![Maria Alejandra G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Maria Alejandra G.")
MG

Maria Alejandra G.

Marketing Manager

Small-Business (50 or fewer emp.)

4/27/2022

"Go to option for web metrics"

5/5

What do you like best about Google Analytics?

It's easy to install and even with minimal knowledge of the platform, you can gain meaningful insights from your web traffic and start implementing meaningful changes to your web properties. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics?

Very complex. It's very much like MS Excel, in the sense that it is a very powerful tool, but you really do need to have experience and specialized knowledge of how to use GA in order to get the most our of it. Review collected by and hosted on G2.com.

Recommendations to others considering Google Analytics:

It's free and very powerful. Review collected by and hosted on G2.com.

What problems is Google Analytics solving and how is that benefiting you?

Measuring web traffic, of course. And analyzing user behavior to find out what drives our consumers, what works and doesn't work in terms of messaging and imagery, improve overall user experience, SEO and increase sales. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite

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4.5 out of 5 · Verified reviews from real users

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