Easy to set up and use. Great analytics for tracking. Review collected by and hosted on G2.com.

Being from the Asia region, ad revenue is less compared to other regions. Review collected by and hosted on G2.com.

Control over ads visibility is fantastic. When your target audience is kids, you can set appropriate filters to avoid displaying distracting ads and make and comply as per the google terms and condition Review collected by and hosted on G2.com.

When new ad Ids being created, sometimes it takes more than a day to activate, so every time, you need to make a production plan in such a way that you keep a buffer of 1 day before replacing test ids with live id Review collected by and hosted on G2.com.

The best feature of using google ads is its implementation and a wonderful dashboard where I can filter the categories of advertisements I required according to the app. Review collected by and hosted on G2.com.

The only problem which I feel with AdMob is the poor support. But again considering the users it has, they do take time to respond to our queries. And they can also decrease the minimum threshold to withdraw the money. Review collected by and hosted on G2.com.

The best thing about Google Admob is when we add any application, we don't have to wait for a long time. It will instantly get approved, and we can use the Google Admob advertising code immediately. Review collected by and hosted on G2.com.

The only thing I dislike about Google Admob is, they limit ad serving on our app without knowing the reason. So, we have to wait for 10-15 days to start the ad serving again. Review collected by and hosted on G2.com.

Google has a decent eCPM rate and according to reports, it is among the top 5 with high eCPM rates.

It has many ad placements options like Banner, Rewarded ads, Interstitial video, etc

Easy to integrate with any application and monetize your app.

Add other ad networks through mediation works wondrously well! Review collected by and hosted on G2.com.

Weirdly, Google suspends your account for a week or two initially for verification. Mine got suspended for around 20days. I was worried I might have done something wrong, later found out every developer has faced the same issue. So it is basically Google's way of verifying your Admob account. Review collected by and hosted on G2.com.

Admob has one of the best eCPMs in the market. They are far higher than most of the competitive ads companies out there. Review collected by and hosted on G2.com.

Admob takes some strict measures to prevent fraud (that's what they say) but it is annoying for the developers, I was banned for unnecessary reason saying that the ad traffic was invalid only to unban after two months, but my earning was affected, I made almost nothing during that period, and this has happened to many & is annoying. Review collected by and hosted on G2.com.

* Easy to integrate with flutter

*Dashboard is very nice we can see all my earnings

* Mediation and waterfall feature is awesome

*We can block ads that we don't want to show on our platform

* The support is also very nice, there is a google group for that

* From Report we can see which adds give more earning Review collected by and hosted on G2.com.

* Sometimes ads do not show on the platform

* Earnings is significantly less

* Onboarding is not that good need some time to be familiar

* Sometimes, Earning is decreased after they review. This should be the real-time review

* Proper video or illustration or animation for terms like eCPM, Match Rate, Review collected by and hosted on G2.com.

Best mobile app monetize platform available. I'm currently using Admob for 5 years. Using Admob I'm able to generate the highest revenue from my applications. You will also get the highest fill rate. Review collected by and hosted on G2.com.

Admob support is not that great. They take their sweet time to reply to your queries. Review collected by and hosted on G2.com.

The eCPM is really high, also it has mediation of almost all networks which works on the waterfall method. I am very satisfied with the AdMob service. Review collected by and hosted on G2.com.

Nothing as such, just that customer care could be great as it doesn't have that, only community support is there. Review collected by and hosted on G2.com.

Overall it works well—a good choice for beginners. Integrate Admob with your app is so easy. It's easy to show targeted ads with AdMob, which can easily increase your CTR. Review collected by and hosted on G2.com.

There pay scale is lower than its competitor. Getting earning report is a bit tricky. Admob's case management system is not so good. And the last thing I do not like is its poor customer support. Review collected by and hosted on G2.com.