--- title: Google Analytics Reviews meta\_title: 'Google Analytics Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 6862 reviews by the users' company size, role or industry to find out how Google Analytics works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 6862 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ## Top-Rated Alternatives [ ![Chartbeat](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chartbeat") Chartbeat 4.4/5(69) ](https://www.g2.com/products/chartbeat/reviews) [ ![Semrush](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Semrush") Semrush 4.4/5(4,026) ](https://www.g2.com/products/semrush/reviews) [ ![Amplitude Analytics](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amplitude Analytics") Amplitude Analytics 4.5/5(2,974) ](https://www.g2.com/products/amplitude-analytics/reviews) [ View All Alternatives ](https://www.g2.com/products/google-analytics/competitors/alternatives) # Google Analytics Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Google Analytics but has limited features. Are you part of the Google Analytics team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results. State-of-the-art conversion attribution and testing tools help companies large and small build better user experiences and maximize their digital strategy. Get user insights that only Google can give you. Understand your site and app users to better evaluate the performance of your content, products, and more. Whether your business is big or small, Google can help you see what’s working and fix what’s not. Let Google Analytics work for you. Learn more at google.com/analytics. * * * Seller [Google](https://www.g2.com/sellers/google) Discussions [Google Analytics Community](https://www.g2.com/products/google-analytics/discuss) Solution Type All-in-One Overview by Rubina Kwon (Growth Marketing Manager at Google) Show More ## Typical Contract Price Pricing provided by BetterCloud and others. $$k - $$k Per Year [Log in to unlock pricing](/auth/linkedin?return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fgoogle-analytics%2Freviews%3Fopen_modal_url%3D%252Fproducts%252Fgoogle-analytics%252Fwishlists%253Fhost_path%253D%25252Fproducts%25252Fgoogle-analytics%25252Freviews%2526source%253Dpdp_avatar) ## User Insights Average based on 6862 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Year [Log in to unlock pricing and user insights](/login) ## Google Analytics Integrations (85) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") AdSense ](https://www.g2.com/products/adsense/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") AgencyAnalytics ](https://www.g2.com/products/agencyanalytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Ahrefs ](https://www.g2.com/products/ahrefs/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") AlphaRank ](https://www.g2.com/products/alpharank/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Al Query ](https://www.g2.com/products/al-query/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Apache Kafka ](https://www.g2.com/products/apache-kafka/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Apartments.com ](https://www.g2.com/products/apartments-com/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Attentive ](https://www.g2.com/products/attentive/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Azure Databricks ](https://www.g2.com/products/azure-databricks/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Bing Ads ](https://www.g2.com/products/bing-ads/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Brevo Marketing Platform ](https://www.g2.com/products/brevo-marketing-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") CisionOne ](https://www.g2.com/products/cisionone/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Claude ](https://www.g2.com/products/claude-2025-12-11/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Contentsquare ](https://www.g2.com/products/contentsquare/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Convert Experiences ](https://www.g2.com/products/convert-experiences/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Copper ](https://www.g2.com/products/copper/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Coveo ](https://www.g2.com/products/coveo/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") DashThis ](https://www.g2.com/products/dashthis/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Databricks ](https://www.g2.com/products/databricks/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Data Studio ](https://www.g2.com/products/data-studio/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Divi ](https://www.g2.com/products/divi/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Dotdigital ](https://www.g2.com/products/dotdigital/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Drive Uploader ](https://www.g2.com/products/drive-uploader/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Elementor ](https://www.g2.com/products/elementor/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") ER Assist ](https://www.g2.com/products/er-assist/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Facebook ](https://www.g2.com/products/facebook/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Fibr AI ](https://www.g2.com/products/fibr-ai/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Firebase ](https://www.g2.com/products/firebase/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Framer ](https://www.g2.com/products/framer/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") GoodAccess ](https://www.g2.com/products/goodaccess/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Ad Manager ](https://www.g2.com/products/google-ad-manager/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Ads ](https://www.g2.com/products/google-ads/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Backup and DR service 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Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Grow.com ](https://www.g2.com/products/grow-com/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Content Hub ](https://www.g2.com/products/hubspot-content-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Data Hub ](https://www.g2.com/products/hubspot-data-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") impact.com 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Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LeadCenter.AI ](https://www.g2.com/products/leadcenter-ai/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Make ](https://www.g2.com/products/integromat-by-celonis-make/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Meta ](https://www.g2.com/products/meta-ai-meta/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Meta Audience Network ](https://www.g2.com/products/meta-audience-network/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft 365 ](https://www.g2.com/products/microsoft365/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Clarity ](https://www.g2.com/products/microsoft-microsoft-clarity/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Power BI ](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") MonsterInsights ](https://www.g2.com/products/monsterinsights/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Oviond ](https://www.g2.com/products/oviond/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Polar Analytics ](https://www.g2.com/products/polar-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Rank Math ](https://www.g2.com/products/rank-math/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") RudderStack ](https://www.g2.com/products/rudderstack/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce Headless 360 Platform (formerly Salesforce Platform) ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salla ](https://www.g2.com/products/salla/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") SearchAtlas ](https://www.g2.com/products/searchatlas/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Semrush ](https://www.g2.com/products/semrush/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Shopify ](https://www.g2.com/products/shopify/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Shopify Plus ](https://www.g2.com/products/shopify-plus/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") SiteGround ](https://www.g2.com/products/siteground/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Slack ](https://www.g2.com/products/slack/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") SocialPilot ](https://www.g2.com/products/socialpilot/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Solo ](https://www.g2.com/products/solo-2026-04-13/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Supermetrics ](https://www.g2.com/products/supermetrics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") ThriveCart ](https://www.g2.com/products/thrivecart/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") TikTok Ads ](https://www.g2.com/products/tiktok-ads/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Twilio Segment ](https://www.g2.com/products/twilio-segment/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") VWO Insights - Web ](https://www.g2.com/products/vwo-insights-web/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") VWO Testing ](https://www.g2.com/products/wingify-vwo-testing/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Website.com ](https://www.g2.com/products/website-com/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Wix ](https://www.g2.com/products/wix/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") WooCommerce ](https://www.g2.com/products/woocommerce/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") WordPress.com ](https://www.g2.com/products/wordpress-com/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") WordPress.org ](https://www.g2.com/products/wordpress-org/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") YouTube Advertising ](https://www.g2.com/products/google-youtube-advertising/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zapier ](https://www.g2.com/products/zapier/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zillow ](https://www.g2.com/products/zillow/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zoho CRM ](https://www.g2.com/products/zoho-crm/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zumper ](https://www.g2.com/products/zumper/reviews) Show More ![Giacomo D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Giacomo D.") GD Giacomo D. Consulente Qualità ISO/IEC 17025 e ISO 9001 Mechanical or Industrial Engineering Small-Business (50 or fewer emp.) 4/8/2026 "Professional Website Insights with an Easy-to-Use Dashboard" 3.5/5 What do you like best about Google Analytics? What I like most about Google Analytics is how it lets me professionally monitor website traffic using Google’s tools. It makes it easy to track visitor behavior, identify which pages perform best, understand user engagement, and use that information to make data-driven decisions that improve my website’s performance. Overall, it strikes a great balance between professional-level insights and ease of use, giving me a clear, reliable picture of how people interact with my site. Review collected by and hosted on G2.com. What do you dislike about Google Analytics? So far, there isn’t really anything I dislike about Google Analytics. It feels straightforward to use and has been effective for tracking my website’s performance. Review collected by and hosted on G2.com. What problems is Google Analytics solving and how is that benefiting you? Google Analytics helps solve the challenge of tracking and understanding website traffic. For me, it’s especially useful for keeping an eye on traffic to my blog. What I like most is being able to see how many people visit, which pages they enjoy the most, how they move through the site, and where they’re coming from. Having all of that in one place helps me make better, more informed decisions - so I can improve my content, boost engagement, and grow my audience more efficiently. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic MP Marcos P. Product Manager Newspapers Small-Business (50 or fewer emp.) 4/7/2026 "GA4 Feels Overly Complex and Too Delayed for Real-Time Newsroom Decisions" 2/5 What do you like best about Google Analytics? Google Analytics remains a standard tool for long-term audience measurement, offering a solid overview of traffic sources, user acquisition, and broader performance trends. It’s helpful for understanding how audiences find and reach our content over time, and it supports building reliable historical reports. Its integration with the wider Google ecosystem also makes it a convenient baseline for reporting, with data that’s easy to share and align across teams. Review collected by and hosted on G2.com. What do you dislike about Google Analytics? The transition to GA4 has made the platform feel significantly more complex, less intuitive, and harder to use for day-to-day editorial needs. Basic tasks that used to be straightforward now take more time and often require extra configuration and a higher level of technical knowledge. More importantly, Google Analytics isn’t built for real-time newsroom decision-making. The data delay (typically several minutes) makes it far less effective when covering breaking news or other fast-moving stories. For a digital media outlet, that’s a critical limitation. Compared with specialized tools like Marfeel Compass, which offer real-time audience flow and more immediately actionable insights, GA4 feels out of sync with how modern newsrooms actually operate. It seems better suited to retrospective analysis than to supporting live editorial workflows. Review collected by and hosted on G2.com. What problems is Google Analytics solving and how is that benefiting you? Google Analytics helps us meet our need for historical data analysis and structured reporting. It enables us to track long-term audience trends, assess acquisition channels, and analyze user behavior over time. That said, it doesn’t address our more urgent need for real-time audience monitoring, which is critical in a newsroom environment. Because of this, we primarily use Google Analytics for reporting and longer-term strategic analysis, while depending on other tools for real-time decisions. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Organic ![Khushal R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Khushal R.") KR Khushal R. SEO Specialist Mid-Market (51-1000 emp.) 4/28/2026 "Powerful Website Traffic Tracking and Insights for Data-Backed Decisions" 5/5 What do you like best about Google Analytics? Everything, you can track direct, organic, referral, paid and every mode of website traffic here, it helps you take decision based on it, you can even compare stats and check what kind of things are working on website and what is not working, it is helpful with session details, audience management and so many more features which help you take data backed decision Review collected by and hosted on G2.com. What do you dislike about Google Analytics? For users with experience it is so easy to use, but for any new person it takes time to learn this tool, the design is so complex with multiple options Review collected by and hosted on G2.com. What problems is Google Analytics solving and how is that benefiting you? Third party tools like ahrefs and semrush give estimated data while ga-4 gives you actual 100% true data which help you in taking data backed decision, be it some A/B testing or checking how much traffic we are getting from ai tools through custom funnel setup Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Organic ![Kate W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kate W.") KW Kate W. Case Manager/Paralegal Small-Business (50 or fewer emp.) 4/17/2019 "Game-Changer for Tracking Out-of-Area Clients" 4/5 What do you like best about Google Analytics? Google Analytics is great for tracking site traffic and actually understanding what users are doing on your site. It’s super comprehensive but still pretty easy to use, so you can get useful insights without it feeling complicated. Review collected by and hosted on G2.com. What do you dislike about Google Analytics? It’s a great tool, but the layout can be confusing at first. Some features aren’t very intuitive, and there’s definitely a learning curve when it comes to finding the data you actually need. Review collected by and hosted on G2.com. Recommendations to others considering Google Analytics: Watch as many video tutorials as you can. Review collected by and hosted on G2.com. What problems is Google Analytics solving and how is that benefiting you? Google Analytics has been a huge asset for our small business. Since over 90% of our clients are non-local, it’s especially important for us to understand where our website traffic is coming from and how users are interacting with our site. It provides valuable insights that help us adjust our strategy and better attract our target audience. Review collected by and hosted on G2.com. Show More 5/4/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ![ADnan C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ADnan C.") AC ADnan C. SEO Marketing and Advertising Small-Business (50 or fewer emp.) 4/3/2026 "Essential Tool for Website Traffic Analysis" 5/5 What do you like best about Google Analytics? I like how Google Analytics makes it very easy to show my clients where their traffic is coming from, whether it's organic, direct, paid, or referral. I can easily demonstrate the performance of website SEO to them. It's also really helpful in identifying issues, like when the website traffic goes up or down, and understanding what's happening there. Additionally, the setup is quite easy for someone who has some basic knowledge, and it's not too hard to verify. Overall, it's a useful tool for tracking traffic trends and providing clear insights. Review collected by and hosted on G2.com. What do you dislike about Google Analytics? Oh, yeah. There is a little bit something like, how to improve these pages if they can show in future. Then it will be a good thing. Review collected by and hosted on G2.com. What problems is Google Analytics solving and how is that benefiting you? I use Google Analytics to track website traffic sources like organic, paid, referral, and social, and to see which pages rank higher. It helps troubleshoot issues and analyze traffic trends easily. Review collected by and hosted on G2.com. Show More 4/5/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Harsh M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harsh M.") HM Harsh M. SEO Analyst Financial Services Mid-Market (51-1000 emp.) 2/2/2026 "Essential for Traffic Analysis and Performance Monitoring" 4.5/5 What do you like best about Google Analytics? What I like best about Google Analytics is its flexibility in customizing reports and how effectively it supports my daily reporting needs. I use it every day, mainly to create weekly performance reports, and it makes tracking key metrics like Traffic, Users, New Users, Pageviews, and Bounce Rate very straightforward. I especially appreciate how I can tailor reports using filters.. for example, applying a “host exactly matches” filter and excluding certain paths (like “blog”) to analyze core website traffic, and then adjusting those filters to review blog performance separately. This level of customization makes it easy to break down data exactly how I need it. Another standout feature for me is the Pages and Screens report, which helps me quickly identify top-performing pages. This allows me to monitor traffic trends and make informed decisions when planning content and optimization strategies. Overall, the ability to customize data views and easily track performance insights is what I like most about Google Analytics. Review collected by and hosted on G2.com. What do you dislike about Google Analytics? What I dislike about Google Analytics is that the platform can sometimes be slow to load, especially when working with larger datasets or applying multiple filters. This can make the reporting process a bit time-consuming during daily use. Another major limitation for me is the inability to save customized report formats without having admin access. Since creating tailored reports with specific metrics and filters is a basic and essential feature, it would be much more efficient if non-admin users could also save their configurations. This restriction adds extra repetitive work, as I have to reapply the same settings each time. Overall, while the tool is powerful, these usability limitations can impact productivity. Review collected by and hosted on G2.com. What problems is Google Analytics solving and how is that benefiting you? Google Analytics helps me track and understand website traffic and user behavior in a structured way. It solves the problem of manually gathering performance data by providing all key metrics like users, traffic, and pageviews in one place. This makes it much easier for me to create weekly reports and monitor top-performing pages. As a result, I can make more informed decisions and plan content and optimization strategies effectively. Review collected by and hosted on G2.com. Show More 4/2/2026 Current UserValidated ReviewerSource: Organic ![Livia P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Livia P.") LP Livia P. Marketing and Social Media Coordinator Mid-Market (51-1000 emp.) 3/26/2026 "Intuitive and Powerful Analytics Tool" 5/5 What do you like best about Google Analytics? Overall Google Analytics is a great tool for monitoring website performance. You can track metrics like page views, session length, bounce rates, page sources, and more. The reporting tools are incredibly in-depth, and if used effectively, will help you understand what needs to be strengthened on your site. For example, using GA, we discovered that a recently announced product, which had a lot of hype around it, was not converting well. Although our page views were high, our conversion rates were very low (0.2%). We investigated further and discovered that our average engagement time was only 19 seconds, and most users were not scrolling below the fold. These metrics allowed us to make informed decisions on how to strengthen this PDP and increase sales. We added key features above the fold, more lifestyle images, and a demo video which in the following quarter increased conversion rates to 1.9% and average engagement time to 1 min 20 seconds. These are great results for entirely organic traffic, so we were extremely pleased in how Google Analytics helped us increase conversions. Another thing I use GA for is to report the revenue generated by the many marketing platforms we use (Dotdigital, Attentive, Athos and more). Some marketing platforms' attribution models are too broad which can skew the results, and falsely claim attribution, but Google Analytics reporting is truthful and unbiased. So we use GA as our 'source of truth' for honest, unbiased reporting. I use Google Analytics every few days to track our website data, and find it easy to navigate now that i've used it for over a year. Review collected by and hosted on G2.com. What do you dislike about Google Analytics? It can be a bit confronting at first, as there is a lot going on inside Google Analytics. I recommend following the native tutorials, and watching some Youtube videos to help you navigate the software. Review collected by and hosted on G2.com. What problems is Google Analytics solving and how is that benefiting you? In addition to general website performance reporting, Google Analytics helps us track revenue metrics truthfully. We have worked with a number of marketing platforms, including Klaviyo, DotDigital, Attentive, and Athos, and sometimes these platforms have broad attribution models that allow them to falsely claim attribution. Within each of these companies' native reporting dashboards, their revenue attribution is always significantly higher than what is recorded in GA. So we use GA as our 'source of truth' to provide unbiased data and assess the true performance of these companies. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Melanie H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Melanie H.") MH Melanie H. S Small-Business (50 or fewer emp.) 5/7/2026 "Powerful, Accessible Insights for Smarter Decisions with Google Analytics" 4.5/5 What do you like best about Google Analytics? Google Analytics is an incredibly powerful and accessible tool for understanding website performance and user behaviour. It provides clear, actionable insights into traffic sources, audience demographics, and on-site engagement, helping businesses make informed, data-driven decisions. Review collected by and hosted on G2.com. What do you dislike about Google Analytics? GA4 is a complex interface, and it's reporting structure isn't as intuitive as older versions, which creates a steep learning curve for beginners and even experienced marketing professionals. Depending on traffic volume and configuration, reports can be affected by data sampling or missing data due to cookie consent restrictions and privacy regulations. Can make it harder to fully see the full picture of user behaviour. Review collected by and hosted on G2.com. What problems is Google Analytics solving and how is that benefiting you? Google has become a central performance monitoring system of all internal campaigns for over 100 hosted websites. We can quickly see what sites are overperforming, and underperforming, and why. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Mayank K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mayank K.") MK Mayank K. Founder Marketing and Advertising Small-Business (50 or fewer emp.) 6/6/2026 "Comprehensive Analytics, Smooth Integration" 4.5/5 What do you like best about Google Analytics? I really like how Google Analytics is super helpful for tracking user behavior. It's great to understand how users engage with our website, the activities they do, and the source of the users. I appreciate being able to see how much time they're spending on the site and the bounce rate, which helps us make improvements. These features are something I like very much about Google Analytics. Additionally, the setup is really easy, especially for connecting WordPress sites using Google Site Kit. Review collected by and hosted on G2.com. What do you dislike about Google Analytics? As of now, there's nothing that I think can be improved in Google Analytics, but I feel they should integrate some AI features soon. It would be helpful to have an AI chatbot to ask questions and easily figure out things. Review collected by and hosted on G2.com. What problems is Google Analytics solving and how is that benefiting you? I use Google Analytics to share user behavior and engagement insights. It helps track user activities, source, time spent, and bounce rate, letting us improve our website. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Bob B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bob B.") BB Bob B. PRESIDENT -- GeoTargeting Expert | Mobile Marketing Influencer | SEO Guru | Best Selling Author Small-Business (50 or fewer emp.) 7/14/2026 "Easy to Understand, Detailed, and Free—A Daily Essential in Digital Marketing" 4.5/5 What do you like best about Google Analytics? In the world of digital marketing, it is impossible to not be using GA. It's one of those things that we all look at every day. It is easy to understand yet has significant detail and best of all, it's free! Review collected by and hosted on G2.com. What do you dislike about Google Analytics? The new GA4 was a bit difficult to understand at first, but we've continued to use it and like the tracking results it provides. Review collected by and hosted on G2.com. What problems is Google Analytics solving and how is that benefiting you? It helps us provide additional value to our clients to justify our marketing agency's credentials. It gives us an easy to use platform to make enhancements to programs. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic Review from User Profile ## Questions about Google Analytics? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Google Analytics ](https://www.g2.com/products/google-analytics/discussions/new) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 5 years ago Sessions by page or path in Google Analytics 3 Upvotes 4 [ Join the conversation ](https://www.g2.com/discussions/10296-sessions-by-page-or-path-in-google-analytics) ![Oghenekume J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Oghenekume J.") OJ Oghenekume John • Last activity about 1 month ago How Is AI Transforming Your Business Workflow? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/how-is-ai-transforming-your-business-workflow) [ View all Discussions ](https://www.g2.com/products/google-analytics/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 8 months ### Average Discount 9% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/google-analytics/pricing) ## How much does Google Analytics cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 5 purchases. Get Price Estimate Google Analytics Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5a7938ffd6497884772dc39786f9e1e2/adobe-analytics.png "Product Avatar Image") Adobe Analytics 4.2/5(1,245) [ Compare Now ](https://www.g2.com/compare/adobe-analytics-vs-google-analytics) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d63327b58e9e55cbadb26d04e56bb0eb/amplitude-analytics.png "Product Avatar Image") Amplitude 4.5/5(2,974) [ Compare Now ](https://www.g2.com/compare/amplitude-analytics-vs-google-analytics) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6f919f1812ddc78f50e9c33929ab7beb/mixpanel.png "Product Avatar Image") Mixpanel 4.5/5(1,371) [ Compare Now ](https://www.g2.com/compare/google-analytics-vs-mixpanel) ##### ##### Google Analytics Features Metrics Sessions - Digital Analytics Engagement Entry and Exit Pages Reporting Trending Segmentation Custom Reports and Dashboards Other User Data Site Search Reporting Campaign Tracking Administration Performance and Reliability User, Role, and Access Management [ View More Features ](https://www.g2.com/products/google-analytics/features) ##### Categories on G2 [Digital Analytics](https://www.g2.com/categories/digital-analytics)[Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics)[Content Analytics](https://www.g2.com/categories/content-analytics) [Digital Analytics](https://www.g2.com/categories/digital-analytics)[Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics)[Content Analytics](https://www.g2.com/categories/content-analytics)[Data Exchange Platforms](https://www.g2.com/categories/data-exchange-platforms) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What decision making software works best for a 51-200 person company that needs to reduce manual overhead without buying something built for a 5,000-person enterprise?](https://www.g2.com/discussions/what-decision-making-software-works-best-for-a-51-200-person-company-that-needs-to-reduce-manual-overhead-without-buying-something-built-for-a-5-000-person-enterprise)[What legal billing software supports multiple currencies and rates?](https://www.g2.com/discussions/what-legal-billing-software-supports-multiple-currencies-and-rates)[Which financial consulting firms specialize in industry-specific cost reduction and financial performance improvement?](https://www.g2.com/discussions/which-financial-consulting-firms-specialize-in-industry-specific-cost-reduction-and-financial-performance-improvement) [Travel Management Platforms](https://www.g2.com/discussions/what-do-you-think-of-these-travel-management-platforms)[Ecwid vs PrestaShop for a small online store: which is easier to set up and grow with?](https://www.g2.com/discussions/ecwid-vs-prestashop-for-a-small-online-store-which-is-easier-to-set-up-and-grow-with)[Pros and Cons Details](https://www.g2.com/products/google-analytics/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)