# Top 10 GoSquared Alternatives & Competitors **Average Rating:** 4.5/5 **Total Number of Reviews:** 75 GoSquared is not the only option for Digital Analytics Software. Explore other competing options and alternatives. Digital Analytics Software is a widely used technology, and many people are seeking easy to use, user friendly software solutions with real-time reporting, mobile reporting, and custom reports and dashboards. Other important factors to consider when researching alternatives to GoSquared include customer service and marketing. The best overall GoSquared alternative is Google Analytics. Other similar apps like GoSquared are Mixpanel, Fin, Adobe Analytics, and Heap by Contentsquare. GoSquared alternatives can be found in [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) but may also be in [Product Analytics Software](https://www.g2.com/categories/product-analytics) or [AI Customer Support Agents Software](https://www.g2.com/categories/ai-customer-support-agents). ## Best Paid & Free Alternatives to GoSquared - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [Fin](https://www.g2.com/products/fin/reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) - [Appier AIRIS (formerly Woopra)](https://www.g2.com/products/appier-airis-formerly-woopra/reviews) - [Looker](https://www.g2.com/products/looker/reviews) ## Top 10 Alternatives to GoSquared Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how GoSquared stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Financial Services, and Entertainment, and find the best product for your business. ### 1. [Google Analytics](https://www.g2.com/products/google-analytics/reviews) By Google **Average Rating:** 4.5/5 **Total Reviews:** 6,861 Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform. Reviewers say compared to GoSquared, Google Analytics is: - Better at meeting requirements Categories in common with GoSquared: [Digital Analytics](https://www.g2.com/categories/digital-analytics) **Compare:** [GoSquared vs Google Analytics](https://www.g2.com/compare/gosquared-vs-google-analytics) **Compare Google Analytics with other alternatives:** - [Google Analytics vs Mixpanel](https://www.g2.com/compare/google-analytics-vs-mixpanel) - [Google Analytics vs Fin](https://www.g2.com/compare/fin-vs-google-analytics) - [Google Analytics vs Adobe Analytics](https://www.g2.com/compare/adobe-analytics-vs-google-analytics) - [Google Analytics vs Heap by Contentsquare](https://www.g2.com/compare/google-analytics-vs-heap-by-contentsquare) - [Google Analytics vs Google Analytics 360](https://www.g2.com/compare/google-analytics-vs-google-analytics-360) - [Google Analytics vs HubSpot Marketing Hub](https://www.g2.com/compare/google-analytics-vs-hubspot-marketing-hub) - [Google Analytics vs Kissmetrics](https://www.g2.com/compare/google-analytics-vs-kissmetrics) - [Google Analytics vs Appier AIRIS (formerly Woopra)](https://www.g2.com/compare/appier-airis-formerly-woopra-vs-google-analytics) - [Google Analytics vs Looker](https://www.g2.com/compare/google-analytics-vs-looker) ### 2. [Mixpanel](https://www.g2.com/products/mixpanel/reviews) By Mixpanel **Average Rating:** 4.5/5 **Total Reviews:** 1,371 Mixpanel helps businesses deeply understand user behavior and drive intelligent action with the leading user analytics solution. Reviewers say compared to GoSquared, Mixpanel is: - Slower to reach roi Categories in common with GoSquared: [Digital Analytics](https://www.g2.com/categories/digital-analytics) **Compare:** [GoSquared vs Mixpanel](https://www.g2.com/compare/gosquared-vs-mixpanel) **Compare Mixpanel with other alternatives:** - [Mixpanel vs Google Analytics](https://www.g2.com/compare/google-analytics-vs-mixpanel) - [Mixpanel vs Fin](https://www.g2.com/compare/fin-vs-mixpanel) - [Mixpanel vs Adobe Analytics](https://www.g2.com/compare/adobe-analytics-vs-mixpanel) - [Mixpanel vs Heap by Contentsquare](https://www.g2.com/compare/heap-by-contentsquare-vs-mixpanel) - [Mixpanel vs Google Analytics 360](https://www.g2.com/compare/google-analytics-360-vs-mixpanel) - [Mixpanel vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-mixpanel) - [Mixpanel vs Kissmetrics](https://www.g2.com/compare/kissmetrics-vs-mixpanel) - [Mixpanel vs Appier AIRIS (formerly Woopra)](https://www.g2.com/compare/appier-airis-formerly-woopra-vs-mixpanel) - [Mixpanel vs Looker](https://www.g2.com/compare/looker-vs-mixpanel) ### 3. [Fin](https://www.g2.com/products/fin/reviews) By Intercom, Inc. **Average Rating:** 4.5/5 **Total Reviews:** 3,898 Fin’s AI Agent System gives you complete control with four core capabilities, analyze, train, test, and deploy, all in one easy-to-use workspace. It’s designed to fine-tune quality and drive continuous performance improvement. No code required. Train: Teach Fin with your knowledge, data, policies, and tone of voice. It delivers accurate, consistent answers and handles complex tasks in more than 45 languages. Test: Use real customer questions to check answer quality. Simulate different audiences and refine sources and settings so Fin always reflects your brand and policies. Deploy: Launch Fin across email, voice, live chat, social, and more. It can answer, triage, and collaborate with your team to provide a consistent experience everywhere. Analyze: Monitor and optimize Fin’s performance across AI and human service. Spot issues, fill content gaps, and improve service quality with AI-powered suggestions. Reviewers say compared to GoSquared, Fin is: - Slower to reach roi - More expensive - More usable Categories in common with GoSquared: [Conversational Marketing](https://www.g2.com/categories/conversational-marketing) **Compare:** [GoSquared vs Fin](https://www.g2.com/compare/fin-vs-gosquared) **Compare Fin with other alternatives:** - [Fin vs Google Analytics](https://www.g2.com/compare/fin-vs-google-analytics) - [Fin vs Mixpanel](https://www.g2.com/compare/fin-vs-mixpanel) - [Fin vs Adobe Analytics](https://www.g2.com/compare/adobe-analytics-vs-fin) - [Fin vs Heap by Contentsquare](https://www.g2.com/compare/fin-vs-heap-by-contentsquare) - [Fin vs Google Analytics 360](https://www.g2.com/compare/fin-vs-google-analytics-360) - [Fin vs HubSpot Marketing Hub](https://www.g2.com/compare/fin-vs-hubspot-marketing-hub) - [Fin vs Kissmetrics](https://www.g2.com/compare/fin-vs-kissmetrics) - [Fin vs Appier AIRIS (formerly Woopra)](https://www.g2.com/compare/appier-airis-formerly-woopra-vs-fin) - [Fin vs Looker](https://www.g2.com/compare/fin-vs-looker) ### 4. [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) By Adobe **Average Rating:** 4.2/5 **Total Reviews:** 1,246 Adobe Analytics helps you create a holistic view of your business by turning customer interactions into actionable insights. With intuitive and interactive dashboards and reports, you can sift, sort, and share real-time information to provide insights you can use to identify problems and opportunities. Reviewers say compared to GoSquared, Adobe Analytics is: - Slower to reach roi - More expensive Categories in common with GoSquared: [Digital Analytics](https://www.g2.com/categories/digital-analytics) **Compare:** [GoSquared vs Adobe Analytics](https://www.g2.com/compare/adobe-analytics-vs-gosquared) **Compare Adobe Analytics with other alternatives:** - [Adobe Analytics vs Google Analytics](https://www.g2.com/compare/adobe-analytics-vs-google-analytics) - [Adobe Analytics vs Mixpanel](https://www.g2.com/compare/adobe-analytics-vs-mixpanel) - [Adobe Analytics vs Fin](https://www.g2.com/compare/adobe-analytics-vs-fin) - [Adobe Analytics vs Heap by Contentsquare](https://www.g2.com/compare/adobe-analytics-vs-heap-by-contentsquare) - [Adobe Analytics vs Google Analytics 360](https://www.g2.com/compare/adobe-analytics-vs-google-analytics-360) - [Adobe Analytics vs HubSpot Marketing Hub](https://www.g2.com/compare/adobe-analytics-vs-hubspot-marketing-hub) - [Adobe Analytics vs Kissmetrics](https://www.g2.com/compare/adobe-analytics-vs-kissmetrics) - [Adobe Analytics vs Appier AIRIS (formerly Woopra)](https://www.g2.com/compare/adobe-analytics-vs-appier-airis-formerly-woopra) - [Adobe Analytics vs Looker](https://www.g2.com/compare/adobe-analytics-vs-looker) ### 5. [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) By Contentsquare **Average Rating:** 4.4/5 **Total Reviews:** 1,097 Heap’s mission is to power business decisions with truth. We empower product teams to focus on what matters — building the best products — not wrestling with their analytics platform. Reviewers say compared to GoSquared, Heap by Contentsquare is: - Slower to reach roi Categories in common with GoSquared: [Digital Analytics](https://www.g2.com/categories/digital-analytics) **Compare:** [GoSquared vs Heap by Contentsquare](https://www.g2.com/compare/gosquared-vs-heap-by-contentsquare) **Compare Heap by Contentsquare with other alternatives:** - [Heap by Contentsquare vs Google Analytics](https://www.g2.com/compare/google-analytics-vs-heap-by-contentsquare) - [Heap by Contentsquare vs Mixpanel](https://www.g2.com/compare/heap-by-contentsquare-vs-mixpanel) - [Heap by Contentsquare vs Fin](https://www.g2.com/compare/fin-vs-heap-by-contentsquare) - [Heap by Contentsquare vs Adobe Analytics](https://www.g2.com/compare/adobe-analytics-vs-heap-by-contentsquare) - [Heap by Contentsquare vs Google Analytics 360](https://www.g2.com/compare/google-analytics-360-vs-heap-by-contentsquare) - [Heap by Contentsquare vs HubSpot Marketing Hub](https://www.g2.com/compare/heap-by-contentsquare-vs-hubspot-marketing-hub) - [Heap by Contentsquare vs Kissmetrics](https://www.g2.com/compare/heap-by-contentsquare-vs-kissmetrics) - [Heap by Contentsquare vs Appier AIRIS (formerly Woopra)](https://www.g2.com/compare/appier-airis-formerly-woopra-vs-heap-by-contentsquare) - [Heap by Contentsquare vs Looker](https://www.g2.com/compare/heap-by-contentsquare-vs-looker) ### 6. [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) By Google **Average Rating:** 4.4/5 **Total Reviews:** 599 Google Analytics 360 is an enterprise-level analytics solution designed to help large organizations gain comprehensive insights into customer behavior across various channels and devices. By consolidating data from websites, mobile apps, and offline interactions, it enables businesses to understand the complete customer journey and make informed decisions to enhance marketing strategies and user experiences. Key Features and Functionality: - Comprehensive Data Integration: Aggregates data from multiple touchpoints, including websites, mobile applications, and offline sources, providing a unified view of customer interactions. - Advanced Analysis and Segmentation: Offers robust tools for in-depth analysis and segmentation, allowing businesses to identify specific audience behaviors and tailor marketing efforts accordingly. - Real-Time Reporting: Provides continuous intraday data, typically available within an hour after collection, enabling timely decision-making during critical business periods. - Machine Learning Insights: Utilizes Google's machine learning models to automatically detect and surface actionable insights, such as emerging trends and significant changes in data. - Customizable User Roles and Access: Allows the creation of custom user roles to control feature access, ensuring that teams and partners have appropriate data access in compliance with organizational policies. - Seamless Integrations: Integrates with other Google solutions like Google Ads, Display & Video 360, and BigQuery, facilitating a cohesive marketing and analytics ecosystem. Primary Value and Solutions Provided: Google Analytics 360 addresses the complex measurement needs of large enterprises by offering scalable tools and enterprise-level support. It enables organizations to unlock customer-centric measurement, gain smarter insights to improve return on investment (ROI), and connect these insights to actionable results. By providing a comprehensive and customizable analytics platform, it empowers businesses to make data-driven decisions, optimize marketing strategies, and deliver better customer experiences. Reviewers say compared to GoSquared, Google Analytics 360 is: - Slower to reach roi Categories in common with GoSquared: [Digital Analytics](https://www.g2.com/categories/digital-analytics) **Compare:** [GoSquared vs Google Analytics 360](https://www.g2.com/compare/gosquared-vs-google-analytics-360) **Compare Google Analytics 360 with other alternatives:** - [Google Analytics 360 vs Google Analytics](https://www.g2.com/compare/google-analytics-vs-google-analytics-360) - [Google Analytics 360 vs Mixpanel](https://www.g2.com/compare/google-analytics-360-vs-mixpanel) - [Google Analytics 360 vs Fin](https://www.g2.com/compare/fin-vs-google-analytics-360) - [Google Analytics 360 vs Adobe Analytics](https://www.g2.com/compare/adobe-analytics-vs-google-analytics-360) - [Google Analytics 360 vs Heap by Contentsquare](https://www.g2.com/compare/google-analytics-360-vs-heap-by-contentsquare) - [Google Analytics 360 vs HubSpot Marketing Hub](https://www.g2.com/compare/google-analytics-360-vs-hubspot-marketing-hub) - [Google Analytics 360 vs Kissmetrics](https://www.g2.com/compare/google-analytics-360-vs-kissmetrics) - [Google Analytics 360 vs Appier AIRIS (formerly Woopra)](https://www.g2.com/compare/appier-airis-formerly-woopra-vs-google-analytics-360) - [Google Analytics 360 vs Looker](https://www.g2.com/compare/google-analytics-360-vs-looker) ### 7. [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) By HubSpot **Average Rating:** 4.4/5 **Total Reviews:** 14,900 Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform. Reviewers say compared to GoSquared, HubSpot Marketing Hub is: - Slower to reach roi - More expensive Categories in common with GoSquared: [Conversational Marketing](https://www.g2.com/categories/conversational-marketing), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics) **Compare:** [GoSquared vs HubSpot Marketing Hub](https://www.g2.com/compare/gosquared-vs-hubspot-marketing-hub) **Compare HubSpot Marketing Hub with other alternatives:** - [HubSpot Marketing Hub vs Google Analytics](https://www.g2.com/compare/google-analytics-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Mixpanel](https://www.g2.com/compare/hubspot-marketing-hub-vs-mixpanel) - [HubSpot Marketing Hub vs Fin](https://www.g2.com/compare/fin-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Adobe Analytics](https://www.g2.com/compare/adobe-analytics-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Heap by Contentsquare](https://www.g2.com/compare/heap-by-contentsquare-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Google Analytics 360](https://www.g2.com/compare/google-analytics-360-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Kissmetrics](https://www.g2.com/compare/hubspot-marketing-hub-vs-kissmetrics) - [HubSpot Marketing Hub vs Appier AIRIS (formerly Woopra)](https://www.g2.com/compare/appier-airis-formerly-woopra-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Looker](https://www.g2.com/compare/hubspot-marketing-hub-vs-looker) ### 8. [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) By Kissmetrics **Average Rating:** 4.1/5 **Total Reviews:** 168 Identify, understand, and improve the metrics that drive your online business. Their actionable metrics tell you more than what happened. They also tell you who and why. Reviewers say compared to GoSquared, Kissmetrics is: - Slower to reach roi Categories in common with GoSquared: [Digital Analytics](https://www.g2.com/categories/digital-analytics) **Compare:** [GoSquared vs Kissmetrics](https://www.g2.com/compare/gosquared-vs-kissmetrics) **Compare Kissmetrics with other alternatives:** - [Kissmetrics vs Google Analytics](https://www.g2.com/compare/google-analytics-vs-kissmetrics) - [Kissmetrics vs Mixpanel](https://www.g2.com/compare/kissmetrics-vs-mixpanel) - [Kissmetrics vs Fin](https://www.g2.com/compare/fin-vs-kissmetrics) - [Kissmetrics vs Adobe Analytics](https://www.g2.com/compare/adobe-analytics-vs-kissmetrics) - [Kissmetrics vs Heap by Contentsquare](https://www.g2.com/compare/heap-by-contentsquare-vs-kissmetrics) - [Kissmetrics vs Google Analytics 360](https://www.g2.com/compare/google-analytics-360-vs-kissmetrics) - [Kissmetrics vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-kissmetrics) - [Kissmetrics vs Appier AIRIS (formerly Woopra)](https://www.g2.com/compare/appier-airis-formerly-woopra-vs-kissmetrics) - [Kissmetrics vs Looker](https://www.g2.com/compare/kissmetrics-vs-looker) ### 9. [Appier AIRIS (formerly Woopra)](https://www.g2.com/products/appier-airis-formerly-woopra/reviews) By Appier **Average Rating:** 4.4/5 **Total Reviews:** 207 Woopra is a real-time customer analytics service that delivers a comprehensive view of the customer to help companies create better experiences. Reviewers say compared to GoSquared, Appier AIRIS (formerly Woopra) is: - Slower to reach roi - Better at meeting requirements Categories in common with GoSquared: [Conversational Marketing](https://www.g2.com/categories/conversational-marketing), [Digital Analytics](https://www.g2.com/categories/digital-analytics), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics) **Compare:** [GoSquared vs Appier AIRIS (formerly Woopra)](https://www.g2.com/compare/appier-airis-formerly-woopra-vs-gosquared) **Compare Appier AIRIS (formerly Woopra) with other alternatives:** - [Appier AIRIS (formerly Woopra) vs Google Analytics](https://www.g2.com/compare/appier-airis-formerly-woopra-vs-google-analytics) - [Appier AIRIS (formerly Woopra) vs Mixpanel](https://www.g2.com/compare/appier-airis-formerly-woopra-vs-mixpanel) - [Appier AIRIS (formerly Woopra) vs Fin](https://www.g2.com/compare/appier-airis-formerly-woopra-vs-fin) - [Appier AIRIS (formerly Woopra) vs Adobe Analytics](https://www.g2.com/compare/adobe-analytics-vs-appier-airis-formerly-woopra) - [Appier AIRIS (formerly Woopra) vs Heap by Contentsquare](https://www.g2.com/compare/appier-airis-formerly-woopra-vs-heap-by-contentsquare) - [Appier AIRIS (formerly Woopra) vs Google Analytics 360](https://www.g2.com/compare/appier-airis-formerly-woopra-vs-google-analytics-360) - [Appier AIRIS (formerly Woopra) vs HubSpot Marketing Hub](https://www.g2.com/compare/appier-airis-formerly-woopra-vs-hubspot-marketing-hub) - [Appier AIRIS (formerly Woopra) vs Kissmetrics](https://www.g2.com/compare/appier-airis-formerly-woopra-vs-kissmetrics) - [Appier AIRIS (formerly Woopra) vs Looker](https://www.g2.com/compare/appier-airis-formerly-woopra-vs-looker) ### 10. [Looker](https://www.g2.com/products/looker/reviews) By Google **Average Rating:** 4.4/5 **Total Reviews:** 1,656 Looker supports a discovery-driven culture throughout the organization; its web-based data discovery platform provides the power and finesse required by data analysts while empowering business users throughout the organization to find their own answers. Reviewers say compared to GoSquared, Looker is: - Slower to reach roi Categories in common with GoSquared: [Digital Analytics](https://www.g2.com/categories/digital-analytics), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics) **Compare:** [GoSquared vs Looker](https://www.g2.com/compare/gosquared-vs-looker) **Compare Looker with other alternatives:** - [Looker vs Google Analytics](https://www.g2.com/compare/google-analytics-vs-looker) - [Looker vs Mixpanel](https://www.g2.com/compare/looker-vs-mixpanel) - [Looker vs Fin](https://www.g2.com/compare/fin-vs-looker) - [Looker vs Adobe Analytics](https://www.g2.com/compare/adobe-analytics-vs-looker) - [Looker vs Heap by Contentsquare](https://www.g2.com/compare/heap-by-contentsquare-vs-looker) - [Looker vs Google Analytics 360](https://www.g2.com/compare/google-analytics-360-vs-looker) - [Looker vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-looker) - [Looker vs Kissmetrics](https://www.g2.com/compare/kissmetrics-vs-looker) - [Looker vs Appier AIRIS (formerly Woopra)](https://www.g2.com/compare/appier-airis-formerly-woopra-vs-looker) ## Explore Articles - [Best-reviewed maintenance management systems app](https://www.g2.com/discussions/what-s-the-best-reviewed-maintenance-management-systems-app) - [Best HCI Solutions](https://www.g2.com/discussions/best-hci-solutions-for-2025) - [Which Oracle EBS resellers offer the strongest post-implementation support models and service level agreements?](https://www.g2.com/discussions/which-oracle-ebs-resellers-offer-the-strongest-post-implementation-support-models-and-service-level-agreements) - [Which ESB middleware minimizes custom development and reduces integration timelines?](https://www.g2.com/discussions/which-esb-middleware-minimizes-custom-development-and-reduces-integration-timelines) - [Which food safety management solutions maintain reliability and uptime in production environments?](https://www.g2.com/discussions/which-food-safety-management-solutions-maintain-reliability-and-uptime-in-production-environments) - [Top-rated contact center quality assurance software vendors](https://www.g2.com/discussions/top-rated-contact-center-qa-software-vendors) ## Spotlight Categories - [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform) - [Spend Management Software](https://www.g2.com/categories/spend-management) - [Business Continuity Management (BCM) Software Solutions](https://www.g2.com/categories/business-continuity-management-software)