# Best Enterprise Paid Search Advertising Software ## How Many Paid Search Advertising Software Products Does G2 Track? **Total Products under this Category:** 154 ### Category Stats (Aug 2026) - **Average Rating:** 4.47/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Diginius Insight (+3.71%) - Among all products in this category, Diginius Insight recorded the largest rating increase compared to last month _Last updated: August 05, 2026_ ## How Does G2 Rank Paid Search Advertising Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 8,500+ Authentic Reviews - 154+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Paid Search Advertising Software ![G2 Grid® for Paid Search Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/paid-search-advertising/grids.png?focus%5B%5D=919&focus%5B%5D=129043&focus%5B%5D=1176047&focus%5B%5D=2935&focus%5B%5D=920&focus%5B%5D=75568&focus%5B%5D=3224&focus%5B%5D=4099) Highlighted products: Google Ads, Fluency, Smarter Ecommerce, Google Marketing Platform, Bing Ads, AppTweak, Skai, and Adobe Advertising Cloud. Underlying data: [Grid® JSON](https://www.g2.com/categories/paid-search-advertising/grids.json?focus%5B%5D=google-ads&focus%5B%5D=fluency-fluency&focus%5B%5D=smarter-ecommerce&focus%5B%5D=google-marketing-platform&focus%5B%5D=bing-ads&focus%5B%5D=apptweak&focus%5B%5D=skai&focus%5B%5D=adobe-advertising-cloud&segment=enterprise) **Sponsored** ### Optmyzr Optmyzr is an all-in-one PPC optimization platform used by agencies, freelancers, and in-house teams to manage advertising across Google, Microsoft, Meta, Amazon, and more. Built by former Google executives, it combines deep expertise with proprietary AI to help marketers build, manage, and optimize search and social campaigns with greater control and efficiency, even when using automation systems like Smart Bidding and Performance Max. Teams around the world rely on Optmyzr to: - Catch issues early, such as broken links or overspending - Gain visibility into automated campaign types - Automate daily tasks like budget shifts and bid changes - Analyze performance across channels, audiences, and creatives - Optimize feeds, structures, and pacing across accounts - Reduce wasted spend and improve ROI at scale Optmyzr helps marketing teams move faster, work smarter, and stay in control—starting at just $209/month. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=249&secure%5Bchosen_at%5D=2026-08-11T00%3A39%3A52Z&secure%5Bdisplayable_resource_id%5D=249&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=249&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=19296&secure%5Bresource_id%5D=249&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpaid-search-advertising%2Fenterprise%3Fopen_modal_url%3D%252Fproducts%252Fgoogle-ads%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fpaid-search-advertising%25252Fenterprise%2526source%253Dcategory&secure%5Btoken%5D=f4a60424e8f2746b729df0ef598869124508d14e3fbbe4fcee91a6e1b0750e31&secure%5Burl%5D=https%3A%2F%2Fwww.optmyzr.com&secure%5Burl_type%5D=company_website) ### [Google Ads](https://www.g2.com/products/google-ads/reviews) Google Ads is an online advertising platform developed by Google that enables businesses to display brief advertisements, service offerings, product listings, and videos to web users. These ads can appear across various Google properties, including search results, partner sites, mobile apps, and videos. Operating primarily on a pay-per-click (PPC) and cost-per-view (CPV) pricing model, Google Ads allows advertisers to target specific audiences based on keywords, demographics, and user behavior. Key Features and Functionality: - Diverse Ad Formats: Offers text ads, image ads, video ads, and shopping ads, allowing businesses to choose the format that best suits their marketing objectives. - Targeting Capabilities: Enables precise targeting through keywords, location, language, device type, and audience interests, ensuring ads reach the most relevant users. - Performance Tracking: Provides detailed analytics and reporting tools to monitor ad performance, measure return on investment (ROI), and optimize campaigns accordingly. - Budget Control: Allows advertisers to set daily budgets and adjust bids, offering flexibility to manage advertising expenses effectively. - Integration with Google Services: Seamlessly integrates with other Google services like Google Analytics and Google Merchant Center, enhancing campaign management and performance insights. Primary Value and User Solutions: Google Ads empowers businesses to increase their online visibility, attract potential customers, and drive sales by placing their offerings in front of users actively searching for related products or services. By leveraging Google's extensive network and advanced targeting options, advertisers can reach a broad yet relevant audience, leading to higher engagement and conversion rates. The platform's comprehensive analytics enable continuous optimization, ensuring marketing efforts are both effective and cost-efficient. **Average Rating:** 4.3/5.0 **Total Reviews:** 1,939 #### How Do G2 Users Rate Google Ads? - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.8/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.2/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Google Ads? - **Seller:** [Google](https://www.g2.com/sellers/google) - **Year Founded:** 1998 - **HQ Location:** Mountain View, CA - **Twitter:** @google 31,899,995 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website) 341,888 employees on LinkedIn® - **Ownership:** NASDAQ:GOOG #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 62% Small, 30% Medium #### What Do G2 Reviewers Say About Google Ads? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **wide range of targeting options** in Google Ads, enhancing ad precision and budget efficiency. - Users value the **highly targeted reach** of Google Ads, leading to quick results and effective lead generation. - Users value the **real-time tracking** and precise targeting of Google Ads, enhancing campaign relevance and performance. - Users appreciate the **clear interface and learning resources** in Google Ads, making campaign management more effective and accessible. - Users appreciate the **ease of use** of Google Ads, highlighting its intuitive interface and helpful setup guidance. ##### Cons - Users find Google Ads **can become very expensive quickly** , often leading to frustration without satisfactory results. - Users find Google Ads' **complex setup** daunting for beginners, wishing for more guidance and simpler navigation. - Users face **ad issues** with misleading promotions, high CPCs, and complicated campaign management affecting their overall experience. - Users find Google Ads to have a **difficult learning curve** , with an overwhelming interface and constant changes complicating usage. - Users express frustration with **poor customer support** , facing delays and inadequate assistance when issues arise with Google Ads. #### What Are Recent G2 Reviews of Google Ads? **["High-Intent Targeting + Measurement That Delivers Strong Results"](https://www.g2.com/survey_responses/google-ads-review-13091100)** **Rating:** 4.5/5.0 stars _— Jeff V._ [Read full review](https://www.g2.com/survey_responses/google-ads-review-13091100) **["Google Ads Connects You Fast with Ready to Buy Customers and Clear Reporting"](https://www.g2.com/survey_responses/google-ads-review-12826594)** **Rating:** 5.0/5.0 stars _— Muzammil M._ [Read full review](https://www.g2.com/survey_responses/google-ads-review-12826594) #### What Are G2 Users Discussing About Google Ads? - [What does Google Ads editor do?](https://www.g2.com/discussions/what-does-google-ads-editor-do) - 2 comments - [What does Google ads include?](https://www.g2.com/discussions/what-does-google-ads-include) - 3 comments, 1 upvote - [What are the benefits of Google ads?](https://www.g2.com/discussions/what-are-the-benefits-of-google-ads) - 2 comments ### [Fluency](https://www.g2.com/products/fluency-fluency/reviews) Fluency is the Agentic Advertising Operating System (OS) that enables agencies and in-house teams to put AI to work to automate paid media execution across every major channel. The platform centralizes campaign creation, budget management, reporting and compliance into a single system, so advertisers can scale their operations and reliably run campaigns with the same precision every time. With AI governance across every paid channel, including the walled gardens and the open web, Fluency manages more than $3 billion in annual ad spend. This includes more than 250,000 monthly campaigns for 150 agencies across more than 50,000 locations. The company raised a $40 million Series A in 2025 and ranked No. 1,278 on the Inc. 5000 in 2025, its third consecutive year on the list. With a founding team that has worked in online advertising since 1998, Fluency holds certified partnerships with major ad publishers and was named a finalist for Technology Innovation in the 2024 Amazon Ads Partner Awards. **Average Rating:** 4.3/5.0 **Total Reviews:** 304 #### How Do G2 Users Rate Fluency? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.8/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.4/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Fluency? - **Seller:** [Fluency](https://www.g2.com/sellers/fluency) - **Company Website:** www.fluency.inc - **Year Founded:** 2017 - **HQ Location:** Burlington, Vermont - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7446832b2a462a9fcfd67d871d34cccc290944a987ed5f718bbdb677b3e0d880&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffluencyinc%2F&secure%5Burl_type%5D=linkedin_company_website) 142 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Analyst, Marketing Manager - **Top Industries:** Marketing and Advertising, Automotive - **Company Size:** 53% Medium, 24% Small #### What Do G2 Reviewers Say About Fluency? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Fluency, finding its dashboard and setup process very intuitive. - Users value the **efficiency** of Fluency, enjoying streamlined management and significant time savings on campaign tasks. - Users appreciate the **efficient budget management** in Fluency, streamlining campaign controls and ensuring effective ad spend allocation. - Users value the **efficiency of Fluency's centralized campaign management** , streamlining processes and enhancing budget control across platforms. - Users appreciate the **time-saving features** of Fluency, allowing them to focus on performance instead of tedious tasks. ##### Cons - Users note a **learning curve** with Fluency, complicating navigation and task execution compared to more familiar platforms. - Users report **software bugs** in Fluency that lead to frustration, delays, and issues with notifications and saving changes. - Users find the **steep learning curve** of Fluency challenging, particularly without clear documentation and onboarding support. - Users experience **navigation issues** in Fluency, finding it confusing to manage campaigns and switch assets efficiently. - Users report persistent **error issues** in Fluency, with inadequate support and frustrating changes complicating their experience. #### What Are Recent G2 Reviews of Fluency? **["Automation-Driven Efficiency with Some Bugs"](https://www.g2.com/survey_responses/fluency-review-10495784)** **Rating:** 4.5/5.0 stars _— James M._ [Read full review](https://www.g2.com/survey_responses/fluency-review-10495784) **["Comprehensive Reporting and Attribution That Drives Actionable Insights"](https://www.g2.com/survey_responses/fluency-review-13087220)** **Rating:** 4.0/5.0 stars _— Mackenzie B._ [Read full review](https://www.g2.com/survey_responses/fluency-review-13087220) ### [Smarter Ecommerce](https://www.g2.com/products/smarter-ecommerce/reviews) Smarter Ecommerce (smec) is a leading PPC software provider and performance marketing agency that helps ecommerce brands achieve better business outcomes through AI-driven optimization of Google Ads and Microsoft Advertising. The smec platform connects and activates first-party business data - including profit margins, customer lifetime value (CLV), and other key business metrics - to deliver data-informed advertising strategies. Dynamic Segments allow retailers to optimize for business outcomes such as profitability (POAS), average order value (AOV), and revenue growth, maintaining control over business priorities even as advertising platforms become more automated and less transparent.. The platform's predictive AI adjusts Target ROAS and allocates budgets across all campaigns to improve overall performance and increase efficiency in achieving business objectives. Detailed product and campaign insights provide transparency into how automated campaigns perform, helping PPC teams govern AI effectively and see what's happening inside the "black box”. By automating routine PPC tasks and centralizing management across Google and Microsoft Ads, smec helps retailers with extensive product catalogs maintain agility and efficiency. Teams can focus on strategic oversight, data quality, and profit optimization, while automation manages campaign execution aligned with live business goals. In addition to its platform, smec delivers full-service agency support across Google, Microsoft, Meta, and programmatic channels, offering full-funnel strategy, data engineering, conversion tracking, and marketing analytics. This combination of technology, data, and expertise positions smec as a trusted partner for scaling ecommerce performance. Founded in 2007, Smarter Ecommerce is recognized as a Google Premier Partner, was named a Google Ads Impact Award Finalist in 2025 and is a three-time Microsoft Retail Partner of the Year. smec currently manages over €500 Million in annual ad spend, driving more than €15 Billion in ecommerce revenue for over 350 global retail clients, including THG, Snipes, REWE, Decathlon, River Island, Miami Heat, Shade Station, Mountain Warehouse, EMAG and Intersport. **Average Rating:** 4.7/5.0 **Total Reviews:** 82 #### How Do G2 Users Rate Smarter Ecommerce? - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.8/10) - **Performance and Reliability:** 9.8/10 (Category avg: 8.7/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 5.8/10 (Category avg: 10/10) #### Who Is the Company Behind Smarter Ecommerce? - **Seller:** [Smarter Ecommerce GmbH](https://www.g2.com/sellers/smarter-ecommerce-gmbh) - **Year Founded:** 2007 - **HQ Location:** Linz, Austria - **Twitter:** @smec 1,626 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7b6985c0a7281b111fe7e54dcc5119cf415ba00d836364b0a4e7db05c0feaff1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsmarter-ecommerce-gmbh%2F&secure%5Burl_type%5D=linkedin_company_website) 88 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 49% Medium, 32% Small #### What Are Recent G2 Reviews of Smarter Ecommerce? **["AI-supported Google Ads Optimization"](https://www.g2.com/survey_responses/smarter-ecommerce-review-12713403)** **Rating:** 4.5/5.0 stars _— Norman W._ [Read full review](https://www.g2.com/survey_responses/smarter-ecommerce-review-12713403) **["Reliable partner for scaling Google Ads performance with expert support"](https://www.g2.com/survey_responses/smarter-ecommerce-review-12959586)** **Rating:** 5.0/5.0 stars _— Franziska N._ [Read full review](https://www.g2.com/survey_responses/smarter-ecommerce-review-12959586) #### What Are G2 Users Discussing About Smarter Ecommerce? - [What is Smarter Ecommerce used for?](https://www.g2.com/discussions/what-is-smarter-ecommerce-used-for) ### [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively. **Average Rating:** 4.1/5.0 **Total Reviews:** 278 #### How Do G2 Users Rate Google Marketing Platform? - **Has the product been a good partner in doing business?:** 7.6/10 (Category avg: 8.8/10) - **Performance and Reliability:** 8.5/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.4/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Google Marketing Platform? - **Seller:** [Google](https://www.g2.com/sellers/google) - **Year Founded:** 1998 - **HQ Location:** Mountain View, CA - **Twitter:** @google 31,899,995 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website) 341,888 employees on LinkedIn® - **Ownership:** NASDAQ:GOOG #### Who Uses This Product? - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 47% Medium, 27% Large #### What Do G2 Reviewers Say About Google Marketing Platform? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **unified platform** of Google Marketing Platform, simplifying data management and enhancing decision-making for effective campaigns. - Users value the **consolidated campaign management** of Google Marketing Platform, simplifying decision-making and performance tracking. - Users appreciate the **ease of use** of Google Marketing Platform, as it simplifies data management and campaign tracking. - Users value the **efficiency** of Google Marketing Platform for integrating data and tools, streamlining decision-making and campaign management. - Users appreciate the **integrated performance tracking** of Google Marketing Platform, enabling smarter decisions and streamlined campaign management. ##### Cons - Users find the **learning curve overwhelming** , making it difficult for beginners to navigate Google Marketing Platform effectively. - Users find the **steep learning curve** of Google Marketing Platform challenging, especially for those new to analytics and ad tech. - Users find the **complex setup** of Google Marketing Platform challenging for beginners, leading to a steep learning curve. - Users find the **difficult setup** of Google Marketing Platform challenging, especially for beginners unfamiliar with analytics tools. - Users find Google Marketing Platform to be **expensive** , especially for smaller businesses with unused features. #### What Are Recent G2 Reviews of Google Marketing Platform? **["Essential suite for web marketing"](https://www.g2.com/survey_responses/google-marketing-platform-review-11590167)** **Rating:** 4.0/5.0 stars _— Michele C._ [Read full review](https://www.g2.com/survey_responses/google-marketing-platform-review-11590167) **["Unified Marketing Insights with a Steep Learning Curve"](https://www.g2.com/survey_responses/google-marketing-platform-review-12360402)** **Rating:** 4.0/5.0 stars _— Rohit K._ [Read full review](https://www.g2.com/survey_responses/google-marketing-platform-review-12360402) #### What Are G2 Users Discussing About Google Marketing Platform? - [What is Google Marketing Platform used for?](https://www.g2.com/discussions/what-is-google-marketing-platform-used-for) ### [Bing Ads](https://www.g2.com/products/bing-ads/reviews) Microsoft Advertising, formerly known as Bing Ads, is an online advertising platform developed by Microsoft that enables businesses to create and manage pay-per-click (PPC) advertising campaigns. These ads appear on search engines such as Bing, Yahoo!, and DuckDuckGo, as well as on various partner websites, mobile apps, and videos. The platform offers a range of ad formats, including text ads, product ads, and multimedia ads, allowing advertisers to reach a diverse audience and drive traffic to their websites. Key Features and Functionality: - Diverse Ad Formats: Microsoft Advertising supports various ad types, including responsive search ads, product ads, and multimedia ads, enabling advertisers to choose the format that best suits their marketing objectives. - Product Ads: These ads display rich product information, such as images, prices, and descriptions, directly in search results, enhancing visibility and engagement. - Integration with Google Ads: Advertisers can import their existing Google Ads campaigns into Microsoft Advertising, facilitating a seamless transition and efficient campaign management. - Advanced Targeting Options: The platform offers robust targeting capabilities, including demographic targeting, location targeting, and device targeting, allowing advertisers to reach their desired audience effectively. - Analytics and Reporting: Comprehensive reporting tools provide insights into campaign performance, enabling data-driven decision-making and optimization. Primary Value and User Solutions: Microsoft Advertising provides businesses with a powerful platform to increase their online visibility and reach potential customers across multiple channels. By offering diverse ad formats and advanced targeting options, it helps advertisers deliver relevant and engaging content to their audience, leading to higher click-through rates and improved return on investment. The integration with Google Ads simplifies campaign management for those already familiar with PPC advertising, while the comprehensive analytics tools support continuous performance improvement. **Average Rating:** 3.5/5.0 **Total Reviews:** 371 #### How Do G2 Users Rate Bing Ads? - **Has the product been a good partner in doing business?:** 6.9/10 (Category avg: 8.8/10) - **Performance and Reliability:** 7.4/10 (Category avg: 8.7/10) - **Workflow Capability:** 7.0/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Bing Ads? - **Seller:** [Microsoft](https://www.g2.com/sellers/microsoft) - **Year Founded:** 1975 - **HQ Location:** Redmond, Washington - **Twitter:** @microsoft 13,091,739 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9458f51bd6ded48ad432a804f19ad736469f007787569b63827154231c315630&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmicrosoft%2F&secure%5Burl_type%5D=linkedin_company_website) 231,632 employees on LinkedIn® - **Ownership:** MSFT #### Who Uses This Product? - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 55% Small, 34% Medium #### What Do G2 Reviewers Say About Bing Ads? _AI-generated summary from verified user reviews_ ##### Pros - Users find Bing Ads to be **easy to use** , benefiting from straightforward setup and intuitive navigation. - Users value the **ease of use and support** provided by Bing Ads for effective advertising targeting. - Users value the **broad audience reach** of Bing Ads, benefiting from its integration with the Microsoft Audience Network. - Users value the **easy navigation** of Bing Ads, finding it straightforward to manage and optimize campaigns effectively. - Users appreciate the **great customer support** from Microsoft, which aids in setup and troubleshooting effectively. #### What Are Recent G2 Reviews of Bing Ads? **["Effortless Google Ads Import Makes Microsoft Campaign Setup Faster & Easier"](https://www.g2.com/survey_responses/bing-ads-review-12457002)** **Rating:** 5.0/5.0 stars _— Shake Dawood A._ [Read full review](https://www.g2.com/survey_responses/bing-ads-review-12457002) **["Time-Saving Google Ads Imports & Smarter B2B Targeting"](https://www.g2.com/survey_responses/bing-ads-review-12639103)** **Rating:** 4.0/5.0 stars _— Conor J._ [Read full review](https://www.g2.com/survey_responses/bing-ads-review-12639103) #### What Are G2 Users Discussing About Bing Ads? - [What is Bing Ads used for?](https://www.g2.com/discussions/what-is-bing-ads-used-for) - [Where do Bing ads show?](https://www.g2.com/discussions/where-do-bing-ads-show) - 1 comment - [How do I optimize Bing ads?](https://www.g2.com/discussions/how-do-i-optimize-bing-ads) - 1 comment - [Can you advertise on Bing?](https://www.g2.com/discussions/can-you-advertise-on-bing) - 1 comment - [Are Bing ads effective?](https://www.g2.com/discussions/are-bing-ads-effective) - 1 comment ### [AppTweak](https://www.g2.com/products/apptweak/reviews) AppTweak is a leading app marketing and intelligence platform that helps app marketers increase visibility, optimize performance, and scale growth across the app stores and AI search. Trusted by thousands of apps worldwide, AppTweak provides powerful data, insights, automation, and AI to strengthen App Store Optimization (ASO), Apple Ads performance, and AI app discovery. At the core of AppTweak is Atlas AI, our proprietary deep-learning model trained on app store data since 2014. This technology, combined with unparalleled support, makes AppTweak the trusted partner for mobile leaders such as Uber, Zynga, and The North Face. **Average Rating:** 4.6/5.0 **Total Reviews:** 204 #### How Do G2 Users Rate AppTweak? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.8/10) - **Performance and Reliability:** 7.8/10 (Category avg: 8.7/10) - **Workflow Capability:** 5.5/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind AppTweak? - **Seller:** [AppTweak](https://www.g2.com/sellers/apptweak) - **Company Website:** www.apptweak.com - **Year Founded:** 2014 - **HQ Location:** Brussels, Brussels Region - **Twitter:** @AppTweak 4,438 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d303e6f34b1d529494abd90b7e88d7fbe660600bbd2cfbdc6ce2fd9173de9bf8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3055780%2F&secure%5Burl_type%5D=linkedin_company_website) 138 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** ASO Manager - **Top Industries:** Computer Games, Marketing and Advertising - **Company Size:** 41% Small, 35% Medium #### What Do G2 Reviewers Say About AppTweak? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of AppTweak, enabling quick learning and seamless integration for efficient client management. - Users find AppTweak **easy to use** , facilitating smooth workflows and effective competitor tracking for growth opportunities. - Users value the **extensive insights** and proactive support from AppTweak, enhancing their ASO strategies effectively. - Users value the **ease of use and comprehensive insights** provided by AppTweak, facilitating effective mobile marketing strategies. - Users value the **helpful Customer Support** from AppTweak, appreciating their responsiveness and innovative solutions. ##### Cons - Users note concerns with **data inaccuracy** , particularly in global impressions and download metrics affecting reporting reliability. - Users feel that the **data insights are limited** , restricting access for broader parts of their organization. - Users find the **lack of information** on deeper analytics and data connections hinders the onboarding experience and reporting accuracy. - Users find the **difficult learning curve** due to overwhelming features and unclear navigation, especially for new team members. - Users find the platform to be **expensive for smaller companies** needing only basic features, limiting its accessibility. #### What Are Recent G2 Reviews of AppTweak? **["Strong mobile app intelligence, UI could be simpler"](https://www.g2.com/survey_responses/apptweak-review-12803653)** **Rating:** 4.0/5.0 stars _— Andy F._ [Read full review](https://www.g2.com/survey_responses/apptweak-review-12803653) **["Intuitive ASO Tool with Unique Features"](https://www.g2.com/survey_responses/apptweak-review-10557602)** **Rating:** 5.0/5.0 stars _— Roni B._ [Read full review](https://www.g2.com/survey_responses/apptweak-review-10557602) #### What Are G2 Users Discussing About AppTweak? - [What do you like most about AppTweak for ASO, and what improvements would you suggest?](https://www.g2.com/discussions/what-do-you-like-most-about-apptweak-for-aso-and-what-improvements-would-you-suggest) - [How do you use Apptweak?](https://www.g2.com/discussions/how-do-you-use-apptweak) - [Does AppTweak Pro work?](https://www.g2.com/discussions/does-apptweak-pro-work) - [Is AppTweak good?](https://www.g2.com/discussions/is-apptweak-good) - [What does AppTweak do?](https://www.g2.com/discussions/what-does-apptweak-do) - 1 comment ### [Skai](https://www.g2.com/products/skai/reviews) Skai is an omnichannel advertising platform, uniquely enabling brands and agencies to run data-driven programs across walled garden media. It empowers both media leaders and activation teams to drive impactful results from their advertising program with AI-powered decisioning, activation, and optimization solutions. Its partners include Google, Amazon Ads, Microsoft, Walmart Connect, Apple Search Ads, Instacart, Criteo, TikTok, Snap, Pinterest, Meta, and more. For over a decade, Skai has earned the trust from notable brands such as Reckitt, Doordash, Sony, Philips, and L’Oreal. Renowned for innovation and a values-driven culture, Skai is headquartered in San Francisco and Tel Aviv with eight international locations. **Average Rating:** 4.0/5.0 **Total Reviews:** 281 #### How Do G2 Users Rate Skai? - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.8/10) - **Performance and Reliability:** 8.0/10 (Category avg: 8.7/10) - **Workflow Capability:** 7.8/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Skai? - **Seller:** [Skai](https://www.g2.com/sellers/skai) - **HQ Location:** Tel Aviv, Israel - **Twitter:** @skaicommerce 7,446 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a70a11d6c85b424cfb4caecc66a84f055951ce5b6c99bb1913aef91a7e8c5511&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F167470%2F&secure%5Burl_type%5D=linkedin_company_website) 723 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 44% Medium, 30% Large #### What Do G2 Reviewers Say About Skai? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Skai, finding its intuitive UI and tools enhance their experience. - Users appreciate the **speed and reliability of automation** in Skai, simplifying bidding and account management significantly. - Users appreciate the **excellent customer support** from Skai, enhancing their experience and helping them utilize the platform effectively. - Users praise Skai for its **fast and reliable ad management** , facilitating easy bidding adjustments and actionable insights. - Users praise the **speed and reliability** of Skai for optimizing bidding and managing accounts effectively. ##### Cons - Users find **poor reporting** frustrating, lacking details on failures and updates for shopping campaign adjustments. - Users find room for improvement in **ad issues** related to shopping reporting and campaign updates in Skai. - Users find **adjustment difficulty** in Skai for shopping reporting and PMAX updates, impacting campaign management. - Users feel that Skai's **campaign management** could improve for shopping reporting and PMAX adjustments. - Users find **campaign management issues** in Skai, especially in shopping reporting and PMAX adjustments, needing improvements. #### What Are Recent G2 Reviews of Skai? **["Experienced User for 2 Years"](https://www.g2.com/survey_responses/skai-review-10336805)** **Rating:** 4.5/5.0 stars _— Taylor E._ [Read full review](https://www.g2.com/survey_responses/skai-review-10336805) **["Easy To Use and Great Customer Service"](https://www.g2.com/survey_responses/skai-review-7024093)** **Rating:** 5.0/5.0 stars _— Verified User in Automotive_ [Read full review](https://www.g2.com/survey_responses/skai-review-7024093) #### What Are G2 Users Discussing About Skai? - [What is Skai used for?](https://www.g2.com/discussions/what-is-skai-used-for) ### [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) Adobe Advertising is a digital advertising solution that lets brands plan, buy, measure, and optimize across digital channels. Our tools seamlessly connect marketing and advertising data to create consistent consumer experiences across touchpoints. **Average Rating:** 3.7/5.0 **Total Reviews:** 93 #### How Do G2 Users Rate Adobe Advertising Cloud? - **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 8.8/10) - **Performance and Reliability:** 7.3/10 (Category avg: 8.7/10) - **Workflow Capability:** 7.4/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Adobe Advertising Cloud? - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe 956,842 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website) 42,087 employees on LinkedIn® - **Ownership:** NASDAQ:ADBE #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 38% Large, 35% Medium #### What Do G2 Reviewers Say About Adobe Advertising Cloud? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **comprehensive integration** of Adobe Advertising Cloud, enhancing collaboration and file syncing seamlessly. - Users praise the **collaborative integration** of Adobe Advertising Cloud, enhancing teamwork and file syncing across apps. - Users value the **comprehensive and integrated nature** of Adobe Advertising Cloud, enhancing their advertising strategies effectively. - Users commend the **ease of use** in Adobe Advertising Cloud, appreciating seamless integration and collaborative features. - Users praise the **easy integrations** of Adobe Advertising Cloud, enjoying seamless collaboration and file syncing capabilities. ##### Cons - Users find the **functionality limitations** frustrating, as creating complements is harder compared to competing platforms. - Users find the **high competition** makes it challenging for the community to create effective complements compared to rivals. - Users find the **lack of clarity** in creating complements challenging compared to competitors, hindering their experience. - Users find Adobe Advertising Cloud **not intuitive** , making it challenging to create complementary applications compared to competitors. - Users find **poor usability** in Adobe Advertising Cloud, making it difficult to create complements compared to competitors. #### What Are Recent G2 Reviews of Adobe Advertising Cloud? **["A perfect package for cloud advertising services"](https://www.g2.com/survey_responses/adobe-advertising-cloud-review-8931722)** **Rating:** 4.5/5.0 stars _— Stephanie H._ [Read full review](https://www.g2.com/survey_responses/adobe-advertising-cloud-review-8931722) **["Adobe is the most powerful creative ecosystem to work with"](https://www.g2.com/survey_responses/adobe-advertising-cloud-review-10657671)** **Rating:** 5.0/5.0 stars _— Bairon P._ [Read full review](https://www.g2.com/survey_responses/adobe-advertising-cloud-review-10657671) #### What Are G2 Users Discussing About Adobe Advertising Cloud? - [What is your primary use case for Adobe Advertising Cloud, and how has it impacted your digital advertising efforts?](https://www.g2.com/discussions/what-is-your-primary-use-case-for-adobe-advertising-cloud-and-how-has-it-impacted-your-digital-advertising-efforts) - [What is Adobe Advertising Cloud used for?](https://www.g2.com/discussions/what-is-adobe-advertising-cloud-used-for) ### [TrueClicks](https://www.g2.com/products/trueclicks-trueclicks/reviews) TrueClicks is PPC management software that helps paid search teams at agencies and brands to audit, monitor, and optimize their Google Ads and Microsoft Advertising campaigns. Founded in 2017 by marketing agency veterans, we're on a mission to raise the PPC quality standard. We aim to be the most intuitive tool for tracking all your accounts in one place, automating repetitive tasks, and delivering actionable, prioritized, and unbiased recommendations to improve performance. With real-time alerts, a robust scoring system, and clear next steps, TrueClicks makes sure you never miss an issue or opportunity again. This makes it easier to improve results, retain clients, and save at least 10 hours per month per user. **Average Rating:** 4.5/5.0 **Total Reviews:** 201 #### How Do G2 Users Rate TrueClicks? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.8/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.2/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 9.6/10 (Category avg: 10/10) #### Who Is the Company Behind TrueClicks? - **Seller:** [TrueClicks](https://www.g2.com/sellers/trueclicks-2e59a170-07ea-452b-a97e-817d102b79f4) - **Company Website:** www.trueclicks.com - **Year Founded:** 2017 - **HQ Location:** Amsterdam, Netherlands - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bffd6f039ba5c9f05a9174a25aa4958cbfad34d94062e78c2bb7dd839e7ddb0f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1342337%2F&secure%5Burl_type%5D=linkedin_company_website) 11 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 34% Small, 19% Medium #### What Do G2 Reviewers Say About TrueClicks? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **ease of use** of TrueClicks, benefiting from its user-friendly design and seamless integration. - Users appreciate the **efficiency improvement** with TrueClicks, saving hours on Google Ads through automation and clear suggestions. - Users find **automation features** of TrueClicks highly effective, significantly enhancing campaign performance and saving valuable time. - Users appreciate the **excellent customer support** of TrueClicks, enhancing their experience and ensuring quick assistance. - Users praise the **user-friendly dashboard** of TrueClicks, which simplifies campaign monitoring and management effectively. ##### Cons - Users often desire **more information on ad performance** , as current insights can be insufficient for addressing issues. - Users struggle with **data inaccuracy** due to limitations in tracking all conversions accurately in TrueClicks. - Users often feel the **recommendations are ineffective** , lacking sufficient detail on why ads underperform. - Users desire more **customization options** in TrueClicks, such as adding additional columns in reports and various site areas. #### What Are Recent G2 Reviews of TrueClicks? **["Make monitoring account hygiene easy"](https://www.g2.com/survey_responses/trueclicks-review-13216528)** **Rating:** 4.0/5.0 stars [Read full review](https://www.g2.com/survey_responses/trueclicks-review-13216528) **["Acts as a dependable safety net, highlights key issues & helps me maintain consistent high quality"](https://www.g2.com/survey_responses/trueclicks-review-13031414)** **Rating:** 4.0/5.0 stars _— Gloria A._ [Read full review](https://www.g2.com/survey_responses/trueclicks-review-13031414) #### What Are G2 Users Discussing About TrueClicks? - [What is TrueClicks used for?](https://www.g2.com/discussions/what-is-trueclicks-used-for) Spotlight Categories [Anti Money Laundering Software](https://www.g2.com/categories/anti-money-laundering) [Loyalty Management Software](https://www.g2.com/categories/loyalty-management) [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) [ETL Tools](https://www.g2.com/categories/etl-tools) Similar Categories - [Ad Networks](/categories/ad-networks) - [App Monetization Platforms](/categories/app-monetization-platforms) - [Audience Data Providers](/categories/audience-data-providers) - [Click Fraud](/categories/click-fraud) - [Connected TV (CTV) Advertising Platforms](/categories/connected-tv-ctv-advertising-platforms) - [Creative Management Platforms](/categories/creative-management-platforms) - [Cross-Channel Advertising](/categories/cross-channel-advertising) - [Data Management Platform (DMP)](/categories/data-management-platform-dmp) - [Demand Side Platform (DSP)](/categories/demand-side-platform-dsp) - [Digital Advertising Intelligence](/categories/digital-advertising-intelligence) - [Digital Audio Advertising](/categories/digital-audio-advertising) - [Display Advertising](/categories/display-advertising) - [Identity Resolution](/categories/identity-resolution) - [Media Sales Software](/categories/media-sales-software) - [Mobile Advertising](/categories/mobile-advertising) [Browse Paid Search Advertising Themes](/categories/paid-search-advertising/themes)