--- title: Google Analytics for G Suite Reviews meta\_title: 'Google Analytics for G Suite Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 121 reviews by the users' company size, role or industry to find out how Google Analytics for G Suite works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 121 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketplace Apps url: https://www.g2.com/categories/marketplace-apps --- ### Google Analytics for G Suite Pros and Cons: Top Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **flexibility and great metrics** of Google Analytics for G Suite in enhancing their marketing strategies. [(1 mentions)](https://www.g2.com/products/google-analytics-for-g-suite/reviews?filters%5Bsentiment_snippet%5D=1830575&qs=pros-and-cons#reviews) Users find the **ease of use** of Google Analytics for G Suite impressive, particularly with G-Sheets integration. [(1 mentions)](https://www.g2.com/products/google-analytics-for-g-suite/reviews?filters%5Bsentiment_snippet%5D=2335728&qs=pros-and-cons#reviews) Users appreciate the **detailed traffic insights** of Google Analytics for G Suite, enhancing their ability to track conversions easily. [(1 mentions)](https://www.g2.com/products/google-analytics-for-g-suite/reviews?filters%5Bsentiment_snippet%5D=1831144&qs=pros-and-cons#reviews) Users value the **flexibility** of Google Analytics for G Suite, enhancing their marketing strategy with detailed metrics. [(1 mentions)](https://www.g2.com/products/google-analytics-for-g-suite/reviews?filters%5Bsentiment_snippet%5D=2478327&qs=pros-and-cons#reviews) Users value the **flexibility and great metrics** of Google Analytics for G Suite in shaping their marketing strategies. [(1 mentions)](https://www.g2.com/products/google-analytics-for-g-suite/reviews?filters%5Bsentiment_snippet%5D=1831276&qs=pros-and-cons#reviews) Users struggle with **data inaccuracy** , unable to identify keywords driving organic traffic in Google Analytics for G Suite. [(1 mentions)](https://www.g2.com/products/google-analytics-for-g-suite/reviews?filters%5Bsentiment_snippet%5D=2418203&qs=pros-and-cons#reviews) Users find **data management issues** in Google Analytics for G Suite, particularly with handling large or complex operations. [(1 mentions)](https://www.g2.com/products/google-analytics-for-g-suite/reviews?filters%5Bsentiment_snippet%5D=2335752&qs=pros-and-cons#reviews) ### Top Pros or Advantages of Google Analytics for G Suite ##### 1. Digital Marketing Users value the **flexibility and great metrics** of Google Analytics for G Suite in enhancing their marketing strategies. [ See 1 mentions ](https://www.g2.com/products/google-analytics-for-g-suite/reviews?filters%5Bsentiment_snippet%5D=1830575&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Flexible Platform with Powerful Marketing Metrics" What do you like about Google Analytics for G Suite? Has a lot of flexibility and and great metrics in strategizing a marketing plan. ##### 2. Ease of Use Users find the **ease of use** of Google Analytics for G Suite impressive, particularly with G-Sheets integration. [ See 1 mentions ](https://www.g2.com/products/google-analytics-for-g-suite/reviews?filters%5Bsentiment_snippet%5D=2335728&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Great G-Suite Experience, but Limitations with Large Data Sets" What do you like about Google Analytics for G Suite? G-Suite is very friendly and interactive. I find the Gemini integrations with G-Suits Workspace very impressive, especially when used with G-Sheets. ##### 3. Features Users appreciate the **detailed traffic insights** of Google Analytics for G Suite, enhancing their ability to track conversions easily. [ See 1 mentions ](https://www.g2.com/products/google-analytics-for-g-suite/reviews?filters%5Bsentiment_snippet%5D=1831144&qs=pros-and-cons#reviews) See Related User Reviews ![Hemant A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hemant A.") HA Hemant A. Small-Business (50 or fewer emp.) 5.0/5 "Traffic Insights with Easy Setup" What do you like about Google Analytics for G Suite? I like that Google Analytics for G Suite provides detailed information about traffic on the website. I also find the conversions feature really effect ##### 4. Flexibility Users value the **flexibility** of Google Analytics for G Suite, enhancing their marketing strategy with detailed metrics. [ See 1 mentions ](https://www.g2.com/products/google-analytics-for-g-suite/reviews?filters%5Bsentiment_snippet%5D=2478327&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Flexible Platform with Powerful Marketing Metrics" What do you like about Google Analytics for G Suite? Has a lot of flexibility and and great metrics in strategizing a marketing plan. ##### 5. Insights Users value the **flexibility and great metrics** of Google Analytics for G Suite in shaping their marketing strategies. [ See 1 mentions ](https://www.g2.com/products/google-analytics-for-g-suite/reviews?filters%5Bsentiment_snippet%5D=1831276&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Flexible Platform with Powerful Marketing Metrics" What do you like about Google Analytics for G Suite? Has a lot of flexibility and and great metrics in strategizing a marketing plan. ### Top Cons or Disadvantages of Google Analytics for G Suite ##### 1. Data Inaccuracy Users struggle with **data inaccuracy** , unable to identify keywords driving organic traffic in Google Analytics for G Suite. [ See 1 mentions ](https://www.g2.com/products/google-analytics-for-g-suite/reviews?filters%5Bsentiment_snippet%5D=2418203&qs=pros-and-cons#reviews) See Related User Reviews ![Hemant A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hemant A.") HA Hemant A. Small-Business (50 or fewer emp.) 5.0/5 "Traffic Insights with Easy Setup" What do you dislike about Google Analytics for G Suite? It doesn't give the search term, most of the terms are not provided in Google Search. So we can't identify from which keywords the organic traffic cam ##### 2. Data Management Issues Users find **data management issues** in Google Analytics for G Suite, particularly with handling large or complex operations. [ See 1 mentions ](https://www.g2.com/products/google-analytics-for-g-suite/reviews?filters%5Bsentiment_snippet%5D=2335752&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Great G-Suite Experience, but Limitations with Large Data Sets" What do you dislike about Google Analytics for G Suite? A lot of tools suggests may not be suitable for very large or complex operations. For example, google sheets cannot handle a large number of attribute ## Top-Rated Alternatives [ ![Supermetrics](https://images.g2crowd.com/uploads/product/hd_favicon/2f396db22ac6d3c75a88648cbca3a331/supermetrics.svg "Supermetrics") Supermetrics 4.4/5(823) ](https://www.g2.com/products/supermetrics/reviews) [ ![Dataslayer.ai](https://images.g2crowd.com/uploads/product/hd_favicon/88abdd70bdf462f1fb892c5c6b5af501/dataslayer-ai.svg "Dataslayer.ai") Dataslayer.ai 4.8/5(311) ](https://www.g2.com/products/dataslayer-ai/reviews) [ ![Adverity](https://images.g2crowd.com/uploads/product/hd_favicon/f3154e0ddf091acb2e5cbf6c97c33fae/adverity.svg "Adverity") Adverity 4.4/5(326) ](https://www.g2.com/products/adverity/reviews) [ View All Alternatives ](https://www.g2.com/products/google-analytics-for-g-suite/competitors/alternatives) ![Lola D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lola D.") LD Lola D. Digital Marketing Manager Small-Business (50 or fewer emp.) 12/12/2023 "Easy to read analytics" 4.5/5 What do you like best about Google Analytics for G Suite? I like that tey updated the UI/UX for Google Analytics because it's so much easier to navigate and understand the reporting. You can easily understand your web traffic, conversions, sources, etc. Review collected by and hosted on G2.com. What do you dislike about Google Analytics for G Suite? I think it's a bit buggy sometimes and you have to double and triple check your numbers from the original data sources like your website, etc. because there tends to be quite a bit bot traffic with Google. Review collected by and hosted on G2.com. What problems is Google Analytics for G Suite solving and how is that benefiting you? We're able to see all of the analytics we need to understand if campaigns are successful or not for our clients. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer & Network Security](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer & Network Security") UC Verified User in Computer & Network Security Enterprise (\> 1000 emp.) 11/8/2023 "As a person in IT Analytics, I have used Google analytics extensively" 4.5/5 What do you like best about Google Analytics for G Suite? The first and foremost is the ease of use for a non-technical person as well. Since I work a lot between business and technical teams, GSuite comes handy to build mock-ups and wireframes to be able to decipher more intricate details required for development. Also the ability to integrate various data source sinto one seamless platform makes it easy to analyze and draw insights for dashboarding etc. Review collected by and hosted on G2.com. What do you dislike about Google Analytics for G Suite? I feel there are a ton of features and without some training people can get a bit lost. Review collected by and hosted on G2.com. What problems is Google Analytics for G Suite solving and how is that benefiting you? It is helping me to look at data more closely and able to draw insights and perform dashboarding/reporting is key to my work. Also you may have heard the saying that 'Analysis Paralysis' where too much is too much, but what the right analysis with the right parameters will unfold insights key to the business and stakeholders. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite MM Munavvar M. Founder Marketing and Advertising Small-Business (50 or fewer emp.) 12/12/2023 "Powerful Website Analytics Tool" 4.5/5 What do you like best about Google Analytics for G Suite? Real-time user activity tracking, Average user engagement analysis, funnel visualization and more. Integration is a easy for a tech savy people. Review collected by and hosted on G2.com. What do you dislike about Google Analytics for G Suite? Datas are quite inaccurate and missing. After GA4 introduced there are missing datas like transaction ID for eCommerce purchases, source and medium missing and few other discrepancies. It's not easy for beginners to view the user behaviour. Review collected by and hosted on G2.com. What problems is Google Analytics for G Suite solving and how is that benefiting you? Helps to understand how users interact with website. For eCommerce sites funnel visualization helps to understand entrance to conversion exit ratio Review collected by and hosted on G2.com. Show More 12/17/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Rupesh S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rupesh S.") RS Rupesh S. Small-Business (50 or fewer emp.) 10/11/2023 "Analysis wise - The platform is by far the best" 4.5/5 What do you like best about Google Analytics for G Suite? The best thing about the google analytics is that we can analyse our marketing campaign effortlesly. The option to analyse website traffic, App gives it a added advantage. You can also go deeper into the analytic part by integrating the Google tags. All the google platforms GA4, Google tags, Google search console all combine to give a deep insight towards every campaign and customer's journey in to the website. Which indirectly helps us in identifying the website low ranking content, Website page errors etc. Customer support is also ok. Review collected by and hosted on G2.com. What do you dislike about Google Analytics for G Suite? There is nothing to dislike about the platform but the issue with the huge platfrom is that once we have learned a new feature, google announces or changes the UI of the platform. Review collected by and hosted on G2.com. What problems is Google Analytics for G Suite solving and how is that benefiting you? Google Analytics is solving manier problems like, What does the customer like more, Be it content, Product or any other informative things on a website/app. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Richard P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Richard P.") RP Richard P. Affiliate Marketing Small-Business (50 or fewer emp.) 1/10/2024 "My realtime analytics for my website" 5/5 What do you like best about Google Analytics for G Suite? Provide realtime monitoring for my website. The interface display are well organized.. Review collected by and hosted on G2.com. What do you dislike about Google Analytics for G Suite? Sometimes when I am logging to my Google account and enter my integrated website keep exiting.But I figure out how to manage it. Review collected by and hosted on G2.com. What problems is Google Analytics for G Suite solving and how is that benefiting you? It made my report easy to manage..I can monitor the actual data and send to my affiliate advertising for their requirements for applying for their affiliate program. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Non-Profit Organization Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Non-Profit Organization Management") AN Verified User in Non-Profit Organization Management Mid-Market (51-1000 emp.) 1/15/2024 "GA complements the data we need" 4.5/5 What do you like best about Google Analytics for G Suite? With GA, we are able to collect and see the data trends, it helps to plan and manage risks. It gives our team another perspective of the user usage of our product. Review collected by and hosted on G2.com. What do you dislike about Google Analytics for G Suite? I hope it can give me insights and give some notifications in advance but I know this is quite difficult. Review collected by and hosted on G2.com. What problems is Google Analytics for G Suite solving and how is that benefiting you? We need data more than just a daily operation. GA collects the data over time and this information is valuable for us to predict future growth in specific countries or regions. This also allows us to limit risks and plan ahead. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Gabriel R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gabriel R.") GR Gabriel R. Photographer and Founder Mid-Market (51-1000 emp.) 11/2/2023 "Google Analytics is perfect for a small business." 5/5 What do you like best about Google Analytics for G Suite? Working with colleagues, we're ablt to take an overview of our previous month's analytics and easily see what are strong and weak points are for marketing. Review collected by and hosted on G2.com. What do you dislike about Google Analytics for G Suite? I really have no complaints, nothing comes to mind :) Review collected by and hosted on G2.com. What problems is Google Analytics for G Suite solving and how is that benefiting you? I work remotely for a busy local restaurant, and between my colleagues, including the managers, it is diffcult getting together in person due to scheduling. having our own accounts on Google, we're able to (literally) be on the same page while viewing and discussing our reports and online growth while doing conference calls. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Jack L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jack L.") JL Jack L. Product Manager Mid-Market (51-1000 emp.) 5/22/2022 "Great tool to provide insights" 4.5/5 What do you like best about Google Analytics for G Suite? Google analytics' capabilities around engagement metrics have helped solve many of the product and growth problems that I have. I like that I could segment time frame with various users segments, analyzing and discovering insights. Review collected by and hosted on G2.com. What do you dislike about Google Analytics for G Suite? Google analytics lack granular support for running cohort analysis. It's limited to a certain cohort period (up to 3 months I think), which limits the type of analysis I could run. I am in the B2b SAAS space. Review collected by and hosted on G2.com. What problems is Google Analytics for G Suite solving and how is that benefiting you? Users' engagement problems amongst different user groups, cohorts and segments. I like that it has great visualization capabilities, allowing me to segment users by engagements or geographic locations. Review collected by and hosted on G2.com. Show More 9/21/2023 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Raj S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Raj S.") RS Raj S. Mid-Market (51-1000 emp.) 8/14/2023 "Perfect for bussiness where lots of events takes place" 4/5 What do you like best about Google Analytics for G Suite? I like the dashboard events. I can easily see drop off and conversions. I can improve each steps for segments of users and for different time periods. It's make it easier for data anlysis Review collected by and hosted on G2.com. What do you dislike about Google Analytics for G Suite? Just that combined data needs to be collated a lot . Even at event level getting breakdown need a lot of data crucnhinh and exporting into Excel sheet . Many more functionalities can be added Review collected by and hosted on G2.com. What problems is Google Analytics for G Suite solving and how is that benefiting you? Mostly for analytics as the user level and making marketing decisions. Also doing chorat analysis is simple using Google analytics . Lead quality etc can also be analysed better Review collected by and hosted on G2.com. Show More 9/21/2023 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") AF Verified User in Financial Services Small-Business (50 or fewer emp.) 12/12/2023 "Old and new versions are a bit confusing at first, but relatively easy to learn" 4/5 What do you like best about Google Analytics for G Suite? Source of truth for web activity so I can look at real time and long-term trends on my site. Review collected by and hosted on G2.com. What do you dislike about Google Analytics for G Suite? It does require engineering to set up properly or to make any changes, which can make it useless if there's an issue with setup. Review collected by and hosted on G2.com. What problems is Google Analytics for G Suite solving and how is that benefiting you? We need to understand what's happening on our site and when, and what user journeys look like, and GA allows us to do this by mapping user behavior. We can understand when traffic is up or down, what pages are performing best, and compare this with actual results. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Work at Google? Claim this profile to respond to reviews, update product info, and reach in-market buyers. 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