MO

Mehmet Emin O.

Şirket Sahibi

Small-Business (50 or fewer emp.)

7/20/2023

"Sampling Sucks, If you’re big enough you should switch to 360"

4/5

What do you like best about Google Analytics 360?

After hitting 500K limit, Google analytics starts to sample your traffic with its free version and that does not necessarily guarantee some valuable information is not lost. That's why using GA 360 is super important. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics 360?

Although it's really important have GA 360, it comes with a cost and if you are a company which is growing fast and get rid of audience sampling, this cost might hurt your balance sheet. Review collected by and hosted on G2.com.

UM

Verified User in Management Consulting

Enterprise (> 1000 emp.)

8/30/2023

"My review for Google Analytics 360"

4.5/5

What do you like best about Google Analytics 360?

As the name suggests, it provides Analytics 360 with very advanced tracking & analysis capabilities.

It has very higher data limits hence making it more suitable for large websites with high data volume

offers great customization features Review collected by and hosted on G2.com.

What do you dislike about Google Analytics 360?

It need expertise if you want to exploit & explore more advanced features

Implementation time is high

It is more complex due to advanced features provided

Cost is high Review collected by and hosted on G2.com.

What problems is Google Analytics 360 solving and how is that benefiting you?

As enterprise version offers high and advanced features, it is greatly used in data insights and analytics

Google customer support and their SLAs are quite impressive

It offers faster data processing

Customization possibilities are endless and depends on how well user can use it's features Review collected by and hosted on G2.com.

IL

Irene L.

Operations Manager

Mid-Market (51-1000 emp.)

9/14/2023

"Google Analytics 360 offers robust data tracking, enabling data-driven decisions."

4/5

What do you like best about Google Analytics 360?

The ability to handle higher volumes of data and provide advanced analysis for enterprise-level businesses. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics 360?

One disadvantage of Google Analytics 360 is its cost, as it is significantly more expensive than the standard version, making it less accessible for smaller businesses. Review collected by and hosted on G2.com.

IM

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

1/20/2024

"Amazing dashboard"

4.5/5

What do you like best about Google Analytics 360?

Very useful dashboard for any kind of researches. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics 360?

Not so easy to identify which metrics I could use. Review collected by and hosted on G2.com.

UG

Verified User in Gambling & Casinos

Enterprise (> 1000 emp.)

8/29/2023

"Must have analytics product"

4/5

What do you like best about Google Analytics 360?

For online companies, this analytics platform is a must-have. It does everything from putting together different channels like Adwords and Facebook to managing big loads of data and even fitting in with products deeply. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics 360?

Setup can be tricky, especially as some default metrics like pageviews and sessions can't be renamed. Review collected by and hosted on G2.com.

GG

Ganesh G.

Script Writer & Telugu Copywriter

Mid-Market (51-1000 emp.)

10/11/2023

"Google Analytics Expert"

5/5

What do you like best about Google Analytics 360?

In depth analysis about the users, website and real time user experience Review collected by and hosted on G2.com.

What do you dislike about Google Analytics 360?

Funnel statistics, lack of integration with other products Review collected by and hosted on G2.com.

UI

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

9/6/2023

"The insight to your data is unmatched!"

5/5

What do you like best about Google Analytics 360?

I can create customized analytic reports based on my goals and it is extremely easy to use - I have visibility everywhere! Review collected by and hosted on G2.com.

What do you dislike about Google Analytics 360?

I think the only downside to Google Analytics 360 is learning the site can be difficult in the beginning, but you will eventually get it and it will be worth it. Review collected by and hosted on G2.com.

KM

Kim Anne M.

Tax Specialist

Enterprise (> 1000 emp.)

8/26/2023

"is very useful"

4.5/5

What do you like best about Google Analytics 360?

Is very useful and user friendly, it was so easy to use and big help to my job to perform effective and efficient. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics 360?

So far I dont have bad experience using google analytics 360. Review collected by and hosted on G2.com.

SD

sindu d.

Digital Specialist

Small-Business (50 or fewer emp.)

7/30/2023

"Easy to track the performance of our website/app"

4/5

What do you like best about Google Analytics 360?

the name itself says 360 degress progress will be analysed Review collected by and hosted on G2.com.

What do you dislike about Google Analytics 360?

recurring updates of google analytics software Review collected by and hosted on G2.com.

PP

Pawan P.

Manager Admin & Facility management

Mid-Market (51-1000 emp.)

1/23/2023

""Unleashing the Power of Google Analytics 360: A Comprehensive Review""

4.5/5

What do you like best about Google Analytics 360?

Google Analytics 360 offers many advanced features that can be beneficial for businesses. Some of its best features include:

Advanced data collection and analysis: Google Analytics 360 allows businesses to collect and analyze large amounts of data in real-time, providing insights into customer behavior and website performance.

Customizable dashboards and reports: Businesses can create custom dashboards and reports that provide data on specific metrics, such as conversion rates or revenue.

Integration with other tools: Google Analytics 360 can be integrated with other tools, such as AdWords, BigQuery and Salesforce, allowing businesses to gain a more complete understanding of their customers.

Advanced segmentation: Google Analytics 360 allows businesses to segment their data by various criteria, such as geographic location or device type, making it easier to identify patterns and trends.

Multi-channel attribution: The tool allows businesses to track customer interactions across multiple channels, such as website, email, and social media, in order to better understand how different channels contribute to conversions.

User ID tracking: It allows businesses to track specific users across multiple devices, providing more accurate data on customer behaviour.

Big Data Capabilities: It can handle terabytes of data and allows advanced data analysis using BigQuery integration.

Advanced attribution modeling: It allows you to understand the impact and value of different marketing channels and campaigns on your business results. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics 360?

One disadvantage of Google Analytics 360 is its cost. It is a premium version of Google Analytics and requires a paid subscription, which can be a significant expense for some businesses. Additionally, GA360 requires more technical expertise to set up and use than the standard version of GA, which can be a barrier for some users. Additionally, the data accuracy is not 100% and could lead to wrong business decision if not verified with other data sources. Review collected by and hosted on G2.com.

What problems is Google Analytics 360 solving and how is that benefiting you?

Google Analytics 360 is the advanced version of Google Analytics, designed with enterprise-level businesses in mind. It provides complete visibility into the customer journey across all digital channels, allowing businesses to gain a deeper understanding of customer behaviour and their preferences. It offers a comprehensive set of features that give companies the ability to better measure and understand multiple marketing channels and their performance.

One of the major advantages of Google Analytics 360 is improved data collection, segmentation and reporting. With this tool, businesses can quickly and accurately collect data from multiple sources, then segment it into meaningful insights and reports. For example, marketers can now easily analyse customer behaviour across multiple channels such as web, mobile, and social media. This allows businesses to better target their customers and understand how well their online marketing campaigns are performing.

Google Analytics 360 also provides deeper insights into customer behaviour and product performance. With the help of advanced analytics, companies can identify customer trends, understand user demographics, and develop targeted marketing strategies. With this data, businesses can create more effective and targeted campaigns, as well as optimise their product offerings based on customer behaviour.

Moreover, Google Analytics 360 provides better scalability for large businesses. It allows companies to easily manage and track millions of data points, without having to manually analyse each one. The tool also has unlimited data storage, allowing businesses to store vast amounts of data with ease. Finally, its intuitive dashboards allow companies to visualise data quickly and make better decisions.

In short, Google Analytics 360 provides a comprehensive solution for enterprise-level businesses. With its improved data collection, segmentation, and reporting features, companies can gain deeper insights into customer behaviour and optimise their marketing efforts. In addition, its scalability and unlimited data storage allow businesses to store and process vast amounts of data with ease. All of these features make it an invaluable tool for businesses of any size. Review collected by and hosted on G2.com.