The feature I like most about Google Ads is that it lets me create ads across multiple Google channels, such as the Search Network for Google’s search engine and the Video Network for YouTube and other Google products. For me, those two channels are the most important. Google Ads also helps me use my ads efficiently to reach customers for my business and stay focused on specific business goals. Review collected by and hosted on G2.com.

There aren’t any particular features I dislike, but if I had to point out one thing, it would be the ads policy. Sometimes Google Ads is very strict with its policies, and it can feel like they go beyond their intended scope and end up limiting ads and related assets. Ultimately, that impacts the results I’m trying to achieve. Review collected by and hosted on G2.com.

Google Ads help app marketer promote apps/game at the most effective way. You can run Google app campaign with a little cost when comparing to other Ads network. As a App marketer, i always choose to launch the new app/game with Google Ads to gain fast momentum for our apps Review collected by and hosted on G2.com.

System recommendation almost useless and always just want advertisers to add more budget to the campaign or reduce target ROAS so campaign can spend more. Review collected by and hosted on G2.com.

It’s really helpful for finding new clients through warm leads who are interested in the product or service the company is advertising. Review collected by and hosted on G2.com.

Sometimes it’s expensive, and the tool takes a long time to learn. the customer service take to much time to have meetings with the google personal. Review collected by and hosted on G2.com.

User friendly interface

great platform for promoting business with different objectives

easy and detailed insights and reporting capabilities

introduction of new AI based campaigns and features and continous innovation

high intent user targeting

easy integration with other google products Review collected by and hosted on G2.com.

Longer learning period and time frame to deliver results

complex policies and lack of detailed support for rejection issues

too many new AI related features automatically applied to campaigns and accounts.

customer support is not great with lack of personalised support Review collected by and hosted on G2.com.

It is a widely used ads platform, also known as Adwords nowadays. It offers many useful features, such as Keyword Planner, which helps with keyword research for any website. With this, we can make more calculated decisions for both the SEO and SEM of our website. The Negative Keywords feature is helpful for avoiding ad triggers on unrelated search terms. It also provides plenty of options for targeting ads to a specific set of users based on location, age, gender, and other criteria. Smart bidding is a good option for automating bidding decisions to achieve better ROI. Review collected by and hosted on G2.com.

It doesn’t provide clear details on how the budget is being consumed. At times, the budget gets used up pretty quickly, and the ROI remains low. Google’s "Auto-Apply Recommendations" can sometimes increase your budget or change your bidding strategy in ways that benefit Google's revenue more than your ROI. it is not easy for a newbie to accurately create Ad Campaigns, Ad groups and Ads in a way that generates more ROI. Review collected by and hosted on G2.com.

Beyond the sheer variety of campaign types available, Google is a proven pillar for performance marketing. In particular, the strength of Search Ads as a placement cannot be overstated, as it continues to deliver some of our best results to date.

We can get the best ROI performance that we targeted for our campaign, with the custom and freedom in giving the budget.

Google dashboard is also easy to access and straight forward. We can create campaign fast and easy, and real time data is also something that we can alway rely on. Review collected by and hosted on G2.com.

So far, nothing i dislike about the Google Ads that I already run for more than 11 years. Review collected by and hosted on G2.com.

I love how Performance Max campaigns are awesome because they include almost all types of campaigns in a single campaign. When I launch a Performance Max campaign, it automatically includes shopping, display, search, and keyword campaigns, among others. It also gives a better ROI than any other campaigns for my business. Whichever campaign is giving more results, it automatically pushes that more. Additionally, the initial setup of Google Ads was very easy. Review collected by and hosted on G2.com.

When compared to some other platforms like Meta, the ROAS is a little lower. Currently, I'm getting an ROAS of seven to eight, which is fantastic, but when compared to Meta, it is low. Review collected by and hosted on G2.com.

I use Google Ads for marketing and advertising, and what I like most is how measurable it is. I can clearly see what ads are performing well and optimize campaigns to get better results. It allows me to track my campaigns and see metrics like clicks, impressions, conversions, and cost per conversion in real time. This helps me make necessary changes to improve campaign productivity when something is underperforming. Review collected by and hosted on G2.com.

While I believe it's a powerful platform, one area that can sometimes be challenging is the learning curve, especially with how frequently features and interfaces change. Maybe having a guide when there are new updates so it's more user-friendly, especially for beginners. Simplifying some of the navigations or providing clearer guidance for beginners would help. Review collected by and hosted on G2.com.

I like the ease of use of Google Ads and its simple interface. The clickable insights are really helpful too, especially when I'm not sure what a term means. I can just click on a little ? icon, and a new window opens with the definition and a helpful text blurb. Review collected by and hosted on G2.com.

I don't like how Google Ads is constantly recommending raising my budget. Every single day the recommendation is always to spend more money. They need to do a much better job with smaller budgets because not everyone can afford $2,000+ a month for ads. Also, it took quite some time for the initial setup, almost a week. I wish it would learn more from the account to optimize high-value converting keywords and not show completely non-relevant search terms, which just waste the budget. Review collected by and hosted on G2.com.

Google Ads helps us find new products in the market, and it also increases our interest in them. It helps me stay updated in my day-to-day life as well. In addition, it provides new creative ideas and innovation, which makes our motive and vision clearer when it comes to product information. Review collected by and hosted on G2.com.

Sometimes Google Ads repeats the same things. Still, it definitely makes me interested in buying the product, especially when I hear new comments from people who are already using it. Review collected by and hosted on G2.com.