I like that tey updated the UI/UX for Google Analytics because it's so much easier to navigate and understand the reporting. You can easily understand your web traffic, conversions, sources, etc. Review collected by and hosted on G2.com.

I think it's a bit buggy sometimes and you have to double and triple check your numbers from the original data sources like your website, etc. because there tends to be quite a bit bot traffic with Google. Review collected by and hosted on G2.com.

The first and foremost is the ease of use for a non-technical person as well. Since I work a lot between business and technical teams, GSuite comes handy to build mock-ups and wireframes to be able to decipher more intricate details required for development. Also the ability to integrate various data source sinto one seamless platform makes it easy to analyze and draw insights for dashboarding etc. Review collected by and hosted on G2.com.

I feel there are a ton of features and without some training people can get a bit lost. Review collected by and hosted on G2.com.

Real-time user activity tracking, Average user engagement analysis, funnel visualization and more.

Integration is a easy for a tech savy people. Review collected by and hosted on G2.com.

Datas are quite inaccurate and missing. After GA4 introduced there are missing datas like transaction ID for eCommerce purchases, source and medium missing and few other discrepancies.

It's not easy for beginners to view the user behaviour. Review collected by and hosted on G2.com.

The best thing about the google analytics is that we can analyse our marketing campaign effortlesly. The option to analyse website traffic, App gives it a added advantage. You can also go deeper into the analytic part by integrating the Google tags. All the google platforms GA4, Google tags, Google search console all combine to give a deep insight towards every campaign and customer's journey in to the website. Which indirectly helps us in identifying the website low ranking content, Website page errors etc. Customer support is also ok. Review collected by and hosted on G2.com.

There is nothing to dislike about the platform but the issue with the huge platfrom is that once we have learned a new feature, google announces or changes the UI of the platform. Review collected by and hosted on G2.com.

Provide realtime monitoring for my website. The interface display are well organized.. Review collected by and hosted on G2.com.

Sometimes when I am logging to my Google account and enter my integrated website keep exiting.But I figure out how to manage it. Review collected by and hosted on G2.com.

With GA, we are able to collect and see the data trends, it helps to plan and manage risks. It gives our team another perspective of the user usage of our product. Review collected by and hosted on G2.com.

I hope it can give me insights and give some notifications in advance but I know this is quite difficult. Review collected by and hosted on G2.com.

Working with colleagues, we're ablt to take an overview of our previous month's analytics and easily see what are strong and weak points are for marketing. Review collected by and hosted on G2.com.

I really have no complaints, nothing comes to mind :) Review collected by and hosted on G2.com.

Google analytics' capabilities around engagement metrics have helped solve many of the product and growth problems that I have. I like that I could segment time frame with various users segments, analyzing and discovering insights. Review collected by and hosted on G2.com.

Google analytics lack granular support for running cohort analysis. It's limited to a certain cohort period (up to 3 months I think), which limits the type of analysis I could run. I am in the B2b SAAS space. Review collected by and hosted on G2.com.

I like the dashboard events. I can easily see drop off and conversions. I can improve each steps for segments of users and for different time periods. It's make it easier for data anlysis Review collected by and hosted on G2.com.

Just that combined data needs to be collated a lot . Even at event level getting breakdown need a lot of data crucnhinh and exporting into Excel sheet . Many more functionalities can be added Review collected by and hosted on G2.com.

Source of truth for web activity so I can look at real time and long-term trends on my site. Review collected by and hosted on G2.com.

It does require engineering to set up properly or to make any changes, which can make it useless if there's an issue with setup. Review collected by and hosted on G2.com.