--- title: Google Analytics for G Suite Reviews meta\_title: 'Google Analytics for G Suite Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 121 reviews by the users' company size, role or industry to find out how Google Analytics for G Suite works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 121 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketplace Apps url: https://www.g2.com/categories/marketplace-apps --- ### Google Analytics for G Suite Pros and Cons: Top Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **flexibility and great metrics** of Google Analytics for G Suite in enhancing their marketing strategies. [(1 mentions)](https://www.g2.com/products/google-analytics-for-g-suite/reviews?filters%5Bsentiment_snippet%5D=1830575&qs=pros-and-cons#reviews) Users find the **ease of use** of Google Analytics for G Suite impressive, particularly with G-Sheets integration. [(1 mentions)](https://www.g2.com/products/google-analytics-for-g-suite/reviews?filters%5Bsentiment_snippet%5D=2335728&qs=pros-and-cons#reviews) Users appreciate the **detailed traffic insights** of Google Analytics for G Suite, enhancing their ability to track conversions easily. [(1 mentions)](https://www.g2.com/products/google-analytics-for-g-suite/reviews?filters%5Bsentiment_snippet%5D=1831144&qs=pros-and-cons#reviews) Users value the **flexibility** of Google Analytics for G Suite, enhancing their marketing strategy with detailed metrics. [(1 mentions)](https://www.g2.com/products/google-analytics-for-g-suite/reviews?filters%5Bsentiment_snippet%5D=2478327&qs=pros-and-cons#reviews) Users value the **flexibility and great metrics** of Google Analytics for G Suite in shaping their marketing strategies. [(1 mentions)](https://www.g2.com/products/google-analytics-for-g-suite/reviews?filters%5Bsentiment_snippet%5D=1831276&qs=pros-and-cons#reviews) Users struggle with **data inaccuracy** , unable to identify keywords driving organic traffic in Google Analytics for G Suite. [(1 mentions)](https://www.g2.com/products/google-analytics-for-g-suite/reviews?filters%5Bsentiment_snippet%5D=2418203&qs=pros-and-cons#reviews) Users find **data management issues** in Google Analytics for G Suite, particularly with handling large or complex operations. [(1 mentions)](https://www.g2.com/products/google-analytics-for-g-suite/reviews?filters%5Bsentiment_snippet%5D=2335752&qs=pros-and-cons#reviews) ### Top Pros or Advantages of Google Analytics for G Suite ##### 1. Digital Marketing Users value the **flexibility and great metrics** of Google Analytics for G Suite in enhancing their marketing strategies. [ See 1 mentions ](https://www.g2.com/products/google-analytics-for-g-suite/reviews?filters%5Bsentiment_snippet%5D=1830575&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Flexible Platform with Powerful Marketing Metrics" What do you like about Google Analytics for G Suite? Has a lot of flexibility and and great metrics in strategizing a marketing plan. ##### 2. Ease of Use Users find the **ease of use** of Google Analytics for G Suite impressive, particularly with G-Sheets integration. [ See 1 mentions ](https://www.g2.com/products/google-analytics-for-g-suite/reviews?filters%5Bsentiment_snippet%5D=2335728&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Great G-Suite Experience, but Limitations with Large Data Sets" What do you like about Google Analytics for G Suite? G-Suite is very friendly and interactive. I find the Gemini integrations with G-Suits Workspace very impressive, especially when used with G-Sheets. ##### 3. Features Users appreciate the **detailed traffic insights** of Google Analytics for G Suite, enhancing their ability to track conversions easily. [ See 1 mentions ](https://www.g2.com/products/google-analytics-for-g-suite/reviews?filters%5Bsentiment_snippet%5D=1831144&qs=pros-and-cons#reviews) See Related User Reviews ![Hemant A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hemant A.") HA Hemant A. Small-Business (50 or fewer emp.) 5.0/5 "Traffic Insights with Easy Setup" What do you like about Google Analytics for G Suite? I like that Google Analytics for G Suite provides detailed information about traffic on the website. I also find the conversions feature really effect ##### 4. Flexibility Users value the **flexibility** of Google Analytics for G Suite, enhancing their marketing strategy with detailed metrics. [ See 1 mentions ](https://www.g2.com/products/google-analytics-for-g-suite/reviews?filters%5Bsentiment_snippet%5D=2478327&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Flexible Platform with Powerful Marketing Metrics" What do you like about Google Analytics for G Suite? Has a lot of flexibility and and great metrics in strategizing a marketing plan. ##### 5. Insights Users value the **flexibility and great metrics** of Google Analytics for G Suite in shaping their marketing strategies. [ See 1 mentions ](https://www.g2.com/products/google-analytics-for-g-suite/reviews?filters%5Bsentiment_snippet%5D=1831276&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Flexible Platform with Powerful Marketing Metrics" What do you like about Google Analytics for G Suite? Has a lot of flexibility and and great metrics in strategizing a marketing plan. ### Top Cons or Disadvantages of Google Analytics for G Suite ##### 1. Data Inaccuracy Users struggle with **data inaccuracy** , unable to identify keywords driving organic traffic in Google Analytics for G Suite. [ See 1 mentions ](https://www.g2.com/products/google-analytics-for-g-suite/reviews?filters%5Bsentiment_snippet%5D=2418203&qs=pros-and-cons#reviews) See Related User Reviews ![Hemant A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hemant A.") HA Hemant A. Small-Business (50 or fewer emp.) 5.0/5 "Traffic Insights with Easy Setup" What do you dislike about Google Analytics for G Suite? It doesn't give the search term, most of the terms are not provided in Google Search. So we can't identify from which keywords the organic traffic cam ##### 2. Data Management Issues Users find **data management issues** in Google Analytics for G Suite, particularly with handling large or complex operations. [ See 1 mentions ](https://www.g2.com/products/google-analytics-for-g-suite/reviews?filters%5Bsentiment_snippet%5D=2335752&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Great G-Suite Experience, but Limitations with Large Data Sets" What do you dislike about Google Analytics for G Suite? A lot of tools suggests may not be suitable for very large or complex operations. For example, google sheets cannot handle a large number of attribute ## Top-Rated Alternatives [ ![Supermetrics](https://images.g2crowd.com/uploads/product/hd_favicon/2f396db22ac6d3c75a88648cbca3a331/supermetrics.svg "Supermetrics") Supermetrics 4.4/5(823) ](https://www.g2.com/products/supermetrics/reviews) [ ![Dataslayer.ai](https://images.g2crowd.com/uploads/product/hd_favicon/88abdd70bdf462f1fb892c5c6b5af501/dataslayer-ai.svg "Dataslayer.ai") Dataslayer.ai 4.8/5(311) ](https://www.g2.com/products/dataslayer-ai/reviews) [ ![Adverity](https://images.g2crowd.com/uploads/product/hd_favicon/f3154e0ddf091acb2e5cbf6c97c33fae/adverity.svg "Adverity") Adverity 4.4/5(326) ](https://www.g2.com/products/adverity/reviews) [ View All Alternatives ](https://www.g2.com/products/google-analytics-for-g-suite/competitors/alternatives) ![Noemi Ruth T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Noemi Ruth T.") NT Noemi Ruth T. Managing Editor Online Media Small-Business (50 or fewer emp.) 1/11/2024 "Google Analytics is a must for every website" 5/5 What do you like best about Google Analytics for G Suite? It is easy to use for beginners and provides advanced data for more advanced users. Review collected by and hosted on G2.com. What do you dislike about Google Analytics for G Suite? It can sometimes be confusing when changes are made. Review collected by and hosted on G2.com. What problems is Google Analytics for G Suite solving and how is that benefiting you? It allows me to monitor and track website traffic and make changes as necessary. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Rawad A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rawad A.") RA Rawad A. Project Management Small-Business (50 or fewer emp.) 1/11/2024 "Smooth Experience" 5/5 What do you like best about Google Analytics for G Suite? Easy to use. Easy to locate information and valuable data needed to track. Review collected by and hosted on G2.com. What do you dislike about Google Analytics for G Suite? It can be a little challenging for first-time users. Maybe adding more tips and some guidelines can be helpful. Review collected by and hosted on G2.com. What problems is Google Analytics for G Suite solving and how is that benefiting you? Not enough support when needed. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 12/20/2023 "Good for finding out audience data and where sales come from" 4.5/5 What do you like best about Google Analytics for G Suite? I use GA to help me create strategies for brands. I pull data such as audience, and technology. Although it is a little complicated to use without training, once you've had training on it, it's easier to use. Review collected by and hosted on G2.com. What do you dislike about Google Analytics for G Suite? Slow to load and have to look around to find information. Review collected by and hosted on G2.com. What problems is Google Analytics for G Suite solving and how is that benefiting you? It helps me understand what audience is using a clients website and helps me figure out who we need to target as well as audiences we can expand to. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Marco M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marco M.") MM Marco M. Sales and Engagement Manager Small-Business (50 or fewer emp.) 12/26/2023 "Great insights for future marketing campaigns" 5/5 What do you like best about Google Analytics for G Suite? tracking interactions with Google Drive files or measuring collaboration within Google Docs. Review collected by and hosted on G2.com. What do you dislike about Google Analytics for G Suite? A steep learning curve could be a disadvantage, especially for users new to analytics. Review collected by and hosted on G2.com. What problems is Google Analytics for G Suite solving and how is that benefiting you? Provides real-time insights into collaboration or productivity, a valuable feature. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 1/21/2024 "Always great to use" 5/5 What do you like best about Google Analytics for G Suite? Gives me data about what's going on with my websites and has been free and reliable for years. Review collected by and hosted on G2.com. What do you dislike about Google Analytics for G Suite? The only thing that I don't like is that it's not an approved solution all over the world with GDPR anymore. Review collected by and hosted on G2.com. What problems is Google Analytics for G Suite solving and how is that benefiting you? It helps me get informed data about the website that I'm managing using data instead of how I feel about something. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Sharmaine Leeni B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sharmaine Leeni B.") SB Sharmaine Leeni B. Senior Account Based Marketing & Business Development Manager Small-Business (50 or fewer emp.) 12/26/2023 "I find Gsuite easy to use and helpful for both personal and business purposes." 5/5 What do you like best about Google Analytics for G Suite? G Suite is user friendly. I really like using Google Spreadsheet. Review collected by and hosted on G2.com. What do you dislike about Google Analytics for G Suite? GSuite has limited function when offline. Review collected by and hosted on G2.com. What problems is Google Analytics for G Suite solving and how is that benefiting you? I can easily export reports and they have the link of the report that I can visit anytime. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Parag G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Parag G.") PG Parag G. Associate QA Manager Enterprise (\> 1000 emp.) 10/8/2023 "Easy way to calculate KPI of website" 5/5 What do you like best about Google Analytics for G Suite? We are able to traffic the traffic generated on the website to gather important KPI of the website. We can analyze the data in numerous ways to get fruitful results. This is wonderful adding for any website Review collected by and hosted on G2.com. What do you dislike about Google Analytics for G Suite? There should be initial setup tutorial for the Google G Suite. The pricing model is quite high if we are getting heavy traffic. Review collected by and hosted on G2.com. What problems is Google Analytics for G Suite solving and how is that benefiting you? We are able to analyze the audience of our website in a fruitful manner. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 12/22/2023 "Google Analytics Review" 5/5 What do you like best about Google Analytics for G Suite? Google Analytics gives a holistic view into customer journeys- enabling us to understand the web performance and visitors' journey, helping optimize experience and conversion rates Review collected by and hosted on G2.com. What do you dislike about Google Analytics for G Suite? Google Analytics is not completely flexible and has limitations when it comes to tracking custom events like button clicks, or even recording time spent on a page when there are high bounces from the same page. Review collected by and hosted on G2.com. What problems is Google Analytics for G Suite solving and how is that benefiting you? We are using Google Analytics to track our website visitors, analyze traffic sources, and visitor demographics, and improve conversions by optimizing based on visitor behavior. It is very helpful for business by helping in lead gen, customer experience and conversion optimization Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Javeria A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Javeria A.") JA Javeria A. Writing Specialist Small-Business (50 or fewer emp.) 11/19/2023 "Best For Website Analytics expecially with GA4" 4/5 What do you like best about Google Analytics for G Suite? I've used google analytics to tract traffic for my client e-commerce website ,I was able to to find the weak marketing tactics they used quickly and its easier to manage marketing compaigns analyze and use google tags. Review collected by and hosted on G2.com. What do you dislike about Google Analytics for G Suite? nothing much, but yeah maybe an integration with AI to optimize marketing compaigns would be a plus Review collected by and hosted on G2.com. What problems is Google Analytics for G Suite solving and how is that benefiting you? Its easier for me to analyze traffic for a period of time and optimize marketing compaigns. I guess Its just that Im use to it. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![AJESH R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AJESH R.") AR AJESH R. Copy Editor Small-Business (50 or fewer emp.) 11/1/2023 "Best Site Traffic Analyzer" 3.5/5 What do you like best about Google Analytics for G Suite? Google Analytics is the best tool to track my website traffic, thereby gaining a general sense of the site's overall performance. It is also a tool that is used globally. Customer Support is exceptional. Review collected by and hosted on G2.com. What do you dislike about Google Analytics for G Suite? The setup process is little seamless. It is hard to migrate date from Google Universal Analytics. The interface is also different from Universal Analytics. Review collected by and hosted on G2.com. What problems is Google Analytics for G Suite solving and how is that benefiting you? It helps me to track the performance of my site, shows all my site traffic, and helps me to improve on the flaws, thereby enhancing the site's performance. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Work at Google? Claim this profile to respond to reviews, update product info, and reach in-market buyers. [ Claim this profile ](https://www.g2.com/products/google-analytics-for-g-suite/claim_requests/new?utm_medium=profile-footer-claim-cta&utm_source=g2) ##### Categories on G2 [Google Workspace for Marketing](https://www.g2.com/categories/google-workspace-for-marketing) ##### Explore More [Best software for budget tracking in event planning](https://www.g2.com/discussions/best-software-for-budget-tracking-in-event-planning)[What is the best document database for a small SaaS app that is mostly read-heavy but needs high availability without managing a complex cluster?](https://www.g2.com/discussions/what-is-the-best-document-database-for-a-small-saas-app-that-is-mostly-read-heavy-but-needs-high-availability-without-managing-a-complex-cluster)[Best SEO platform for boosting e-commerce sites](https://www.g2.com/discussions/best-seo-platform-for-boosting-e-commerce-sites) [Best tools for continuous integration and automated testing](https://www.g2.com/discussions/best-tools-for-continuous-integration-and-automated-testing)[Which app monetization platforms use lightweight scripting that preserves overall site speed performance while scaling revenue?](https://www.g2.com/discussions/which-app-monetization-platforms-use-lightweight-scripting-that-preserves-overall-site-speed-performance-while-scaling-revenue)[Pros and Cons Details](https://www.g2.com/products/google-analytics-for-g-suite/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)