Google Analytics is a must-have tool fr any marketer. I use this tool daily for all the user information. It is very easy to implement and integrate with your website to get the right insights into the users coming on your website. Review collected by and hosted on G2.com.

Customer support is less active for any any complex setup which you have to do like ecommerce setup. Review collected by and hosted on G2.com.

This app gives me clear and measurable data which helps me in understanding audiences behavior which is very useful for someone like me who is trained in economic analysis. It also allows detailed tracking of which type of content performs better which is beneficial for those who has experience in content writing and research. Review collected by and hosted on G2.com.

Some of it's advanced matrices and technical terms causes difficulties to interpret without proper training and understanding detailed analytics dashboard is time consuming for those who are new to digital metrics like me. Review collected by and hosted on G2.com.

I think Google Analytics is very easy to use, with a clear interface that makes the tracking site's performance easy. The relief of the implementation is also good - I just added to the tracking code, and it started collecting data right away. Customer support is useful when I have questions, and I use it often, making it a core part of my workflow. The number of features it offers, from traffic reports to user recording, is impressive, and easy integration with tools like Google ads and search console makes to handle everything much smoother. Review collected by and hosted on G2.com.

there's nothing like dislike its just sometimes it become so slow to get load and it give me sampling in number sometimes so i have cross check it ocassially. Review collected by and hosted on G2.com.

I like that Google Analytics helps me really see how users interact with our website. I use it mostly to track which pages keep people engaged and which traffic sources actually convert. Real-time reports are especially useful for checking campaign launches. Review collected by and hosted on G2.com.

The biggest challenge for me was getting used to GA4. It’s very different from the older Universal Analytics, and setting up custom events took a lot of trial and error. Also, some advanced reports can feel complicated. Review collected by and hosted on G2.com.

What I like best about Google Analytics is its ability to provide a detailed view of how users interact with my website — from traffic sources and user demographics to page performance and conversion paths. Review collected by and hosted on G2.com.

The new interface of Google Analytics and Filter option which was better in old versions. Also most details are hidden. Review collected by and hosted on G2.com.

It’s like having x-ray vision into what’s happening on your site. I love how detailed the data is. You can really dig into what’s working and what’s not. The real-time view is especially cool when you're launching something new and want to see traffic come in live. Once you get the hang of it, it’s super powerful for making smarter decisions. Review collected by and hosted on G2.com.

The learning curve is real. It’s not the most intuitive tool if you’re just starting out, and the interface can feel overwhelming at first. I also wish the dashboards were a little more customisable without needing to go down a rabbit hole of settings or third-party tools. Review collected by and hosted on G2.com.

I appreciate Google Analytics for providing a precise understanding of where my website may be lacking and where users are dropping off. I find the UTM tracking incredibly useful to understand traffic sources and flow. The tool's comprehensive analytics aid in better website management, including AB testing and comparative analysis. Review collected by and hosted on G2.com.

I think that while Google Analytics is a very good tool, it might not be as user-friendly for everyone, especially for those who may want a simpler version of the analysis. It could be made more user-friendly by deriving a greater understanding of how the tool works and how the analytics are presented. Review collected by and hosted on G2.com.

I like that Google keeps improving the product. I like that it integrates seamlessly with my websites without very much coding work. It gives me all the data our online shops need to make decisions quickly. Review collected by and hosted on G2.com.

I dislike the speed issues that the code can cause on your site. You have to defer the loading of the script. Other than that, there are no more complaints. Review collected by and hosted on G2.com.

It is the best tool to analyze and understand the websites traffic source , regions and growth over the time. It shows all the data to perform research and helps grow the website also identifies if any region has massive traffic for the website, easy to use and helpful Review collected by and hosted on G2.com.

The data takes up sometime to display genuine traffic and doesn't have exact info of all things needed. But overall useful no major issues Review collected by and hosted on G2.com.

What I really like is the ability to customize reports and the ease of integration with e-commerce platforms. This is very useful because it gives us efficiency and allows us to tailor insights according to our clients’ needs. I also really like the search feature, since with natural language it often helps me find things that I wouldn’t easily know how to locate otherwise Review collected by and hosted on G2.com.

What I really don’t like about Google Analytics is that it’s not truly real-time. The delay in how data is reflected in the reports sometimes reduces our visibility and limits our ability to take immediate action Review collected by and hosted on G2.com.