--- title: Google Analytics Reviews meta_title: 'Google Analytics Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 6876 reviews by the users' company size, role or industry to find out how Google Analytics works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 6876 scale: '5' date_modified: '2026-09-30' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Google Analytics Reviews **Vendor:** Google **Category:** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 6,876 **AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality. ## About Google Analytics Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results. State-of-the-art conversion attribution and testing tools help companies large and small build better user experiences and maximize their digital strategy. Get user insights that only Google can give you. Understand your site and app users to better evaluate the performance of your content, products, and more. Whether your business is big or small, Google can help you see what’s working and fix what’s not. Let Google Analytics work for you. Learn more at google.com/analytics. ## Google Analytics Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users value the **comprehensive insights** from Google Analytics, facilitating an understanding of web traffic and user engagement. (200 reviews) - Users value the **rich insights** provided by Google Analytics, enhancing their understanding of website performance and user engagement. (160 reviews) - Users find Google Analytics to be **easy to use** , particularly appreciating its beginner-friendly insights and extensive features. (155 reviews) - Users appreciate the **easy integrations** with Google tools, enhancing their ability to analyze and optimize performance effectively. (104 reviews) - Users value the **data analysis capabilities** of Google Analytics, aiding in customer understanding and business strategy development. (88 reviews) - Reporting (71 reviews) - Integrations (68 reviews) - Web Traffic Analysis (55 reviews) - Traffic Analysis (47 reviews) - Helpful (46 reviews) **What users dislike:** - Users find the **steep learning curve** of Google Analytics challenging, especially for beginners trying to navigate its complexities. (99 reviews) - Users find the **complexity** of Google Analytics overwhelming, especially after the transition to GA4 and its many features. (69 reviews) - Users find the **learning difficulty** of Google Analytics challenging, particularly for beginners navigating its complexities. (69 reviews) - Users often find Google Analytics **not intuitive** , struggling with its steep learning curve and complex report structures. (59 reviews) - Users find the **steep learning curve** of Google Analytics frustrating, especially with the confusing GA4 interface. (58 reviews) - Unclear Explanations (55 reviews) - Users find the **complex features** of Google Analytics overwhelming, particularly for beginners struggling with setup and navigation. (49 reviews) - Users find Google Analytics **difficult to learn** , especially for beginners navigating its complex features and data. (45 reviews) - Poor Reporting (42 reviews) - Missing Features (41 reviews) ## Google Analytics Reviews ### 1. What an incredible free tool to gain insights on web services and websites. **Rating:** 5.0/5.0 stars **Reviewed by:** Daryl V. | Marketing Associate, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** December 17, 2024 **What do you like best about Google Analytics?** Great value for a service that is basically free, helps you see in real time all the aspects and data related to any page on any site being tracked, Super helpful in making SEO/SEM changes on the fly based to how the traffic behaves. Can be set up in a single click on most platforms and simply works out of the box. Customer support documentation too is extensive and in depth. **What do you dislike about Google Analytics?** Has a pretty steep learning curve given the numerous options, features and the granularity the solution goes into. **What problems is Google Analytics solving and how is that benefiting you?** Tangentia uses Analytics to understand user trends, traffic and how changes on pages and content affects viewer retention and click throughs. ### 2. It is very comprehensive in analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** August 01, 2025 **What do you like best about Google Analytics?** Mainly the real-time locations, it is very convenient to use it as a map. **What do you dislike about Google Analytics?** The main dashboard should be simplified further. **What problems is Google Analytics solving and how is that benefiting you?** Help me know the monthly SEO traffic that enters the website for my clients. ### 3. Comprehensive Insights, Seamless Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Ajay J. | Growth Marketing Lead, Computer Software, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** October 06, 2025 **What do you like best about Google Analytics?** I find Google Analytics invaluable for tracking website traffic, customer acquisition, and user demographics, which greatly supports my content marketing and SEO efforts. The integration with Google Search Console and the ability to track user journeys and conversions are particularly fascinating and useful for optimizing performance. I appreciate the ecosystem of Google's products; they offer extensive features at great pricing and have a widespread user base, facilitating access to numerous resources and support online. The availability of video tutorials and courses made the learning curve manageable and aided in my effective utilization of the platform for over four years. **What do you dislike about Google Analytics?** I find the initial setup of Google Analytics quite challenging. It was difficult to get started despite the tool being popular. Even though there are plenty of video tutorials and resources available online, there is still a noticeable learning curve, especially for beginners. I feel that Google Analytics could benefit from more built-in tutorials or an introductory product tour to make it easier for new users to navigate the platform effectively. **What problems is Google Analytics solving and how is that benefiting you?** I use Google Analytics to track website traffic, understand user demographics, check page performance, and track conversions, which helps optimize content strategy and improve business planning. ### 4. Powerful Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** October 04, 2025 **What do you like best about Google Analytics?** I appreciate how GA4 provides a comprehensive perspective on user behavior across different devices and platforms. Its advanced reporting features and event tracking capabilities make it much simpler to analyze customer journeys and improve marketing strategies. **What do you dislike about Google Analytics?** The interface may feel confusing initially, and configuring custom events or reports comes with a noticeable learning curve. Certain features are less intuitive than in the previous version, which can make the early stages of adoption slower. **What problems is Google Analytics solving and how is that benefiting you?** GA4 enables us to monitor user behavior across both our website and apps in a cohesive manner. This unified tracking provides valuable insights into customer journeys, campaign effectiveness, and engagement patterns, empowering us to make informed, data-driven decisions that enhance conversions and boost our overall business performance. ### 5. Only source of truth we use **Rating:** 5.0/5.0 stars **Reviewed by:** Chelsea R. | Senior Digital Media Strategist, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** June 10, 2025 **What do you like best about Google Analytics?** It is the most universally utilized platform. **What do you dislike about Google Analytics?** Explanation of their new GA4 methodology. **What problems is Google Analytics solving and how is that benefiting you?** Tracking for all online actions and sales. ### 6. Google is Complete, Intuitive, Secure, Agile. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Source: Organic Review from User Profile:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** October 09, 2025 **What do you like best about Google Analytics?** Clarity of information and resources, as well as immediate assistance in cases where there is a technical problem. **What do you dislike about Google Analytics?** What is not disclosed to me, about myself! **What problems is Google Analytics solving and how is that benefiting you?** The Amount of Useful Information to facilitate the results. ### 7. Greatest the largest service of Website and App Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Dhaval Patel - G. | Native Android Developer, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 20, 2018 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Google Analytics?** An Amazing service created by the google for the webmasters, giving the best and Free service for the life time. I just loved the track of the real time interface of tracking user for real time basis in the filters of Aqustition, Behavior and many more options like automated daily, weekly, and monthly reports of the websites. **What do you dislike about Google Analytics?** The only things i dislike is little limited service to the android app and the ios app. that we are unable to add the new domain vai application we have to go throught the desktop version of the gooogle analyitcs to integrate the new domain. **What problems is Google Analytics solving and how is that benefiting you?** It helped me a lot in analysis the website users and as well to my cross platform applications for my internal uses. ### 8. A summary of what I think about Google Analytics **Rating:** 3.5/5.0 stars **Reviewed by:** Mateus R. | User Experience Designer, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** February 14, 2025 **What do you like best about Google Analytics?** It is a good system for analyzing data and allows advanced customization to create more functional dashboards for each type of objective. **What do you dislike about Google Analytics?** The complexity of configuration in the tool can deter new users or less experienced users. In short, a lot of time is spent building a dashboard with relevant and functional data for the site or system. **What problems is Google Analytics solving and how is that benefiting you?** I can find out which pages have a high volume of access and thus focus more efforts on increasing conversion. ### 9. Analytics stats **Rating:** 5.0/5.0 stars **Reviewed by:** basava r. | Tech Expert, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** August 19, 2024 **What do you like best about Google Analytics?** What I find most impressive about Google Analytics is its ability to provide detailed insights into user behavior on websites and apps. Google Analytics monitors a wide range of metrics, including page views, user demographics, event tracking, and goal completions. This provides users with a comprehensive understanding of how visitors engage with their content. **What do you dislike about Google Analytics?** Google Analytics is a very powerful tool, but there are a few aspects that can be challenging for users. The text can be overwhelming for new users due to its numerous features like reports and customization options, making it very challenging to know how and where to start or how to effectively use the platform. **What problems is Google Analytics solving and how is that benefiting you?** Google Analytics tackles critical issues in understanding and optimizing digital presence, providing solutions and benefits. Understanding user behavior is often challenging, but it can be difficult to know how users interact with a website or app, where they come from, and what content they find engaging. The solution to this problem is Google Analytics, which provides detailed insights into user behavior. It tracks metrics such as page views, session duration, bounce rates, and user flow through the site. By utilizing these insights, you can understand which areas of your site are performing well and where improvements are needed, helping you enhance the user experience and engagement. ### 10. Best tool to analyze your internet audience. **Rating:** 5.0/5.0 stars **Reviewed by:** Carlos C. | Owner, Design, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 15, 2025 **What do you like best about Google Analytics?** I like the details of all the information it provides, from number of visitors to the different sections like gender, country, city, hours visitors come to your website, active users, new users and event count. **What do you dislike about Google Analytics?** At the beginning, the learning curve to understand how it works could be intimidating. **What problems is Google Analytics solving and how is that benefiting you?** It solves the problem of knowing your audience in every detail which is very important to make adjustments to your website and offerings. ### 11. The Standard in Free Web Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** June 10, 2025 **What do you like best about Google Analytics?** It's cost effective (free) and provides a solid overview of web analytics and conversion data **What do you dislike about Google Analytics?** It's not terribly user friendly even with GA4 **What problems is Google Analytics solving and how is that benefiting you?** Providing clear analytics on the user journey on our marketing website and conversion data. ### 12. good choice to view website visitor traffic **Rating:** 5.0/5.0 stars **Reviewed by:** Arief Zufar H. | Founder, Computer Software, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic Review from User Profile:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** February 25, 2025 **What do you like best about Google Analytics?** Makes it easier for website owners to see website visitor statistics **What do you dislike about Google Analytics?** The Dashboard menu is too expert and not friendly for beginners **What problems is Google Analytics solving and how is that benefiting you?** Previously I used other traffic services but the results were not accurate, and Google Analytics is quite accurate in separating real visitors and bots. ### 13. Google Analytics best tool for your business **Rating:** 5.0/5.0 stars **Reviewed by:** Mpfariseni M. | seo specialist, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Source: Organic Review from User Profile:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** January 23, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Google Analytics?** it is easy to use because I was using it to see conversion, tracking add to cart, calls, sales, phone number clicks, page views and so on **What do you dislike about Google Analytics?** none, this is very straight forward and lesson are all over YouTube for new beginners **What problems is Google Analytics solving and how is that benefiting you?** Traffic analysis, see how many people go through my website and to which pages, conversion tracking, ### 14. The best free analytics platform to measure your website performance and advertising ROI **Rating:** 5.0/5.0 stars **Reviewed by:** Sasneh R. | Board Member, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 18, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Google Analytics?** The best part of Google Analytics is that it is super easy to set up. If you are a website owner or running a business then Google Analytics lets you measure your website performance or digital marketing with ease. **What do you dislike about Google Analytics?** I was a huge fan of Universal Analytics (UA) offered by Google Analytics. But after it is replaced by GA4, we ran into many problems. The biggest limitation of Google Analytics 4 (GA4) is the inability to migrate existing data from Universal Analytics. UA will stop collecting new data from user interactions in July 2023, and any data collected in UA will not be available to GA4 properties. **What problems is Google Analytics solving and how is that benefiting you?** Google Analytics is my first preference when it comes to site analytics or measuring paid media campaigns. It is one of the best site analytics solutions in the market. Google makes it super easy to manage everything under a single account. Google analytics can be integrated with tons of other marketing platforms. ### 15. Great Website Analytics tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Mining & Metals | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 14, 2025 **What do you like best about Google Analytics?** Google Analytics is a fantastic tool for measuring user activity on your website. I love the amount of detail it goes into and how easy it is to report back. **What do you dislike about Google Analytics?** It can be overcomplicated at times. with some features being hard to find. **What problems is Google Analytics solving and how is that benefiting you?** It helps us work out who is visiting our website and how they are interacting with it. How long they stay on the site etc. We find this information to be very important as it allows us to track all our marketing efforts. ### 16. Not the best, but useful analytics **Rating:** 3.5/5.0 stars **Reviewed by:** Надежда . | Marketer, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 12, 2025 **What do you like best about Google Analytics?** A lot of pre-installed features. Zero cost. Fine-tuning for events. **What do you dislike about Google Analytics?** Difficult installation in some cases. Estimated user data if you have big traffic. No support. Bugs. Lack of GA features in GA4 **What problems is Google Analytics solving and how is that benefiting you?** Opportunity to find changes in the bottom of customer funnel. Absolutely free service for website analysis. ### 17. Industry's best Analytics Software **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 22, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Google Analytics?** Very Powerful Analytics software, and there is no alternative which can satisfy the need. In depth user analysis, funnel analysis and engagement metrics are the key reason why I am stuck to Google Analytics. **What do you dislike about Google Analytics?** There are many feature missing from or incompitible in Google Analytics, mainly after shifting from UA-3 to GA4 and disablement of third party cookies from the website. One example is missing conversion keywords report and screen recording. **What problems is Google Analytics solving and how is that benefiting you?** It helps me track my users behaviour on our website and find the most interesting pages and products on our website among the visitors. ### 18. Google Analytics Review - Best tools to keep tracks and reports on website traffic **Rating:** 5.0/5.0 stars **Reviewed by:** Sampath S. | Website Designer, Design, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 16, 2024 **What do you like best about Google Analytics?** This is one of the powerful tools from Google, That will keep track and reports of website traffic.It helps website owners and marketing person to understand how users interact with their website, providing valuable insights into audience behavior, engagement, and the effectiveness of marketing efforts. To use these features on the site, we need to login and setup the site name with url. Frequently I am using this tools to track the websites and if we found any difficulties while integrating we can contact to a customer care, so they will provide a solution. **What do you dislike about Google Analytics?** It relies on JavaScript for tracking, which means that users with JavaScript disabled or those using ad blockers might not be tracked accurately, leading to incomplete data. **What problems is Google Analytics solving and how is that benefiting you?** It provides detailed reports on user behavior, such as page views, time on page, and navigation paths. This help us to identify popular content, understand user interests, and optimize the user experience to keep visitors engaged. ### 19. A Comprehensive Tool for Data-Driven Decision Making **Rating:** 5.0/5.0 stars **Reviewed by:** Lovedeep B. | SEO Team Lead, Marketing and Advertising, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** September 23, 2024 **What do you like best about Google Analytics?** What I like best about Google Analytics is its ability to provide detailed insights into website traffic and user behavior, all in one place. It’s easy to use, customizable, and integrates well with other tools like Google Ads, making it essential for data-driven decision-making. I use it almost daily to check the traffic of my website. **What do you dislike about Google Analytics?** What I dislike about Google Analytics is that it can be overwhelming at first, especially for beginners. Some features feel a bit hidden or hard to navigate, and it takes time to fully understand all the metrics and reports **What problems is Google Analytics solving and how is that benefiting you?** It solves the challenge of understanding user interactions on my website by providing insights into traffic sources and user behavior. ### 20. Google x ecomm **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Italian using AI. **Reviewed Date:** July 29, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Google Analytics?** The most useful aspect is the ability to monitor near real-time behavioral data of customers. **What do you dislike about Google Analytics?** Compared to the previous version, we do not have real-time data. **What problems is Google Analytics solving and how is that benefiting you?** Aggregate the data and track the customer engagement channels ### 21. Super powerful **Rating:** 5.0/5.0 stars **Reviewed by:** Dave A. | Founder, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 02, 2018 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Google Analytics?** For years I’ve been using GA, but only until I took a course on it did I realize how powerful it is. There is so much you can do with it and it’s free. Just Amazing! **What do you dislike about Google Analytics?** It’s compIicated. I needed to take a course to fully understand it. **Recommendations to others considering Google Analytics:** Take a course to fully grasp its power. **What problems is Google Analytics solving and how is that benefiting you?** Amazing ability to understand traffic to my Site from all sources and their behavior once they reach my site. Also I can learn where they are from, age, demographics, browser, etc. The information really helps me make decisions with my business. ### 22. Great tool for data analysts **Rating:** 4.5/5.0 stars **Reviewed by:** Jaymi T. | SEO SEM Growth Specialist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through Google using a business email account **Source: Thank You page:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** February 03, 2025 **What do you like best about Google Analytics?** The ability to find and manipulate data for almost any metric or dimension available in the platform. Custom reports are great. **What do you dislike about Google Analytics?** If you don't know what you are looking for, you might not be able to find it or create the report you are wanting. **What problems is Google Analytics solving and how is that benefiting you?** Creating custom reporting, analyzing user data and demographics, audiences and traffic reporting. Google Analytics allows me to know everything about my website, including who finds it, how they find it, and what they do when using it. ### 23. Fantastic data management tool for brands **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic Review from User Profile:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** April 15, 2025 **What do you like best about Google Analytics?** The variety of data that can be used for various purposes is unmatched **What do you dislike about Google Analytics?** At some point, there could be a lot to dig into, perhaps a bit more simplicity would be great **What problems is Google Analytics solving and how is that benefiting you?** Data capture which then enables it to be used on other platforms ### 24. One of the best tool for making marketing strategies **Rating:** 5.0/5.0 stars **Reviewed by:** Rahul J. | Sr. Digital Marketing Strategist, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** June 25, 2024 **What do you like best about Google Analytics?** The best thing I like about this tool is that you can have all your website and app user data over here and after GA4 this tool has become more advanced in terms of data management. Now you can make some good reports for your client or for your own business. **What do you dislike about Google Analytics?** The thing I don't like about it is earlier this tool provided a feature where you could add multiple filters to sort and analyze your data, but now the option is very limited. You can add only 2 filters at a time, which is very annoying sometimes. Also, after adding a filter, if you want to download the data, the downloaded data will be in raw form; no filter will be downloaded for the data. **What problems is Google Analytics solving and how is that benefiting you?** The major problem that Google Analytics solved is to provide accurate data for the users. Also, after integrating this, I can find out the user journey of an e-commerce website, and this is how you can make strategies. ### 25. Google Analytics its very helpfull for optimizing my campains and for messuring my results **Rating:** 4.5/5.0 stars **Reviewed by:** Leonardo C. | Paid media analytic, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Source: Organic Review from User Profile:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** November 19, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Google Analytics?** The detailed insights into multi-channel attribution and conversion paths are particularly valuable for optimizing ad spend and understanding how various touchpoints contribute to overall ROI. **What do you dislike about Google Analytics?** The interface can feel overwhelming, and the steep learning curve may require significant time or training to fully utilize its features. **What problems is Google Analytics solving and how is that benefiting you?** It provides detailed insights into which paid channels, campaigns, and ads drive the most traffic, conversions, and revenue. This helps marketers allocate budgets more effectively, focusing on high-performing strategies. ### 26. Google Analytics - Best Analysis Tool **Rating:** 5.0/5.0 stars **Reviewed by:** mohamed e. | Admin specialist , Hospitality, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** September 25, 2024 **What do you like best about Google Analytics?** Google Analytics is the best tool to view your property reports. The best feature that I like is the actual active users, and with the power of AI, you can now uncover new insights and predict future customers and website actions to improve your ROI. You can integrate it with all Google tools like Google Ads. **What do you dislike about Google Analytics?** It will be challenging for a beginner to start working with it, but Google provides many courses to learn it. **What problems is Google Analytics solving and how is that benefiting you?** Real-time reports are very useful and informative and help to know what your customers are doing on your websites and which pages perform better. ### 27. My favorite analytics platform **Rating:** 4.0/5.0 stars **Reviewed by:** Raúl S. | PPC Account Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** September 04, 2024 **What do you like best about Google Analytics?** What I like the most is the good measurement it provides for all Google products that allow traffic capture: Google Ads, SEO... Additionally, it is a platform that is always very up-to-date. It is easy to integrate into your website, although it requires evaluating a measurement plan thoroughly. **What do you dislike about Google Analytics?** What I like the least is that after the migration to GA4, there are many issues related to attribution, and it seems there is a bit of inaction on Google's part. **What problems is Google Analytics solving and how is that benefiting you?** Google Analytics allows you to see how the user arrives at your website and how they interact with it to detect traffic leaks and improve conversion rates. ### 28. Help me daily **Rating:** 5.0/5.0 stars **Reviewed by:** Raul L. | Analista de suporte técnico, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** December 03, 2024 **What do you like best about Google Analytics?** I like your practicality and variety of connectors, I use it frequently. **What do you dislike about Google Analytics?** I don't like it because I can't work by connecting directly with some data analysis apps. **What problems is Google Analytics solving and how is that benefiting you?** He helps me understand social media metrics and digital ad metrics, thus I can increase accuracy when I need to make decisions with his data. ### 29. Best tool to know all about your website analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Divya K. | Digital Marketing Analyst, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** June 27, 2024 **What do you like best about Google Analytics?** The thing I like most about this tool is how it can now integrate with other tools like GSC or BigQuery and help website managers or owners in decision making. Now with GA 4, we can make our reports using the exploration tool, which helps us understand our website performance better. **What do you dislike about Google Analytics?** The thing I don't like about Google Analytics is that it is very complex and not user-friendly. You have to learn a lot about it before starting to use it. This happened after the new update, which is GA 4. Earlier, UA was a much more user-friendly tool. **What problems is Google Analytics solving and how is that benefiting you?** You can easily find and analyze the actual data of your website, and you can also see the demographics, user journey data, and set up events to measure your KPIs. So yes, it is a very useful tool. ### 30. Spotty Data Clarity **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 25, 2025 **What do you like best about Google Analytics?** Ease of creating reports, data logging, visuals **What do you dislike about Google Analytics?** Data sampling, metric calculation variations **What problems is Google Analytics solving and how is that benefiting you?** Usage measurements, though sampling makes it difficult ### 31. Free Tool by Google to track the users on your website **Rating:** 5.0/5.0 stars **Reviewed by:** Chitra R. | Team Lead, Marketing and Advertising, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** May 09, 2024 **What do you like best about Google Analytics?** This helps to understand, how many users are coming to our website. The way to find out is pretty simple, just implement the tracking code in the head section of the source page of your website and you are good to go. Onwards you're able to see all the metrics such as users, sessions, engagement, conversions, and the list goes on. The setup of Google Analytics is as easy as a piece of cake, you just need to know the basic knowledge and can integrate the tracking code easily. I work for an agency and so I manage numerous projects and so the frequency of use is quite good. I open Google analytics every day to see the performance and monitor the metrics. **What do you dislike about Google Analytics?** till now, I didn't find anything that I don't like. It is a good free tool by Google. **What problems is Google Analytics solving and how is that benefiting you?** I can see the user flow, and how they are interacting with my website. I can also see the group of users (traffic) by age and demographics. This tool helps me measure the events easily. The investigation process to review the performance is quite simple. ### 32. SEO tool for boosting my website performance **Rating:** 4.0/5.0 stars **Reviewed by:** Subhani M. | Content Writer Head, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** June 26, 2024 **What do you like best about Google Analytics?** The thing I find most impressive about Google Analytics is its ability to crack the code on website visitors. It goes beyond just counting numbers and dives deep into user behavior. This lets you see what content resonates, where people drop off, and even which devices they're using. **What do you dislike about Google Analytics?** While Google Analytics is powerful, it can be tricky to use at times. The interface can be confusing, especially for beginners, and some reports might not be as straightforward as you'd like. **What problems is Google Analytics solving and how is that benefiting you?** It shows you who visits your website (your online store), what they look at (products they browse), and if they buy anything. This helps you understand what works (popular products) and what doesn't (confusing pages), so you can improve your website and attract more customers (sales). ### 33. Great Free Web Analytics Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Megan F. | Account Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** October 17, 2024 **What do you like best about Google Analytics?** Google Analytics offers various analytical tools at no cost. The data and reports are easy to read, interpret, and share. **What do you dislike about Google Analytics?** The customer service can be hit or miss with answering your questions / solving your problems. **What problems is Google Analytics solving and how is that benefiting you?** Google Analytics provides our team and clients insights into how websites are performing. It helps us find where we can improve a site and optimize the site experience / consumer journey. ### 34. Real-time monitoring with GA **Rating:** 5.0/5.0 stars **Reviewed by:** Nicolas F. | Founder & Cybersecurity Specialist, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** December 16, 2024 **What do you like best about Google Analytics?** I love the fact that I am able to track in real-time customers connecting to the website and check the most accessed pages. **What do you dislike about Google Analytics?** The new platform can be overwhelming with too many features. **What problems is Google Analytics solving and how is that benefiting you?** Increase conversions and sales ### 35. Google analytics is powerful tool to monitor website performance and user journey **Rating:** 5.0/5.0 stars **Reviewed by:** Kali Charan R. | Assistant Vice President of Marketing, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** April 17, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Google Analytics?** Google analytics gives overview of users and their behaviour on the website. Where are they landing, exit, bounce rate, page ranks, country. This gives us power to take data driven decisions to make changes and updates on the website. Easy to implement and a tool marketer should use daily. **What do you dislike about Google Analytics?** I did not not find any specific reason to dislike it as this tool is something which can even a non technical person can do. **What problems is Google Analytics solving and how is that benefiting you?** Google analytics gives me all that data which can help me to take data driven decision. I can see my teams SEO efforts and the growth. It helps me to know where I need to improve. It is one of essential tool which my team is using everyday. It is east to integrates with different tools like Adwords, Console, website, tag manager and many more. ### 36. Analysing Website and App Traffic Insights in an Easy Way **Rating:** 5.0/5.0 stars **Reviewed by:** Er. Monika K. | Senior SEO Analyst, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** January 26, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Google Analytics?** Provides in-depth insights into website and app performance, aiding data-driven decisions. Seamlessly integrates with various platforms, offering a holistic view of digital interactions. Access to robust analytics tools at no cost, making it accessible for businesses of all size **What do you dislike about Google Analytics?** Beginners may find this GA interface overwhelming, requiring time to master. In certain situations, data may be sampled, affecting the precision of detailed analysis. Stricter privacy regulations may impact data collection and reporting options. **What problems is Google Analytics solving and how is that benefiting you?** Offers a detailed overview of user interactions, website traffic, and campaign performance, enabling informed decision-making. Despite its complexity, Google Analytics provides an intuitive interface, making it accessible for users with varying levels of expertise. ### 37. An Excellent Way to Track Your Business Performance **Rating:** 4.5/5.0 stars **Reviewed by:** Katherine C. | Direct Marketing Specialist, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 16, 2025 **What do you like best about Google Analytics?** It’s free, and accessible to different business sizes, as long as you know the platform you can pull any piece of data. **What do you dislike about Google Analytics?** Th G4 version is doesn't feel like the most seamless experience **What problems is Google Analytics solving and how is that benefiting you?** Providing real time data on how our customers and visitors I interact with our site and what products are driving more sales ### 38. Review of Google Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Facilities Services | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** May 23, 2016 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Google Analytics?** The way the data is visualized has vastly improved from years ago. When connecting to a website, the tracking code is easy to install. **What do you dislike about Google Analytics?** It takes a while to get used to and familiarize yourself with the controls and dashboards. One can get lost creating pages for various things. **Recommendations to others considering Google Analytics:** get to know the terminilogy **What problems is Google Analytics solving and how is that benefiting you?** It solves data analytics insights problems and is benefitting me by segmenting this data into digestible information I can understand. ### 39. Is data from Google Analytics reliable? **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 03, 2025 **What do you like best about Google Analytics?** The best part of Google Analytics is you get almost all features for free. The ease of integration is pretty great with most of GMP products and data analysis tools. **What do you dislike about Google Analytics?** Data is not that accurate sometimes. There are glitches on the platform **What problems is Google Analytics solving and how is that benefiting you?** Google Analytics is a widely used analytics tool used in the market to understand user behavior on your web and app. If you have both app and web in your business, Google Analytics tool is the holy grail. Almost all tools in the market target specific use cases but Google Analytics can do it all ### 40. One of the best website analytics tools **Rating:** 5.0/5.0 stars **Reviewed by:** Abhineet S. | Manager Digital Marketing , Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a review partner **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** November 20, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Google Analytics?** the ease of use and the range of data metrics for measurement of the website traffic. **What do you dislike about Google Analytics?** The new GA4 is somewhat not as easy to use as the Universal Analytics was. **What problems is Google Analytics solving and how is that benefiting you?** website traffic measurement and engagement metrics ### 41. Basic tool for marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Taras V. | CEO, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 25, 2024 **What do you like best about Google Analytics?** As a long-time user of Google Analytics, I can confidently say it's an invaluable tool for any business looking to understand its website's performance. The platform offers a comprehensive suite of features that allow me to track everything from user behavior to conversion rates. I particularly appreciate the ability to create custom reports and integrate with other Google tools. While there have been some recent updates that have taken some getting used to, overall, I highly recommend Google Analytics to anyone seeking to improve their digital marketing efforts. **What do you dislike about Google Analytics?** data sampling in google analytics influence on data quality **What problems is Google Analytics solving and how is that benefiting you?** traffic analysis ### 42. Must-have measurement tool in your digital arsenal **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 22, 2025 **What do you like best about Google Analytics?** Extensive features, ease of implementation and use, ability to compare filters, high-quality demographic and interest data and sophisticated attribution options **What do you dislike about Google Analytics?** The time it takes to learn all the nuances, available options and complexities of the tool. **What problems is Google Analytics solving and how is that benefiting you?** Measurement of client websites, attribution of their traffic, tracking visitor info. ### 43. Google Analytics: A Game-Changer for Marketers and Advertisers **Rating:** 2.5/5.0 stars **Reviewed by:** Alander P. | Company Owner, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** March 30, 2019 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Google Analytics?** I'm thoroughly impressed with Google Analytics' speed and accuracy. The platform provides seamless tracking and reporting, allowing me to get the data I need in real-time. The demographics insights are particularly valuable, enabling me to effectively target specific audiences for my YouTube ads and Google ads campaigns. With Google Analytics, I can make data-driven decisions quickly and confidently, which has significantly improved my ad performance. Overall, I'm a huge fan of Google Analytics' ease of use and robust features! **What do you dislike about Google Analytics?** If I had issues I would not use it. I'm very happy with the data and results that comes from using the service. **Recommendations to others considering Google Analytics:** It's quick data and better results **What problems is Google Analytics solving and how is that benefiting you?** Google Analytics is solving several problems that are benefiting me in my video advertising strategies: Problem 1: Understanding my target audience Without Google Analytics, I would struggle to identify my target audience, their demographics, and behaviors. I would have to rely on guesswork or incomplete data, which could lead to ineffective advertising decisions. With Google Analytics, I can easily identify my target audience's demographics, such as age range, location, interests, and behaviors, allowing me to create targeted ad campaigns that resonate with them. ### 44. Manage the users with Google Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Balamurugan D. | CEO, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** October 04, 2024 **What do you like best about Google Analytics?** It provides accurate details of active user of the property with engagement and monetisation in real-time. **What do you dislike about Google Analytics?** Since the adoption of AI has been increased, there are many tools in the market that provides additional information for improving the customer experience with accurate details **What problems is Google Analytics solving and how is that benefiting you?** We can keep track the details of user acquisition or traffic acquisition and engagement on web pages as well ### 45. Google Analytics is the best tool and one stop solution to analyse the website traffic **Rating:** 5.0/5.0 stars **Reviewed by:** malleswari n. | Digital Marketing Stratagist, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** March 29, 2024 **What do you like best about Google Analytics?** Google analytics helps me understand the which type of users were came, home much time they spend time ( we can analyse the bounces rate). which pages are ranked in web broswer ( google ). we can find the locations also. it is easy to integrate our website code. As a Digital Marketer i like this tool for easy to get all users analytics with clean user interface. Creating reports this tool is the best for ever. **What do you dislike about Google Analytics?** Google analytics is going good direction only. I dont have any dislikes for this tool. **What problems is Google Analytics solving and how is that benefiting you?** As a digital marketer when i create monthly reports i can easily get the information about our website like monthly how many visitors visited our website, which locations, which age group, which page. mainly we can find out the direct users, organic user, social, referal and paid users also. With less time we can grap with lots of clean information we can get in this google analytics tool. ### 46. Exploring the Power of Google Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Sujith R. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 14, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Google Analytics?** Google Analytics is great tool because it gives you lots of information about your website. You can track the things like how many people visit your site, what actions they take, analyse the sessions, drop off levels, track the leads, orders funnel exploration etc. It's easy to use and you can customize it to track the things that matter to you. And it even tells you what's happening on your site right now like live sessions and activity going on in your website. We can create audiences from GA which helps in remarketing.Google Analytics is very easy to implement. **What do you dislike about Google Analytics?** There may be concerns about data accuracy and limited customer support. Additionally, data sampling can affect the accuracy of reports, we have came across it few times. Despite these challenges, many users still find Google Analytics valuable for analyzing website performance. **What problems is Google Analytics solving and how is that benefiting you?** Google Analytics solves the problem of understanding website performance and user behavior. It helps us to measure website metrics,track user actions, and monitor conversions. By providing valuable insights, businesses can optimize their website which can lead to better decision-making and improved results. ### 47. Google Analytics is one of the best tools that I have used to analyze events and performance. **Rating:** 4.5/5.0 stars **Reviewed by:** ravi v. | Senior Data Analyst, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic Review from User Profile:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** May 07, 2024 **What do you like best about Google Analytics?** G.A. provides information on what users are doing on our website/application, like which pages they visited, how long they stay on each page, and the actions they take (like filling out a form or making a purchase). **What do you dislike about Google Analytics?** There are several things that Google Analytics has not performed well like In some cases, Google Analytics use sample data, especially for high-traffic websites or complex queries. This means that the reported metrics may not always be fully accurate, particularly for detailed analysis. **What problems is Google Analytics solving and how is that benefiting you?** We can put some trigger events that help us to analyze the page performance, like 1) Number of people who clicked on the number of widgets. 2) What is CTA Click to the ratio that is coming after it. 3) Most important it is free to use. ### 48. Good clear information **Rating:** 4.0/5.0 stars **Reviewed by:** Steve P. | Head of sales, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through Google One Tap using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 19, 2025 **What do you like best about Google Analytics?** Clarity of information and actionable data **What do you dislike about Google Analytics?** Can be difficult to navigate between data sets **What problems is Google Analytics solving and how is that benefiting you?** Site traffic and breakdown of visitors ### 49. It's Google, so what else? **Rating:** 4.5/5.0 stars **Reviewed by:** N F. | Content Writer, Writing and Editing, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 30, 2024 **What do you like best about Google Analytics?** It provides a robust set of tools for tracking website traffic, understanding audience demographics, and analyzing user behavior. **What do you dislike about Google Analytics?** The platform offers a vast array of features and technical terminology that can be overwhelming for beginners like me. I've been using it for over 5 years and still learning. **What problems is Google Analytics solving and how is that benefiting you?** Detailed data on website visits, including the number of visitors, their geographic locations, and the devices they use. This helps me understand my audience better and tailor my content or marketing strategies accordingly​! ### 50. Very handy for GTM **Rating:** 4.5/5.0 stars **Reviewed by:** Saif E. | Customer Acquisition Agent - Convergence Sales, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** November 10, 2024 **What do you like best about Google Analytics?** I find it very helpful to launching MVPS **What do you dislike about Google Analytics?** A bit complicated and there's a scarcity in resources available to help you master it **What problems is Google Analytics solving and how is that benefiting you?** I find it to be very beneficial ## Google Analytics Discussions - [Sessions by page or path in Google Analytics](https://www.g2.com/discussions/10296-sessions-by-page-or-path-in-google-analytics) - 4 comments, 3 upvotes - [What is Google Analytics used for?](https://www.g2.com/discussions/what-is-google-analytics-used-for) - 6 comments, 2 upvotes - [How do you do](https://www.g2.com/discussions/46288-how-do-you-do) - 1 comment, 2 upvotes - [How do I link it to my SPSS journal](https://www.g2.com/discussions/13692-how-do-i-link-it-to-my-spss-journal) - 4 comments, 2 upvotes - [How does this compare to services offered by EMC2?](https://www.g2.com/discussions/vs-emc2) - 2 comments, 2 upvotes - [View Google Analytics pricing details and edition comparison](https://www.g2.com/products/google-analytics/reviews?page=100&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-09-30+09%3A36%3A27+-0500&secure%5Bsession_id%5D=c8e3269a-15a0-4d98-bc2b-9d93f139ea38&secure%5Btoken%5D=48bca8cb077c4ca738a94529abcffd66bfb47d423c8de66e69b1db2626074733&format=llm_user) ## Google Analytics Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Content Creation** - Content Creation Tools - Content Curation - Buyer Personas - Content Management - Campaign Management - SEO Management - Workflow Management - Template Management **User Identification** - Demographics - User Segmentation - Geolocation - Predictive Analytics **Exchange Functions** - Data Transmission - Data Normalization **Reporting** - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Optimization** - SEO - A/B Testing - Dashboards & Reporting - Audience Targeting - ROI Reporting **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Activity Dashboard - User Path Tracking - User Activity History - Multi-Channel Attribution - In-App Events Tracking **Tools** - Contact Collection - Audience Insights - Social Sharing **Data as a Service** - Market Data Acquisition - Industry Data Acquisition - Source Data Acquisition - Targeted Data Acquisition **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions - Engagement Tracking - Uninstall Tracking - Conversion Tracking - Location Tracking - ROI Tracking - Retention Tracking - Visitor Tracking - Behavior Tracking - Revenue Tracking **Logistics** - Customizable Templated Workflows - Internal Communication - Version Control - Editing and Approval Tools - Distribution Features - Social Media Integration - User, Role, and Access Management - Approval Process Control **Metrics** - Entry and Exit Pages - Sessions - Engagement - Return - Conversions - Search Rank **Management** - Source and Destination Selection - Solution Integration - Reporting and Visualization - Data Governance **Additional Functionality** - Monitoring - Push Notifications - Access Controls/Permissions - Campaign Management - Data Modeling - Funnel Analysis - For Marketers - Single Sign On - Workflow Management - Customer Experience Management - Trend Analysis - Mobile Access - Third-Party Integrations - Alerts/Escalation - Data Import/Export - Collaboration Tools - Session Recording - Data Visualization - Root Cause Analysis - Drag & Drop - Performance Metrics - Generative AI - Cohort Analysis - Issue Management - Compliance Management - Heatmaps - Customizable Branding - Search/Filter - AI Copilot - Event Triggered Actions - API - Reporting/Analytics - A/B Testing **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Content Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Alerts/Notifications - Publish Scheduling - Email Marketing - Content Library - Conversion Tracking - Generative AI - AI Copilot - Social Promotion - Data Visualization - Editorial Calendar - Drag & Drop - Campaign Analytics - Campaign Planning - Multi-Channel Campaigns - Engagement Tracking - Customizable Templates - Reporting & Statistics - Customizable Branding - Categorization/Grouping - Data Import/Export - Filtering - Activity Tracking - Social Media Monitoring **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Google Analytics Alternatives - [Chartbeat](https://www.g2.com/products/chartbeat/reviews) - 4.4/5.0 (68 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.4/5.0 (3,939 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - 4.5/5.0 (2,920 reviews)