Overall, positive experience using Google Analytics. Free deployment and the reports and visualization give a nice snapshot of the audience base. Helpful for measuring advertising dollar impact. Review collected by and hosted on G2.com.

It can be a little clunky to set up, so the tool should be made easier to navigate so beginners can understand its usage easily. It would benefit even more with an integration to Microsoft products like Excel. Review collected by and hosted on G2.com.

One of the best platform to review how users interact with your website. Review collected by and hosted on G2.com.

Not many platforms offer support for the new versions (GA4). Review collected by and hosted on G2.com.

The content drill down option is one of the best features which gives a more detailed view of the data and helps to make accurate decisions Review collected by and hosted on G2.com.

Probably the missing features in the upcoming GA4 that are in the current GA version. Also, not able to sync the data with some third-party tools. Review collected by and hosted on G2.com.

It gives useful insights to identify the customers their patterns. Even if you are a beginnner you will be able to understand what your target customers needs are. Review collected by and hosted on G2.com.

I cannot get the information of how each and every customers behave. A general pattern is presented. Review collected by and hosted on G2.com.

Provides valuable insights into your website - who is coming, what they're looking at, and what their experience is. Plus you can set up custom goals to track specific things for your business. Review collected by and hosted on G2.com.

Some data is not as "visual" as other pieces of data. Review collected by and hosted on G2.com.

Google analytics is one of the best free tools to determine where are the viewers located from. Inf act, male and female can also be found by age groups, that's great for any digital marketer to target viewers and market accordingly.

Google analytics is the best free tool to identify where are the visitors coming from. Infact, male and female can also be found by age groups, that's very good for any digital marketer to target audience and market accordingly. Review collected by and hosted on G2.com.

I believe for me, it is kinda hard to look for contact support whenever you have some concern about the tool Review collected by and hosted on G2.com.

Google Analytics is immensely helpful in granting insight into our marketing efforts. I mainly use GA as a tool for measuring social media performance and traffic / revenue coming in through social, and it provides an easy to use and in-depth solution to finding answers. Google also offers courses on GA as well as an exam, which are super helpful resume builders and practice for using the software. Review collected by and hosted on G2.com.

Sometimes the data we gather on GA is different than what we see in our other reporting. However, this may be due to the way GA is set up on our site and how new releases affect distribution. Review collected by and hosted on G2.com.

It enable me keep track of the traffic to our web applications.

I have a better idea of who is visiting our website, where they are visiting from ,the device they use etc

There are a variety of ways to filter and view data presented on Google Analytics. Review collected by and hosted on G2.com.

Clumsy user interface and this makes it so easy to get lost ,if you lack the experience of using Google analytics over a period of time. Review collected by and hosted on G2.com.

You can gain data on who is visiting your site, what they wanted to visit, and how long they stayed. Review collected by and hosted on G2.com.

The user interface for Google Analytics is a bit slow when clicking between pages, which slows me down. Review collected by and hosted on G2.com.

Easy to see in real time the traffic on our site. Review collected by and hosted on G2.com.

There's nothing I do not like. It is a very capable platform. Review collected by and hosted on G2.com.