I love how many different customization options their our for reporting. They have a beautiful ui with perfect integration with other Google services. Review collected by and hosted on G2.com.

There is a learning curve for sure. But they do offer education options. Review collected by and hosted on G2.com.

Google Analytics 360 is an excellent tool for site metrics and tracking. As of now, I've only used Google Analytics 4 and Data Studio. These platforms have helped me create extensive reports for our company's clients. The best part about Data Studio is the ability to create detailed reports on site metrics. The amount of data that Google pulls from our client sites is vast, and Google Analytics 4 does a phenomenal job of visualizing it. Review collected by and hosted on G2.com.

One of the things that I dislike the most is the lag on Data Studio. While it is a powerful tool, the consistent lag prevents me from creating and editing reports quickly. In addition, Data Studio is not able to pull all data from Google Analytics. The dimensions and metrics available on Google Analytics are not always available on Studio, which is often frustrating. There are often some loopholes you can find, but overall there are some data you can't see. Review collected by and hosted on G2.com.

Google Analytics 360 helps enterprise businesses understand what users are doing on a website and, with some enhancement, is an invaluable way to optimize conversion performance. Review collected by and hosted on G2.com.

There are some nuances to the way things work. Sometimes reports are counted or work the way one would expect. Once one gets past the learning curve and understands these nuances, the tool can serve one's needs very well. Review collected by and hosted on G2.com.

The amount of data it captures is vast and helpful Review collected by and hosted on G2.com.

Due to the volume of data sometimes trying to find specific information becomes difficult. Review collected by and hosted on G2.com.

Google analytics 360 is a splendid device for web page metrics and monitoring. As of now, I've best-used google analytics four and information studio. Those systems have helped me create numerous reports for our agency's customers. The best component about records studio is the potential to develop precise reports on website metrics. Review collected by and hosted on G2.com.

Advanced analysis and segmentation functionality are pretty limited. Pulling data out of GA 360 is and connecting to other non-Google products is definitely an issue Review collected by and hosted on G2.com.

The thing i liked more is easy integration with other services of google. Review collected by and hosted on G2.com.

The thing i dislike that it will be better if it can be connected with fb or twitter as well Review collected by and hosted on G2.com.

Instant tracking and report, which is very helpful for the insight Review collected by and hosted on G2.com.

Report can be in more detail then it will be great Review collected by and hosted on G2.com.

It is very helpful to get actionable data insights Review collected by and hosted on G2.com.

Sometimes I feel the results are not accurate. Review collected by and hosted on G2.com.

The free version of the software provides enough features for small businesses in their start-ups. It is very helpful for content writers, eCommerce entrepreneurs. Every online business needs to know its web diagnostics to be able to scale up, for which GA 360 is a perfect fit. Review collected by and hosted on G2.com.

It is slow at fetching data; even small reports take a lot of time to be made by Google Analytics 360. Review collected by and hosted on G2.com.

All features to view 360 degrees of customers' behaviors. Review collected by and hosted on G2.com.

There are some duplicated functions and a bit difficult to use for newbie Review collected by and hosted on G2.com.