---
title: Google API Analytics Reviews
meta_title: 'Google API Analytics Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 13 reviews by the users' company size, role or industry to
  find out how Google API Analytics works for a business like yours.
aggregate_rating:
  rating_value: 4.0
  review_count: 13
  scale: '5'
date_modified: '2026-07-12'
parent_category:
  name: Analytics Tools & Software
  url: https://www.g2.com/categories/analytics-tools-software
---

# Google API Analytics Reviews
**Vendor:** Google  
**Category:** [Other Analytics Software](https://www.g2.com/categories/other-analytics)  
**Average Rating:** 4.0/5.0  
**Total Reviews:** 13
## About Google API Analytics
Apigee&#39;s API Analytics is designed to measure API traffic, response times, and errors to identify performance issues.




## Google API Analytics Reviews
  ### 1. Google API Analytics- Great tool for web analytics

**Rating:** 4.0/5.0 stars

**Reviewed by:** Denny c. | Web & graphic designer, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 16, 2021

**What do you like best about Google API Analytics?**

Google API Analytics is free to use and it is one of the most popular digital analytics software. 
It allows you to analyze the visitors to your websites, provides valuable insights about the website.
It will automatically collect, collaborate, and create reports on all the data collected.
You can create customized reports, you can choose the dimensions and metrics to how they should be displayed.
We can easily integrate the API into the website.

**What do you dislike about Google API Analytics?**

What I really don't like about the Google API analytics is the website page speed can be slower because of the API js files.
For a first-time user, it will not be intuitive to work with, it will take some time to familiarize with it.

**Recommendations to others considering Google API Analytics:**

Google API analytics can do wonders for your business, it provides valuable insights that can be used to improve the performance of your website.

**What problems is Google API Analytics solving and how is that benefiting you?**

The ability to analyze the internal site search with google API.
We can understand why the visitors bouncing off from the website.
We could get the audience's age, gender, interest, device, and location.
We can target  the audience using google API analytics

  ### 2. convenient for api management and maintenance

**Rating:** 4.0/5.0 stars

**Reviewed by:** Aro T. | Engagement Manager (FSI), Enterprise (> 1000 emp.)

**Reviewed Date:** March 10, 2020

**What do you like best about Google API Analytics?**

ease of use, feature rich and workflow centric

**What do you dislike about Google API Analytics?**

not much actually; just if  it could improve the UI

**What problems is Google API Analytics solving and how is that benefiting you?**

manage apis across applications in my portfolio

  ### 3. Analytics is a good tool to know statics about web pages

**Rating:** 3.5/5.0 stars

**Reviewed by:** Wolfred M. | Full Stack Developer, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 18, 2019

**What do you like best about Google API Analytics?**

- It has the capability to configure sites either web area or device area ( bring with the sdk and the code to implement it).

-inform the traffic source, we are capable of know where the principal pages redirect to us.

- It's very easy to implement, only copy and paste in the source code.

- Is compatible with others google tools.


**What do you dislike about Google API Analytics?**

- Sometimes the statics went wrong, and shows places imposibles for example with testing.

- Frequently has not the capability to know the device visit.

**Recommendations to others considering Google API Analytics:**

If the company want to get statics with a free tool.

**What problems is Google API Analytics solving and how is that benefiting you?**

We have a web page from sales and we should know what cities and countries visit .

  ### 4. It is a tool used to create business decisions in a better way.

**Rating:** 4.0/5.0 stars

**Reviewed by:** alexa w. | real estate agent, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 26, 2019

**What do you like best about Google API Analytics?**

It allows integration with other Google services  like Gmail,Translate and Google Maps. It offers functionality  to access user data .It has simple protocol feature. It provides library facility of various languages to easily use its APIs. It is a cloud based platform helpful in manipulating scripts such as Calendar, Docs, Drive and Sheets.HTML ,JavaScript and Flash are built in application at this platform.


**What do you dislike about Google API Analytics?**

It has no back up data solutions.It suddenly shuts down during its operations.It slows down due to immense server load. It has issues with its design ,documentation and issue tracking. It needs to be upgraded regarding its code .It has basic application lag in its structure and it is unresponsive to internal and external calls.                               

**What problems is Google API Analytics solving and how is that benefiting you?**

it allows communication with Google Services.and also provide library facilities of different languages to easily use its apis and many more.


  ### 5. Google API Analytics is a web analytics service.

**Rating:** 4.0/5.0 stars

**Reviewed by:** saurabh b. | Technical Consultant, Enterprise (> 1000 emp.)

**Reviewed Date:** April 06, 2019

**What do you like best about Google API Analytics?**

I can use large number of readymade integration including google sheets add-on and query explorer also i have a synchronized response with using this app.

**What do you dislike about Google API Analytics?**

i can have only aggregated data available in this feature and it can be sampled also the report may contain data uploaded to google analytics.Different types of tools available  to help.it is basically used to complie statics.

**Recommendations to others considering Google API Analytics:**

It a good product if you want to keep all account informations and data at one place.

**What problems is Google API Analytics solving and how is that benefiting you?**

I can have all account, profile for a user and i can manage link between analytics properties and google ads account.

  ### 6. Valuable Analytics

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 08, 2019

**What do you like best about Google API Analytics?**

Google analytics provides me a good view of unique visitors, duration of visits, where they arrived from, duration of their session etc. This helps us analyse user behavior and get the website customized.

**What do you dislike about Google API Analytics?**

Requires an understanding of Javascript to get the analytics working. In addition, the data lags a couple of hours,

**Recommendations to others considering Google API Analytics:**

A thumbs up to the product, in addition, I recommend taking the Google Analytics Academy certification. This would help users use the product effectively.

**What problems is Google API Analytics solving and how is that benefiting you?**

WE have been able to analyse user behaviour and thereby customize the site and make it SEO ready.

  ### 7. Informed Businesses Thrive

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 02, 2019

**What do you like best about Google API Analytics?**

It's accessible and very useful in decision making

**What do you dislike about Google API Analytics?**

Learning curve for analytics in general is high of you haven't worked with them before. However, this is a great product!

**Recommendations to others considering Google API Analytics:**

Give yourself time to learn... It's worth it!

**What problems is Google API Analytics solving and how is that benefiting you?**

Marketing, target audience, how to reach people who might actually be our potential customers

  ### 8. Definitely workable 

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Banking | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 13, 2017

**What do you like best about Google API Analytics?**

Effective in what it does. I'm not a heavy user by any means but it accomplishes what it needs to for my uses.

**What do you dislike about Google API Analytics?**

Nothing particular about it. It has some issues with its runs but that could likely be our server side. 

**What problems is Google API Analytics solving and how is that benefiting you?**

Gives uses for our api for students. 


## Google API Analytics Discussions
  - [How do I use Google Analytics data API?](https://www.g2.com/discussions/how-do-i-use-google-analytics-data-api)
  - [What are the four main components of the Google Analytics platform?](https://www.g2.com/discussions/what-are-the-four-main-components-of-the-google-analytics-platform)
  - [What is the use of Google Analytics API?](https://www.g2.com/discussions/what-is-the-use-of-google-analytics-api)
  - [What are the key features of Google Analytics?](https://www.g2.com/discussions/what-are-the-key-features-of-google-analytics)

- [View Google API Analytics pricing details and edition comparison](https://www.g2.com/products/google-api-analytics/reviews?filters%5Bnps_score%5D%5B%5D=4&section=pricing&secure%5Bexpires_at%5D=2026-08-05+15%3A41%3A12+-0500&secure%5Bsession_id%5D=407be579-616c-4340-8fcc-a7eceeab6dd5&secure%5Btoken%5D=bca884615a92c808efdc1a7af01a5666afb96a22dd8b0b6add756634c3348a5c&format=llm_user)

## Google API Analytics Features
**API Construction**
- API Testing
- Data Security
- Orchestration
- Scalability

**API Management**
- Traffic Control
- Logs/Documentation
- API Monitoring
- Monetization
- Gateway
- Performance Monitoring
- Real-Time Monitoring
- Version Control

**Data Integration**
- App Integration
- Data Transformation
- Plugins
- Real-Time Data

****
- Search/Filter
- Document Management
- Developer Portal
- Activity Tracking
- API Governance
- API Design
- API Lifecycle Management
- Compliance Management
- Application Management
- Dashboard
- Usage Tracking/Analytics
- Data Mapping
- Reporting/Analytics
- AI Copilot
- Rules-Based Workflow
- Generative AI
- Data Import/Export
- Self Service Portal
- Multiple Data Sources
- Data Connectors
- Drag & Drop
- Testing Management
- User Management
- Data Synchronization
- Real-Time Reporting
- Database Support
- Workflow Management
- Access Controls/Permissions

## Top Google API Analytics Alternatives
  - [Postman](https://www.g2.com/products/postman/reviews) - 4.6/5.0 (1,753 reviews)
  - [Celigo](https://www.g2.com/products/celigo/reviews) - 4.6/5.0 (1,067 reviews)
  - [HAProxy](https://www.g2.com/products/haproxy/reviews) - 4.7/5.0 (898 reviews)

