I love how easy it is to use. I also love the fact that it assist my business with the daily ins and outs. I use it most with Google Ad's but I use it with all the Google connected services. It's one of the best options out there. Review collected by and hosted on G2.com.

The only downside I can see at this time is at times it gives to much information. Due to the time that I have available I do not need everything broke up and I just need the general information. So if there was a version that had just the info needed it would be a lot better. Review collected by and hosted on G2.com.

Compared to GA Free, you get to see unsampled traffic, build extra custom dimensions (great for A/B testing and complicated setups), use more custom metrics, and customise to a greater extent. Review collected by and hosted on G2.com.

I think most corporate clients I've seen using GA360 aren't getting their money's worth in terms of utilising the extra functionalities and Google needs to educate clients better around what they're missing out on. Review collected by and hosted on G2.com.

Too much suitable for marketing research and to check the customers activities ,their behaviour either they are willing to buy some service or product perfect tool Review collected by and hosted on G2.com.

The budjet is out of the reach of medium businessman,marketers as its lajnching price is 150000$ in other regions this is too high.also no any offer for those who using other google products. Review collected by and hosted on G2.com.

All the custom dimensions within Campaign Manager 360, Search Ads 360, and DV360 and how we can optimize toward them. Integrating with data in big query and CRM data is a massive challenge! Review collected by and hosted on G2.com.

Expensive to implement given all the custom dimensions and backend implementation needed. However, dealing with the right tech consultants, made it cost-effective. Review collected by and hosted on G2.com.

It has been eight months since I started blogging, and I researched analytics tools available on the internet, and GA 360 popped up. I started using it, and now I love it because it shows details about your audience like their gender, country of origin, time spent on my blog, pages visited the most. It helps in growing your blog's traffic tremendously. Review collected by and hosted on G2.com.

I don't have any dislikes about the software; it has a free version that is enough for even intermediate bloggers. It is not very hard to set up. All is great; it is a consummate analytics tool. Review collected by and hosted on G2.com.

The extensive reporting and the numerous features the tool provides are so good. Advertisers want to see everything immediately, and this tool does it so well. The amount of helpful information it gives you is incredible, which you can use to improve your advertising tactics. Review collected by and hosted on G2.com.

The tool's user interface could be made a little user-friendly because it may look very complicated to a beginner which is not a big problem because after using GA for a while, one will get accustomed to its interface, and things will become easy gradually. Review collected by and hosted on G2.com.

tech stack integration, if you are fully integrated with the google stack its very useful Review collected by and hosted on G2.com.

its a horrible user experience if you arent familiar with it Review collected by and hosted on G2.com.

Mobile version is the best when compared Review collected by and hosted on G2.com.

The pc version and the day view needs improvement Review collected by and hosted on G2.com.

There are lot of customization options available to create reports and segments. There is a lot of potential to tracking the complete behavioral analytics of users engaging to data interpretations. Review collected by and hosted on G2.com.

Its more expensive than I would like espeically the premium. There are few metrics which are other defaults like the sessions and page views. Sometimes faced issue in performance while trying few customizations. Review collected by and hosted on G2.com.

tracking my website so i know what to do to achieve my goal. quite easy to work with Review collected by and hosted on G2.com.

not getting sufficient results sometimes which leads to underreporting Review collected by and hosted on G2.com.