![Laura W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Laura W.") LW Laura W. Junior business analyst Mid-Market (51-1000 emp.) 11/28/2019 "A premium ecosystem Google marketing platform." 5/5 What do you like best about Google Analytics 360? Google Analytics 360 provides us options and save you from large data sampling. You can have a quick way to see relevant data in report. You can track data and check how your business is going. It can track your performance of business. You can expand the quota of sample data easily. Its rolling up reporting helps you to compare your site data with other site data. You can have integration with different Google apps such as Google cloud, search ads, Google big query etc. Review collected by and hosted on G2.com. What do you dislike about Google Analytics 360? Google analytics 360 is still limited as well and it provides you limited amount of data on website. Its components are not completely independent. It is complex and confusing to learn from new users. It has much higher data limitation in collecting data. It does not report things correctly. In group setting you must find traffic issues and then it causes data less reliable. And your incorrect data reports cannot be deleted. Still if you want to add more data you must need to pay not completely free for extra data traffic. Review collected by and hosted on G2.com. What problems is Google Analytics 360 solving and how is that benefiting you? So benefit of upgrading to Google analytics 360 is it allows you unlimited accounts you want. It has no limitation in account and data sampling. It provides you separate data for each stakeholder and web properties. Tracking in this version is easy and good. It provides option of rolling up to customers to create reporting of their sent data. It provides you native integration of different Google products as well which are not free but it provides you free integration. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite See what 554 reviewers think of Google Analytics 360 4.4 out of 5 ยท Verified reviews from real users [ Read all reviews ](https://www.g2.com/products/google-analytics-360/reviews)