Google Cloud Load Balancing?**

I would like more robust offering for Network load balancing with the capability to use custom ports. Not being able to map different/custom ports at backend. Also IPv6 is something I would really want asap.

**Recommendations to others considering Google Cloud Load Balancing:**

Need to be more flexible and more with the capability have customize backend ports/protocols

**What problems is Google Cloud Load Balancing solving and how is that benefiting you?**

Distributed systems

  ### 26. Cloud Loadbalancer

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Research | Small-Business (50 or fewer emp.)

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**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** January 02, 2019

**What do you like best about Google Cloud Load Balancing?**

It is extremely easy to enable and love the fact that it offers the option of balancing globally. I also like the way it is so easy to enable CDN on it with just a click of a button.

**What do you dislike about Google Cloud Load Balancing?**

I do not dislike anything about Global Load Balancers on GCP.

**What problems is Google Cloud Load Balancing solving and how is that benefiting you?**

Helps improving performance of the application by balancing the load on several instances based on demand. It also helps for DR purposes.

  ### 27. Can't do without Cloud Load Balancing

**Rating:** 5.0/5.0 stars

**Reviewed by:** Anandarup/Anand R. | System Analyst, Marketing and Advertising, Small-Business (50 or fewer emp.)

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**Reviewed Date:** October 24, 2017

**What do you like best about Google Cloud Load Balancing?**

1. Healthcheck 
2. Global load balancing



**What do you dislike about Google Cloud Load Balancing?**

1.Cant to connect to backends via pvt IPs

**What problems is Google Cloud Load Balancing solving and how is that benefiting you?**

1. Minimizes downtime with healthcheck
2. Global load balancing offers a single point of entry for traffic from around the world served by backends from different parts of the world.



- [View Google Cloud Load Balancing pricing details and edition comparison](https://www.g2.com/products/google-cloud-load-balancing/reviews?section=pricing&secure%5Bexpires_at%5D=2026-09-30+05%3A19%3A59+-0500&secure%5Bsession_id%5D=a2f44840-2b92-4212-9f71-d6e8b2a8659a&secure%5Btoken%5D=1f10b26f40ecafc82e14e39212e8039530f42cb7e088fa389a52f6305063fc89&format=llm_user)

## Google Cloud Load Balancing Features
**Usability - Load Balancing**
- User Interface Design
- Setup Simplicity
- Platform Integration
- Container Support

**Performance Optimization - Load Balancing**
- Global Load Balancing
- Dynamic Resource Allocation
- Server Health Monitoring
- Disaster Recovery
- Real-Time Monitoring
- Health Monitoring
- Network Monitoring
- Web Traffic Monitoring

**Security & Compliance - Load Balancing**
- SSL/TLS Termination
- Application Firewall Integration
- DDoS Mitigation
- Access Control
- IP Whitelisting/Blacklisting
- Access Controls/Permissions
- Traffic Control
- DDoS Protection
- Third-Party Integrations

**Additional Functionality**
- SSL Decryption
- Real-Time Data
- Event Logs
- Alerts/Notifications
- SSL Offload
- Content Routing
- Schedulers
- Automatic Configuration
- Secure Data Storage
- Activity Dashboard
- Content Caching
- Real-Time Analytics
- Predefined Protocols
- API
- HTTP Caching
- Configuration Management
- Performance Metrics
- AI Copilot
- Multi-Cloud Management
- Reporting/Analytics
- Data Loss Prevention
- Reverse Proxy
- Compression
- Status Tracking
- Authentication
- Redundancy Checking
- Visual Analytics
- Generative AI
- Network Provisioning
- Remote Monitoring & Management
- Load Distribution
- User Management
- SSL Security

## Top Google Cloud Load Balancing Alternatives
  - [Azure Application Gateway](https://www.g2.com/products/azure-application-gateway/reviews) - 4.4/5.0 (139 reviews)
  - [Azure Traffic Manager](https://www.g2.com/products/azure-traffic-manager/reviews) - 4.4/5.0 (15 reviews)
  - [HAProxy](https://www.g2.com/products/haproxy/reviews) - 4.7/5.0 (907 reviews)

