This really helped us in accessing real time data which helped us in understand customer approvh towards our app and website and better work towards ROI Review collected by and hosted on G2.com.

As it give 1000s of sessions in one report so studying that really need expertise to know which is more relevant for us to inprove things in future Review collected by and hosted on G2.com.

Analytics 360 seamlessly integrates with other Google marketing tools like Google Ads, Display & Video 360, and Search Ads 360, offering a unified view of the customer journey and more effective campaign management. It provides real-time data and more frequent data refreshes, which is crucial for timely decision-making. Review collected by and hosted on G2.com.

It was expensive to buy for small scale user Review collected by and hosted on G2.com.

I needed a web analytic service along with Google and 360 helped me by fullfilling my needs. It is easy to set and use and also helped me to fully understand how it works Review collected by and hosted on G2.com.

It has limited custimization options. It could be better. Review collected by and hosted on G2.com.

Google Analytics 360's superior product is its easy-to-use interface, which requires no additional training and relies heavily on customer feedback. It has a well-established help center, developer manuals, and other support documents to ensure that users can easily get up to speed on the platform's full capabilities. GA also regularly adds new reporting or data collection features after they have been thoroughly tested for usability and reliability. While some feature requests have been in development for too long to accommodate different use cases across multiple industries, this shows how seriously they take user input in crafting their enhancements - something all analytics platforms should strive for as a standard practice. Review collected by and hosted on G2.com.

Navigating through numerous menus, sub-menus, settings and interfaces can be challenging for beginners to understand. In addition, it is often slow to deliver content, which further detracts from its usability. I also have reservations about the free version, as most small businesses don't need all the features of an enterprise platform like this, so the overall cost seems unjustified or unnecessary. Review collected by and hosted on G2.com.

It has various type of attribution modelling (perennial problem of a marketer), Across channel/device type coverage for reporting - IOS/Windows/Android, Query Support (GBQ) & ability to customized dimension and reports. Review collected by and hosted on G2.com.

You need to either have a GA expert with you or you need to deal with third party services who are specialized in GA, Takes time to understand the tool - since it has so many reports and data points, Integration sometimes becomes a challenge Review collected by and hosted on G2.com.

It is very easy to use and it has great features. Review collected by and hosted on G2.com.

At this point in time there is nothing I dislike. Review collected by and hosted on G2.com.

I love the constant change but I'm also thankful for how detailed Google makes the helpful tools! Review collected by and hosted on G2.com.

There's so much to use it for that I don't feel I'm using it enough because of all it brings to us! Review collected by and hosted on G2.com.

The best features of Google analytics include Deep Product integration and Cross platform analysis. That means if you wanna do an analysis between two platforms, you can do it easily. Review collected by and hosted on G2.com.

The things I dislike about Google Analytics 360 are that its a premium service also there is limited customisation for users. Review collected by and hosted on G2.com.

Depth insight for business

More relevant data

Keep track for ongoing data with website

Data reports and customization

Finding target audience Review collected by and hosted on G2.com.

Unwanted information

Missing information

Some tracking needs settings Review collected by and hosted on G2.com.

Quickly analyzation of data and collaborate with team with an easy-to-use interface. Review collected by and hosted on G2.com.

Basic version Google Analytics is free and the premium version Google Analytics 360 is very high. Review collected by and hosted on G2.com.