--- title: Google Analytics for G Suite Reviews meta\_title: 'Google Analytics for G Suite Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 121 reviews by the users' company size, role or industry to find out how Google Analytics for G Suite works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 121 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketplace Apps url: https://www.g2.com/categories/marketplace-apps --- ### Google Analytics for G Suite Pros and Cons: Top Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **flexibility and great metrics** of Google Analytics for G Suite in enhancing their marketing strategies. [(1 mentions)](https://www.g2.com/products/google-analytics-for-g-suite/reviews?filters%5Bsentiment_snippet%5D=1830575&qs=pros-and-cons#reviews) Users find the **ease of use** of Google Analytics for G Suite impressive, particularly with G-Sheets integration. [(1 mentions)](https://www.g2.com/products/google-analytics-for-g-suite/reviews?filters%5Bsentiment_snippet%5D=2335728&qs=pros-and-cons#reviews) Users appreciate the **detailed traffic insights** of Google Analytics for G Suite, enhancing their ability to track conversions easily. [(1 mentions)](https://www.g2.com/products/google-analytics-for-g-suite/reviews?filters%5Bsentiment_snippet%5D=1831144&qs=pros-and-cons#reviews) Users value the **flexibility** of Google Analytics for G Suite, enhancing their marketing strategy with detailed metrics. [(1 mentions)](https://www.g2.com/products/google-analytics-for-g-suite/reviews?filters%5Bsentiment_snippet%5D=2478327&qs=pros-and-cons#reviews) Users value the **flexibility and great metrics** of Google Analytics for G Suite in shaping their marketing strategies. [(1 mentions)](https://www.g2.com/products/google-analytics-for-g-suite/reviews?filters%5Bsentiment_snippet%5D=1831276&qs=pros-and-cons#reviews) Users struggle with **data inaccuracy** , unable to identify keywords driving organic traffic in Google Analytics for G Suite. [(1 mentions)](https://www.g2.com/products/google-analytics-for-g-suite/reviews?filters%5Bsentiment_snippet%5D=2418203&qs=pros-and-cons#reviews) Users find **data management issues** in Google Analytics for G Suite, particularly with handling large or complex operations. [(1 mentions)](https://www.g2.com/products/google-analytics-for-g-suite/reviews?filters%5Bsentiment_snippet%5D=2335752&qs=pros-and-cons#reviews) ### Top Pros or Advantages of Google Analytics for G Suite ##### 1. Digital Marketing Users value the **flexibility and great metrics** of Google Analytics for G Suite in enhancing their marketing strategies. [ See 1 mentions ](https://www.g2.com/products/google-analytics-for-g-suite/reviews?filters%5Bsentiment_snippet%5D=1830575&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Flexible Platform with Powerful Marketing Metrics" What do you like about Google Analytics for G Suite? Has a lot of flexibility and and great metrics in strategizing a marketing plan. ##### 2. Ease of Use Users find the **ease of use** of Google Analytics for G Suite impressive, particularly with G-Sheets integration. [ See 1 mentions ](https://www.g2.com/products/google-analytics-for-g-suite/reviews?filters%5Bsentiment_snippet%5D=2335728&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Great G-Suite Experience, but Limitations with Large Data Sets" What do you like about Google Analytics for G Suite? G-Suite is very friendly and interactive. I find the Gemini integrations with G-Suits Workspace very impressive, especially when used with G-Sheets. ##### 3. Features Users appreciate the **detailed traffic insights** of Google Analytics for G Suite, enhancing their ability to track conversions easily. [ See 1 mentions ](https://www.g2.com/products/google-analytics-for-g-suite/reviews?filters%5Bsentiment_snippet%5D=1831144&qs=pros-and-cons#reviews) See Related User Reviews ![Hemant A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hemant A.") HA Hemant A. Small-Business (50 or fewer emp.) 5.0/5 "Traffic Insights with Easy Setup" What do you like about Google Analytics for G Suite? I like that Google Analytics for G Suite provides detailed information about traffic on the website. I also find the conversions feature really effect ##### 4. Flexibility Users value the **flexibility** of Google Analytics for G Suite, enhancing their marketing strategy with detailed metrics. [ See 1 mentions ](https://www.g2.com/products/google-analytics-for-g-suite/reviews?filters%5Bsentiment_snippet%5D=2478327&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Flexible Platform with Powerful Marketing Metrics" What do you like about Google Analytics for G Suite? Has a lot of flexibility and and great metrics in strategizing a marketing plan. ##### 5. Insights Users value the **flexibility and great metrics** of Google Analytics for G Suite in shaping their marketing strategies. [ See 1 mentions ](https://www.g2.com/products/google-analytics-for-g-suite/reviews?filters%5Bsentiment_snippet%5D=1831276&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Flexible Platform with Powerful Marketing Metrics" What do you like about Google Analytics for G Suite? Has a lot of flexibility and and great metrics in strategizing a marketing plan. ### Top Cons or Disadvantages of Google Analytics for G Suite ##### 1. Data Inaccuracy Users struggle with **data inaccuracy** , unable to identify keywords driving organic traffic in Google Analytics for G Suite. [ See 1 mentions ](https://www.g2.com/products/google-analytics-for-g-suite/reviews?filters%5Bsentiment_snippet%5D=2418203&qs=pros-and-cons#reviews) See Related User Reviews ![Hemant A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hemant A.") HA Hemant A. Small-Business (50 or fewer emp.) 5.0/5 "Traffic Insights with Easy Setup" What do you dislike about Google Analytics for G Suite? It doesn't give the search term, most of the terms are not provided in Google Search. So we can't identify from which keywords the organic traffic cam ##### 2. Data Management Issues Users find **data management issues** in Google Analytics for G Suite, particularly with handling large or complex operations. [ See 1 mentions ](https://www.g2.com/products/google-analytics-for-g-suite/reviews?filters%5Bsentiment_snippet%5D=2335752&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Great G-Suite Experience, but Limitations with Large Data Sets" What do you dislike about Google Analytics for G Suite? A lot of tools suggests may not be suitable for very large or complex operations. For example, google sheets cannot handle a large number of attribute ## Top-Rated Alternatives [ ![Supermetrics](https://images.g2crowd.com/uploads/product/hd_favicon/2f396db22ac6d3c75a88648cbca3a331/supermetrics.svg "Supermetrics") Supermetrics 4.4/5(823) ](https://www.g2.com/products/supermetrics/reviews) [ ![Dataslayer.ai](https://images.g2crowd.com/uploads/product/hd_favicon/88abdd70bdf462f1fb892c5c6b5af501/dataslayer-ai.svg "Dataslayer.ai") Dataslayer.ai 4.8/5(311) ](https://www.g2.com/products/dataslayer-ai/reviews) [ ![Adverity](https://images.g2crowd.com/uploads/product/hd_favicon/f3154e0ddf091acb2e5cbf6c97c33fae/adverity.svg "Adverity") Adverity 4.4/5(326) ](https://www.g2.com/products/adverity/reviews) [ View All Alternatives ](https://www.g2.com/products/google-analytics-for-g-suite/competitors/alternatives) ![Robert F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Robert F.") RF Robert F. Visual artist Small-Business (50 or fewer emp.) 12/14/2023 "Invaluable support for understanding online engagement" 5/5 What do you like best about Google Analytics for G Suite? I have domains and websites with Fasthosts, Google and Squarespace. Google Analytics enables me to monitor all my sites easily and consistently. I can also analyse my YouTube channel and track engagement of my email campaigns. I regularly look at Google Analytics on my main website (around two to three times a week) to understand which pages are getting the most views and from which cities/region around the world. Review collected by and hosted on G2.com. What do you dislike about Google Analytics for G Suite? My business now is art-based but I have over 27 years experience in commerce/IT. Even so Google Analytics involves a steep learning curve to implementation and analysis. Sometimes the help pages/instructions send me off doen a rabbit hole of cascading links as it often feels that to understand the help page I'm on I need to have read another one or more first. It's not that the help is badly written, it just feels like everyhting is linked to everythign else and that there is a summary text missing that could provide a bit more direction over scope of intent and any prerequisitie steps required. Review collected by and hosted on G2.com. What problems is Google Analytics for G Suite solving and how is that benefiting you? My art-based businesses are small and audiences are emerging. Google Analytics helps me to understand where my audiences are based, what pages they are looking at and which they are clicking away from. It helps me understand if interest is trending or dropping off and what search terms/keywords feature the most. I expect to gain more benefits from Google Analytics as my understanding of configuration and reporting deepens. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Ethan V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ethan V.") EV Ethan V. Marketing & Sales Small-Business (50 or fewer emp.) 2/1/2024 "Great tool for digital marketering" 4/5 What do you like best about Google Analytics for G Suite? Comprehensive reporting to determine user journey, entrance and exits, webpage metrics, and overall performance. Segmentation and personalization is a key aspect of our business which is greatly supported via the user groups and demographic tools. Review collected by and hosted on G2.com. What do you dislike about Google Analytics for G Suite? The user interface is not intuitive, making the experience extremely difficult for new users and to train other staff members on use. Ease of use is something that should be improved. We've also found that customer support can be less-than desired with a tendancy for long wait times and unresolved tickets. Review collected by and hosted on G2.com. What problems is Google Analytics for G Suite solving and how is that benefiting you? Understanding all aspects of our webpage marketing. Learning who is visiting our site, when they are visiting our site, and trends help us consistantly moniter our marketing teams performance and support generation of qualified leads for our sales team. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Jonathan E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jonathan E.") JE Jonathan E. Director of New Media Small-Business (50 or fewer emp.) 1/23/2024 "Google Analytics necessary but cumbersome to use" 4/5 What do you like best about Google Analytics for G Suite? The overall amount of data and administrative features so you can add all your web accounts/websites under one account and allow for multiple users. Connecting is a little cumbersome but has some instructions to set up so once you do it a few times not that difficult. Review collected by and hosted on G2.com. What do you dislike about Google Analytics for G Suite? The downside of so much data is that it can be overwhelming and the reporting was a lot easier before, now it's more difficult to run reports and quickly view data sets. Customer support is not the best either. Hard to get someone to get back to you. Review collected by and hosted on G2.com. What problems is Google Analytics for G Suite solving and how is that benefiting you? Google Analytics will give you real-time traffic and analysis of your website traffic based on demographics and user activity (events, users, pages, etc.) So this is helpful with running any type of Marketing or advertising campaign if you want to see certain locations, times, and particular pages getting traffic as well as conversions. So it can be very helpful with ROI and overall web analysis over time (Compare over time). Although I feel the customized report feature is more difficult, saving as a pdf and emailing to clients is a great feature that we use. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Jake B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jake B.") JB Jake B. Program Manager Enterprise (\> 1000 emp.) 2/1/2024 "Google Analytics Ease of Use" 4/5 What do you like best about Google Analytics for G Suite? Google Analytics is very intuitive and allows folks from across all backgrounds to set up analytics. The quickness and ability to integrate across multiple platforms is key. Also can't go wrong with a free tool. Review collected by and hosted on G2.com. What do you dislike about Google Analytics for G Suite? The biggest area for improvement would have to be around customer support. While it is a free tool, there are complexities around terminology and the amount of data. Having better support or resources would be key. Review collected by and hosted on G2.com. What problems is Google Analytics for G Suite solving and how is that benefiting you? We often have Google Analytics, along with other analytic tools in place on the same site. Comparing against one another to ensure accuracy and effectiveness of our sites is key to long term success. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Shabaz M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shabaz M.") SM Shabaz M. CEO Information Technology and Services Small-Business (50 or fewer emp.) 2/8/2024 "Quick insights and helpful in planning ahead" 5/5 What do you like best about Google Analytics for G Suite? Normally a lot of webmasters rely on analytics of various types, but I have found Google Analytics to be precise and to the point when it comes to report generation. Furthermore, with Google Tag Analyzer, the integration has become easy now. Plus points for realtime visitors view and ability to exclude inhouse team. Review collected by and hosted on G2.com. What do you dislike about Google Analytics for G Suite? Old accounts conversion the the new property has always been confusing. Turns out with Tag, it was a bit easier. Review collected by and hosted on G2.com. What problems is Google Analytics for G Suite solving and how is that benefiting you? Helps in analysing traffic sources of clients' websites and apps. Also helpful in planning ahead the marketing budget. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Sachin K S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sachin K S.") SS Sachin K S. Marketing Consultant Information Technology and Services Small-Business (50 or fewer emp.) 9/26/2023 "Website Traffic and Audience Tracking Tool" 4/5 What do you like best about Google Analytics for G Suite? The best thing I like about Google Analytics is that we can easily track all the incoming traffic on our website or mobile application from different sources in a single window. It is also very easy to implement on our projects. Using Google Analytics, we can also track the conversion of leads and also track sales revenue in an ongoing advertisement campaign. It comes up with plenty of integration facilities with other services to make it more viable and efficient. In our usage span of 6 years, we have received excellent customer support from Google for all our queries. Review collected by and hosted on G2.com. What do you dislike about Google Analytics for G Suite? There is nothing to dislike about Google Analytics as it offers more than what you expect from a AnalyticsTol. To explore Google Analytics at its full potential, you need to be an expert in this otherwise you will end up having an overview of this tool. Review collected by and hosted on G2.com. What problems is Google Analytics for G Suite solving and how is that benefiting you? GoogleAnnalytica for G Suite allows us to track all our marketing campaigns and analyze the traffic on our website and mobile app. We used to face a lot of difficulty in analyzing our customers after landing on the website or mobile app and tracking their user experience to improve our content delivery and service quality which is now become so easy and efficient with Google Analytics. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Christi O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Christi O.") CO Christi O. Marketing Associate Mid-Market (51-1000 emp.) 12/8/2023 "Good program to analyze website traffic." 3/5 What do you like best about Google Analytics for G Suite? The thing I like most about Google Analytics is that it gives me a lot of information about how people use a website. With so many reports and data to choose from and the option to make analytics your own, you can really understand how well your site is doing. It also works well with other Google tools, which helps you make smart choices about how to enhance the user experience and make marketing campaigns more effective. Review collected by and hosted on G2.com. What do you dislike about Google Analytics for G Suite? Another aspect that could be improved in Google Analytics is the initial configuration for beginner users. The number of options and settings can be confusing at first, and a more intuitive guide during the initial setup could make it easier to get into the platform. Additionally, customization of specific reports could be easier to better fit individual needs. Review collected by and hosted on G2.com. What problems is Google Analytics for G Suite solving and how is that benefiting you? Using Google Analytics, we're able to understand and improve our company's online performance in basic ways. The platform helps us because it gives us useful information about how people use our website, which lets us change our marketing tactics, make the experience better for users, and increase conversions. This helps us make smart choices based on data so that we can keep improving our online performance and reach our business goals. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Education Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Education Management") AE Verified User in Education Management Mid-Market (51-1000 emp.) 7/28/2024 "Google Analytics User for G Suite in Education Setting" 5/5 What do you like best about Google Analytics for G Suite? Excellent reporting and charting functions made my job a lot easier. Was able to produce high level and micro level reports for management as needed. Review collected by and hosted on G2.com. What do you dislike about Google Analytics for G Suite? I haven't really found any specific flaws with Google Analytics for G Suite. It is all around a great product. Review collected by and hosted on G2.com. What problems is Google Analytics for G Suite solving and how is that benefiting you? Excellent data reporting on web traffic and tracking of our digital marketing campaigns. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Pratiksha D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pratiksha D.") PD Pratiksha D. SEO Analysits Marketing and Advertising Small-Business (50 or fewer emp.) 8/18/2023 "The Best Website, and Customer Traffic Tracker platform" 5/5 What do you like best about Google Analytics for G Suite? It is incredibly easy to understand and also to install. It actually takes few mins to set up. I adore the flexibility to automate reports and ability to built a shared docs that tells what I want to communicate. It gives org. A clear understanding of users and traffic behaviors. Review collected by and hosted on G2.com. What do you dislike about Google Analytics for G Suite? It's actually waht I anticipated. Despite how simple it is to use browser like Google to understand how to make it work. Though, I am getting a hang of it now. So happy with all the things which are present. Also, in the entry level, obtaining a summary required a significant amount of data processing. It is an excellent tool but also, some of the features can be added to make it more feasible. Review collected by and hosted on G2.com. What problems is Google Analytics for G Suite solving and how is that benefiting you? There are so many. Here are few of the points- 1) it enables me to easily and directly exchange data with my team mates. 2) it helps in my comprehension of what or which page on our websites are more profitable. Also, it helps to understand which page has less traffic or bounce rate. 3) it is also useless in understanding the customer location and activities. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Shubham S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shubham S.") SS Shubham S. Senior Search Engine Optimization Mid-Market (51-1000 emp.) 11/6/2023 "A Great tool website traffic and audience Tracking!" 4/5 What do you like best about Google Analytics for G Suite? It is easy to track traffic, you can track traffic's journey from visting your website to converting into a lead or sales. We are using Google Ananlytics from past 5 years and Google never disappoint us in terms of support. Review collected by and hosted on G2.com. What do you dislike about Google Analytics for G Suite? There are some areas where Google analytics can be improved. Sometimes it is hard to find some features for that you need to dig and have to spent few hours. Review collected by and hosted on G2.com. What problems is Google Analytics for G Suite solving and how is that benefiting you? It helps us in tracking my audience and traffic so I can monitor from where my traffic is coming and is it going to the right direction. It bridges the gap between Marketers and audience by providing realtime traffic data Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Work at Google? Claim this profile to respond to reviews, update product info, and reach in-market buyers. 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