Katie S.
KS
Katie S.
Corporate Sales & Event Manager
Small-Business (50 or fewer emp.)
"Drives More Customers and Boosts Brand Awareness"
4/5
What do you like best about Google Ads?

It massively helps drive more custom and brand awareness Review collected by and hosted on G2.com.

What do you dislike about Google Ads?

IT can get quite pricey and is difficult to manage without a paid digital marketer Review collected by and hosted on G2.com.

What problems is Google Ads solving and how is that benefiting you?

Our sales enquiries have increased, and we’re now consistently on the first search page (we used to be on the third). Review collected by and hosted on G2.com.

Kian K.
KK
Kian K.
Digital Marketing Consultant - Freelance
Small-Business (50 or fewer emp.)
"Boosts Lead Generation with Seamless Integrations"
4.5/5
What do you like best about Google Ads?

I like how Google Ads has evolved, especially with the new PMAX campaigns that are excellent for generating lots of impressions and brand awareness. Search campaigns are great for high-intent purposes and leads, which we use more for B2B clients, while PMAX is ideal for B2C. The best thing about Google Ads is the seamless integration with Google Analytics, Google Tag Manager, and our CRM. Automating everything with Google gives us valuable insights, and it’s really helpful that they offer a free consultancy service for users who have spent above a certain amount. The initial setup was very easy, and they have great support. Review collected by and hosted on G2.com.

What do you dislike about Google Ads?

It can get quite costly, and you need to play the long game, it has a learning period for the campaigns, and ongoing optimization. I think certain automations are 'backwards' like Automated Keyword adding, or removal, as the 'AI' Or 'system' will add/remove keywords that are removed/added for a good purpose, but since the system wouldn't have the exact context, it might remove negative keywords that you don't want to pop up on. Review collected by and hosted on G2.com.

What problems is Google Ads solving and how is that benefiting you?

I use Google Ads for customer acquisition, driving paid search traffic, and lead generation, which boosts our business results. Review collected by and hosted on G2.com.

Alberto A.
AA
Alberto A.
Head of Digital Marketing
Mid-Market (51-1000 emp.)
"Limited Options but Easy Implementation"
3.5/5
What do you like best about Google Ads?

I consider Google Ads the main option for advertising on Google. I appreciate the fairly standard use of campaigns, which is my main method of use. Additionally, the initial setup of Google Ads was very easy. Review collected by and hosted on G2.com.

What do you dislike about Google Ads?

The user experience is very complicated, and there are a lot of features that are really difficult to find. Review collected by and hosted on G2.com.

What problems is Google Ads solving and how is that benefiting you?

I use Google Ads to promote the pages of the site and the content of my company. Review collected by and hosted on G2.com.

AQIB S.
AS
AQIB S.
Head of Performance Marketing
Small-Business (50 or fewer emp.)
"Precise Targeting, Instant Search Visibility, and Flexible PPC Scaling"
5/5
What do you like best about Google Ads?

precise targeting capabilities, immediate visibility on search results, and flexible, pay-per-click (PPC) budgeting and yes performance max campiagns for scaling Review collected by and hosted on G2.com.

What do you dislike about Google Ads?

escalating costs-per-click (CPC) and a steep learning curve , bot clicks Review collected by and hosted on G2.com.

What problems is Google Ads solving and how is that benefiting you?

scaling my businessa dn giving the best ROAS when ads are fully optimized Review collected by and hosted on G2.com.

Be M.
BM
Be M.
"Accurate Targeting and Reliable Results with Google Ads"
4/5
What do you like best about Google Ads?

I love using Google Ads for its accurate targeting capabilities, which really help me reach the right users for my mobile applications effectively. The transparent analytics that Google Ads provides are incredibly useful, allowing me to see real performance data and measure campaign success in detail. This feature gives me valuable insights into user behavior and campaign effectiveness, boosting my confidence in the strategies I deploy. The reliability of the results delivered by Google Ads allows me to run campaigns with confidence, knowing that I can expect consistent and dependable performance. Additionally, the platform works seamlessly with Google Analytics, helping me track user behavior and measure campaign performance in a cohesive way. The overall experience with Google Ads is positive; it offers more precise targeting and clearer insights compared to other ad platforms, which was one of the main reasons for my team’s switch. I'm very satisfied with how Google Ads increases visibility and drives app installs, effectively reaching my target audience. Review collected by and hosted on G2.com.

What do you dislike about Google Ads?

The platform is great overall, but the setup and approval process could be more straightforward. Review collected by and hosted on G2.com.

What problems is Google Ads solving and how is that benefiting you?

I use Google Ads to reach relevant users, boost visibility, and track results, enabling successful app campaigns beyond what organic promotion alone can achieve. Review collected by and hosted on G2.com.

Cesar Orlando P.
CP
Cesar Orlando P.
Bidding Platform Specialist Senior
Mid-Market (51-1000 emp.)
"The Best Advertising Platform for Businesses of Any Size"
5/5
What do you like best about Google Ads?

It's the best advertising platform for small and large businesses Review collected by and hosted on G2.com.

What do you dislike about Google Ads?

Clarity in gaps in platform metrics and ad appearance locations Review collected by and hosted on G2.com.

What problems is Google Ads solving and how is that benefiting you?

find customers interested in the products offered and connect them with them Review collected by and hosted on G2.com.

James M.
JM
James M.
CEO
Telecommunications
Small-Business (50 or fewer emp.)
"Helpful New AI Tools with Great Recommendations"
5/5
What do you like best about Google Ads?

The new AI tools are helpful, and the recommendations are great as well. Review collected by and hosted on G2.com.

What do you dislike about Google Ads?

Although I’m getting a few dozen clicks per week to my website, they aren’t turning into donations. Review collected by and hosted on G2.com.

What problems is Google Ads solving and how is that benefiting you?

It does get us exposure and the Word we are looking to get out. Review collected by and hosted on G2.com.

Devi ram B.
DB
Devi ram B.
Small-Business (50 or fewer emp.)
"Versatile Tool for Digital Marketing Education"
4/5
What do you like best about Google Ads?

I use Google Ads for learning digital marketing and understanding how online advertising works. I like its easy interface, audience targeting, and detailed analytics for ad performance. I also appreciate its budget control, multiple ad formats, and integration with other Google services. Review collected by and hosted on G2.com.

What do you dislike about Google Ads?

I don't like the expensive clicks, the hard setup, and sometimes getting irrelevant clicks. Review collected by and hosted on G2.com.

What problems is Google Ads solving and how is that benefiting you?

I use Google Ads to learn audience targeting, ad performance tracking, and running effective digital marketing campaigns. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"The Best Marketing for Reaching Customers Right When They’re Searching"
5/5
What do you like best about Google Ads?

You get in front of the people that are searching for your product when they need it. You know exactly what they are searching for. Review collected by and hosted on G2.com.

What do you dislike about Google Ads?

Nothing. When done correctly, it's the best form of marketing. Review collected by and hosted on G2.com.

What problems is Google Ads solving and how is that benefiting you?

Getting in front of new customers. Unlike other forms of marketing, you never know at what point of the buying process the customers are at. With Google ads, you know exactly where they are. They are actively searching for your product or service and have found you. Review collected by and hosted on G2.com.

Charlie P.
CP
Charlie P.
Lead Digital Strategist
Mid-Market (51-1000 emp.)
"Powerful Targeting on the World’s Largest Search Engine"
5/5
What do you like best about Google Ads?

The ability to target people looking for specific services/products within the largest search engine in the world. Review collected by and hosted on G2.com.

What do you dislike about Google Ads?

Sometimes the backend interface can be clunky and the level of support from Google is not always the best. Review collected by and hosted on G2.com.

What problems is Google Ads solving and how is that benefiting you?

Being able to directly grow the clients that we are working with, ensuring they are getting relevant leads and purchases for their business. Review collected by and hosted on G2.com.