--- title: Google Analytics / AdWords Integration By Outleads (Contact Centers) Reviews meta\_title: 'Google Analytics / AdWords Integration By Outleads (Contact Centers) Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter reviews by the users' company size, role or industry to find out how Google Analytics / AdWords Integration By Outleads (Contact Centers) works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 9 scale: '5' date\_modified: '2026-07-17' parent\_category: name: Marketplace Apps url: https://www.g2.com/categories/marketplace-apps ---

# Google Analytics / AdWords Integration By Outleads (Contact Centers) Reviews & Product Details

Outleads is the only call analytics solution that integrates seamlessly with any Genesys inbound solution, including GME, GVP, all cloud products, as well as chat and e-mail. The integration delivers web session data captured by Google Analytics and AdWords to contact center agents, enhancing the customer experience.

* * *

Seller
[Outleads](https://www.g2.com/sellers/outleads)
Discussions
[Google Analytics / AdWords Integration By Outleads (Contact Centers) Community](https://www.g2.com/products/google-analytics-adwords-integration-by-outleads-contact-centers/discuss)

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## User Insights

Average based on 9 real user reviews.

[Log in to unlock pricing and user insights](/login)

 ![AMER K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AMER K.")
AK

AMER K.

Assistant Vice President Information Technology

Small-Business (50 or fewer emp.)

3/22/2026

"Best for CRM Integration with Google Analytics"

4/5

What do you like best about Google Analytics / AdWords Integration By Outleads (Contact Centers)?

The feature in which we can integrate our CRM directly with Google Analytics Review collected by and hosted on G2.com.

What do you dislike about Google Analytics / AdWords Integration By Outleads (Contact Centers)?

Needs a little bit of time to get used to the complexity of the system Review collected by and hosted on G2.com.

What problems is Google Analytics / AdWords Integration By Outleads (Contact Centers) solving and how is that benefiting you?

It helps in optimising the live campaigns and make the best out of the money spent Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![Ijas A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ijas A.")
IA

Ijas A.

Communication and Digital Executive

Hospital & Health Care

Mid-Market (51-1000 emp.)

1/25/2025

"Easy integration of sales data with GA"

3.5/5

What do you like best about Google Analytics / AdWords Integration By Outleads (Contact Centers)?

GA already has a lot of data to help make data-driven decisions for marketing strategy. But with Outleads, we were able to integrate offline sales data with Google Analytics, which helped us gain detailed information on the customer journey and retarget in Google Ads. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics / AdWords Integration By Outleads (Contact Centers)?

We used it during the Universal Analytics era. Recently, when I checked Outleads, I didn't see many upgrades. Review collected by and hosted on G2.com.

What problems is Google Analytics / AdWords Integration By Outleads (Contact Centers) solving and how is that benefiting you?

With Outleads, we could integrate offline sales into GA, which in turn will help us retarget the converted audience in Google Ads. That was the biggest benefit. Review collected by and hosted on G2.com.

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Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconValidated ReviewerIncentivizedSource: G2 invite

 ![Akshay T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Akshay T.")
AT

Akshay T.

Digital Marketing Interm

Small-Business (50 or fewer emp.)

2/4/2025

"Best Tool in website analytics"

4.5/5

What do you like best about Google Analytics / AdWords Integration By Outleads (Contact Centers)?

Very easy tool for analysis of website, good customer support and this tool is free. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics / AdWords Integration By Outleads (Contact Centers)?

Google analytics tool shows some incorrect data. Review collected by and hosted on G2.com.

What problems is Google Analytics / AdWords Integration By Outleads (Contact Centers) solving and how is that benefiting you?

Google analytics helps in providing data from website traffic. and also it helpful in maintaining conversion record. Review collected by and hosted on G2.com.

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2/12/2025
Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![SHUBHAM B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SHUBHAM B.")
SB

SHUBHAM B.

Sr. US IT Recruiter

Small-Business (50 or fewer emp.)

12/6/2024

"Best tool in Market to Reach your Prospects & Customers"

5/5

What do you like best about Google Analytics / AdWords Integration By Outleads (Contact Centers)?

I like the Detailed Analysis and Reports provided by Google Analytics . I can Analyse my Ads webpages and pattern . Best tool and very Easy to Navigate by Outleads. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics / AdWords Integration By Outleads (Contact Centers)?

There is Nothing to dislike . It is just Very Userfriendly . Accuracy is the Key of GA integration by Outleads. Review collected by and hosted on G2.com.

What problems is Google Analytics / AdWords Integration By Outleads (Contact Centers) solving and how is that benefiting you?

It helps me understand my Prospects behavioural Patterns. Which product line is getting more traffic and so on we accordingly boost the keyword Adwords for the particular region and this has solved a big problem for me. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![Estefany V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Estefany V.")
EV

Estefany V.

Business Data Analyst, Global Sourcing and Procure-to-Pay

Small-Business (50 or fewer emp.)

9/30/2024

"Google Analytics"

5/5

What do you like best about Google Analytics / AdWords Integration By Outleads (Contact Centers)?

You can better understand the behavior of users attracted to your site through paid media. It also gives you necessary data to help you optimize audiences and conversion goals, and improves audience retention on your website. Keep all your data in one place and you can get a more accurate analysis of paid traffic Review collected by and hosted on G2.com.

What do you dislike about Google Analytics / AdWords Integration By Outleads (Contact Centers)?

The inability to import certain types of Google Ads Review collected by and hosted on G2.com.

What problems is Google Analytics / AdWords Integration By Outleads (Contact Centers) solving and how is that benefiting you?

Pulls visitor-level data directly from Google Analytics and AdWords, providing the most detailed information available. Review collected by and hosted on G2.com.

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10/2/2024
Validated ReviewerIncentivizedSource: G2 invite

 ![Ravishankar S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ravishankar S.")
RS

Ravishankar S.

Freelance Digital Marketing Consultant

Marketing and Advertising

Mid-Market (51-1000 emp.)

1/10/2025

"Very Good Web Analytics tools"

5/5

What do you like best about Google Analytics / AdWords Integration By Outleads (Contact Centers)?

Its free of cost and easily analysis your website data. good customer support Review collected by and hosted on G2.com.

What do you dislike about Google Analytics / AdWords Integration By Outleads (Contact Centers)?

some time data is not correct and inaccurate. Review collected by and hosted on G2.com.

What problems is Google Analytics / AdWords Integration By Outleads (Contact Centers) solving and how is that benefiting you?

Website Event Tracking issues Review collected by and hosted on G2.com.

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8/18/2025
Validated ReviewerIncentivizedSource: G2 invite

 ![Tarushi G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tarushi G.")
TG

Tarushi G.

Assistant Manager - Performance Marketing

Mid-Market (51-1000 emp.)

1/7/2022

"Great resource"

5/5

What do you like best about Google Analytics / AdWords Integration By Outleads (Contact Centers)?

Google Analytics is a great resource everyone should atleast be aware of. Great for conversion and website visitor tracking. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics / AdWords Integration By Outleads (Contact Centers)?

No feature for detailed visitor information. It is complex, and the reporting isn't as in depth as a marketer may want Review collected by and hosted on G2.com.

Recommendations to others considering Google Analytics / AdWords Integration By Outleads (Contact Centers):

Analytics is very good and a must use tool for any marketer, but it certainly has some drawbacks Review collected by and hosted on G2.com.

What problems is Google Analytics / AdWords Integration By Outleads (Contact Centers) solving and how is that benefiting you?

I am using analytics for tracking website visitors and conversions Review collected by and hosted on G2.com.

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7/23/2024
Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![Vijay K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vijay K.")
VK

Vijay K.

Architect

Small-Business (50 or fewer emp.)

3/3/2022

"Using Adwords/GoogleAnalytics by Outleads - some improvements needed"

4/5

What do you like best about Google Analytics / AdWords Integration By Outleads (Contact Centers)?

not applicable as of this case but want to ptovide some details on improvements in next Review collected by and hosted on G2.com.

What do you dislike about Google Analytics / AdWords Integration By Outleads (Contact Centers)?

Its able to get every data but on an outset should provide connected auto provision to re-establish followup based on sentiments.

1) Say the user pressed a given key multiple times and that is not an option or tried to reach the usual predicted option of 9 ... like looking desperately to connect to customer center / for more info right away! so a quick callback calendly should help schedule and be there! prepared for interviewing the customer on their wants Review collected by and hosted on G2.com.

What problems is Google Analytics / AdWords Integration By Outleads (Contact Centers) solving and how is that benefiting you?

A mix of frequently not getting interested or leaving the channel abruptly, thus it gives opportunity to re-connect with other medium customer is familiar or comfortable like chat. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![Stefan G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stefan G.")
SG

Stefan G.

Personal Branding Photographer

Small-Business (50 or fewer emp.)

9/1/2021

"Creating a perfect marriage of analytics"

5/5

What do you like best about Google Analytics / AdWords Integration By Outleads (Contact Centers)?

It was easy to set up and easy to use. That in and of itself is fantastic. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics / AdWords Integration By Outleads (Contact Centers)?

The biggest downside is that, though it was easy to use if people didn't have any experience with the Google suite, there was a little of a learning curve, but just about everyone did, and those that didn't have the resources to use it. Review collected by and hosted on G2.com.

What problems is Google Analytics / AdWords Integration By Outleads (Contact Centers) solving and how is that benefiting you?

The biggest problem we were having is tracking all the information we had coming in and out of our center. We knew a basic overview of information but couldn't drill down. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

## Questions about Google Analytics / AdWords Integration By Outleads (Contact Centers)? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

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GU

Guest User

What is Google Analytics / AdWords Integration By Outleads (Contact Centers) used for?

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##### Pricing

Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more.

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