I have domains and websites with Fasthosts, Google and Squarespace. Google Analytics enables me to monitor all my sites easily and consistently. I can also analyse my YouTube channel and track engagement of my email campaigns. I regularly look at Google Analytics on my main website (around two to three times a week) to understand which pages are getting the most views and from which cities/region around the world. Review collected by and hosted on G2.com.

My business now is art-based but I have over 27 years experience in commerce/IT. Even so Google Analytics involves a steep learning curve to implementation and analysis. Sometimes the help pages/instructions send me off doen a rabbit hole of cascading links as it often feels that to understand the help page I'm on I need to have read another one or more first. It's not that the help is badly written, it just feels like everyhting is linked to everythign else and that there is a summary text missing that could provide a bit more direction over scope of intent and any prerequisitie steps required. Review collected by and hosted on G2.com.

Comprehensive reporting to determine user journey, entrance and exits, webpage metrics, and overall performance. Segmentation and personalization is a key aspect of our business which is greatly supported via the user groups and demographic tools. Review collected by and hosted on G2.com.

The user interface is not intuitive, making the experience extremely difficult for new users and to train other staff members on use. Ease of use is something that should be improved. We've also found that customer support can be less-than desired with a tendancy for long wait times and unresolved tickets. Review collected by and hosted on G2.com.

The overall amount of data and administrative features so you can add all your web accounts/websites under one account and allow for multiple users. Connecting is a little cumbersome but has some instructions to set up so once you do it a few times not that difficult. Review collected by and hosted on G2.com.

The downside of so much data is that it can be overwhelming and the reporting was a lot easier before, now it's more difficult to run reports and quickly view data sets. Customer support is not the best either. Hard to get someone to get back to you. Review collected by and hosted on G2.com.

Google Analytics is very intuitive and allows folks from across all backgrounds to set up analytics. The quickness and ability to integrate across multiple platforms is key. Also can't go wrong with a free tool. Review collected by and hosted on G2.com.

The biggest area for improvement would have to be around customer support. While it is a free tool, there are complexities around terminology and the amount of data. Having better support or resources would be key. Review collected by and hosted on G2.com.

Normally a lot of webmasters rely on analytics of various types, but I have found Google Analytics to be precise and to the point when it comes to report generation. Furthermore, with Google Tag Analyzer, the integration has become easy now. Plus points for realtime visitors view and ability to exclude inhouse team. Review collected by and hosted on G2.com.

Old accounts conversion the the new property has always been confusing. Turns out with Tag, it was a bit easier. Review collected by and hosted on G2.com.

The best thing I like about Google Analytics is that we can easily track all the incoming traffic on our website or mobile application from different sources in a single window. It is also very easy to implement on our projects. Using Google Analytics, we can also track the conversion of leads and also track sales revenue in an ongoing advertisement campaign. It comes up with plenty of integration facilities with other services to make it more viable and efficient.

In our usage span of 6 years, we have received excellent customer support from Google for all our queries. Review collected by and hosted on G2.com.

There is nothing to dislike about Google Analytics as it offers more than what you expect from a AnalyticsTol. To explore Google Analytics at its full potential, you need to be an expert in this otherwise you will end up having an overview of this tool. Review collected by and hosted on G2.com.

The thing I like most about Google Analytics is that it gives me a lot of information about how people use a website. With so many reports and data to choose from and the option to make analytics your own, you can really understand how well your site is doing. It also works well with other Google tools, which helps you make smart choices about how to enhance the user experience and make marketing campaigns more effective. Review collected by and hosted on G2.com.

Another aspect that could be improved in Google Analytics is the initial configuration for beginner users. The number of options and settings can be confusing at first, and a more intuitive guide during the initial setup could make it easier to get into the platform. Additionally, customization of specific reports could be easier to better fit individual needs. Review collected by and hosted on G2.com.

Excellent reporting and charting functions made my job a lot easier. Was able to produce high level and micro level reports for management as needed. Review collected by and hosted on G2.com.

I haven't really found any specific flaws with Google Analytics for G Suite. It is all around a great product. Review collected by and hosted on G2.com.

It is incredibly easy to understand and also to install. It actually takes few mins to set up. I adore the flexibility to automate reports and ability to built a shared docs that tells what I want to communicate. It gives org. A clear understanding of users and traffic behaviors. Review collected by and hosted on G2.com.

It's actually waht I anticipated. Despite how simple it is to use browser like Google to understand how to make it work. Though, I am getting a hang of it now. So happy with all the things which are present. Also, in the entry level, obtaining a summary required a significant amount of data processing. It is an excellent tool but also, some of the features can be added to make it more feasible. Review collected by and hosted on G2.com.

It is easy to track traffic, you can track traffic's journey from visting your website to converting into a lead or sales. We are using Google Ananlytics from past 5 years and Google never disappoint us in terms of support. Review collected by and hosted on G2.com.

There are some areas where Google analytics can be improved. Sometimes it is hard to find some features for that you need to dig and have to spent few hours. Review collected by and hosted on G2.com.