It's still the 800 pound gorilla in terms of reach and user intent. Despite AI, Google search is still relevant, but now they have to depend on branding. Review collected by and hosted on G2.com.

The whole engine feels designed to extract as much money as possible from the average user. The suggestions seem geared toward generating clicks unless the user is proficient enough to set up and use conversion tracking. That’s no problem for our agency, but it’s a major issue for Joe the shop owner. Review collected by and hosted on G2.com.

It’s helpful for improving productivity in the real world, and it can also support business growth in a short time. Expanding through Google Ads can be very helpful for small- and medium-level businesses. Review collected by and hosted on G2.com.

It requires proper guidance on how Google Ads works, including the overall flow. I also need training and knowledge on how to use it, because I’m having some difficulty and finding certain things complex, especially in how they manage it. Review collected by and hosted on G2.com.

Google Ads provides exceptional targeting precision and comprehensive analytics, allowing for real-time optimization and a clear understanding of our campaign ROI Review collected by and hosted on G2.com.

The platform's interface is quite complex and has a steep learning curve, and the rising costs in competitive sectors can make it challenging to maintain a high ROI Review collected by and hosted on G2.com.

It's very easy to manage and it does give a lot of recommendations which can be useful. It does perform well for us and gets us leads and it integrates well with other software we use such as Hubspot. Review collected by and hosted on G2.com.

Some of the AI features aren't suitable for us and we have had ads disapproved due to AI Google bots Review collected by and hosted on G2.com.

I find Google Ads easy to use once you master it, which is a big plus for managing my campaigns effectively. I also value the constant updates to the platform, as they often add a lot of value, despite sometimes introducing changes that can be a bit annoying. When it comes to setup, I found it very easy, which made getting started a smooth experience. Review collected by and hosted on G2.com.

Sometimes Google Ads makes annoying updates. They change what works and force features on users. It would be better if those features were optional instead of mandatory. Review collected by and hosted on G2.com.

Best ads platform to cover BOFU segment of the customer journey. The reach of the multiple Alphabet assets is unpairable. Pmax campaigns are very good to sell catalog items Review collected by and hosted on G2.com.

The platform is not so user friendly, that's the only complaint i can have on it Review collected by and hosted on G2.com.

I enjoy having hard numbers and results with Google Ads, so I can easily track how our campaigns are performing. I appreciate the opportunity to A/B test our ads to see what will perform best and resonate with our intended audience. Review collected by and hosted on G2.com.

The dashboard in Google Ads (G5) is very confusing and not very straightforward. Review collected by and hosted on G2.com.

Google Ads offers you advanced tools for targeting the right audiences and driving effective traffic to your website. The platform enables you to precisely target keywords and use the demographic filter option to enhance your campaign. You can track performance and ROI easily with real-time analytics and reporting. Third-party integration with other Google services, such as Google Analytics, smooths out workflows. In general, Google Ads helps companies improve online visibility and achieve tangible results quickly. Review collected by and hosted on G2.com.

It may be complex to use, although time is required to master the best practices. There may be escalating costs if the campaigns are not well monitored. Some of the reports may be quite daunting or even puzzling. Approvals of the ads or certain restrictions may delay the start of the campaigns. Review collected by and hosted on G2.com.

Google ads helps me to market for our customers allowingvus to reach our specific audience in whichever location we choose Review collected by and hosted on G2.com.

AI wanting ton push things we do not want Review collected by and hosted on G2.com.

You can quickly spend a lot of money on nothing. Review collected by and hosted on G2.com.

Google Ads promise conversions, i.e. app installs, but they deliver nothing and instead charge for 'clicks', which are not matched with stats from Google Analytics. Review collected by and hosted on G2.com.