--- title: Google Analytics Reviews meta\_title: 'Google Analytics Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 6862 reviews by the users' company size, role or industry to find out how Google Analytics works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 6862 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ## Top-Rated Alternatives [ ![Chartbeat](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chartbeat") Chartbeat 4.4/5(69) ](https://www.g2.com/products/chartbeat/reviews) [ ![Semrush](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Semrush") Semrush 4.4/5(4,026) ](https://www.g2.com/products/semrush/reviews) [ ![Amplitude Analytics](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amplitude Analytics") Amplitude Analytics 4.5/5(2,974) ](https://www.g2.com/products/amplitude-analytics/reviews) [ View All Alternatives ](https://www.g2.com/products/google-analytics/competitors/alternatives) # Google Analytics Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Google Analytics but has limited features. Are you part of the Google Analytics team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results. State-of-the-art conversion attribution and testing tools help companies large and small build better user experiences and maximize their digital strategy. Get user insights that only Google can give you. Understand your site and app users to better evaluate the performance of your content, products, and more. Whether your business is big or small, Google can help you see what’s working and fix what’s not. Let Google Analytics work for you. Learn more at google.com/analytics. * * * Seller [Google](https://www.g2.com/sellers/google) Discussions [Google Analytics Community](https://www.g2.com/products/google-analytics/discuss) Solution Type All-in-One Overview by Rubina Kwon (Growth Marketing Manager at Google) Show More ## Typical Contract Price Pricing provided by BetterCloud and others. $$k - $$k Per Year [Log in to unlock pricing](/auth/linkedin?return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fgoogle-analytics%2Freviews%3Fopen_modal_url%3D%252Fproducts%252Fgoogle-analytics%252Fwishlists%253Fhost_path%253D%25252Fproducts%25252Fgoogle-analytics%25252Freviews%2526source%253Dpdp_avatar) ## User Insights Average based on 6862 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Year [Log in to unlock pricing and user insights](/login) ## Google Analytics Integrations (85) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") AdSense ](https://www.g2.com/products/adsense/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") AgencyAnalytics ](https://www.g2.com/products/agencyanalytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Ahrefs ](https://www.g2.com/products/ahrefs/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") AlphaRank ](https://www.g2.com/products/alpharank/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Al Query ](https://www.g2.com/products/al-query/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Apache Kafka ](https://www.g2.com/products/apache-kafka/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Apartments.com ](https://www.g2.com/products/apartments-com/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Attentive ](https://www.g2.com/products/attentive/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Azure Databricks ](https://www.g2.com/products/azure-databricks/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Bing Ads ](https://www.g2.com/products/bing-ads/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Brevo Marketing Platform ](https://www.g2.com/products/brevo-marketing-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") CisionOne ](https://www.g2.com/products/cisionone/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Claude ](https://www.g2.com/products/claude-2025-12-11/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Contentsquare ](https://www.g2.com/products/contentsquare/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Convert Experiences ](https://www.g2.com/products/convert-experiences/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Copper ](https://www.g2.com/products/copper/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Coveo ](https://www.g2.com/products/coveo/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") DashThis ](https://www.g2.com/products/dashthis/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Databricks ](https://www.g2.com/products/databricks/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Data Studio ](https://www.g2.com/products/data-studio/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Divi ](https://www.g2.com/products/divi/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Dotdigital ](https://www.g2.com/products/dotdigital/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Drive Uploader ](https://www.g2.com/products/drive-uploader/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Elementor ](https://www.g2.com/products/elementor/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") ER Assist ](https://www.g2.com/products/er-assist/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Facebook ](https://www.g2.com/products/facebook/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Fibr AI ](https://www.g2.com/products/fibr-ai/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Firebase ](https://www.g2.com/products/firebase/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Framer ](https://www.g2.com/products/framer/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") GoodAccess ](https://www.g2.com/products/goodaccess/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Ad Manager ](https://www.g2.com/products/google-ad-manager/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Ads ](https://www.g2.com/products/google-ads/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Backup and DR service 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Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Grow.com ](https://www.g2.com/products/grow-com/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Content Hub ](https://www.g2.com/products/hubspot-content-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Data Hub ](https://www.g2.com/products/hubspot-data-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") impact.com 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Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LeadCenter.AI ](https://www.g2.com/products/leadcenter-ai/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Make ](https://www.g2.com/products/integromat-by-celonis-make/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Meta ](https://www.g2.com/products/meta-ai-meta/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Meta Audience Network ](https://www.g2.com/products/meta-audience-network/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft 365 ](https://www.g2.com/products/microsoft365/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Clarity ](https://www.g2.com/products/microsoft-microsoft-clarity/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Power BI ](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") MonsterInsights ](https://www.g2.com/products/monsterinsights/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Oviond ](https://www.g2.com/products/oviond/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Polar Analytics ](https://www.g2.com/products/polar-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Rank Math ](https://www.g2.com/products/rank-math/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") RudderStack ](https://www.g2.com/products/rudderstack/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce Headless 360 Platform (formerly Salesforce Platform) ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salla ](https://www.g2.com/products/salla/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") SearchAtlas ](https://www.g2.com/products/searchatlas/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Semrush ](https://www.g2.com/products/semrush/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Shopify ](https://www.g2.com/products/shopify/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Shopify Plus ](https://www.g2.com/products/shopify-plus/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") SiteGround ](https://www.g2.com/products/siteground/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Slack ](https://www.g2.com/products/slack/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") SocialPilot ](https://www.g2.com/products/socialpilot/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Solo ](https://www.g2.com/products/solo-2026-04-13/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Supermetrics ](https://www.g2.com/products/supermetrics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") ThriveCart ](https://www.g2.com/products/thrivecart/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") TikTok Ads ](https://www.g2.com/products/tiktok-ads/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Twilio Segment ](https://www.g2.com/products/twilio-segment/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") VWO Insights - Web ](https://www.g2.com/products/vwo-insights-web/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") VWO Testing ](https://www.g2.com/products/wingify-vwo-testing/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Website.com ](https://www.g2.com/products/website-com/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Wix ](https://www.g2.com/products/wix/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") WooCommerce ](https://www.g2.com/products/woocommerce/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") WordPress.com ](https://www.g2.com/products/wordpress-com/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") WordPress.org ](https://www.g2.com/products/wordpress-org/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") YouTube Advertising ](https://www.g2.com/products/google-youtube-advertising/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zapier ](https://www.g2.com/products/zapier/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zillow ](https://www.g2.com/products/zillow/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zoho CRM ](https://www.g2.com/products/zoho-crm/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zumper ](https://www.g2.com/products/zumper/reviews) Show More ![Verified User in Professional Training & Coaching](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Professional Training & Coaching") AP Verified User in Professional Training & Coaching Small-Business (50 or fewer emp.) 5/1/2026 "Powerful, Free GA4 Analytics with Time-Saving Reports and Real-Time Insights" 5/5 What do you like best about Google Analytics? I’ve been using GA4 since the beginning of this organization, as it’s the industry-standard analytics platform for websites. It’s free to use, yet it’s a feature-rich performance tool. I especially like the Report snapshot feature because it saves time. We can quickly use the pre-built templates to review user behaviour, sales and revenue, and even marketing performance. It also has a real-time user overview interface, which is very helpful for tracking campaign progress live. On top of that, we can see how many users are on different types of pages in real time. GA4 is powerful, and with its default business objective section we can measure user acquisition, organic traffic, landing page data, and more. With the recent AI assistant integration in the Analytics Advisor, it’s easier to understand and analyze any property or KPI directly within the platform. We can also explore user attributes and demographic information easily. Review collected by and hosted on G2.com. What do you dislike about Google Analytics? While it’s free to use, the built-in integrations feel very restrictive and are mostly limited to the Google ecosystem. If you don’t use Google products much, then GA4 won’t be very useful. Onboarding is very straightforward, but there’s no direct access to live customer support if you run into issues. You generally need to be an enterprise customer to get even limited support, and trying to resolve questions over email can feel cumbersome. Review collected by and hosted on G2.com. What problems is Google Analytics solving and how is that benefiting you? GA4 has boosted our marketing performance drastically. From tracking organic traffic across various sources to analyzing which pages get the most visits, we can more easily optimize our content and UX. The Funnel and Path Exploration features are real time-savers for uncovering hidden insights that our content team can act on. When launching Google Ads, ingesting GA4 data is especially helpful because it gives more context to the ad engine, enabling more personalized lead suggestions and a more accurate view of potential client reach. We also track conversions such as form submissions and subscription purchases to measure overall sales performance. From there, we segment customer LTV by device, technical specifications, and OS so we can build better, more targeted campaigns. Lastly, using UTM parameters is so helpful that we can track every particular campaign based on the number of clicks, location and success rate. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![David K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David K.") DK David K. President Small-Business (50 or fewer emp.) 5/7/2026 "Clear Data, AI-Powered Reporting, and Strong Integrations" 5/5 What do you like best about Google Analytics? I like that Google Analytics has very clear data, new AI features to help with reporting, and many integrations with other software tools for reporting and other performance metrics. Review collected by and hosted on G2.com. What do you dislike about Google Analytics? Some of the updates and documentation on the updates could be more clear and they could do much more to help explain things (when it comes to the new updates). Review collected by and hosted on G2.com. What problems is Google Analytics solving and how is that benefiting you? Google Analytics could solve more needs for automatic monthly reports and report customizations - which help digital marketing agencies like ours to save on software costs and time (we spend a time of time with Google Data Studios/Looker). If AI could generate this within Google Analytics that would be great. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Hitesh J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hitesh J.") HJ Hitesh J. Director, Product Small-Business (50 or fewer emp.) 4/30/2026 "Great for Beginners, But Needs a UI Upgrade" 3.5/5 What do you like best about Google Analytics? I primarily use Google Analytics to monitor website traffic and analyze user behavior patterns. It's easy to set up and there's no cost involved in getting started. The integration and deployment via Google Tag Manager or directly on the website are straightforward. Google Analytics is good for companies to start with because it helps understand user behavior, providing multiple ways to segment the data, including geographical and device-based segmentation. The tracking features are great for understanding how visitors interact with my website. It's also adhering to all GDPR rules, which I consider one of the best parts. Review collected by and hosted on G2.com. What do you dislike about Google Analytics? The entire UI is not intuitive by default, taking time to understand Google-specific terminologies, which might not be general or how you imagine things. The UI is described as old school, not modern compared to other analytical companies. It can also take a lot of time to load at times. Review collected by and hosted on G2.com. What problems is Google Analytics solving and how is that benefiting you? I use Google Analytics to monitor website traffic and analyze user behavior. It helps me understand visitor interactions, provides data segmentation, and adheres to GDPR rules. It's easy to set up, though the UI feels outdated and sometimes loads slowly. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconValidated ReviewerIncentivizedSource: G2 invite ![Joel W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joel W.") JW Joel W. Designer Small-Business (50 or fewer emp.) 5/6/2026 "Exploration Module: A Game-Changer for UX Audits and Drop-Off Insights" 5/5 What do you like best about Google Analytics? The Exploration module is a game-changer for UX audits. I can build path explorations to see exactly where users drop off in a signup flow, which informs my wireframing decisions. Review collected by and hosted on G2.com. What do you dislike about Google Analytics? The interface itself is uninspiring. Compared to modern design tools or even "niche" analytics like Fathom, GA4 feels clinical. It takes too many clicks to get to a simple "Top Pages" visual that I can screenshot for a client presentation. Review collected by and hosted on G2.com. What problems is Google Analytics solving and how is that benefiting you? I love the DebugView. When I’m testing a new UI element, seeing events fire in real-time within the GA4 interface helps me validate that my "Call to Action" buttons are actually being tracked without waiting 24 hours for data. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Patrick M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Patrick M.") PM Patrick M. Marketing Director Small-Business (50 or fewer emp.) 4/28/2026 "Powerful Analytics with a Steep Learning Curve" 4.5/5 What do you like best about Google Analytics? I like using Google Analytics for tracking and analyzing traffic. It helps me understand user behavior by relying on real data to make informed decisions. The feature I appreciate the most is event tracking because it provides detailed insights beyond basic traffic metrics, allowing me to track specific user actions like form submissions and button clicks, which gives a clearer picture of user engagement. I also find the reporting customization useful as it lets me create tailored reports and dashboards to surface the most important data quickly. Review collected by and hosted on G2.com. What do you dislike about Google Analytics? One area that could be improved is the learning curve, especially in GA4. It can be difficult to navigate and set up correctly without prior experience. I also find that some reports take time to customize compared to older versions. It would also be nice if there was an already made report section that displays the Organic keywords driving conversions. Review collected by and hosted on G2.com. What problems is Google Analytics solving and how is that benefiting you? Google Analytics helps solve the challenge of understanding user behavior with real data, allowing me to make informed decisions. It identifies high-performance content and drop-offs, and improves user experience. Event tracking provides detailed insights into user actions, enhancing engagement understanding. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconValidated ReviewerIncentivizedSource: G2 invite ![Tara M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tara M.") TM Tara M. Director of Digital - Miller Advertising Small-Business (50 or fewer emp.) 4/28/2026 "Essential Tool for Tracking and Analyzing Ad Performance" 5/5 What do you like best about Google Analytics? I really value how Google Analytics makes it easier to see what conversions came from which sources of our paid media. I find it especially useful for providing better reports on lead data. It also aids in tracking the lift in website traffic when launching awareness ads. I appreciate the ability to track UTM URLs that we've implemented, as well as the different options available for tracking. We run a lot of paid advertising campaigns on multiple different platforms and UTM tagging our URLs allows us to better track them in GA4. It's helpful for pulling traffic and conversion reports by source and medium. Lastly, the initial setup was quite easy since they take you step by step. Review collected by and hosted on G2.com. What do you dislike about Google Analytics? I think sometimes exporting their reports is difficult. Also navigation sometimes is tricky until you learn the platform. Review collected by and hosted on G2.com. What problems is Google Analytics solving and how is that benefiting you? I use Google Analytics to easily identify which conversions originate from our paid media sources. It better reports lead data and tracks website traffic lift from awareness campaigns. Tracking UTM URLs across different platforms simplifies traffic and conversion reporting. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Alec R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alec R.") AR Alec R. Mid-Market (51-1000 emp.) 4/28/2026 "Powerful Analytics with Steep Learning Curve" 4.5/5 What do you like best about Google Analytics? I've been using Google Analytics for a number of years now, and I'm really comfortable using it. I find the way it integrates with the other Google package systems to be really helpful. I use it a lot for SEO, especially how it integrates really well with Google Search Console, which I think is brilliant. The integration makes it seamless for me, especially doing SEO for an enterprise-level ecommerce business. The data marries up between one Google platform and another, and this level of reliability allows me to speak with confidence during senior stakeholder meetings. Google Analytics also integrates with a number of other SEO tools like SE Ranking and Semrush, which means we can see the tangible difference session data makes to rankings, helping evaluate their commercial value and visibility. Review collected by and hosted on G2.com. What do you dislike about Google Analytics? It's not easy to use initially and requires a lot of training to get on board with it. The UX is poor and building out dashboards, while giving control and autonomy, is not easy to do. GA4 is far less easy to jump into than the previous Universal Analytics, making the transition difficult and time-consuming. Review collected by and hosted on G2.com. What problems is Google Analytics solving and how is that benefiting you? Google Analytics helps me understand customer journeys and integrate seamlessly with other Google platforms, allowing me to speak to data confidently in stakeholder meetings. It works well with SEO tools like SE Ranking, allowing me to assess the commercial value of these rankings. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Jason R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jason R.") JR Jason R. Senior Sales Marketing Manager Small-Business (50 or fewer emp.) 4/28/2026 "Analytics at Your Fingertips with Smart AI Tools" 4/5 What do you like best about Google Analytics? I use Google Analytics to track all of our web traffic, both organically and sponsored, which allows me to monitor and gauge the lifespan of my promotions on my website and assess how my sales funnel is performing. It helps me be proactive, not reactive. It takes the guesswork out of looking for our relevant audience and helps with evaluating and implementing keyword iterations where needed. I like the dashboards' functionality and ability to customize, and the integration of AI tools is a huge plus. The AI keyword and ad generators save me a ton of time writing ads that gain traction. I also enjoy being able to monitor everything from my mobile device, which allows me to be agile with my marketing decisions. The Ad Generators save me time and help me be more productive rather than editing and rewriting ad after ad. The initial setup was pretty easy. Review collected by and hosted on G2.com. What do you dislike about Google Analytics? I don't love that it is constantly pushing for automating everything, which often results in an increased spend without good reasoning behind it. I'm specifically looking at the recommendations, which feels like a constant upsell. Review collected by and hosted on G2.com. What problems is Google Analytics solving and how is that benefiting you? Google Analytics tracks web traffic, monitors promotion lifespan, and assesses sales funnel performance. It removes the guesswork in audience targeting and evaluates keyword iterations, providing proactive insight. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Alpana C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alpana C.") AC Alpana C. SEO Manager and Writer Small-Business (50 or fewer emp.) 4/9/2026 "Google Analytics & Search Console: Essential Insights for Winning and Retaining Clients" 4.5/5 What do you like best about Google Analytics? I love Google Analytics and Google Search Console. They help me earn and retain clients as a freelancer as I am able to check site statistics, study user behavior, understand retention patterns, identify any dead clicks, rage clicks etc Review collected by and hosted on G2.com. What do you dislike about Google Analytics? Unlike Google Search Console, Google Analytics is not at all user friendly nor easy to navigate. One needs to go through tutorials, youtube videos, guides to perform operations, set up reports, etc. At times, data can be skewed, incomplete or be different from the data on search tools Review collected by and hosted on G2.com. What problems is Google Analytics solving and how is that benefiting you? It helps me to prepare and generate custom reports that I can share with clients, stakeholders, show direct impact of my work in the form of statistics, growth etc Review collected by and hosted on G2.com. Show More 4/19/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 4/23/2026 "Google Analytics: massive data transformed into actionable insights" 5/5 What do you like best about Google Analytics? Honestly, what I like most about Google Analytics is its ability to transform a huge amount of data into truly actionable insights. We don't just look at numbers but understand user behavior, where they come from, what they view, and when they leave the site. I also appreciate its flexibility. You can use it quite simply to get an overview, but also delve deeply into user journey analysis and conversions. It's a tool that evolves with your level. It might seem a bit intimidating at first, but once you get the hang of it, it becomes really powerful and interesting to use. Review collected by and hosted on G2.com. What do you dislike about Google Analytics? What I like less is clearly the initial handling. The interface can be quite confusing, especially with recent versions like GA4, where one can quickly feel lost among the reports, events, and the logic that is less intuitive than before. There's also the fact that some data is less "straightforward" than one might hope. For example, between privacy issues, user consent, and changes on the browser side, we don't always have a 100% complete or reliable view. Review collected by and hosted on G2.com. What problems is Google Analytics solving and how is that benefiting you? For me, Google Analytics primarily solves a key problem: the lack of visibility into what is actually happening on a site or an application. Without it, we operate somewhat blindly, assuming why users come, what they do, or why they leave. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: OrganicAI Translated ## Questions about Google Analytics? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Google Analytics ](https://www.g2.com/products/google-analytics/discussions/new) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 5 years ago Sessions by page or path in Google Analytics 3 Upvotes 4 [ Join the conversation ](https://www.g2.com/discussions/10296-sessions-by-page-or-path-in-google-analytics) ![Oghenekume J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Oghenekume J.") OJ Oghenekume John • Last activity about 1 month ago How Is AI Transforming Your Business Workflow? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/how-is-ai-transforming-your-business-workflow) [ View all Discussions ](https://www.g2.com/products/google-analytics/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 8 months ### Average Discount 9% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/google-analytics/pricing) ## How much does Google Analytics cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 5 purchases. Get Price Estimate Google Analytics Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5a7938ffd6497884772dc39786f9e1e2/adobe-analytics.png "Product Avatar Image") Adobe Analytics 4.2/5(1,245) [ Compare Now ](https://www.g2.com/compare/adobe-analytics-vs-google-analytics) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d63327b58e9e55cbadb26d04e56bb0eb/amplitude-analytics.png "Product Avatar Image") Amplitude 4.5/5(2,974) [ Compare Now ](https://www.g2.com/compare/amplitude-analytics-vs-google-analytics) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6f919f1812ddc78f50e9c33929ab7beb/mixpanel.png "Product Avatar Image") Mixpanel 4.5/5(1,371) [ Compare Now ](https://www.g2.com/compare/google-analytics-vs-mixpanel) ##### ##### Google Analytics Features Metrics Sessions - Digital Analytics Engagement Entry and Exit Pages Reporting Trending Segmentation Custom Reports and Dashboards Other User Data Site Search Reporting Campaign Tracking Administration Performance and Reliability User, Role, and Access Management [ View More Features ](https://www.g2.com/products/google-analytics/features) ##### Categories on G2 [Digital Analytics](https://www.g2.com/categories/digital-analytics)[Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics)[Content Analytics](https://www.g2.com/categories/content-analytics) [Digital Analytics](https://www.g2.com/categories/digital-analytics)[Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics)[Content Analytics](https://www.g2.com/categories/content-analytics)[Data Exchange Platforms](https://www.g2.com/categories/data-exchange-platforms) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What decision making software works best for a 51-200 person company that needs to reduce manual overhead without buying something built for a 5,000-person enterprise?](https://www.g2.com/discussions/what-decision-making-software-works-best-for-a-51-200-person-company-that-needs-to-reduce-manual-overhead-without-buying-something-built-for-a-5-000-person-enterprise)[What legal billing software supports multiple currencies and rates?](https://www.g2.com/discussions/what-legal-billing-software-supports-multiple-currencies-and-rates)[Which financial consulting firms specialize in industry-specific cost reduction and financial performance improvement?](https://www.g2.com/discussions/which-financial-consulting-firms-specialize-in-industry-specific-cost-reduction-and-financial-performance-improvement) [Travel Management Platforms](https://www.g2.com/discussions/what-do-you-think-of-these-travel-management-platforms)[Ecwid vs PrestaShop for a small online store: which is easier to set up and grow with?](https://www.g2.com/discussions/ecwid-vs-prestashop-for-a-small-online-store-which-is-easier-to-set-up-and-grow-with)[Pros and Cons Details](https://www.g2.com/products/google-analytics/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)