--- title: Google Analytics 360 Reviews meta_title: 'Google Analytics 360 Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 599 reviews by the users' company size, role or industry to find out how Google Analytics 360 works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 599 scale: '5' date_modified: '2026-08-09' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Google Analytics 360 Reviews **Vendor:** Google **Category:** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Average Rating:** 4.4/5.0 **Total Reviews:** 599 ## About Google Analytics 360 Google Analytics 360 is an enterprise-level analytics solution designed to help large organizations gain comprehensive insights into customer behavior across various channels and devices. By consolidating data from websites, mobile apps, and offline interactions, it enables businesses to understand the complete customer journey and make informed decisions to enhance marketing strategies and user experiences. Key Features and Functionality: - Comprehensive Data Integration: Aggregates data from multiple touchpoints, including websites, mobile applications, and offline sources, providing a unified view of customer interactions. - Advanced Analysis and Segmentation: Offers robust tools for in-depth analysis and segmentation, allowing businesses to identify specific audience behaviors and tailor marketing efforts accordingly. - Real-Time Reporting: Provides continuous intraday data, typically available within an hour after collection, enabling timely decision-making during critical business periods. - Machine Learning Insights: Utilizes Google's machine learning models to automatically detect and surface actionable insights, such as emerging trends and significant changes in data. - Customizable User Roles and Access: Allows the creation of custom user roles to control feature access, ensuring that teams and partners have appropriate data access in compliance with organizational policies. - Seamless Integrations: Integrates with other Google solutions like Google Ads, Display & Video 360, and BigQuery, facilitating a cohesive marketing and analytics ecosystem. Primary Value and Solutions Provided: Google Analytics 360 addresses the complex measurement needs of large enterprises by offering scalable tools and enterprise-level support. It enables organizations to unlock customer-centric measurement, gain smarter insights to improve return on investment (ROI), and connect these insights to actionable results. By providing a comprehensive and customizable analytics platform, it empowers businesses to make data-driven decisions, optimize marketing strategies, and deliver better customer experiences. ## Google Analytics 360 Pros & Cons **What users like:** - Users value the **advanced reporting and seamless integration** of Google Analytics 360 for actionable insights and decision-making. (6 reviews) - Users appreciate the **easy integrations** of Google Analytics 360, enhancing their connection with the Google ecosystem. (5 reviews) - Users appreciate the **ease of use** of Google Analytics 360, simplifying data collection and integration across platforms. (3 reviews) - Users appreciate the **seamless integration** with Google tools, enhancing data analysis and marketing strategies effectively. (3 reviews) - Users value the **smart insights** from Google Analytics 360, effectively improving ROI and customer understanding. (2 reviews) - Helpful (2 reviews) - Journey Analysis (2 reviews) - Users appreciate the **advanced reporting** capabilities of Google Analytics 360, enabling insightful analysis and data-driven decision-making. (2 reviews) - Attribution (1 reviews) - Business Growth (1 reviews) **What users dislike:** - Users find the **steep learning curve** of Google Analytics 360 daunting, making initial setup and navigation challenging. (4 reviews) - Users find the **cluttered interface** of Google Analytics 360 difficult to navigate and challenging for beginners. (2 reviews) - Users find the **complex features** of Google Analytics 360 overwhelming, creating a steep learning curve for beginners. (2 reviews) - Users find the **complexity** of Google Analytics 360 overwhelming, especially with its steep learning curve and setup requirements. (2 reviews) - Users note that Google Analytics 360 is **expensive** , making it less accessible for smaller teams and budgets. (2 reviews) - Limited Charting Capabilities (2 reviews) - Users find the **steep learning curve** of Google Analytics 360 challenging, complicating setup and effective usage for newcomers. (2 reviews) - Users find the **complex setup** of Google Analytics 360 challenging, requiring advanced skills and dedicated resources. (1 reviews) - Users find the **difficult learning** curve of Google Analytics 360 challenging, particularly for beginners navigating the complex interface. (1 reviews) - Improvements Needed (1 reviews) ## Google Analytics 360 Reviews ### 1. Fair use of demographics **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Music | Small-Business (50 or fewer emp.) **Reviewed Date:** March 23, 2019 **What do you like best about Google Analytics 360?** It’s a clean overview of information posted - from graphs to written reports on analytics. **What do you dislike about Google Analytics 360?** It’s decent enough. But easy to forget about, there could possibly be a better system to set goals of analytic views + more **Recommendations to others considering Google Analytics 360:** Do the tutorial and read up on the info! The video is good **What problems is Google Analytics 360 solving and how is that benefiting you?** Google analytics. 360 allows for views on demographics, clicks and more. It’s resourceful when you’d like a first hand understanding of ones audience ### 2. A must Use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** September 13, 2019 **What do you like best about Google Analytics 360?** Google analytics provide data and information about the visitor and location very accurately **What do you dislike about Google Analytics 360?** Nothing to dislike about google anlaytics **What problems is Google Analytics 360 solving and how is that benefiting you?** The main advantage is increased revenue ### 3. Campaign profitability **Rating:** 5.0/5.0 stars **Reviewed by:** Leonel A. | Gerente General, Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2018 **What do you like best about Google Analytics 360?** We are all aware of the great need of Google to offer the client exactly what they need at all times, hence changing their way of working constantly. That's why we have to be up-to-date on all the novelties it offers and be totally efficient. **What do you dislike about Google Analytics 360?** There is a Detail, It should be noted that currently there is no date or price officially established to obtain the beta versions, but it is known that applications can be obtained separately. So for me it's a problem because I hope you can get your premium version. **Recommendations to others considering Google Analytics 360:** What Google is currently trying to do is to understand the behavior of the customer in order to maximize the performance of a campaign, that is, to know better what business routes to take and act accordingly. For this reason, the Google Analytics 360 Suite has been created, a new way of offering large companies and marketing agencies the necessary information in a practical and effective way. If you are not a Google Analytics user, it's time to start using it. Thanks to this tool, you can connect the commercialization of your business with the interactions of the website, as well as obtain data both online and offline and convert them into appropriate decisions. **What problems is Google Analytics 360 solving and how is that benefiting you?** If you are using the free version of Google Analytics you will not be able to see big changes, as we have already mentioned, all the applications are paid, but you can buy each of them independently in case you need only part of the analysis. It is clear that Google Analytics is a very important tool for both companies and agencies, obtaining 82.8% of the share of market analysis. Although most users use the free version, it is worth knowing the advantages offered by paid applications, since you can get a higher return thanks to them. ### 4. Google Analytics 360 rewiew for G2 **Rating:** 4.5/5.0 stars **Reviewed by:** Mario M. | Maintenance, Retail, Small-Business (50 or fewer emp.) **Reviewed Date:** April 02, 2019 **What do you like best about Google Analytics 360?** I like everything about Google analytics 360. Its flawless and gets the job done. Also easy and nothing hard about it. **What do you dislike about Google Analytics 360?** What do I dislike about google analytics 360 ?? Nothing, google analytics is perfect **Recommendations to others considering Google Analytics 360:** Easy to use and very simple. Not stressful. **What problems is Google Analytics 360 solving and how is that benefiting you?** marketers who deploy a complete marketing analytics stack are 39% more likely to see improvement in the overall performance of their marketing programs ### 5. Great Software for Site Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 09, 2019 **What do you like best about Google Analytics 360?** I love that I can view which of my marketing efforts are driving traffic to my clients website **What do you dislike about Google Analytics 360?** It’s not so intuitive, pulling reports can be difficult and the platform is hard to navigate without prior training **What problems is Google Analytics 360 solving and how is that benefiting you?** For paid search I am able to understand which campaigns I should fund more based on site performance ### 6. Understand your business better **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2019 **What do you like best about Google Analytics 360?** Google Analytics 360 gives you the tools you need to better understand your customers. You can then use those insights to take action, such as improving your website, creating tailored audience lists, and more. **What do you dislike about Google Analytics 360?** Google Analytics 360 starts from US$150,000 per year, it might be hard to justify the investment. **Recommendations to others considering Google Analytics 360:** It will be worth the investment. **What problems is Google Analytics 360 solving and how is that benefiting you?** Looked at better ways to retain customers, so we can focus on Custer service rather than outreach. ### 7. Handy tool! **Rating:** 4.0/5.0 stars **Reviewed by:** Rex G. | Realtor, Mid-Market (51-1000 emp.) **Reviewed Date:** January 25, 2019 **What do you like best about Google Analytics 360?** The software keep tracking your audience and the traffic. I also have the other google analytics, we use both of these software in company, works really well. Integration with other google programs and software is really helpful. **What do you dislike about Google Analytics 360?** There’s definitely a learning curve when it comes to using this and with the integration. **Recommendations to others considering Google Analytics 360:** Use this! All Google platforms accessible from one location, my system is well organized and every thing is tracked down, thanks to this. **What problems is Google Analytics 360 solving and how is that benefiting you?** I think that this tool should be used by any company, this can really help any company with marketing and audience. ### 8. Google Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2019 **What do you like best about Google Analytics 360?** Being able to provide granular / specific insights by filtering by campaigns or placement etc. Able to handle a lot of data at one time compared to some other reporting software tools. **What do you dislike about Google Analytics 360?** Sometimes i'm not sure on the accuracy and the personalisaiont within the software. It can be a bit slow but that is understndable considering the amount of data it processes **What problems is Google Analytics 360 solving and how is that benefiting you?** Highlighting performance of advertising campaigns which appear on the surface not to be perforiming so well. However using GA360 was able to demonstrate previously unknown ways in which they performed well. ### 9. Google Analytics review **Rating:** 4.5/5.0 stars **Reviewed by:** Mackie S. | Assistant Store Manager, Hospitality, Enterprise (> 1000 emp.) **Reviewed Date:** March 05, 2019 **What do you like best about Google Analytics 360?** I love how you are literally able to see which keywords and words you can use to make your subject rank highly **What do you dislike about Google Analytics 360?** It can be a little confusing. Google analytics is a very complex thing so it just takes time. **Recommendations to others considering Google Analytics 360:** Try it out. I think you will love it. **What problems is Google Analytics 360 solving and how is that benefiting you?** Solving the problem of customers not being able to find my product. From using google analytics I have realized it has increased my sales ### 10. Easy to understand and use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Law Practice | Small-Business (50 or fewer emp.) **Reviewed Date:** June 27, 2019 **What do you like best about Google Analytics 360?** It was easy to understand the overall analytics, they even assist the user with how the analytics are created. **What do you dislike about Google Analytics 360?** no complaints. it was essential in the practice. **What problems is Google Analytics 360 solving and how is that benefiting you?** We used it when launching our new website. It helped us know when it would be the best time for our website to go under maintenance. ### 11. Very great analytics service for your sites - a little refinement. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Tobacco | Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2019 **What do you like best about Google Analytics 360?** I am pleased with this service because I use it at work to analyze site statistics.With this feature, I can attract traffic and also track the statistics of purchases / sales on my site **What do you dislike about Google Analytics 360?** I believe that it will not be easy for beginners to master, but if you work on a permanent basis, mastering will be fast and **Recommendations to others considering Google Analytics 360:** For novice IT site administrators, I advise this service, it really helps not to get confused **What problems is Google Analytics 360 solving and how is that benefiting you?** I can analyze in detail the most profitable sources of traffic and improve these visits and working to increase the conversion, because it is directly proportional to the number of sales. ### 12. Incredibly powerful analytics tool **Rating:** 5.0/5.0 stars **Reviewed by:** Laura A. | Director of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2019 **What do you like best about Google Analytics 360?** I love the feel of Google Analytics interface. The best part about GA 360 is everything about Google Analytics but on steroids. **What do you dislike about Google Analytics 360?** The heavy expensive that comes with it isn't ideal, but still worth the cost. **What problems is Google Analytics 360 solving and how is that benefiting you?** Track and manage website traffic, goals and behavior for our website as well as for our clients, on a large scale. ### 13. Well Thought out **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Think Tanks | Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2019 **What do you like best about Google Analytics 360?** The program is well thought out and intuitive allows for users to stay up to date on analysis **What do you dislike about Google Analytics 360?** I cant help but think that there is so much more that i can get out of it. Would like to see how more knowledge of use could be implemented **What problems is Google Analytics 360 solving and how is that benefiting you?** Measuring the metrics and efficiency of social media actions and strategies. ### 14. Awesome Product **Rating:** 4.0/5.0 stars **Reviewed by:** Bart G. | Quality Department Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2019 **What do you like best about Google Analytics 360?** The layout in general is appealing. Very user friendly and unlimited functions. **What do you dislike about Google Analytics 360?** I haven't ran into many obstacles as of yet. Its great for laying everything out and analyzing data. **Recommendations to others considering Google Analytics 360:** Great job of letting us have all of our data in front of us! It is a great too to have all the our data in front of us so we can track where we need to go and where we have been as a business. **What problems is Google Analytics 360 solving and how is that benefiting you?** Budgeting, inventory ### 15. Love **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Small-Business (50 or fewer emp.) **Reviewed Date:** July 12, 2019 **What do you like best about Google Analytics 360?** That I can trust Google on many different platforms **What do you dislike about Google Analytics 360?** Everything can be faster, but Google does everything best **Recommendations to others considering Google Analytics 360:** Can you really get better than Google? **What problems is Google Analytics 360 solving and how is that benefiting you?** I do not have any specific issues I currently need resolved within Google Analytics ### 16. Easy and Fast **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Building Materials | Mid-Market (51-1000 emp.) **Reviewed Date:** January 01, 2019 **What do you like best about Google Analytics 360?** I like how quickly the data is processed and given in a professional and clean manner. It is simple to use and easy to learn. Within no time my team was able to use and create key KPI figures that would normally take days to compile. **What do you dislike about Google Analytics 360?** The price was the major hurdle that I had to convince the board to agree with. But once I was able to demonstrate the positives of having this software. There was no issue at all in purchasing this. **Recommendations to others considering Google Analytics 360:** I Highly recommend Google Analytics to any company that wants to have complete 360 degrees worth of data within their fingertips. **What problems is Google Analytics 360 solving and how is that benefiting you?** The ability to cut time used in collecting the data and compiling it. ### 17. ITs a great program **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** July 22, 2019 **What do you like best about Google Analytics 360?** It is super quick and easy to access. My group loved it. Ease of use **What do you dislike about Google Analytics 360?** Costly but works well. Hard to use internationally **What problems is Google Analytics 360 solving and how is that benefiting you?** -trying to analyze data -has helped me to see trends ### 18. Everything a Marketing team needs **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2019 **What do you like best about Google Analytics 360?** The platform is robust and FREE. GA offers so much to users **What do you dislike about Google Analytics 360?** The platform can be cumbersome until you are able to learn you way around. **Recommendations to others considering Google Analytics 360:** More training and programs for users to learn platform. **What problems is Google Analytics 360 solving and how is that benefiting you?** True ROI on campaigns. ### 19. Is so easy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Google Analytics 360?** Help me to know how people interact with my media **What do you dislike about Google Analytics 360?** I like everything is soo easy to use and soo useful **Recommendations to others considering Google Analytics 360:** Is soo easy to use **What problems is Google Analytics 360 solving and how is that benefiting you?** To know how people interact with my media profiles ### 20. Real time revenue and traffic data made simple **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2019 **What do you like best about Google Analytics 360?** Ability to pull in other data sources beyond GA **What do you dislike about Google Analytics 360?** The exorbitant cost makes it tough to justify **Recommendations to others considering Google Analytics 360:** Make sure the added cost is justified. Otherwise it maybe better to try to use google docs, automated data pulls, etc outside GA 360 to find relevant data **What problems is Google Analytics 360 solving and how is that benefiting you?** Real time ROI measurement ### 21. Great insights into the analytics everyone needs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2018 **What do you like best about Google Analytics 360?** Easy to Install and effective GUI, You Can Collect Navigation Data of the User, In addition, the best part is Google Analytics is the Free tool, Also you make conversation and you have all the data and information of your web pages. The data is easy to understand and is sorted in a worthwhile way. Google Analytics is a very first step to track, check and manage all the traffic. **What do you dislike about Google Analytics 360?** Google Analytics borders on perfection on the functions it does. Maybe too much information at the beginning that you do not know very well how to interpret, but you end up controlling everything perfectly after a few days. **What problems is Google Analytics 360 solving and how is that benefiting you?** In Google Analytics, it allows us to analyze traffic and make important decisions about our clients along with shaping future decisions. Also know if certain projects are working, you must improve something or modify your content to fit the type of visits you have. ### 22. Positive **Rating:** 5.0/5.0 stars **Reviewed by:** Widad L. | Captioning Assistant/Specialist and Coach, Medical Practice, Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2018 **What do you like best about Google Analytics 360?** The fact that it provides an insane amount of data for a program that's essentially free. I use it mainly to find out what type of posts bring about the most traffic. I can see what people are clicking on the most and what they're searching for. Even though it's not necessarily raw data.. it's digestable for people like me, people who are just starting off and don't know enough about tracking engagement to begin with. **What do you dislike about Google Analytics 360?** Nothing I dislike about the program in particular. Sometimes it lags but I just have to restart. **What problems is Google Analytics 360 solving and how is that benefiting you?** I was looking at engagement and what types of posts drew the most attention and interaction from viewers. I appreciate the layout and format of the data. ### 23. Shopping analytics are the most beneficial **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** March 15, 2019 **What do you like best about Google Analytics 360?** I enjoy that this gives us lots of data on consumer shopping habits. We are better able to locate our ads based on what consumers are looking for. **What do you dislike about Google Analytics 360?** the Difficulty is that we are trying to market education I’m an uncommon environment. **Recommendations to others considering Google Analytics 360:** I would recommend google analytics on a trial basis. It is a good product but you have to have clear goals for use. **What problems is Google Analytics 360 solving and how is that benefiting you?** We have learned where we are unlikely to be successful with our campaign, thanks to shopping analytics. ### 24. Love Google Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2019 **What do you like best about Google Analytics 360?** I love that it is so easy to use, extremely reliable, and integrate-able with social platforms. **What do you dislike about Google Analytics 360?** We did have some instances where google would stop tracking data / site traffic / measuring Facebook pixel files. This would go on for a couple of weeks because Google did not ping us letting us know what had happened. **Recommendations to others considering Google Analytics 360:** Keep at it. More integration about lifestyle of target audiences would be great. You could compete with some of the larger people insight mining platforms. I'd trust you. **What problems is Google Analytics 360 solving and how is that benefiting you?** Understanding who is engaging with our content and websites. And better targeting them in future marketing endeavors. ### 25. A Necessity **Rating:** 4.5/5.0 stars **Reviewed by:** Joshua C. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2018 **What do you like best about Google Analytics 360?** When some much of today's advertising focuses around google, analytics 360, obviously, is perfectly synced with all of the activity surrounding your sites on google. The visualization tools are my favorite part **What do you dislike about Google Analytics 360?** The only dislike is that is not as readily customizable as other platforms. With such a giant consumer base, customer service is spotty and their is much less personalization. **Recommendations to others considering Google Analytics 360:** Every company should have an account for this in their wallet **What problems is Google Analytics 360 solving and how is that benefiting you?** I am able to track my websites and campaign statuses, find trends, and interact with users in real time to see what makes their online experience most satisfactory. ### 26. Google Analytics 360 **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Research | Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2019 **What do you like best about Google Analytics 360?** What I like best is the fact my team can collaborate on the Google Analaytics **What do you dislike about Google Analytics 360?** I dislike the fact that my google drive will run out of storage therefore causing a haunt to my google analytics **Recommendations to others considering Google Analytics 360:** Go for it! It’s user friendly! **What problems is Google Analytics 360 solving and how is that benefiting you?** I’m solving the problem of viewers that see our profile. We are able to have a broader outreach and a larger audience ### 27. Very robust platform for marketers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2019 **What do you like best about Google Analytics 360?** I like the amount of customizations and drill downs you can achieve with this platform. **What do you dislike about Google Analytics 360?** It is very difficult to just jump right in to using analytics. You'll need to take the academy first. **What problems is Google Analytics 360 solving and how is that benefiting you?** It's for our marketing departments and to track website traffic. ### 28. Great for our company **Rating:** 2.5/5.0 stars **Reviewed by:** Zeal B. | Analyst, Research and Insights , Mid-Market (51-1000 emp.) **Reviewed Date:** October 19, 2018 **What do you like best about Google Analytics 360?** Good interface and fairly straight forward usability to set up custom accounts. Easy to toggle between dates and different metrics **What do you dislike about Google Analytics 360?** Exporting of reports is easy but output is a bit clunky. If I am running 5 different metrics for 10 pages it will only spilt out one metric and only the pages visible on the screen. Also run time of reports are a bit slow. **Recommendations to others considering Google Analytics 360:** n.a **What problems is Google Analytics 360 solving and how is that benefiting you?** Daily traffic investigation and analysis ### 29. Google Analytics 360 **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** October 29, 2018 **What do you like best about Google Analytics 360?** I worked a short term assignment with the district financial analyst of the southern district where I was exposed to this program. It was a free software that we were able to use during the rotation. The software allowed for good analysis and very granular outputs. We were able to pull some useful reports and provide more meaningful analysis because of this. **What do you dislike about Google Analytics 360?** The software was new to me. Initially it was very hard for me to use. As my technical knowledge increased over the duration of the assignment I grew more comfortable. However, the customer support team was very knowledge and helpful when I hit roadblocks. **What problems is Google Analytics 360 solving and how is that benefiting you?** Google analytics is a cost effective program which allows the agency to analyze data sets, and provide meaningful reports. We are able to better generate sophisticated reports via the analysis tools provide by this software. ### 30. Works well **Rating:** 2.5/5.0 stars **Reviewed by:** Guy K T. | Site Superintendent, Public Relations and Communications, Small-Business (50 or fewer emp.) **Reviewed Date:** October 08, 2018 **What do you like best about Google Analytics 360?** Compatibility with other google products make using this software easy to use. Most of the work is made easy to do. it show the amount of traffic that happens on your site. Making it easy to quantify **What do you dislike about Google Analytics 360?** Not really anything to dislike, i wish it would do all of the work for me, like totally. **Recommendations to others considering Google Analytics 360:** None **What problems is Google Analytics 360 solving and how is that benefiting you?** it makes quantifying campaigns easy. I used it with other google products as well it makes my work easier ### 31. Effective and easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2019 **What do you like best about Google Analytics 360?** It is very easy to use love this program it was the best one by far. **What do you dislike about Google Analytics 360?** It took a bit to get the hang of it but after some getting used to it was easy to use. **What problems is Google Analytics 360 solving and how is that benefiting you?** It has many benefits it makes my job alot easier and creating ads is now a breeze ### 32. Google Analytics 360 **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** May 10, 2019 **What do you like best about Google Analytics 360?** It gives u useful insight of essential consumer behavior etc **What do you dislike about Google Analytics 360?** I like everything about it. There’s not much to dislike about the software **Recommendations to others considering Google Analytics 360:** I recommend researching any product that may fit your needs **What problems is Google Analytics 360 solving and how is that benefiting you?** It helps me a lot with solving consumer pr ### 33. Google Analytics is useful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2019 **What do you like best about Google Analytics 360?** There are many features. You are able to filter a lot of information. Any google service usually never fails to provide! **What do you dislike about Google Analytics 360?** It can get confusing. Lot of info means lots of going through the website which can be annoying. **What problems is Google Analytics 360 solving and how is that benefiting you?** I use this program to see how many people actually look at my website. It helps me see what I need to use to attract my clients. ### 34. Endlessly customizable, even if initially overwhelming **Rating:** 3.5/5.0 stars **Reviewed by:** Emily Rose P. | Content Marketing Associate, Higher Education, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2018 **What do you like best about Google Analytics 360?** As a marketer, I need to see where traffic is coming from, which of my campaigns is generating the most interest or reaching the most people, and how successful our own digital properties are at engaging users, moving them through the funnel, and ultimately converting them. GA allows me accs **What do you dislike about Google Analytics 360?** There’s definitely a learning curve associated with the suite, and even when you’re familiar with the whole thing, you sometimes have to let your muscle memory guide you b/c the user experience isn’t necessarily intuitive. And the design doesn’t help: Something about it feels clunky, so getting up the energy to go in and mine the data you need feels like a heavier lift than it needs to be. **What problems is Google Analytics 360 solving and how is that benefiting you?** We are a start-up and don’t have a team specifically devoted to measuring the results of our efforts, so it’s a lifesaver to have a free suite of tools that, while not easy to learn, are accessible enough once you’ve gotten the lay of the land and spent time in the system. GA enables us to understand which of our efforts is most successful, and which is falling flat, so we know where to allocate our most limited resource: time. ### 35. Its great **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 01, 2019 **What do you like best about Google Analytics 360?** The information that is here is great because it's everything I need to see in one place. this tool we can know in real time all the analysis of our products and the amount of people who visit our websites. **What do you dislike about Google Analytics 360?** There’s definitely a learning curve associated with the suite, and even when you’re familiar with the whole thing. **What problems is Google Analytics 360 solving and how is that benefiting you?** Time management. I am able to complete reports and find information much quicker and easier with 360. ### 36. Google Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 26, 2019 **What do you like best about Google Analytics 360?** Comparing progress of campaign between GA and DCM. I also like how I can keep the partners accountable for their performance progress versus the information that they send through. **What do you dislike about Google Analytics 360?** It can be difficult to use especially for new employees and people to the discipline. There is a level of training that needs to happen in order to truly be able to use the platform and tool. **What problems is Google Analytics 360 solving and how is that benefiting you?** Able to monitor performance. Able to check the reach and frequency of the platform or partner which ensures a level of accountability between all teams. ### 37. Good and easy to use **Rating:** 2.5/5.0 stars **Reviewed by:** James M. | CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2019 **What do you like best about Google Analytics 360?** I like that it shows charts to track how my website is doing. **What do you dislike about Google Analytics 360?** I wish that it was not as expensive as it is. **What problems is Google Analytics 360 solving and how is that benefiting you?** I can see how to improve my website stats. ### 38. Great experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2019 **What do you like best about Google Analytics 360?** This us very helpful and easy to use during my trail use. **What do you dislike about Google Analytics 360?** Nothing at all everything about this i liked **What problems is Google Analytics 360 solving and how is that benefiting you?** It helps me get thru my assignment fast and easy ### 39. The Benefits of Google Analytics 360 **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2018 **What do you like best about Google Analytics 360?** I like the accuracy and easy to use layout of Google Analytics 360. I work for a digital marketing firm and I use this platform daily to monitor the activity, behavior flow, audience, channel sources and more. **What do you dislike about Google Analytics 360?** You have to have a basic understanding of a Analytics platform, otherwise it does take a little time to learn it. It’s not necessarily a dislike, but it does take a little effort. **Recommendations to others considering Google Analytics 360:** I would definitely recommend to anyone needing a good site to analyze results. **What problems is Google Analytics 360 solving and how is that benefiting you?** It has allowed us to better track where the website traffic comes from and what provides the best source of conversions. This allows us to stay on top of what is working and change what is not to get the best results for our clients. ### 40. Easy to read and understand **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2019 **What do you like best about Google Analytics 360?** Google analytics, above all else, is simple and easy to read. You don't have to study the results, they lay it out in a way that make the numbers fast to access and share. **What do you dislike about Google Analytics 360?** There is a bit of a lack of detail in this simplicity approach. I would appreciate more click feedback in order to see which ad words are creating more business. **What problems is Google Analytics 360 solving and how is that benefiting you?** Google analytics allows me to see what ads are working and worth our time and money versus which ones should be dropped or changed. ### 41. I Love GA 360! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 03, 2019 **What do you like best about Google Analytics 360?** This product allows me to develop insights into how users engage with my business online and offline. It is the most important tool I use! **What do you dislike about Google Analytics 360?** I’m not always a fan of paying so much off services like this! **What problems is Google Analytics 360 solving and how is that benefiting you?** I’m purely solving the problem of understanding user engagement! ### 42. Easy product to utilize. **Rating:** 5.0/5.0 stars **Reviewed by:** Elizabeth N. | Admin coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** January 15, 2019 **What do you like best about Google Analytics 360?** Definitely recommend as I am able to complete system analysis with this. **What do you dislike about Google Analytics 360?** Could do with more features like other competitors. **Recommendations to others considering Google Analytics 360:** Easy to use, definitely something good to start with. **What problems is Google Analytics 360 solving and how is that benefiting you?** I am able to see my tasks in an easy and efficient manner, and all my data is organized. ### 43. Google is where it’s at **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2019 **What do you like best about Google Analytics 360?** It easy to learn and use. I like that it keeps all my projects organized and I can access anywhere. **What do you dislike about Google Analytics 360?** There’s nothing I would change; really can’t complain. **What problems is Google Analytics 360 solving and how is that benefiting you?** I am able to communicate and share work with anyone anywhere. ### 44. Analytics 360 **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2018 **What do you like best about Google Analytics 360?** It is an easy UI to follow & apply filters to. It is very customizable to what information you need and it is always consistent on where you can find the info. **What do you dislike about Google Analytics 360?** It obviously puts its own Google products in front of other third party - so there are limitations on certain things that can be tracked such as app traffic or third party vendors. There is always a discrepancy, but sometimes it is way to large to explain. **Recommendations to others considering Google Analytics 360:** Allow app traffic to be tracked more smoothly. Don't prioritize their own over others. **What problems is Google Analytics 360 solving and how is that benefiting you?** We utilize this for our own O&O site + we use this in our agency type business and get access to clients analytics to help us analyze their campaigns performance ### 45. Google analytics is a must for online business **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2019 **What do you like best about Google Analytics 360?** I love that google analytics 360 is easy to understand and shows useful and practical data that I have applied to my business **What do you dislike about Google Analytics 360?** There is nithijt I dislike about this app **What problems is Google Analytics 360 solving and how is that benefiting you?** I’m understanding patterns that I wouldn’t have otherwise seen ### 46. Awesome program **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** October 30, 2018 **What do you like best about Google Analytics 360?** Rapid ability to produce analytics and easy access for all companies, no matter what your company's objective or goal is. It satisfies a wide variety of users, while also being user-friendly at the same time. **What do you dislike about Google Analytics 360?** A bit confusing to navigate and took me a while to get adjusted to. There are a lot of different places to navigate on this platform and that can come off a bit overwhelming to people that have never used it before. Once I got used to it, I found it very easy to become comfortable with. But at first, it was not and I found that to be something that I really did not like at all. **Recommendations to others considering Google Analytics 360:** Connect with other non Google platforms **What problems is Google Analytics 360 solving and how is that benefiting you?** Analytical research ### 47. User Friendly Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Aren M. | Library Page, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2019 **What do you like best about Google Analytics 360?** The overall ease of navigation and practical application of Google Analytics 360. **What do you dislike about Google Analytics 360?** I can't say that I dislike anything about Google Analytics 360. **What problems is Google Analytics 360 solving and how is that benefiting you?** Tracking budgeting costs and revenue. ### 48. Strange new world **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** April 04, 2019 **What do you like best about Google Analytics 360?** Theoretically, that I can see how impactful my marketing campaigns are. **What do you dislike about Google Analytics 360?** It's an awkward learning curve and insights aren't built into the webpage automatically - which involves a lot of extra navigation **What problems is Google Analytics 360 solving and how is that benefiting you?** To understand my reach to customers and adjust marketing accordingly ### 49. An Amazing tool to help with data analysing, reporting and visualization **Rating:** 5.0/5.0 stars **Reviewed by:** Bindu F. | CEO Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** October 08, 2018 **What do you like best about Google Analytics 360?** Google Analytics 369 has a lot of extra reporting functions like data freshness, unsampled reports, roll up reporting and advanced analytics that is very useful to make decisions around marketing and traffic budgets. **What do you dislike about Google Analytics 360?** Nothing. Some people prefer the free version of Google Analytics but this is superior in many ways **Recommendations to others considering Google Analytics 360:** absolutely love it because its SLA is competitive and there is support for larger enterprises **What problems is Google Analytics 360 solving and how is that benefiting you?** Dash freshness is always under 4 hours which is amazing. There is unlimited data, data freshness, access to raw data to help with marketing and business decisions ### 50. Good overall product and platform for creating audience segments **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 03, 2019 **What do you like best about Google Analytics 360?** How many different audiences you can make using the platform, from one pixel **What do you dislike about Google Analytics 360?** Its UI can be really glitchy which can be frustrating when setting up new audiences. **What problems is Google Analytics 360 solving and how is that benefiting you?** creating granular audiences for complex campaigns which allow more optimisation and better ROI results. ## Google Analytics 360 Discussions - [Iron](https://www.g2.com/discussions/50936-best) - 2 comments, 2 upvotes - [How does Google Analytics 360 work?](https://www.g2.com/discussions/how-does-google-analytics-360-work) - 1 comment, 1 upvote - [How can become best blogger](https://www.g2.com/discussions/how-can-become-best-blogger) - 1 comment, 1 upvote - [Very good](https://www.g2.com/discussions/very-good-199e69ba-f1d8-445b-9155-60dfd372c62f) - 2 comments, 1 upvote - [How do you for product market](https://www.g2.com/discussions/how-do-you-for-product-market) - 1 comment, 1 upvote - [View Google Analytics 360 pricing details and edition comparison](https://www.g2.com/products/google-analytics-360/reviews?page=7&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-15+08%3A31%3A42+-0500&secure%5Bsession_id%5D=81331d71-a294-4b47-99cc-8915374f93b1&secure%5Btoken%5D=52acf55854adcdc9a9385d1cdcc136744f44e734d60cfd04d6d877bb02ec462f&format=llm_user) ## Google Analytics 360 Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **User Identification** - Demographics - User Segmentation - Geolocation - Predictive Analytics **Reporting** - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Activity Dashboard - User Path Tracking - User Activity History - Multi-Channel Attribution - In-App Events Tracking **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions - Engagement Tracking - Uninstall Tracking - Conversion Tracking - Location Tracking - ROI Tracking - Retention Tracking - Visitor Tracking - Behavior Tracking - Revenue Tracking **Additional Functionality** - Monitoring - Push Notifications - Access Controls/Permissions - Campaign Management - Data Modeling - Funnel Analysis - For Marketers - Single Sign On - Workflow Management - Customer Experience Management - Trend Analysis - Mobile Access - Third-Party Integrations - Alerts/Escalation - Data Import/Export - Collaboration Tools - Session Recording - Data Visualization - Root Cause Analysis - Drag & Drop - Performance Metrics - Generative AI - Cohort Analysis - Issue Management - Compliance Management - Heatmaps - Customizable Branding - Search/Filter - AI Copilot - Event Triggered Actions - API - Reporting/Analytics - A/B Testing **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Google Analytics 360 Alternatives - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - 4.5/5.0 (2,905 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - 4.5/5.0 (1,329 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - 4.2/5.0 (1,173 reviews)