--- title: Google Analytics 360 Reviews meta\_title: 'Google Analytics 360 Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 599 reviews by the users' company size, role or industry to find out how Google Analytics 360 works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 599 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing ---

### Google Analytics 360 Pros and Cons: Top 5 Advantages and Disadvantages

#### Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the **advanced reporting and seamless integration** of Google Analytics 360 for actionable insights and decision-making. [(6 mentions)](https://www.g2.com/products/google-analytics-360/reviews?filters%5Bsentiment_snippet%5D=1452311&qs=pros-and-cons#reviews)

Users appreciate the **easy integrations** of Google Analytics 360, enhancing their connection with the Google ecosystem. [(5 mentions)](https://www.g2.com/products/google-analytics-360/reviews?filters%5Bsentiment_snippet%5D=1453436&qs=pros-and-cons#reviews)

Users appreciate the **ease of use** of Google Analytics 360, simplifying data collection and integration across platforms. [(3 mentions)](https://www.g2.com/products/google-analytics-360/reviews?filters%5Bsentiment_snippet%5D=1453492&qs=pros-and-cons#reviews)

Users appreciate the **seamless integration** with Google tools, enhancing data analysis and marketing strategies effectively. [(3 mentions)](https://www.g2.com/products/google-analytics-360/reviews?filters%5Bsentiment_snippet%5D=1452026&qs=pros-and-cons#reviews)

Users value the **smart insights** from Google Analytics 360, effectively improving ROI and customer understanding. [(2 mentions)](https://www.g2.com/products/google-analytics-360/reviews?filters%5Bsentiment_snippet%5D=1452260&qs=pros-and-cons#reviews)

Users find the **steep learning curve** of Google Analytics 360 daunting, making initial setup and navigation challenging. [(4 mentions)](https://www.g2.com/products/google-analytics-360/reviews?filters%5Bsentiment_snippet%5D=1452519&qs=pros-and-cons#reviews)

Users find the **cluttered interface** of Google Analytics 360 difficult to navigate and challenging for beginners. [(2 mentions)](https://www.g2.com/products/google-analytics-360/reviews?filters%5Bsentiment_snippet%5D=2343209&qs=pros-and-cons#reviews)

Users find the **complex features** of Google Analytics 360 overwhelming, creating a steep learning curve for beginners. [(2 mentions)](https://www.g2.com/products/google-analytics-360/reviews?filters%5Bsentiment_snippet%5D=1452223&qs=pros-and-cons#reviews)

Users find the **complexity** of Google Analytics 360 overwhelming, especially with its steep learning curve and setup requirements. [(2 mentions)](https://www.g2.com/products/google-analytics-360/reviews?filters%5Bsentiment_snippet%5D=1453136&qs=pros-and-cons#reviews)

Users note that Google Analytics 360 is **expensive** , making it less accessible for smaller teams and budgets. [(2 mentions)](https://www.g2.com/products/google-analytics-360/reviews?filters%5Bsentiment_snippet%5D=1452003&qs=pros-and-cons#reviews)

### 5 Pros or Advantages of Google Analytics 360

##### 1. Insights

Users value the **advanced reporting and seamless integration** of Google Analytics 360 for actionable insights and decision-making.
[
See 6 mentions
](https://www.g2.com/products/google-analytics-360/reviews?filters%5Bsentiment_snippet%5D=1452311&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Katrina T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Katrina T.")
KT

Katrina T.

Mid-Market (51-1000 emp.)

5.0/5

"Enterprise-Grade Insights with Fast, Accurate Data and Seamless Google Integrations"

What do you like about Google Analytics 360?

What I like most about Google Analytics 360 is how well it handles large-scale, complex data with both speed and accuracy. It provides advanced repor

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
A

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Deep GA4 Insights with Seamless Google Ads, Search Console, and Tag Manager Integration"

What do you like about Google Analytics 360?

Multiple things to start with, Google Analytics deep insights available for my website, and user behaviour. Their advanced event-based tracking in GA4

##### 2. Easy Integrations

Users appreciate the **easy integrations** of Google Analytics 360, enhancing their connection with the Google ecosystem.
[
See 5 mentions
](https://www.g2.com/products/google-analytics-360/reviews?filters%5Bsentiment_snippet%5D=1453436&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Katrina T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Katrina T.")
KT

Katrina T.

Mid-Market (51-1000 emp.)

5.0/5

"Enterprise-Grade Insights with Fast, Accurate Data and Seamless Google Integrations"

What do you like about Google Analytics 360?

What I like most about Google Analytics 360 is how well it handles large-scale, complex data with both speed and accuracy. It provides advanced repor

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
A

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Deep GA4 Insights with Seamless Google Ads, Search Console, and Tag Manager Integration"

What do you like about Google Analytics 360?

Multiple things to start with, Google Analytics deep insights available for my website, and user behaviour. Their advanced event-based tracking in GA4

##### 3. Ease of Use

Users appreciate the **ease of use** of Google Analytics 360, simplifying data collection and integration across platforms.
[
See 3 mentions
](https://www.g2.com/products/google-analytics-360/reviews?filters%5Bsentiment_snippet%5D=1453492&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Katrina T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Katrina T.")
KT

Katrina T.

Mid-Market (51-1000 emp.)

5.0/5

"Enterprise-Grade Insights with Fast, Accurate Data and Seamless Google Integrations"

What do you like about Google Analytics 360?

What I like most about Google Analytics 360 is how well it handles large-scale, complex data with both speed and accuracy. It provides advanced repor

 ![Aman S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aman S.")
AS

Aman S.

Small-Business (50 or fewer emp.)

5.0/5

"Enterprise grade analytics with powerful insights"

What do you like about Google Analytics 360?

It provides extremely simple data collection, advanced reporting, and strong integrations across the Google ecosystem. The ability to handle high traf

##### 4. Integrations

Users appreciate the **seamless integration** with Google tools, enhancing data analysis and marketing strategies effectively.
[
See 3 mentions
](https://www.g2.com/products/google-analytics-360/reviews?filters%5Bsentiment_snippet%5D=1452026&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Katrina T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Katrina T.")
KT

Katrina T.

Mid-Market (51-1000 emp.)

5.0/5

"Enterprise-Grade Insights with Fast, Accurate Data and Seamless Google Integrations"

What do you like about Google Analytics 360?

What I like most about Google Analytics 360 is how well it handles large-scale, complex data with both speed and accuracy. It provides advanced repor

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
A

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Deep GA4 Insights with Seamless Google Ads, Search Console, and Tag Manager Integration"

What do you like about Google Analytics 360?

Multiple things to start with, Google Analytics deep insights available for my website, and user behaviour. Their advanced event-based tracking in GA4

##### 5. Analytics

Users value the **smart insights** from Google Analytics 360, effectively improving ROI and customer understanding.
[
See 2 mentions
](https://www.g2.com/products/google-analytics-360/reviews?filters%5Bsentiment_snippet%5D=1452260&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Chayaram V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chayaram V.")
CV

Chayaram V.

Small-Business (50 or fewer emp.)

3.0/5

"Good for customer"

What do you like about Google Analytics 360?

Understand your customers. Get smarter insights to improve ROI. Connect your insights to results. Make your data work for you.

 ![Nabil K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nabil K.")
NK

Nabil K.

Small-Business (50 or fewer emp.)

5.0/5

"Very good experience"

What do you like about Google Analytics 360?

Is very helpful when analyzing data, would recommend

### 5 Cons or Disadvantages of Google Analytics 360

##### 1. Learning Curve

Users find the **steep learning curve** of Google Analytics 360 daunting, making initial setup and navigation challenging.
[
See 4 mentions
](https://www.g2.com/products/google-analytics-360/reviews?filters%5Bsentiment_snippet%5D=1452519&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Katrina T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Katrina T.")
KT

Katrina T.

Mid-Market (51-1000 emp.)

5.0/5

"Enterprise-Grade Insights with Fast, Accurate Data and Seamless Google Integrations"

What do you dislike about Google Analytics 360?

One downside of Google Analytics 360 is that it can be complex and overwhelming for new users, with a steep learning curve for setting up advanced tra

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
A

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Deep GA4 Insights with Seamless Google Ads, Search Console, and Tag Manager Integration"

What do you dislike about Google Analytics 360?

GA4 has a very steep learning curve compared to the similar Universal Analytics tool. The interface was a bit difficult to understand at the beginning

##### 2. Cluttered Interface

Users find the **cluttered interface** of Google Analytics 360 difficult to navigate and challenging for beginners.
[
See 2 mentions
](https://www.g2.com/products/google-analytics-360/reviews?filters%5Bsentiment_snippet%5D=2343209&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
A

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Deep GA4 Insights with Seamless Google Ads, Search Console, and Tag Manager Integration"

What do you dislike about Google Analytics 360?

GA4 has a very steep learning curve compared to the similar Universal Analytics tool. The interface was a bit difficult to understand at the beginning

 ![Andrea C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrea C.")
AC

Andrea C.

Small-Business (50 or fewer emp.)

4.0/5

"Comprehensive, in-depth, but not intuitive."

What do you dislike about Google Analytics 360?

While the software is quite powerful, I find the interface challenging to use and not particularly intuitive.

##### 3. Complex Features

Users find the **complex features** of Google Analytics 360 overwhelming, creating a steep learning curve for beginners.
[
See 2 mentions
](https://www.g2.com/products/google-analytics-360/reviews?filters%5Bsentiment_snippet%5D=1452223&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Katrina T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Katrina T.")
KT

Katrina T.

Mid-Market (51-1000 emp.)

5.0/5

"Enterprise-Grade Insights with Fast, Accurate Data and Seamless Google Integrations"

What do you dislike about Google Analytics 360?

One downside of Google Analytics 360 is that it can be complex and overwhelming for new users, with a steep learning curve for setting up advanced tra

 ![Chayaram V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chayaram V.")
CV

Chayaram V.

Small-Business (50 or fewer emp.)

3.0/5

"Good for customer"

What do you dislike about Google Analytics 360?

Its complexity, the steep learning curve, and the aggressive pricing.

##### 4. Complexity

Users find the **complexity** of Google Analytics 360 overwhelming, especially with its steep learning curve and setup requirements.
[
See 2 mentions
](https://www.g2.com/products/google-analytics-360/reviews?filters%5Bsentiment_snippet%5D=1453136&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Katrina T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Katrina T.")
KT

Katrina T.

Mid-Market (51-1000 emp.)

5.0/5

"Enterprise-Grade Insights with Fast, Accurate Data and Seamless Google Integrations"

What do you dislike about Google Analytics 360?

One downside of Google Analytics 360 is that it can be complex and overwhelming for new users, with a steep learning curve for setting up advanced tra

 ![Aman S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aman S.")
AS

Aman S.

Small-Business (50 or fewer emp.)

5.0/5

"Enterprise grade analytics with powerful insights"

What do you dislike about Google Analytics 360?

The platform has a learning curve, as our team transitioned from standard GA or GA4. Setting up events, custom dimensions, and advanced reporting ofte

##### 5. Expensive

Users note that Google Analytics 360 is **expensive** , making it less accessible for smaller teams and budgets.
[
See 2 mentions
](https://www.g2.com/products/google-analytics-360/reviews?filters%5Bsentiment_snippet%5D=1452003&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Katrina T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Katrina T.")
KT

Katrina T.

Mid-Market (51-1000 emp.)

5.0/5

"Enterprise-Grade Insights with Fast, Accurate Data and Seamless Google Integrations"

What do you dislike about Google Analytics 360?

One downside of Google Analytics 360 is that it can be complex and overwhelming for new users, with a steep learning curve for setting up advanced tra

 ![Chayaram V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chayaram V.")
CV

Chayaram V.

Small-Business (50 or fewer emp.)

3.0/5

"Good for customer"

What do you dislike about Google Analytics 360?

Its complexity, the steep learning curve, and the aggressive pricing.

## Top-Rated Alternatives

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 ![LaNell A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "LaNell A.")
LA

LaNell A.

Executive Director

Small-Business (50 or fewer emp.)

7/14/2021

"Best in Industry & Best in class"

5/5

What do you like best about Google Analytics 360?

I love how many different customization options their our for reporting. They have a beautiful ui with perfect integration with other Google services. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics 360?

There is a learning curve for sure. But they do offer education options. Review collected by and hosted on G2.com.

Recommendations to others considering Google Analytics 360:

Use the Google academy to learn all the feature and moving parts of the program. This will insure that you are getting the most bang for your buck. Review collected by and hosted on G2.com.

What problems is Google Analytics 360 solving and how is that benefiting you?

Excellent integration with all marketing for the web and Google ads. It revolutionized my marketing abilities as a small business. I am now able to drill down into my insights with ease and efficiency. Review collected by and hosted on G2.com.

Show More

1/17/2022
Validated ReviewerIncentivizedSource: G2 invite

KW

Kee Yeon W.

UX Designer

Mid-Market (51-1000 emp.)

7/16/2021

"Powerful Analytics Platform"

4.5/5

What do you like best about Google Analytics 360?

Google Analytics 360 is an excellent tool for site metrics and tracking. As of now, I've only used Google Analytics 4 and Data Studio. These platforms have helped me create extensive reports for our company's clients. The best part about Data Studio is the ability to create detailed reports on site metrics. The amount of data that Google pulls from our client sites is vast, and Google Analytics 4 does a phenomenal job of visualizing it. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics 360?

One of the things that I dislike the most is the lag on Data Studio. While it is a powerful tool, the consistent lag prevents me from creating and editing reports quickly. In addition, Data Studio is not able to pull all data from Google Analytics. The dimensions and metrics available on Google Analytics are not always available on Studio, which is often frustrating. There are often some loopholes you can find, but overall there are some data you can't see. Review collected by and hosted on G2.com.

What problems is Google Analytics 360 solving and how is that benefiting you?

When we onboarded a new client, we had to transfer all the analytics data and systems from their previous marketing group. It was incredibly smooth because they were using Google Analytics 360. This software is so powerful and the platforms all had quality tutorials through which to guide my team. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![Verified User in Program Development](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Program Development")
AP

Verified User in Program Development

Mid-Market (51-1000 emp.)

1/6/2022

"A comprehensive enterprise suite of tools to better understand a website's performance."

5/5

What do you like best about Google Analytics 360?

Google Analytics 360 helps enterprise businesses understand what users are doing on a website and, with some enhancement, is an invaluable way to optimize conversion performance. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics 360?

There are some nuances to the way things work. Sometimes reports are counted or work the way one would expect. Once one gets past the learning curve and understands these nuances, the tool can serve one's needs very well. Review collected by and hosted on G2.com.

What problems is Google Analytics 360 solving and how is that benefiting you?

Google Analytics 360 helps businesses understand who comes to their website, how they got there, which pieces of content engaged them, and whether they converted. With these things dialed in, the tool captures any site's pulse. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising")
UM

Verified User in Marketing and Advertising

Enterprise (\> 1000 emp.)

7/28/2022

"The insight has been so helpful."

4/5

What do you like best about Google Analytics 360?

The amount of data it captures is vast and helpful Review collected by and hosted on G2.com.

What do you dislike about Google Analytics 360?

Due to the volume of data sometimes trying to find specific information becomes difficult. Review collected by and hosted on G2.com.

What problems is Google Analytics 360 solving and how is that benefiting you?

The data driven attributes has really made it better to stratagize. Review collected by and hosted on G2.com.

Show More

8/2/2022
Validated ReviewerIncentivizedSource: G2 invite

 ![shahzad n.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "shahzad n.")
SN

shahzad n.

Quality Officer

Small-Business (50 or fewer emp.)

12/11/2021

"This is Excellent tool for data analytics. I use this tool in my work and create excellent report."

5/5

What do you like best about Google Analytics 360?

Google analytics 360 is a splendid device for web page metrics and monitoring. As of now, I've best-used google analytics four and information studio. Those systems have helped me create numerous reports for our agency's customers. The best component about records studio is the potential to develop precise reports on website metrics. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics 360?

Advanced analysis and segmentation functionality are pretty limited. Pulling data out of GA 360 is and connecting to other non-Google products is definitely an issue Review collected by and hosted on G2.com.

Recommendations to others considering Google Analytics 360:

Every company should use this tool. Review collected by and hosted on G2.com.

What problems is Google Analytics 360 solving and how is that benefiting you?

Easy to use tools, a boon for marketing professionals. A better understanding of customer behavior. They should consider the customer demands more effectively. Every company should use this tool. Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: Organic

 ![Nakul P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nakul P.")
NP

Nakul P.

Chapter Leader

Small-Business (50 or fewer emp.)

3/10/2022

"Easy integration with other google services"

5/5

What do you like best about Google Analytics 360?

The thing i liked more is easy integration with other services of google. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics 360?

The thing i dislike that it will be better if it can be connected with fb or twitter as well Review collected by and hosted on G2.com.

What problems is Google Analytics 360 solving and how is that benefiting you?

I was able to make my website more effective to use like I was able to see that my main users are women and I changed my website colors according to that Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite

 ![RAHUL J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "RAHUL J.")
RJ

RAHUL J.

Project Lead

Information Technology and Services

Small-Business (50 or fewer emp.)

5/10/2022

"Great for tracking your website"

4.5/5

What do you like best about Google Analytics 360?

Instant tracking and report, which is very helpful for the insight Review collected by and hosted on G2.com.

What do you dislike about Google Analytics 360?

Report can be in more detail then it will be great Review collected by and hosted on G2.com.

What problems is Google Analytics 360 solving and how is that benefiting you?

For tracking the user on our client website and checking the SEO results Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite

 ![Charchit K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Charchit K.")
CK

Charchit K.

Digital Marketing Intern

Mid-Market (51-1000 emp.)

3/17/2022

"Sharing my experience with google analytics 360"

4.5/5

What do you like best about Google Analytics 360?

It is very helpful to get actionable data insights Review collected by and hosted on G2.com.

What do you dislike about Google Analytics 360?

Sometimes I feel the results are not accurate. Review collected by and hosted on G2.com.

What problems is Google Analytics 360 solving and how is that benefiting you?

No need for sampling and raw data Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite

AA

Ali A.

eCommerce virtual assistant

Small-Business (50 or fewer emp.)

2/11/2022

"The free version of GA is better than paid alternatives!"

4.5/5

What do you like best about Google Analytics 360?

The free version of the software provides enough features for small businesses in their start-ups. It is very helpful for content writers, eCommerce entrepreneurs. Every online business needs to know its web diagnostics to be able to scale up, for which GA 360 is a perfect fit. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics 360?

It is slow at fetching data; even small reports take a lot of time to be made by Google Analytics 360. Review collected by and hosted on G2.com.

What problems is Google Analytics 360 solving and how is that benefiting you?

I am a freelancer eCommerce VA on Fiverr.com. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite

 ![Nghia V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nghia V.")
NV

Nghia V.

XM Practice Lead

Small-Business (50 or fewer emp.)

1/23/2022

"Best analytics for 360 customer view"

5/5

What do you like best about Google Analytics 360?

All features to view 360 degrees of customers' behaviors. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics 360?

There are some duplicated functions and a bit difficult to use for newbie Review collected by and hosted on G2.com.

What problems is Google Analytics 360 solving and how is that benefiting you?

Try to understand what customers do on our systems. This tool helps to track all behaviors of users on web/app on every screen and action. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite

## Work at Google?

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